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Putting Your Foot Down In 2019.

Another year is rapidly coming to an end.
For all of you that have a photography business, I hope you have had a great year!
Being a photography business coach when I work with my clients, we set goals.
We set financial goals for monthly, yearly, and average sales.
We leave the year of 2018 with lots of big sales targets smashed.
Clients Mark, Helen, Murielle, and Amy have been many years in business, but have had their best year EVER in 2018! Marcus in just the second year of his photography business had a $32,000 month in November.
The average sale for the majority of my clients is $1,500 for portrait sales.
I believe that Success is possible for anyone, and these examples of my client’s successes, show that financial growth in your photography business is possible, once you learn what you have to change to make it happen.
If you are serious about making your photography business happen in 2019, then get serious.
You cannot “fluff” around and be semi-committed.
Ever tried to lose a bit of weight?
I bet you didn’t lose any until you fully committed, and started eating the right food and did all the hard exercise, without compromise.
Draw a line in the sand in 2019 and say “I am going to do whatever it takes!”
The only thing stopping you from having an amazingly successful 2019 is you!
Here are my Top12 Tips to help you plan your success journey in 2019.
1.Get help and find a coach or mentor, just as you would find a personal trainer if you wanted to get really fit.
2.Learn only from those who have had at least 10 years doing what you want to do.
3.If the going gets tough as it may, hang on in there for success could be just around the corner.
4.Embrace the changes you need to make with a positive attitude.
5.Keep the focus on your written financial goals, and don’t get side tracked.
6.Keep doing the things that work, and recreate or stop doing the things that aren’t.
7.Have a bigger vision than you think is achievable.
8.Don’t wait, start now with one small step.
9.Look at your written goals at least twice a day.
10.Understand that Marketing is everything.
11.Don’t buy any online courses unless they have a “one on one “ component.
12.Persistence always wins…never give up.
May Peace, Joy and Happiness walk with you this Christmas.
“If you’d like to make pictures AND make money, bring Bernie into your business.
Bernie and Wendy will waste no time getting to the bottom of what doesn’t work and introducing an understanding of how your business can make more money. Expect a straight talking, no frills, tailored and expert approach.
They understand that no business is the same and they have an individual approach knowingthat all of us have our own niche and style of photography  business.
For us, we needed to realise that it wasn’t our images that held us back, not our team or our albums, it was our intense focus on all these things instead of the business of running a profitable business.
The post course contact ensures that we always have the support we need as new situations arise”. Best regards Sarah
“I put off calling Bernie for months and months. I was frustrated and stuck.
Within one phone call the fog lifted, he had simplified the way I was working, put plans in place and I finally had a direction which made sense and got me excited building my business again.
I just wish I had called Bernie months before. His systems just work.
Call Bernie right now.
Don’t wait and think it over like I did. It will be the best thing you will do for both you and your business.” Jenny
“Bernie has been an inspiration, he has taken my business from a small, just surviving home business into a full-time boutique studio. I have also seen my personal photography style grown and mature and am now attracting the kind of clients I want. I cannot thank Bernie enough for all of his time and effort and I am looking forward to working with him in the future.” Cheers  Kim
Let’s Do This Together!
When you are ready for some serious coaching…….
Bernie Griffiths
World’s Number One Photography Business Coach
This message was sent to info@aswpp.com.au from info@aswpp.com.au

Chatbot For Photographers

Just over 3 years ago when I exposed a great Facebook Ad strategy on the Photobizx podcast, https://photobizx.com/Book+More+Portrait+Photography+Sessions many
photographers thought that every lead that responded was an eager buyer
for their photography.

Wrong !

These were “cold” leads, and the reality was that only 25% of these leads were potential buyers.

Bernie’s Facebook Ad strategy  which I defined in the podcast, still works extremely well if you build the right conversion funnel.

Originally we built a funnel via a series emails, and then along came Chatbots.

The Chatbot we use, once set up, automatically runs through Messenger with a trigger that is pulled by a specified word put into the comments box below the ad.

By a series of strategic multiple choice questions, we are able to qualify our “cold” leads and turn them into “warm” leads, and create much stronger potential buyers.

This is the ultimate speed Marketing machine!How great is it to have qualified leads coming in while you sleep!

Getting leads is crucial for your photography business, and segmenting your audience can help you avoidthe customers you fear the most…..the low spenders.

If you are not into Chatbots yet, it would be a good idea to get on board this technology, as it offers a great solution to automating part of your photography business.

Check out this video all about Chatbots from our Group session last week, where we set up a Chatbot for a family Facebook ad.

Let’s Do This Together!

When you are ready for some serious coaching…….

