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What Do People Buy?

One of my clients who just started out at creating a business for their photography asked me a couple of interesting questions this week.
She asked…..

Do you think most people actually buy different types of photos?
Should I focus on learning a different style of photography than what I am doing now?
Very interesting question I thought.
Let’s face it, as professional photographers we photograph ultimately for money.
As much money as possible.
So the question is, what type of photographs do people buy?
I think in general people buy photographs that……..
1. Flatter
2. Show personality
3. Show relationship
4. Are technically good
5. Reflect happiness
If a photograph contains most or all of these elements, I feel that the photographs
become very saleable.
Focus on getting these elements in your photographs, and your sales will soar.
Maybe portrait sales like one of my Inner Circle members had this week.
One sale was for $8,330 while another on the same day was $3,695.
Yes, get all the elements right and your bank account will thank you.
NEW ONLINE COURSE
Let’s Do This Together.
GET IT HERE https://www.aswpp.com.au/courses/get-more-portrait-photography-clients-fast/

Bernie Griffiths
World’s Number One Photography Business Coach
https://www.berniegriffiths.com
http://www.aswpp.com.au
info@aswpp.com.au

Rockstar Photographer

From Gary Fong’s book. So You Want To Be A Rockstar Photographer.
“The inconvenient truth is that it’s harder than ever to forge success as a professional event photographer.
That’s why it’s critical to learn the real skills and secrets that will help you succeed day to day.
Not the motivational, “Buy a BMW and believe in yourself” stuff, but the hands-on, practical principles that generate business in the real world.
The Rockstar myth is not unique to photography.
In the Internet-driven world we live in, it’s hard to thrive in any field.
Economies are tough and global competition is ruthless. It is tempting to look for easy, sexy shortcuts to success.
Because of that, a huge cottage industry has erupted, filling freelancers and small business people with hopes that if they only take this course or that seminar, they, too, can enjoy six- or seven-figure lifestyles.
Most of the people offering the seminars are not real successes  themselves.”
Real Coaching.
My coaching programs are designed to get you RESULTS with unlimited email and phone contact with myself at any time.
This is the only way to FAST TRACK your business!
Regardless of what is on offer, the question is this…is it possible in this very competitive environment to earn a six figure
income from your photography?
I guess the only way to answer that is to ask a photographer who is making a six figure income in their business at this present time.
Amy Cope is one such photographer, who created a photography business that turns over six figures and she created it all on her own.
By the way she has 4 kids and runs her newborn photography business from home.
Watch this short video chat with Amy here………https://youtu.be/XEXLc68bQ64
#photomentor
Bernie Griffiths
Photography Business Coach

Facebook Has Made Some Dramatic Algorithm Updates!

Photographers around the world are watching their income diminish, as their one source of income fails to deliver.

Not really.

The boosted Facebook ads that I set up with my clients are still working fantastically well.

Just ask one of my photographer clients in Boston, Masachusetts.

She did 3 Facebook boosted posts last week and had an amazing 676 people respond that want to be photographed, and she has many more still to call.

She has so far booked in 40 photography sessions in 7 days!

Average sales from this type of promotion is just under $1,000, so 40x$1,000 = $40,000.

That’s pretty cool.

Don’t believe everything you read.

The Facebook changes will certainly impact on the big companies who advertise with them, but because of the way I structure the Facebook ads with my clients, the changes will have no effect at all on our Facebook Marketing results.

My clients will continue making hundreds of thousands of dollars in lead generation and portrait sales, with just a $100 investment on their boosted Facebook ads.

Wedding/ portrait photographers rejoice.

New 5 Week Photography Business Coaching Program

Soon to be launched is my brand new 5 week Getting Started Program, that I have designed for photographers who want to take that first step into turning their photography into money.

Starting a photography business without any training, and very little capital, can be daunting.

Do you like the thought of having more spare time?

How about just working the hours that you want?

Having a holiday whenever you feel like it?

Making a great income?

Working the hours that you want?

