New Start?

Happy New Year to everyone, and to all you devoted photographers out there and believe it or not it’s nearly 2023 ….unbelievable how time passes us by so quickly.

Being an International Photography Business Coach and founder of the photographers 5 steps to Freedom Coaching Program, my ten years coaching photographers around the world has gone very quickly.

It seems like it was only yesterday that I did and interview with Andrew Hellmich where with a great amount of excitement, we spoke about a new innovative and ground breaking Facebook Ad that I had created and where in that episode we challenged photographers to book more portrait sessions.

Can you believe that it was 7 years ago!

I am sure that many of you who have listened to the episode have done some Facebook advertising based on what I had to say during that episode and as far as I’m concerned and as a photography business coach it has been amazing the success that we continue to have with my clients and scaling them off the financial charts to creating super successful businesses.

As expected once the peak of the covid pandemic slipped away and disappeared well almost disappeared, I think we knew that there would be a growth in the photography industry and we have certainly seen that.

From my own perspective I have seen many photographers who have been running their business on a part time basis, taking the big leap of faith, resigning from their full time employment and moving into a commercial space.

This takes a lot of courage and congratulations to those out there who have done this.

With the beginning of any new year a lot of us set New Year Resolutions and I hope that this is a time that you can write down your goals and take the first step towards living your business dreams this year, which for myself and my clients is to achieve a great work/life balance.

Moving forward this year, I feel is the best way to approach your business is first of all to have a business plan but more than that you need a business model. A business plan will show you the steps that you have to climb but it’s pointless climbing the steps if you don’t have a proven systematic and automated method with a business model that will help you to achieve that work life balance.

I am also fascinated by the use of artificial intelligence. I think this will develop to a stage where it will help us as photographers not only with the culling of our images, cropping and the retouching and in many other different ways that normally photographers would find too time-consuming, but software with artificial intelligence will give us much more time to spend working ON our business rather IN our business.

Thank you for the opportunity again Andrew and if anyone out there would like to check out my website just go to or if you want me create a complimentary personal business plan and business model for you, go to and book in a Zoom call. I also have my Annual Portrait Conference coming up at the end of March 2023 in North Carolina and I would love to offer 4 Free tickets away ….Worth $295 each for this 2 day event. All you have to do is email me and tell me why you would like to go.

If You Business Isn’t Growing Then It Is Dying

Record Breaking Year


This year has been an amazing year for some of the photographers that I

have coached.


One studio that has been in business for many years had the best month of

turnover EVER, and they have over 50 portrait bookings for next year!


Another had a $4,200 portrait sale from the Facebook Challenge that I

initiated on


My own business broke a few records……I had 9 x 1 hour consecutive Zoom

sessions on one day, the most I have ever done in just one day. My clients were in

UK, Australia, New Zealand and around Australia, and because of different

time zones, I stared at 6.30am and finished 9 hours later. Great fun!


I have done 478 Zoom sessions this year, helping photographers grow their

businesses, the most I have ever done in one year.


What records did you break in your business this year?


We always need to be growing our businesses and must constantly ask a lot of questions about how we are doing things.


How much turnover do you need each week to survive?


How are you going to grow your business?


What business plan do you have for your business in 2023?


You PLAN holidays?


You PLAN to go out to dinner?


You PLAN your kids sports?


But do you have a BUSINESS PLAN?


If you don’t then book a strategy call and I will put together a personal Business Plan for you.


Book an obligation free call now call


Photographers 5 Numbers You Must Change

You Must Grow these 6 Numbers in Your Photography Business


In my role as a photography business coach I work with photographers to focus on five simple numbers they should be tracking and growing —increasing— every single month.


I’m a big numbers sort of person, and I do believe in tracking stuff that matters.


Here are the 6 simple numbers that we track every single month.




The first number that we track is the number of leads.


And by leads, what I mean is how many leads are you getting every single month?