Level 1 Online Course….Get More Portrait Photography Clients ….FAST
Take this Online Marketing Online in your own space and at your own time.
If you are a photographer who also has a full time job, this is the ideal way
to start earning money from your photography.

Level 2  Getting Started Course
This course is designed for those photographers who are just starting out
part time to create a photography business. With weekly Skype sessions over
a 5 week period covering Pricing, Marketing, Selling, and Photography.

Level 3  Business Boost Coaching Program
A great program to start to move your business forward. Created for
photographers looking to advance their business on a longer term basis. Personal
Mentoring with one personalised 60 minute Skype session every two weeks.

Level 4  Signature Coaching Program
The Signature Program is for those photographers who want to accelerate the
success of their photography business. Weekly 60 minute Skype sessions over
a 12 month period will make you accountable, while new marketing strategies
and fresh ideas, will give accelerated growth in your business.

Bernie Griffiths
World’s Number One Photography Business Coach
https://www.berniegriffiths.com
http://www.aswpp.com.au
info@aswpp.com.au

Focus Your Photography Business On Marketing

Focussing on marketing is vital for a photography business to grow.

To get that focus in a world of distraction can be very difficult, but I can help.

I must admit i am not a big fan of online courses.

But I have created one…WITH A DIFFERENCE.

Any online course is a templated affair, created usually by a photographer who
has only had the experience of doing things ONE way.

But that one way will probably not be suitable for other photographers who are in
a different country, different town, or in a different place on their photography business
journey. 
So online courses can be a total waste of your hard earned money.

What makes yours so different you say?

Well when you buy my online course you also buy ME!

The course is called “Get More Portrait Photography Clients …FAST”

With my marketing online course we have 2 x Skype sessions together during the course
so that I mould all the information into YOUR specific needs dependant on where YOU live
and where YOU are in your business.

Makes sense hey!?

It’s like having me as a partner in your business.

With over 40 years as a successful photography business owner, with having done thousands of portrait
shoots and sales, with having photographed thousands of weddings, and with coaching photographers
around the world, do you think I would be of value in helping you?

In my coaching I am helping photographers create income daily.

Before you say ” I can’t afford you Bernie” let me tell you the cost.

$297.

If you can’t afford that then you have a financial problem.

There are lots of other things you could buy for $297, but if you want to grow your business, this can
do that.

I have only just set this up, so after the first 10 photographers have purchased it I will put the price up to
what it is really worth.

Check it out here…… p1.pagewiz.net/getmorephotographyclientsfast

Let’s Do This Together!

When you are ready for some serious coaching…….
Bernie Griffiths
World’s Number One Photography Business Coach
https://www.berniegriffiths.com
http://www.aswpp.com.au
info@aswpp.com.au

Posted in MARKETING | Comments Off on Focus Your Photography Business On Marketing

How To Love Selling Your Photography

Converting prospects into clients can be the most challenging part of the business for many photographers.
They may know exactly who their target market is, and where to find them.
For these photographers, it’s not lead generation that’s the biggest challenge – it’s lead conversion.
When photographers struggle with getting their conversion right, the problems usually come up in the sales session.
Prospects give you excuses about why they can’t buy now or they put up resistance to the prices you’re charging.
Other times, you may be close to making a good sale, but then the customer changes their mind.
Ahhhg !…… I hate that!
For photographers struggling with lead conversion, it’s usually because the prospect has set the criteria for what they want in a photographer, and not what the photographer expects from the client.
This means that the customers start running your photography business, and that is never going to work well.
The solution isn’t to follow a prospect’s wants – it’s for you to set the rules of engagement.
When you set your rules, you’re in control of the sales process, not the other way around.
The first thing to do when setting the buying criteria is to make sure that the customer is fully aware of your expectation that they are going to purchase products from you, and that they follow your set of processes,
Then, you can keep them in control and nurture them forward.
Finding out their hot button is also very important as this is the reason that they will buy.
Some hot buttons are obvious, like they have never had a family portrait taken, but have always wanted one.
Others aren’t quite so obvious, but it is important to find out what they are.
You must also ask yourself the question as to what value does the prospect gain from working with you as a photographer, compared to all the other photographers out there?
And don’t tell me it is your great looks and amazing personality!
Getting the “right” clients becomes the big benefit at sale time when your clients hand you their credit card.
What objections do you get when it comes to the sale?
Email me your top two objections at sale time and I will send you back a way to respond.
Let’s Do This Together!
Brand New Online Course “Get More Portrait Photography Clients …FAST”
LEARN MORE .  p1.pagewiz.net/getmorephotographyclientsfast
When you are ready for some serious coaching…….
Bernie Griffiths
World’s Number One Photography Business Coach

