Archive of ‘MARKETING’ category
Just over 3 years ago when I exposed a great Facebook Ad strategy on the Photobizx podcast, https://photobizx.com/Book+More+Portrait+Photography+Sessions many
photographers thought that every lead that responded was an eager buyer
for their photography.
These were “cold” leads, and the reality was that only 25% of these leads were potential buyers.
Bernie’s Facebook Ad strategy which I defined in the podcast, still works extremely well if you build the right conversion funnel.
Originally we built a funnel via a series emails, and then along came Chatbots.
The Chatbot we use, once set up, automatically runs through Messenger with a trigger that is pulled by a specified word put into the comments box below the ad.
By a series of strategic multiple choice questions, we are able to qualify our “cold” leads and turn them into “warm” leads, and create much stronger potential buyers.
This is the ultimate speed Marketing machine!How great is it to have qualified leads coming in while you sleep!
Getting leads is crucial for your photography business, and segmenting your audience can help you avoidthe customers you fear the most…..the low spenders.
If you are not into Chatbots yet, it would be a good idea to get on board this technology, as it offers a great solution to automating part of your photography business.
Check out this video all about Chatbots from our Group session last week, where we set up a Chatbot for a family Facebook ad.
Let’s Do This Together!
When you are ready for some serious coaching…….
Level 1 Online Course….Get More Portrait Photography Clients ….FAST
Take this Online Marketing Online in your own space and at your own time.
If you are a photographer who also has a full time job, this is the ideal way
to start earning money from your photography.
Level 2 Getting Started Course
This course is designed for those photographers who are just starting out
part time to create a photography business. With weekly Skype sessions over
a 5 week period covering Pricing, Marketing, Selling, and Photography.
Level 3 Business Boost Coaching Program
A great program to start to move your business forward. Created for
photographers looking to advance their business on a longer term basis. Personal
Mentoring with one personalised 60 minute Skype session every two weeks.
Level 4 Signature Coaching Program
The Signature Program is for those photographers who want to accelerate the
success of their photography business. Weekly 60 minute Skype sessions over
a 12 month period will make you accountable, while new marketing strategies
and fresh ideas, will give accelerated growth in your business.
World’s Number One Photography Business Coach
Focussing on marketing is vital for a photography business to grow.
To get that focus in a world of distraction can be very difficult, but I can help.
I must admit i am not a big fan of online courses.
But I have created one…WITH A DIFFERENCE.
Any online course is a templated affair, created usually by a photographer who
has only had the experience of doing things ONE way.
But that one way will probably not be suitable for other photographers who are in
a different country, different town, or in a different place on their photography business
So online courses can be a total waste of your hard earned money.
What makes yours so different you say?
Well when you buy my online course you also buy ME!
The course is called “Get More Portrait Photography Clients …FAST”
With my marketing online course we have 2 x Skype sessions together during the course
so that I mould all the information into YOUR specific needs dependant on where YOU live
and where YOU are in your business.
Makes sense hey!?
It’s like having me as a partner in your business.
With over 40 years as a successful photography business owner, with having done thousands of portrait
shoots and sales, with having photographed thousands of weddings, and with coaching photographers
around the world, do you think I would be of value in helping you?
In my coaching I am helping photographers create income daily.
Before you say ” I can’t afford you Bernie” let me tell you the cost.
If you can’t afford that then you have a financial problem.
There are lots of other things you could buy for $297, but if you want to grow your business, this can
I have only just set this up, so after the first 10 photographers have purchased it I will put the price up to
what it is really worth.
Check it out here…… p1.pagewiz.net/getmorephotographyclientsfast
Let’s Do This Together!
When you are ready for some serious coaching…….
World’s Number One Photography Business Coach
One of my clients who just started out at creating a business for their photography asked me a couple of interesting questions this week.
Do you think most people actually buy different types of photos?
Should I focus on learning a different style of photography than what I am doing now?
Very interesting question I thought.
Let’s face it, as professional photographers we photograph ultimately for money.
As much money as possible.
So the question is, what type of photographs do people buy?
I think in general people buy photographs that……..
2. Show personality
3. Show relationship
4. Are technically good
5. Reflect happiness
If a photograph contains most or all of these elements, I feel that the photographs
become very saleable.
Focus on getting these elements in your photographs, and your sales will soar.
Maybe portrait sales like one of my Inner Circle members had this week.
One sale was for $8,330 while another on the same day was $3,695.
Yes, get all the elements right and your bank account will thank you.
NEW ONLINE COURSE
Let’s Do This Together.
GET IT HERE https://www.aswpp.com.au/courses/get-more-portrait-photography-clients-fast/
World’s Number One Photography Business Coach
Photographers around the world are watching their income diminish, as their one source of income fails to deliver.