Earning lots of money?

Get some paying customers now.

Learn What the Top Photography Studios Do To Make Them so Successful.

Proven Marketing Strategies to bring Money to Your Photography Business right away.

Private Facebook Support Group Page.

PLUS BONUS unlimited Email and Phone Support.

A personal 5 week “One on One ” Coaching Program.

Includes 5 x weekly 45 minute Skype ” face to face” sessions.

Week One

PRICING

Sorting Out Your Pricing To Suit Your business.

Week 2

MARKETING

5 Proven Marketing Strategies

Week 3

SELLING

4 Ways Of Selling Your Photographs.

Week 4

PHOTOGRAPHY

Discovering Your Photography Style.

Week 5

OBSTACLES

8 Obstacles That Are Holding You Back.

Save money and take advantage of the pre-launch price.

Enquire to see if you qualify…Email me on on info@aswpp.com.au  

or call +61418509228.

photography business coach

worlds number one photography business coach

#photographybusinesscoach

Photography Business Coach Ramblings

Is Your Life And Photography Business Like Tug-of-war?

I love this recent article from Dave Gillen.  

“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.

Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.

So what do you do when life happens?

Do you downgrade your business goals?

Delay them?

Forget about them?

Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.

Here’s how I turned what seemed like obstacles into a breakthrough.

“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”

I remembered what I was really chasing

When you’re chasing a goal of creating a photography business and something starts eating away your precious time it can be frustrating.

But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.

Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.

I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.

I realised that my life is the canvas for my business.

We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

But no business is ever built on a blank canvas.

Your life is the canvas and your business needs to fit its unique size and shape.

When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.”

Do your life and photography business work together or is it more like tug-of-war?

Your Time To Shine

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Is It Your Time To Shine?

Welcome to my BRAND NEW “ONE ON ONE” Coaching Program called “GETTING STARTED” in your Photography Business.

It’s ok to make a little money from your photography passion, and live the lifestyle tyou want.

Like to know more?

http://p1.pagewiz.net/Getting Started Coaching Program

Email me on on info@berniegriffiths.com or call +61418509228 for all the info

#worlds number one photography business coach

#bernie Griffiths

#photography business coach

World’s Number One Photography Business Coach

Who Is Bernie Griffiths?…World’s Number One Photography Business Coach….

by photographer Andrew Hellmich

Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty.
The beauty of what Bernie has to share is that he has been in exactly the same position you are at some stage in his career. He had his own photography business for over 40 years… the difference may be that he ran his business as a business from the start and before anything else. Yes, he loved photography and creating beautiful images but he loved business just as much and as his sole income in a new country, it had to work as a business from the start.
Here is some of the business strategies he spoke to me about…..
• social media bundling for wedding clients
• selling digital files to portrait clients
• is any client the right client for your business?
• staying organised
• renting or buying photographic equipment
• advertising budgeting and getting a good deal
• where is the best place to source clients?
• what to do if bookings drop and how quick should you react?
• are photography awards important to the success of your business?
• testing and measuring your marketing efforts
• core products, what are they and do you need them?
• why you shouldn’t be looking at what other photographers are doing
• photography excellence awards
Nowadays, Bernie uses his knowledge of the industry as a business coach and was happy to share plenty of real life examples in this interview. I challenge you to not make changes in your business.
What is your big takeaway?
Following the interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement after listening to what Bernie had to share? Let me and other listeners know by leaving your thoughts in the comments below.
Better yet, if you do actually implement something, click on the voicemail tab to the right of the page and let me know what changes you’ve made and any differences you’ve noticed as a result.
Shout Outs
https://www.berniegriffiths.com
Advanced Success for Wedding & Portrait Photographers – http://www.aswpp.com.au
Bernie on Facebook – https://www.facebook.com/aswpp
Bernie’s Book – Success Secrets of a Professional Photographer


paul pennell

Boom – my head just exploded and this guy is the bomb……..!!!!!

