Wedding Photography Sucks And Is Generally Not Profitable.
Is your business just not performing as you hoped? Photographers come to me because they’re tired of having a business that is a day-to-day struggle and completely consumes their life. They have a wedding photography business!
So many photographers come to me because their wedding business is on a downhill slide, because it is not profitable, and is very time consuming. They see portrait photography as a much better alternative to live the lifestyle that they want, to make the money that they want to earn.
Why not achieve time freedom so that you aren’t working all the time, but rather you can take weekends off, or go on an extended vacation. Don’t you want to build a photography business with a proven business model that you can grow and scale?
You want your business to be systems dependent instead of you dependent.
When you create great systems in your business, you can hire people with a relatively low level of skill and experience to do the work at a high level.
How does one of my clients manage doing nearly 1,000 portrait sessions a year, yet he doesn’t photograph any of the sessions himself?
How does he do that?
He simply has great systems and processes.
When you have systems in place, you’re no longer the bottleneck (the only person who can make a decision or who knows what’s going on.)
I Can Help You Go From Struggle to Calm
Let’s start with these steps.
Identify and Prioritize Processes
How do you onboard new clients.
How do you handle complaints?
Are you culling the photos efficiently?
How do you send invoices and reconcile accounts?
How do you do your marketing?
What is your sales process?
How do you deliver your products?
Document the Process
When I suggest that my clients should create SOPs, (Standard Operating Procedures) they often picture having to create huge binders of “employee training manuals.”
That might be necessary if you want to create an actual franchise like McDonald’s, but for your photography business, SOPs can be a lot simpler while still being very effective.
Systematize the routine and humanize the exceptions.
85% of what you do is routine. These are the things you do (or should do) the same way every time.
How to Develop Your Marketing To Get More Portrait Clients
My “5 Steps To Freedom” Marketing and Business Plan is the magic key that allows you to get out of the hub and spoke trap where everything has to come through you.
Most importantly, you’ll set up your business to give you the life you want.
Developing systems is a worthwhile investment that will pay dividends in the long run.
Make the mindset changes that enable you to grow your business bigger – faster than you dreamed possible.
Let’s talk www.callwithbernie.com