A lead is a response from any Marketing that you are doing, be it a Facebook ad, an e-mail Marketing campaign, a third party Gift Voucher program, or a referral.


But that’s what we track every single month. Just once a month, you’re going to report in on your numbers. 


2. Revenue

Number two, we’re going to track weekly revenue.


The second dial we’re going to track is dollars per month; it’s gross sales per month. Right?


Most of the photographers in my Signature Coaching Program are doing between $5,000 and $15,000 a month, with some doing a lot more.


By the way, if you’d like a hand —if you are looking at scaling to $100,000 a year, then simply book in a FREE strategy call I’d love to help you get a little bit of a plan, or we can brainstorm.


3. Profit margins

Number three, profit as a percentage, is the third measure that we track. And so, obviously, how much money your business brings in is fantastic, but I think someone wise once said “Revenue is vanity, profit is sanity.”


And so, the third metric is profit —what’s your margins as a percentage?


We’ve got most clients who are doing a 90% gross profit margin, which relates in most cases to a 40% net profit.


That’s very doable when your business is super lean and in a “push” mode.


4. Photography

The fourth one of our five dials is the photography side and whether you are a smart photographer or not.


 You don’t want to work 100 hours a week, right?


What’s your smartness? It’s the thing that you have created in your photography business so that you work Smarter not Harder.


You do it effortlessly and easily. Your photography session go seamlessly and so does the rest of your business.


So, what I want to know is how smart your business is?


What percent of the photographs that you take do you actually sell?


5. Selling

Whichever of the 5 different ways you are selling, it is imperative that we maximize the sales, and to create the highest profit.


My own “Soft Sell System” (I will send you the E-book on how to do this if you email me) has proven to be simple, time efficient, and produce great sales.

6. Time Off

Having days off is the one that many photographers struggle with.


For a lot of photographers it is really hard to have time off. They take too many photographs, take too long to cull and edit them, have a too long sales process, and take too much time on the full customer experience.

They find it all really hard. It doesn’t have to be that way. You need good systems and processes, and then the business can almost run without you.


So, here’s the thing right now. If you think about those six numbers, here’s your assignment; is to sketch up what they currently are for you.


And if you’d like some help brainstorming ways to make those numbers go up. I’m going to issue this as a challenge. My gut feeling is that almost no one’s going to do this. Maybe one.


And whoever it is, I reckon they’re the one who’s going grow their photography business.


“Screw it…..let’s do it.”


Looking at scaling to $100,000 a year, then simply book in a FREE strategy call……


I’d love to help you get a little bit of a plan for your growth.


Questions To Ask A Photography Business Coach

Questions To Ask A Photography Business Coach

• How do I make more money in my photography business?
• How do I take my photography to the next level?
• How to spend less time editing so I have more time with my family?
• How do I Market out there to get better clients?
Get the answers……….
The general public no longer accept ordinary imagery, so don’t expect to get a good financial reward from being an ordinary “natural light” photographer.
You need to take your photography to the next level and then you can reap the financial rewards.
Let me help you improve your photography and tell you what you need to do to get your photography business buzzzzzzzing!!

A Photography Business Coach or Not?

Are You Looking To Grow Your Photography Business?

You may be thinking of getting a business coach for your photography business, or perhaps even a mentor, and there is a distinction between the two.

Most Photographers that have not found a business coach or a mentor haven’t done so because they believe is something that they can’t afford.

The reality is (and those who have a coach understand) that you can’t afford to do without one.

Are you like most other small business owners and being driven by your vision, and it’s got you working your backside off to keep the business bringing in money.

You are doing this with a “ flying by the seat of your pants” approach, making many mistakes, but at the end of the day, only YOU know what’s best for YOUR business because it’s YOUR baby.

But is this “do it myself” approach always result in giving the best outcome for your business?

The next question of course, if you decide to look for a Business Coach, is, are you Coachable?

Answer the questionnaire below to find out the answer.

Do you?

