Just over 3 years ago when I exposed a great Facebook Ad strategy on the Photobizx podcast, https://photobizx.com/Book+More+Portrait+Photography+Sessions many
photographers thought that every lead that responded was an eager buyer
for their photography.
These were “cold” leads, and the reality was that only 25% of these leads were potential buyers.
Bernie’s Facebook Ad strategy which I defined in the podcast, still works extremely well if you build the right conversion funnel.
Originally we built a funnel via a series emails, and then along came Chatbots.
The Chatbot we use, once set up, automatically runs through Messenger with a trigger that is pulled by a specified word put into the comments box below the ad.
By a series of strategic multiple choice questions, we are able to qualify our “cold” leads and turn them into “warm” leads, and create much stronger potential buyers.
This is the ultimate speed Marketing machine!How great is it to have qualified leads coming in while you sleep!
Getting leads is crucial for your photography business, and segmenting your audience can help you avoidthe customers you fear the most…..the low spenders.
If you are not into Chatbots yet, it would be a good idea to get on board this technology, as it offers a great solution to automating part of your photography business.
Check out this video all about Chatbots from our Group session last week, where we set up a Chatbot for a family Facebook ad.
Let’s Do This Together!
When you are ready for some serious coaching…….
Level 1 Online Course….Get More Portrait Photography Clients ….FAST
Take this Online Marketing Online in your own space and at your own time.
If you are a photographer who also has a full time job, this is the ideal way
to start earning money from your photography.
Level 2 Getting Started Course
This course is designed for those photographers who are just starting out
part time to create a photography business. With weekly Skype sessions over
a 5 week period covering Pricing, Marketing, Selling, and Photography.
Level 3 Business Boost Coaching Program
A great program to start to move your business forward. Created for
photographers looking to advance their business on a longer term basis. Personal
Mentoring with one personalised 60 minute Skype session every two weeks.
Level 4 Signature Coaching Program
The Signature Program is for those photographers who want to accelerate the
success of their photography business. Weekly 60 minute Skype sessions over
a 12 month period will make you accountable, while new marketing strategies
and fresh ideas, will give accelerated growth in your business.
World’s Number One Photography Business Coach