Andrew Hellmich
Haha, love your comment Paul!
How good is Bernie and how many marketing ideas does he have… what a resource he is.

Joey Joiner

Speechless!
I felt like I was Batman (Christian Bale) as he took advice from Alfred (Michael Caine)Subconsciously I kept wanting to hear Bernie say, “Yes, Master Wayne, this is how you become a Master Photographer”.
What a cool guy, this Bernie Griffiths. I could listen to him all damn day. His voice alone is amazing. He should sell an audio version of his book. Talk about sales!
I’m definitely going to be listening to this interview again. And then maybe again. Damn you, Andrew, now I’m going to have a become a premium member, to get my hands on his e-book.
What a treasure that interview was/is.
My head is spinning right now. I don’t even know what my biggest take away was/is. So much great info.
Will have to get back with you.
Many thanks!
Joey Joiner
Fort Worth, Texas
USA
And Bernie, if you’re reading this, you are amazing, Sir. Thank you for your giving us a glimpse into your wisdom.
I don’t even know what else to say right now, except a big from-the-heart Thank You!!!
Andrew Hellmich

Love the references Joey I’m sure Bernie will too!
I had the feeling that this was going to be one of those interviews that will have listeners pulling over in their cars or interrupting their retouching to take a note or two about things they can implement in their businesses. Sounds like you were happy with what Bernie shared.
Thanks for commenting Batman!

Chris & Shae Pyke

That is exactly what I was thinking! Bernie had Alfred’s voice, and wisdom. Thanks for all the great advice. Like he said, we have so many things that we aren’t taking advantage of that we should be. We have video on our cameras, and free access to youtube, so why not use them for the clients, and us with the testimonials and video thank you cards. So many great tips in this one. The interviews just seem to be getting better and better.
Chris & Shae Pyke recently posted…Family Photo Test

Te

Loved Bernie’s interview! Its so timely cause I just started mentoring with Bernie yesterday! Photography business coach.
The point about entering awards was awesome. I think it would be a massive confidence booster to win or even get positive feedback from a judge.
Now I have a bunch of things to go work on and pick his brain about
Te recently posted…City2Surf – my run & the 5 things it taught me

Andrew Hellmich

Hey Te – what a coincidence! From what Bernie had to share in this interview, it’s plain to see you are in good hands.
Can’t wait to hear about your progress! Keep us up to date.

Matt Smith
Really enjoyed Bernie in this this interview, what a wealth of information, a gentleman and devoted educator. I love how obvious but straight forward some of Bernie’s ideas are to engage the client e.g.; video interviews of the couples testimony at the reception. I think this guys mentoring services would truly be worth every cent. Thanks again Andrew for sourcing another quality interview.

Andrew Hellmich

Hi Matt – have to agree with your takeaway being one that stood out for me too. A quick video testimonial on the day or night of the wedding is so easy and I’m sure will pack loads more impact than a written sentence or two on a blog or website.
Glad you enjoyed the episode Matt.

Joey Joiner

Upon listening to the interview again, I picked up on the fact that Bernie regularly watches the Home Shopping Network (or the equivalent in Australia) in order to see and listen to how they sell/market each item. Brilliant. I never would have thought of that one.
Joey Joiner

Andrew Hellmich

Crazy good interview and to be expected, that’s the thing about Bernie, he gives it to you straight and he is always willing to help. I went and saw him at a seminar in his South Melbourne office a few months ago and now have just signed up for mentoring. I’ve done a few sessions already and looking forward to doing more. Great interview Andrew, cheers!

Andrew Hellmich

Hey Sash, thanks for adding your comments and totally agree, Bernie was great to chat to and offered plenty! Don’t forget to let us know how your business progresses as you start implementing what you learn. Who knows, we may see you on one of Bernie’s YouTube videos soon

Claire
My biggest take away was to GET COACHING FROM BERNIE!!
amazing interview, and I like the compliment he gave you about your interviewing! its very true and love listening to these!