The boosted Facebook ads that I set up with my clients are still working fantastically well.
Just ask one of my photographer clients in Boston, Masachusetts.
She did 3 Facebook boosted posts last week and had an amazing 676 people respond that want to be photographed, and she has many more still to call.
She has so far booked in 40 photography sessions in 7 days!
Average sales from this type of promotion is just under $1,000, so 40x$1,000 = $40,000.
That’s pretty cool.
Don’t believe everything you read.
The Facebook changes will certainly impact on the big companies who advertise with them, but because of the way I structure the Facebook ads with my clients, the changes will have no effect at all on our Facebook Marketing results.
My clients will continue making hundreds of thousands of dollars in lead generation and portrait sales, with just a $100 investment on their boosted Facebook ads.
Wedding/ portrait photographers rejoice.
New 5 Week Photography Business Coaching Program
Soon to be launched is my brand new 5 week Getting Started Program, that I have designed for photographers who want to take that first step into turning their photography into money.
Starting a photography business without any training, and very little capital, can be daunting.
Do you like the thought of having more spare time?
How about just working the hours that you want?
Having a holiday whenever you feel like it?
Making a great income?
Working the hours that you want?
Earning lots of money?
Get some paying customers now.
Learn What the Top Photography Studios Do To Make Them so Successful.
Proven Marketing Strategies to bring Money to Your Photography Business right away.
Private Facebook Support Group Page.
PLUS BONUS unlimited Email and Phone Support.
A personal 5 week “One on One ” Coaching Program.
Includes 5 x weekly 45 minute Skype ” face to face” sessions.
Sorting Out Your Pricing To Suit Your business.
5 Proven Marketing Strategies
4 Ways Of Selling Your Photographs.
Discovering Your Photography Style.
8 Obstacles That Are Holding You Back.
Save money and take advantage of the pre-launch price.
Enquire to see if you qualify…Email me on on firstname.lastname@example.org
or call +61418509228.
photography business coach
worlds number one photography business coach
Is Your Life And Photography Business Like Tug-of-war?
I love this recent article from Dave Gillen.
“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.
Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.
So what do you do when life happens?
Do you downgrade your business goals?
Forget about them?
Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.
Here’s how I turned what seemed like obstacles into a breakthrough.
“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”
I remembered what I was really chasing
When you’re chasing a goal of creating a photography business and something starts eating away your precious time it can be frustrating.
But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.
Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.
I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.
I realised that my life is the canvas for my business.
We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.
But no business is ever built on a blank canvas.
Your life is the canvas and your business needs to fit its unique size and shape.
When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.”
Do your life and photography business work together or is it more like tug-of-war?
Your Time To Shine
You have the tools for your photography, now you need the business tools to fill your business with customers.
Is it time for you to take the next step in your business?
Is It Your Time To Shine?
Welcome to my BRAND NEW “ONE ON ONE” Coaching Program called “GETTING STARTED” in your Photography Business.
It’s ok to make a little money from your photography passion, and live the lifestyle tyou want.
Like to know more?
http://p1.pagewiz.net/Getting Started Coaching Program
Email me on on email@example.com or call +61418509228 for all the info
#worlds number one photography business coach
#photography business coach
Who Is Bernie Griffiths?…World’s Number One Photography Business Coach….
by photographer Andrew Hellmich
Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty.
The beauty of what Bernie has to share is that he has been in exactly the same position you are at some stage in his career. He had his own photography business for over 40 years… the difference may be that he ran his business as a business from the start and before anything else. Yes, he loved photography and creating beautiful images but he loved business just as much and as his sole income in a new country, it had to work as a business from the start.
Here is some of the business strategies he spoke to me about…..
• social media bundling for wedding clients
• selling digital files to portrait clients
• is any client the right client for your business?
• staying organised
• renting or buying photographic equipment
• advertising budgeting and getting a good deal
• where is the best place to source clients?
• what to do if bookings drop and how quick should you react?
• are photography awards important to the success of your business?
• testing and measuring your marketing efforts
• core products, what are they and do you need them?
• why you shouldn’t be looking at what other photographers are doing
• photography excellence awards
Nowadays, Bernie uses his knowledge of the industry as a business coach and was happy to share plenty of real life examples in this interview. I challenge you to not make changes in your business.
What is your big takeaway?
Following the interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement after listening to what Bernie had to share? Let me and other listeners know by leaving your thoughts in the comments below.
Better yet, if you do actually implement something, click on the voicemail tab to the right of the page and let me know what changes you’ve made and any differences you’ve noticed as a result.
Advanced Success for Wedding & Portrait Photographers – http://www.aswpp.com.au
Bernie on Facebook – https://www.facebook.com/aswpp
Bernie’s Book – Success Secrets of a Professional Photographer
Boom – my head just exploded and this guy is the bomb……..!!!!!