1. Listen to instruction?

2. Act easily doing new tasks?

3. Have a really strong passion to succeed?

4. Embrace getting out of your Comfort Zone?

5. Strive to improve all aspects of your life and business?

6. Have patience and persistence?

7. Want financial success?

If you answered yes to all of these questions, CONGRATULATIONS, you will work well with a mentor or coach.

My creed has always been – Don’t tell me how good I am, tell me how I can be better.

Is this a creed that you follow?

Are You Ready?

Create a Booming Photography Business – Grab my FREE Gift here

A report by Infusionsoft and Emergent Research, Defining and Achieving Small Business Success, found that 94 percent of small business owners surveyed identify specific financial goals for their business, but only 65 percent are confident they will achieve them.
So over a quarter of small business owners have set specific financial goals for their business, but who can’t see how they can achieve them.
This is where Business Coaches and Mentors come in.

Difference Between A Business Coach And A Mentor

A mentor is more a relationship-oriented, and could be a friend or family member, and they don’t charge a fee.

Mentors generally are more concerned about the success of the business owner as an individual.

A Mentor is not a substitute for a business coach, as each accomplish very different objectives for your business.

A business coach helps your business tackle specific tasks and helps set the objectives, and has a commitment for growth both in the Business and the business owner.

The relationship with a business coach is most often over a twelve month period, and you could more than one coach over the life of your business.

Many Photographers cringe, when they see what some coaches charge, so their normal reaction is to try to do it all by themselves.

Rather than worry about how you can’t afford a business coach, think how a coach could help, guide and motivate you to grow your photography business.

How Does A Coach Help?

A coach will show you up to date Marketing strategies, and help you to think differently, to understand more about Marketing, Lead Capture, and Customer Targeting.

You have certain expectations of your business, but to bounce your dreams and hopes off someone who’s walked the road before, who can point out pitfalls, and strengthen areas that need it.

A coach is someone with a good insight and understanding, of proven, business strategies that will push you harder, while also keeping you focussed

Marketing Advice

In any stage of your photography business, the entire marketing strategy efforts fall on the shoulders of you, the business owner.

A good business coach who has experienced branding, and proven marketing strategies, can dramatically lift the number of customers and sales, and grow your business

Probably the most important factor is that a coach will keep you focussed, and can help you stay on track.

Having someone to be accountable is very important as it is easy to let yourself off the hook. A coach serves as an accountability partner, to give you a friendly kick up the butt, and push you through the challenges.

Your business should be continuously growing, but keep in mind that as your business moves through stages of growth, you will have new challenges that will require changes in how you run your business.

In staying competitive and profitable with growth and change, don’t forget that it is ok to ask for help along the way.


Coaches who have never hired a coach shouldn’t be coaching.



In his book, “The Prosperous Coach,” Steve Chandler says ……..

“If you don’t have a coach who is working with you, if you don’t have that ongoing growth and continued improvement in your own world, if you do not believe in coaching enough to have a coach, how can you go to someone and tell them coaching is vital?

It’s really a total contradiction.”

Coaches tell me their biggest problem is they don’t have much income. And at the same time they’re trying to sell their coaching based on this idea, ‘If you hire me as a coach I will help you improve whatever you want, including your income.’

So I say, ‘Well, why don’t you hire a coach?’ and they say, ‘I can’t afford one.’

Anyway, can you see my point here?

They expect others to invest in their service while refusing to invest in the same such service themselves.

GRAB MY FREE BOOK  HERE  “The Ultimate Guide To Starting a Photography Business.”


“I just wanted to say a huge thank you for all your help this year.

We had another record month for December with 32 sessions booked in for next year.

I have now had over 60 people apply to be part of the book since launching in last Wednesday.

I have 40 leads that fit the criteria I am looking for

I have 15 confirmed bookings, and working on getting the others booked in..

I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. One family today came in and spent $3090 for the 6 month session, so it is definitely working.