Photography Business Disruption

Love this from photographer Scott Stratten.
“We’re in the age of disruption.
Today’s business climate is changing at an unprecedented rate.
Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer.”
What we lose in this endless quest for the next bright shiny business object is that business while everything has changed, nothing is different.
Trust, connection, consistency, and service will always trump any new app to hit the market.
What is real and what are only smoke screens in the business world today?
The Digital Decision: Your market today is forming buying decisions well before coming to you.
Marketing today means getting in front of them when they’re making these important choices.
Scott will be appearing at Imaging U.S.A. in Atlanta Feb 2019. https://imagingusa.org
….Hope to see you there.
Let’s Do This Together!
Brand New Online Course “Get More Portrait Photography Clients …FAST”
When you are ready for some serious coaching…….
Bernie Griffiths
World’s Number One Photography Business Coach
Bernie Griffiths
aswpp

What Do People Buy?

One of my clients who just started out at creating a business for their photography asked me a couple of interesting questions this week.
She asked…..

Do you think most people actually buy different types of photos?
Should I focus on learning a different style of photography than what I am doing now?
Very interesting question I thought.
Let’s face it, as professional photographers we photograph ultimately for money.
As much money as possible.
So the question is, what type of photographs do people buy?
I think in general people buy photographs that……..
1. Flatter
2. Show personality
3. Show relationship
4. Are technically good
5. Reflect happiness
If a photograph contains most or all of these elements, I feel that the photographs
become very saleable.
Focus on getting these elements in your photographs, and your sales will soar.
Maybe portrait sales like one of my Inner Circle members had this week.
One sale was for $8,330 while another on the same day was $3,695.
Yes, get all the elements right and your bank account will thank you.
NEW ONLINE COURSE
Let’s Do This Together.
GET IT HERE https://www.aswpp.com.au/courses/get-more-portrait-photography-clients-fast/

Bernie Griffiths
World’s Number One Photography Business Coach
https://www.berniegriffiths.com
http://www.aswpp.com.au
info@aswpp.com.au

Rockstar Photographer

From Gary Fong’s book. So You Want To Be A Rockstar Photographer.
“The inconvenient truth is that it’s harder than ever to forge success as a professional event photographer.
That’s why it’s critical to learn the real skills and secrets that will help you succeed day to day.
Not the motivational, “Buy a BMW and believe in yourself” stuff, but the hands-on, practical principles that generate business in the real world.
The Rockstar myth is not unique to photography.
In the Internet-driven world we live in, it’s hard to thrive in any field.
Economies are tough and global competition is ruthless. It is tempting to look for easy, sexy shortcuts to success.
Because of that, a huge cottage industry has erupted, filling freelancers and small business people with hopes that if they only take this course or that seminar, they, too, can enjoy six- or seven-figure lifestyles.
Most of the people offering the seminars are not real successes  themselves.”
Real Coaching.
My coaching programs are designed to get you RESULTS with unlimited email and phone contact with myself at any time.
This is the only way to FAST TRACK your business!
Regardless of what is on offer, the question is this…is it possible in this very competitive environment to earn a six figure
income from your photography?
I guess the only way to answer that is to ask a photographer who is making a six figure income in their business at this present time.
Amy Cope is one such photographer, who created a photography business that turns over six figures and she created it all on her own.
By the way she has 4 kids and runs her newborn photography business from home.
Watch this short video chat with Amy here………https://youtu.be/XEXLc68bQ64
#photomentor
Bernie Griffiths
Photography Business Coach

Facebook Has Made Some Dramatic Algorithm Updates!

Photographers around the world are watching their income diminish, as their one source of income fails to deliver.

Not really.

The boosted Facebook ads that I set up with my clients are still working fantastically well.

Just ask one of my photographer clients in Boston, Masachusetts.

She did 3 Facebook boosted posts last week and had an amazing 676 people respond that want to be photographed, and she has many more still to call.

She has so far booked in 40 photography sessions in 7 days!

Average sales from this type of promotion is just under $1,000, so 40x$1,000 = $40,000.

That’s pretty cool.

Don’t believe everything you read.

The Facebook changes will certainly impact on the big companies who advertise with them, but because of the way I structure the Facebook ads with my clients, the changes will have no effect at all on our Facebook Marketing results.

My clients will continue making hundreds of thousands of dollars in lead generation and portrait sales, with just a $100 investment on their boosted Facebook ads.

Wedding/ portrait photographers rejoice.

New 5 Week Photography Business Coaching Program

Soon to be launched is my brand new 5 week Getting Started Program, that I have designed for photographers who want to take that first step into turning their photography into money.