Andrew Hellmich

1.
Shane Jackson

This was a amazing interview with Bernie!!! Thank you sooooo much for taking the time to produce this. I’m going to become a premium member soon and can’t wait to see the extra content.
I am also going to be speaking with Bernie soon..

Andrew Hellmich

Hey Shane, thanks mate, love that you’re enjoying the podcast.
You won’t be the first or only listener to get in contact with Bernie, I just received an email from Kim who started consulting with Bernie after hearing him on the show and judging by the other comments here, there will be more.
Don’t forget to stop by and let us know how it goes or better yet, leave a voicemail that I can share on the show
Caitlin McColl

Consider my mind blown by Bernie. Still in the middle of listening, but I’m loving the tips about recording testimonials for You tube and the idea of a social media bundle!
o
Jamie October 27, 2014 at 12:03 pm – Reply
Another great listen Andrew! I loved to hear Bernie’s ideas on using video testimonials. Great stuff. Why didn’t I think of that?

No wonder that Bernie is regarded as World’s number one photography business coach
photography business coach

http://photoprofit.libsyn.com/size/25/?search=bernie+Griffiths

Creating an Amazing Photography Business In Seconds

How easy is it to get “sucked in” on the internet.or a successful photography business.

Secret 1 …From zero customers to 20 a month without any marketing.

Secret 2… One photographer making $10,000 monthly in her portrait photography within 3 weeks of starting without any selling.
Secret 3… Position yourself with pricing so that customers will queue at your studio door.
Secret 4… A guaranteed way to create a photography business in a competitive market, that you don’t have to work in.

Easy to believe everything you see about making money in photography, and then buy things that you will never use, or that will never do what they promised.

Do you really believe that you can make money easily in photography?

Do you really believe that you can make money while you sleep without doing too much work?

Do you really believe that you can start a photography business and turnover $100,000 in the first year?

Some educators/photographers selling various products on Facebook will tell you can have a great photography business working just a couple of hours a week, or less.

Some claim that you can succeed simply by buying their free E-book.

I guess from time to time we all look for the easy way out, the magic wand, the goose that lays the golden eggs.

We are grown up mature adults right?

You will see some of these photography educators running Facebook ads, doing free preview webinars and seminars, sending numerous emails, doing podcasts, and generally selling their fantastic money making photography products on social media.

Maybe some photographers who succumb to these unrealistic claims will have a little success, but believe me, the majority will fail.

But when we get desperate or get “sucked in” by advertising we start to believe in anything.

So what is the reality?

Creating and sustaining a successful photography business takes a lot of commitment, willpower, planning and TIME.

And, of course it takes a lot of work.

The key is to work on doing the tasks that will give you financial growth, and I don’t mean sitting at your computer playing with your files!

The alternative is learning by trial and error, which can be a big waste of your time.

We all have a certain number of hours in each day, days in each week, and weeks in each year to achieve success in our photography business.

Untested methods may work, but if you just keep doing the same things and expect things to change, then you will be very, very disappointed.

In fact, Albert Einstein once said that the definition of insanity was “doing the same thing over and over again and expecting different results. “

I believe you can only achieve a successful photography business, by trying new things, but you don’t have to reinvent the wheel.

It is better to learn from those who have had many years of success, than trying to learn from a multitude of many different less experienced sources.

From my experience with over 40 years of running a successful studio, and with over 3,000 hours of coaching photographers, as a photography business coach, I can tell you that creating a consistent income stream in photography is not easy, and can be very challenging.

It also can be very fulfilling, financially rewarding, and a lot of fun.

So please mister internet don’t tell me all it takes is just an hour a week, or an 8 week online course to create my dream photography business.

In my experience what you do NEED is a real person that you can be accountable to.\

A person who you can trust, a person who can guide, advise, encourage, motivate, and help you on your journey.

You need a person to SHARE your struggles and your successes.

You can’t get this level of support off the internet.

You need a person who cares.

Let’s face it, the Internet just doesn’t care, like a person does!