We appreciate all the ideas you have put forward, and the way you have challenged us to drive our business to the next level.” Kate & Chris Beuchner from Uber Photography Sydney


Create a Booming Photography Business – Grab my FREE Gift here

The Success Of Your Photography Business Is In Your Hands

I want to talk about something really IMPORTANT…

I want to talk about how you can IMPACT your future.

Your success comes down to two things:

1.     The COURAGE  to push through any fears that come along on your business journey?

YOU have to believe in YOU.

You need to step up. You need to find a way to realize your full potential.

2.     You need to TAKE ACTION…

Even when things are a little scary and uncertain.

Don’t give up on your visions and goals and the challenge of fulfilling your ambitions.

Push through….no matter what.


Commit to NO EXCUSES.

Beneath every excuse is a FEAR.

But beneath every successful photographer is the strength to PERSEVERE .

Start believing in YOURSELF.

Because you give yourself what you feel you deserve.

If you don’t feel you deserve success, you’ll find ways to sabotage yourself, and may regret it for the rest of your life.

Are you getting in your own way?

Are you struggling to be and do what you’re made to do?

Are you spinning your wheels?

Maybe it’s time to give yourself what you deserve.

Be better.

Be amazing.

Be the best you can be.

Stop waiting for the perfect time, the “perfect” website., the perfect price list, the perfect photography.

Start with a Mindset change. I CAN DO THIS!

Create your own success story.

You were made for this.

Step up to the plate. It’s your time.

And I would love to help.

Create a Booming Photography Business – Grab my FREE Gift here

Starting Your Own Photography Business

Working for yourself and going down the path to self-employment is only as
possible as you make it. Learn how you can make the leap to running your very
own portrait photography business.

Maybe you’ve dreamed of starting your own business, but you’ve hesitated to
dive in because you don’t know how to work for yourself. Having been self-
employed owning a photography studio for over four decades, I can say it’s
not as intimidating or improbable as it seems.

Benefits of working for yourself

It’s not difficult to imagine the benefits of working for yourself. A few
advantages easily spring to mind, but here are a few of the factors that usually
drive people to start on their dream of owning their very own photography


As a photography business coach, I have learned that for most photographers who start their own business it is about seeking freedom. The freedom to pursue
your passions while earning a living from them. The freedom to set a schedule
that works with your life. The freedom to grow and evolve as a human being
on your terms, not based on the needs of a corporation. The freedom to know
that there is no limit on the amount of money you could earn.

Your business is your baby, so having a solid proven business model and
pouring time into it, pays you dividends directly, unlike a traditional employer
relationship. It also provides a flexible schedule — one of the great allures of
working for yourself.

If you work at home, you can take a day off to be with a sick child without the
risk of raising the ire of your boss. Or you can structure and plan your days to
optimize towards a balance between your business and commitments to family
and yourself.

Decision-making power

It’s your business. You call the shots. You make the final decisions. No more
spending hours making a case for your ideas to the boss. If you want to try a
concept, go for it. Test and measure.

This is also one of the great benefits of being self-employed. You work in the
way you see fit. You evolve and grow the business in the direction you want it
to go. It’s all yours to create and shape.


In the beginning when you’re trying to capture your first clients, it may seem
like the income you generate is a downside. In reality, over time, you can
exceed the income you made at a traditional job.

That’s because there’s no ceiling to what you can make. As long as you keep
growing your business, your income potential is unlimited. You’re not at the
mercy of an employer deciding how much, or even if, a pay raise is warranted.

What to consider if you’re deciding to work for yourself

When considering how to work for yourself, dwelling only on the benefits of
entrepreneurship can paint a picture that’s a little too rosy.

In reality, there are plenty of downsides in addition to the upsides, and that’s
why many choose to work for someone else. Reflect on these factors before
deciding to work for yourself. 

Need some guidance

Create a Booming Photography Business – Grab my FREE Gift here

From Struggle To A Million Dollar Turnover.