Starting a photography business without any training, and very little capital, can be daunting.

Do you like the thought of having more spare time?

How about just working the hours that you want?

Having a holiday whenever you feel like it?

Making a great income?

Working the hours that you want?

Earning lots of money?

Get some paying customers now.

Learn What the Top Photography Studios Do To Make Them so Successful.

Proven Marketing Strategies to bring Money to Your Photography Business right away.

Private Facebook Support Group Page.

PLUS BONUS unlimited Email and Phone Support.

A personal 5 week “One on One ” Coaching Program.

Includes 5 x weekly 45 minute Skype ” face to face” sessions.

Week One

PRICING

Sorting Out Your Pricing To Suit Your business.

Week 2

MARKETING

5 Proven Marketing Strategies

Week 3

SELLING

4 Ways Of Selling Your Photographs.

Week 4

PHOTOGRAPHY

Discovering Your Photography Style.

Week 5

OBSTACLES

8 Obstacles That Are Holding You Back.

Save money and take advantage of the pre-launch price.

Enquire to see if you qualify…Email me on on info@aswpp.com.au  

or call +61418509228.

photography business coach

worlds number one photography business coach

#photographybusinesscoach

Photography Business Coach Ramblings

Is Your Life And Photography Business Like Tug-of-war?

I love this recent article from Dave Gillen.  

“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.

Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.

So what do you do when life happens?

Do you downgrade your business goals?

Delay them?

Forget about them?

Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.

Here’s how I turned what seemed like obstacles into a breakthrough.

“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”

I remembered what I was really chasing

When you’re chasing a goal of creating a photography business and something starts eating away your precious time it can be frustrating.

But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.

Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.

I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.

I realised that my life is the canvas for my business.

We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

But no business is ever built on a blank canvas.

Your life is the canvas and your business needs to fit its unique size and shape.

When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.”

Do your life and photography business work together or is it more like tug-of-war?

Your Time To Shine

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Is It Your Time To Shine?

Welcome to my BRAND NEW “ONE ON ONE” Coaching Program called “GETTING STARTED” in your Photography Business.

It’s ok to make a little money from your photography passion, and live the lifestyle tyou want.

Like to know more?

http://p1.pagewiz.net/Getting Started Coaching Program

Email me on on info@berniegriffiths.com or call +61418509228 for all the info

#worlds number one photography business coach

#bernie Griffiths

#photography business coach

World’s Number One Photography Business Coach

Who Is Bernie Griffiths?…World’s Number One Photography Business Coach….

by photographer Andrew Hellmich

Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty.
The beauty of what Bernie has to share is that he has been in exactly the same position you are at some stage in his career. He had his own photography business for over 40 years… the difference may be that he ran his business as a business from the start and before anything else. Yes, he loved photography and creating beautiful images but he loved business just as much and as his sole income in a new country, it had to work as a business from the start.
Here is some of the business strategies he spoke to me about…..
• social media bundling for wedding clients
• selling digital files to portrait clients
• is any client the right client for your business?
• staying organised
• renting or buying photographic equipment
• advertising budgeting and getting a good deal
• where is the best place to source clients?
• what to do if bookings drop and how quick should you react?
• are photography awards important to the success of your business?
• testing and measuring your marketing efforts
• core products, what are they and do you need them?
• why you shouldn’t be looking at what other photographers are doing
• photography excellence awards
Nowadays, Bernie uses his knowledge of the industry as a business coach and was happy to share plenty of real life examples in this interview. I challenge you to not make changes in your business.
What is your big takeaway?
Following the interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement after listening to what Bernie had to share? Let me and other listeners know by leaving your thoughts in the comments below.
Better yet, if you do actually implement something, click on the voicemail tab to the right of the page and let me know what changes you’ve made and any differences you’ve noticed as a result.
Shout Outs
https://www.berniegriffiths.com
Advanced Success for Wedding & Portrait Photographers – http://www.aswpp.com.au
Bernie on Facebook – https://www.facebook.com/aswpp
Bernie’s Book – Success Secrets of a Professional Photographer


paul pennell

Boom – my head just exploded and this guy is the bomb……..!!!!!

Andrew Hellmich
Haha, love your comment Paul!
How good is Bernie and how many marketing ideas does he have… what a resource he is.