Try hugging your computer after you have had a bad in person sales experience and see if it cares.

You need a wife, a partner, a husband, a really good friend or a coach.

World’s number one photography business coach.

They care!

To Your Amazing Photography Business Success

 

 www.berniegriffiths.com

 

 info@aswpp.com.au 

Photobizx and Photography Business Coach

PBX198-Premium-Bernie-Griffiths

http://www.photobizx.com.au

Photography Business Coach Bernie Griffiths of berniegriffiths.com is responsible for the episode of PhotoBizX that has produced more leads, sales and discussion than any other – The Facebook Ad Challenge episode. I contacted Bernie for a follow up interview to ask him to share what listeners felt might have been the missing link when approaching the FB Ad challenge – how to sort the spenders from the non-spenders when offering free portrait sessions.

If you’re new here and want the full story of the Facebook Ad Challenge, how to structure your ad, what copy you’ll need to maximise results, which images to include and how to generate a lot of leads, shoots and sales. Go and trial the Photobizx Premium Membership for $1 and check out episodes 136 and 138 in the Premium Area. Then jump into the secret Facebook Group to see a lot of examples and discussion around these ads which have been used to book portraits, engaged couples and weddings for a lot of members.

Here’s some of what we cover in this interview with photography business coach Bernie Griffiths:

What to expect when working with Bernie to seek help to grow your photography business

Photographers should drop their wedding photography and concentrate on portraits instead

Wedding photography is overly competitive while portrait photography is wide open

How you learn more from you losses than you do from your wins

How to improve chances of sales from Facebook Ads and “free” shoots

The three possible outcomes you should be seeking from your Facebook Ads

3 strategies that you need to implement into your photography business

Why a 15% lead conversion is ideal from your Facebook Ads

Engaged couples sessions are a portrait sessions and why you should treat them as such

Stop aiming for wedding bookings and consider the portrait sessions as the win from your ads

How to filter the spenders from the non-spenders amongst your leads

What content needs to be in your Facebook ads

Email open rates  – only 30% of people open their emails let alone read them

How to be successful with your client phone calls

The best rebuttal statement when clients decline to pay upfront during phone calls

The need to involve all involved parties when booking photo sessions

Grabbing people’s attention about your business is never a trick – it’s a marketing strategy

Why pre-consultations guarantee higher sales

How to work less yet earn more

The need to overcome every photographer’s mindset to book more sales

Planting the seed on how much clients are likely to spend after a photo session

Why it’s OK for clients to walk away after the mention “average spend” on free photo shoots

How to deal with objections from clients

Which is better: Adverts or Boosted Posts?

Replying to shares and comments on your FB Ads to keep the momentum and engagement going

Why you must include a call-to-action in your FB Ads

Changing photographer’s mentality to gain confidence in selling their images

Photographers deprive people of spending their money – how to stop doing that

Discounts are no longer motivators for client bookings

Marketing is all about doing multiple things at the same time

Chase your clients

How to increase your Facebook likes

How to target the right audience in your FB Ads

Photography Business Coach Bernie Griffiths Photography Podcast

Premium Photobizx Member Questions for Bernie

https://www.berniegriffiths.com

Using Pro Select To Soft Sell

For professional portrait photographers around the world the must have and “go to” software is Pro Select.

This software was specially designed for photographers for “face to face” selling of their images.

There is plenty of information on the internet in forums, webinars, seminars and the like, on the way that you talk to the customer at sale time, but most of these rely on the photographer being a confident sales person, or learning slick sales phrases.

For me, as a photography business coach, the key is to use a selling system that is non pressure for the photographer and the client.

Most of us as photographers are not born sales people and often the sale time can be stressful for both photographer and customer.

In fact selling is what most photographers fear the most.

More and more photographers are working from home, and these photographers juggle their business and family life, and so having a simple soft sell sales system is crucial for their success.

You Need The Right Sales System

If you fail to do a competent and relaxed purchasing session, you may not make any money.