Haha, love your comment Paul!
How good is Bernie and how many marketing ideas does he have… what a resource he is.
I felt like I was Batman (Christian Bale) as he took advice from Alfred (Michael Caine)Subconsciously I kept wanting to hear Bernie say, “Yes, Master Wayne, this is how you become a Master Photographer”.
What a cool guy, this Bernie Griffiths. I could listen to him all damn day. His voice alone is amazing. He should sell an audio version of his book. Talk about sales!
I’m definitely going to be listening to this interview again. And then maybe again. Damn you, Andrew, now I’m going to have a become a premium member, to get my hands on his e-book.
What a treasure that interview was/is.
My head is spinning right now. I don’t even know what my biggest take away was/is. So much great info.
Will have to get back with you.
Fort Worth, Texas
And Bernie, if you’re reading this, you are amazing, Sir. Thank you for your giving us a glimpse into your wisdom.
I don’t even know what else to say right now, except a big from-the-heart Thank You!!!
Love the references Joey I’m sure Bernie will too!
I had the feeling that this was going to be one of those interviews that will have listeners pulling over in their cars or interrupting their retouching to take a note or two about things they can implement in their businesses. Sounds like you were happy with what Bernie shared.
Thanks for commenting Batman!
Chris & Shae Pyke
That is exactly what I was thinking! Bernie had Alfred’s voice, and wisdom. Thanks for all the great advice. Like he said, we have so many things that we aren’t taking advantage of that we should be. We have video on our cameras, and free access to youtube, so why not use them for the clients, and us with the testimonials and video thank you cards. So many great tips in this one. The interviews just seem to be getting better and better.
Chris & Shae Pyke recently posted…Family Photo Test
Loved Bernie’s interview! Its so timely cause I just started mentoring with Bernie yesterday! Photography business coach.
The point about entering awards was awesome. I think it would be a massive confidence booster to win or even get positive feedback from a judge.
Now I have a bunch of things to go work on and pick his brain about
Te recently posted…City2Surf – my run & the 5 things it taught me
Hey Te – what a coincidence! From what Bernie had to share in this interview, it’s plain to see you are in good hands.
Can’t wait to hear about your progress! Keep us up to date.
Really enjoyed Bernie in this this interview, what a wealth of information, a gentleman and devoted educator. I love how obvious but straight forward some of Bernie’s ideas are to engage the client e.g.; video interviews of the couples testimony at the reception. I think this guys mentoring services would truly be worth every cent. Thanks again Andrew for sourcing another quality interview.
Hi Matt – have to agree with your takeaway being one that stood out for me too. A quick video testimonial on the day or night of the wedding is so easy and I’m sure will pack loads more impact than a written sentence or two on a blog or website.
Glad you enjoyed the episode Matt.
Upon listening to the interview again, I picked up on the fact that Bernie regularly watches the Home Shopping Network (or the equivalent in Australia) in order to see and listen to how they sell/market each item. Brilliant. I never would have thought of that one.
Crazy good interview and to be expected, that’s the thing about Bernie, he gives it to you straight and he is always willing to help. I went and saw him at a seminar in his South Melbourne office a few months ago and now have just signed up for mentoring. I’ve done a few sessions already and looking forward to doing more. Great interview Andrew, cheers!
Hey Sash, thanks for adding your comments and totally agree, Bernie was great to chat to and offered plenty! Don’t forget to let us know how your business progresses as you start implementing what you learn. Who knows, we may see you on one of Bernie’s YouTube videos soon
My biggest take away was to GET COACHING FROM BERNIE!!
amazing interview, and I like the compliment he gave you about your interviewing! its very true and love listening to these!
This was a amazing interview with Bernie!!! Thank you sooooo much for taking the time to produce this. I’m going to become a premium member soon and can’t wait to see the extra content.
I am also going to be speaking with Bernie soon..
Hey Shane, thanks mate, love that you’re enjoying the podcast.
You won’t be the first or only listener to get in contact with Bernie, I just received an email from Kim who started consulting with Bernie after hearing him on the show and judging by the other comments here, there will be more.
Don’t forget to stop by and let us know how it goes or better yet, leave a voicemail that I can share on the show
Consider my mind blown by Bernie. Still in the middle of listening, but I’m loving the tips about recording testimonials for You tube and the idea of a social media bundle!
Jamie October 27, 2014 at 12:03 pm – Reply
Another great listen Andrew! I loved to hear Bernie’s ideas on using video testimonials. Great stuff. Why didn’t I think of that?
No wonder that Bernie is regarded as World’s number one photography business coach
photography business coach
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