Joey Joiner

Speechless!
I felt like I was Batman (Christian Bale) as he took advice from Alfred (Michael Caine)Subconsciously I kept wanting to hear Bernie say, “Yes, Master Wayne, this is how you become a Master Photographer”.
What a cool guy, this Bernie Griffiths. I could listen to him all damn day. His voice alone is amazing. He should sell an audio version of his book. Talk about sales!
I’m definitely going to be listening to this interview again. And then maybe again. Damn you, Andrew, now I’m going to have a become a premium member, to get my hands on his e-book.
What a treasure that interview was/is.
My head is spinning right now. I don’t even know what my biggest take away was/is. So much great info.
Will have to get back with you.
Many thanks!
Joey Joiner
Fort Worth, Texas
USA
And Bernie, if you’re reading this, you are amazing, Sir. Thank you for your giving us a glimpse into your wisdom.
I don’t even know what else to say right now, except a big from-the-heart Thank You!!!
Andrew Hellmich

Love the references Joey I’m sure Bernie will too!
I had the feeling that this was going to be one of those interviews that will have listeners pulling over in their cars or interrupting their retouching to take a note or two about things they can implement in their businesses. Sounds like you were happy with what Bernie shared.
Thanks for commenting Batman!

Chris & Shae Pyke

That is exactly what I was thinking! Bernie had Alfred’s voice, and wisdom. Thanks for all the great advice. Like he said, we have so many things that we aren’t taking advantage of that we should be. We have video on our cameras, and free access to youtube, so why not use them for the clients, and us with the testimonials and video thank you cards. So many great tips in this one. The interviews just seem to be getting better and better.
Chris & Shae Pyke recently posted…Family Photo Test

Te

Loved Bernie’s interview! Its so timely cause I just started mentoring with Bernie yesterday! Photography business coach.
The point about entering awards was awesome. I think it would be a massive confidence booster to win or even get positive feedback from a judge.
Now I have a bunch of things to go work on and pick his brain about
Te recently posted…City2Surf – my run & the 5 things it taught me

Andrew Hellmich

Hey Te – what a coincidence! From what Bernie had to share in this interview, it’s plain to see you are in good hands.
Can’t wait to hear about your progress! Keep us up to date.

Matt Smith
Really enjoyed Bernie in this this interview, what a wealth of information, a gentleman and devoted educator. I love how obvious but straight forward some of Bernie’s ideas are to engage the client e.g.; video interviews of the couples testimony at the reception. I think this guys mentoring services would truly be worth every cent. Thanks again Andrew for sourcing another quality interview.

Andrew Hellmich

Hi Matt – have to agree with your takeaway being one that stood out for me too. A quick video testimonial on the day or night of the wedding is so easy and I’m sure will pack loads more impact than a written sentence or two on a blog or website.
Glad you enjoyed the episode Matt.

Joey Joiner

Upon listening to the interview again, I picked up on the fact that Bernie regularly watches the Home Shopping Network (or the equivalent in Australia) in order to see and listen to how they sell/market each item. Brilliant. I never would have thought of that one.
Joey Joiner

Andrew Hellmich

Crazy good interview and to be expected, that’s the thing about Bernie, he gives it to you straight and he is always willing to help. I went and saw him at a seminar in his South Melbourne office a few months ago and now have just signed up for mentoring. I’ve done a few sessions already and looking forward to doing more. Great interview Andrew, cheers!

Andrew Hellmich

Hey Sash, thanks for adding your comments and totally agree, Bernie was great to chat to and offered plenty! Don’t forget to let us know how your business progresses as you start implementing what you learn. Who knows, we may see you on one of Bernie’s YouTube videos soon

Claire
My biggest take away was to GET COACHING FROM BERNIE!!
amazing interview, and I like the compliment he gave you about your interviewing! its very true and love listening to these!

Andrew Hellmich

1.
Shane Jackson

This was a amazing interview with Bernie!!! Thank you sooooo much for taking the time to produce this. I’m going to become a premium member soon and can’t wait to see the extra content.
I am also going to be speaking with Bernie soon..

Andrew Hellmich

Hey Shane, thanks mate, love that you’re enjoying the podcast.
You won’t be the first or only listener to get in contact with Bernie, I just received an email from Kim who started consulting with Bernie after hearing him on the show and judging by the other comments here, there will be more.
Don’t forget to stop by and let us know how it goes or better yet, leave a voicemail that I can share on the show
Caitlin McColl

Consider my mind blown by Bernie. Still in the middle of listening, but I’m loving the tips about recording testimonials for You tube and the idea of a social media bundle!
o
Jamie October 27, 2014 at 12:03 pm – Reply
Another great listen Andrew! I loved to hear Bernie’s ideas on using video testimonials. Great stuff. Why didn’t I think of that?

No wonder that Bernie is regarded as World’s number one photography business coach
photography business coach

http://photoprofit.libsyn.com/size/25/?search=bernie+Griffiths

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