You can in fact lose money.

If you give the customer a bad experience, you may quickly get a bad reputation in your area, and not get any customers at all.

Both of these scenarios are of course not acceptable.

Bernie’s Pro Select Soft Sales System That Sells

Solid, predictable and consistent selling systems are the heart and life blood of any business.

I must admit that I did learn from my mistakes, of which I made many.

Selling can be pressure for both the customer and the sales person.

It took me many years to realise that people love to buy, but hate to be sold.

Of course over many years I read numerous books on selling, been to seminars, and looked at online courses on in person sales.

Non of them gave a specific step by step way of doing the selling process, and all the information was very dated, (and still is) in doing things the way I did 20 years ago.

I decided to develop a new way to do my portrait sales.

A very relaxed way. A no pressure way. A way that anyone could do.

Although very simple, it is powerful and it may be hard initially for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales that have put hundreds of thousands of dollars into my bank account.

Once I implemented my “Bernie’s Pro Select Soft Sell System” not only was the pressure taken off my in person sales, but my sales substantially increased!

A Simple 10 Step No Pressure Selling System.

My new sales system changed my mindset. It will change yours if you let it. Don’t fight it, simply try it. Test it.

I believe that you can at least double your average sale.

You can easily lose thousands of dollars if you do not do your selling correctly.

Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000!

Most photographers do not see themselves as salespeople.

That is why they fail, in the most important part of their business.

I believe that ninety-five percent of photographers in sales are failing miserably.

Change what you are doing and you’re going to succeed.

With the photographers that I coach, I see even experienced photographers consistently break all their records in sales, by using my Pro Select Soft Sell System.

Just relax and let the system do its work. Let it come to its natural conclusion.

Do not prejudge what the customer can or cannot afford.

Don’t think that the customer doesn’t have the money to invest a lot in photography.

This is a big mistake.

Simply follow my system. Get my E-Book here. It’s FREE.

“Have I thanked you enough for changing the direction my business is going.
Your experience in this industry is invaluable to whoever is thinking of going into business full time in the field of photography. This is our first ever Christmas since having my family that I have not stressed about money, I NOW HAVE MONEY!!!!
Never in my wildest dreams did I think I would be making Portrait sales as this”.
Zaharoula Harris from Zed Photography

   www.berniegriffiths.com

Enquiries….info@aswpp.com.au

Is Your Pricing Right?

Photography Pricing
In my experience in talking to, and consulting with hundreds of portrait photographers, the area of pricing their photographs, is the most difficult part of their business, that they have to contend with. If your prices are too low, you not only attract the wrong type of clientele, but you also may not make any money.

You can in fact lose money. If the prices are too high, you may not get any customers at all. Both of these scenarios are of course not acceptable.

So how do you determine your prices? To help us get to this, you should first ask yourself this simple question. How must should I charge? I will answer this for you. As much as possible!

One of the most important things that you have to do in your business is to set your prices. Most photographers totally get their prices wrong, and have price lists that are too confusing, and far too detailed.

Getting your pricing right will be crucial to your business success. Your prices for your imagery will determine what market you will attract, your brand, your competition, and the amount of money that you will earn.

Because this such a crucial part of your planning, make sure that you follow carefully the steps in this book.

Photography Business Coach

Being a photography business coach I have learnt that to develop your price list, the first thing that you need to do, is start to think differently. You probably set up your price list by guessing at numbers, or worse than that , you may have obtained a copy of a competitors price list and then made your prices cheaper! This is the exact opposite of what you should be doing.

A badly thought out price list will cost you money, and may even bring your business into debt. It will force you to work many hours without pay, and may even destroy your love of photography. Compiling a well thought out, and realistic price structure, will help to drive your passion, attract good customers, and help you achieve the financial success that you deserve.

Over the many years that I have worked on my business, getting the price list right, was always high on my list of things to do.

I have built a guide to building a solid portrait price list that you will constantly revisit over the years. But the price list that you are about to structure, will be your default. It will be the foundation of your business.

It has worked for many photographers from a variety of backgrounds and in many different locations.

Everyone’s pricing is different and it is up to you to determine what is right for your business.

#photography business coach

#businesscoach

#photographybusiness

#berniegriffiths

Walking Your Photography Path

Finding Your Photography Path

It doesn’t matter whether you have a shop front photography or a studio on a main road, or you work out of your home, being a photography business coach I have discovered that there are 3 key points to making good money with your photography business.

Make Your Wall Art Shine

Selling only digital files will restrict your ability to maximise your sales and you will be unable to grow your business.

Understand that you will only sell what you show.

Having defined products also makes it easier for your customer to make their buying decisions.

When your client or potential client first walks into your studio their eyes should be drawn to beautiful large portraits on the walls.

This may seem obvious, but sometimes you may need to be reminded of this. You should regularly update your displays.

It’s important that you have on show larger wall décor in 24×30 size or above, rather than lots of smaller prints.

Don’t forget that your Wall Portraits should also have appropriate lighting on them to show off the quality, colour and textures, making them “jump off the walls.”

Track lighting in the ceiling, with the daylight balanced lights aimed at the wall portraits is a must have to achieve this. You want your portraits to be the brightest items in your studio.

Never have fluorescent lights around any area that you display your wall portraiture!

Avoid having 8×10’s or 5×7’s in frames sitting around, or even on your walls.

Smaller prints can be shown as Box Sets or Memory Boxes, with 10 or 20 matted images on archival art paper.

First Impressions Do Matter

Your potential client’s first impression is the lasting one, whether it is when they go to your website, speak to you on the phone, or go to your studio.

They are assessing whether they will spend any money with you and how much.

Creating a good first impression can sometimes take time, but always strive to be the best that you can be with your presentation and your knowledge of your products.

You could start by de-cluttering your studio. Is it messy? Framed prints sitting on the floor? Does the air smell a bit stale? Does the floor need a vacuuming? Are the windows clean? Do you dress appropriately? Do you have a deep knowledge of your products you can talk to your potential clients about?

Make Your Business Real

I have visited so many home businesses as my role as a photography business coach, and very few of them have had a sign outside their home to reassure me that I was at the right house.

Imagine your client arriving and wondering whether or not they are at the right house?

Their first impression isn’t one of trust, and certainty.

To make your business real, you must have signage. Can you imagine a book without a front cover? Well that’s your business if you do not have a sign with your logo on it, outside and inside your place of work.

How Much Should You Pay For A Photography Business Coach?

It is important that the coach that you select has been the owner of a successful photography business, and has “walked the walk.” This will give you the confidence to know that they know what it takes to be successful, and what it takes to create and grow your business.

Fees of a photography business coach will usually relate to the amount of experience that the coach has, not only in running a business, but how many years they have been coaching.

Like any form of expertise prices vary, and photography business coaching can cost from $250 for a single one hour consultation to the more intense twelve month photography business coaching priced up to over $12,000.

Some coaches charge a monthly fee, while others will come to your studio for a couple of days to provide you with the solutions to your problems.

Many photographers are part time coaches, and are offering coaching services on a more casual and unstructured basis.

A part time coach may charge for a short time program and you can expect fees of around $1,500-$3,000 for this type of short term guidance.

When selecting a coach, know what expectations and outcomes you are looking for.

Is your main problem Marketing, Workflow, Pricing, or do you simply need someone to motivate and drive you? Or a combination of all?

Remember that you don’t know what you don’t know, and a photography business coach should give you the knowledge that you lack to implement your business growth.

It is also important to find a photography business coach who you trust, who you can work with, and who is a good fit for you and your business.

Whatever coach you decide on, what you definitely should be looking for is a return on your investment.

The bottom line is that a good photography business coach will help, drive, and guide you to increase your turnover, maximise your profit, and give you the work/life balance that you are looking for.

And of course, don’t forget to get heaps of testimonials and referrals if possible.

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