What an amazing success my clients Jenn and Jim have achieved. With some guidance and direction through my coaching their portrait studio went from financially struggling, to a million dollar turnover last year. 😊

A new interview just went live on Photobizx and features the talented Jenn Lindberg and her incredible story of success.
The email from Jenn that led to this episode is below…

My dream of getting eight qualified clients a month still seemed so far off.

Fast forward to today…my husband, Jim, and I have turned over 1 million USD gross in the last 12 months. We live in a small Texas town, population 14k, and specialize in B&W family portraits.

Listening to several of your podcasts literally changed our lives for beyond the better. It still honestly feels unreal at times!

So please know what you are doing is bringing so much value to people’s lives every day, even the quiet ones who don’t often say much.

GRAB MY FREE BOOK  HERE  “The Ultimate Guide To Starting a Photography Business.”

This is how you make money quickly as a portrait photographer

What others in the Membership have said……

“With every customer that walks through the door, my average sales are over $2,000 and I could not be happier.” John Glaser, Texas

“My business has grown about 80% in income”. Kelli Wilke, Delaware

“Best decision that I have ever made for my business was consulting with Bernie”. Brian Kellogg, Ohio


This is how you make money quickly as a portrait photographer

1. Join my Facebook Group The Working Portrait Photographers Clique
2. Join the Membership Group which includes “one on one” coaching.
3. Work with me with ”one on one” to grow your photography business to $200,000 plus

Looking For The Best Portrait Photography Business Coaching

I have been a photographer for over 20  years, I had a steady, decent income but realized I never actually gave myself a raise in those 20 years until I started the “5 Steps To Freedom Coaching Program” with Bernie Griffiths

Why do I believe this coaching program for portrait photographers is the best there is.

I had specialized in commercial and editorial photography for most of my career but in the past few years I had decided that wedding photography was a good option and went full in. I was winning awards, and quickly becoming one of the most expensive photographers in my area but still not making the kind of money I felt I should be making.

I was burning out, exhausted from weekend weddings, not seeing my family and honestly, spreading myself “too thin”. I was shooting real estate, weddings, headshots, commercial and basically whatever came my way.

I was good at all of it but not focusing on any one thing. I was working my tail off but really not getting ahead. I was working 7 days a week and running myself ragged.  I had no time for my family, leisure or basically anything fun. Each year when I reflected on the money I had earned it really wasn’t that significant to warrant being away every weekend from my young children.

I believed that by diversifying I would weather the storms and keep myself busy. Oh boy was I wrong! Bernie really showed me how becoming a specialist could change my entire business. It did take a serious leap of faith but I will never regret committing to Bernie’s method, not for a second.

Everything changed when I found Bernie’s Coaching, which was during the pandemic. I found time to catch up on my favorite podcast, Photobizx and had heard of Bernie in the group and heard him speak so I decided to give him a call just to see what he thought about my situation and if he thought he could help elevate my business.

Andrew Hellmich from Photobizx had this to say about Bernie’s coaching…….

“Ok, let’s get stuck into this Facebook (FB) ad tactic that saw me book 23 shoots in a week!

BTW, this isn’t my strategy, it’s straight from the Bernie Griffith’s play book.

Bernie’s a photography business coach – he teaches his clients how to stay booked, charge for their work, be accountable and generally have a profitable photography business. I interviewed him in episode 136 and it was pure gold!

PBX136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions

Bernie’s ‘5 Steps to Freedom’ Signature Coaching Program has enabled me to focus in on my business, streamline my processes and show me how to get clients  are willing to pay $2-$6k+ for a session. I know it seems unreal, it did to me too , I was shocked at first but now I don’t really even think twice when someone drops 4 to 5k at a session.

In Bernie’s Coaching program, which unlike other programs is one on one, and includes regular personalised  Zoom Sessions. 

Bernie is personally there for me when I need him, he’s like having a guru on my shoulder leading me to learn a new way of thinking and running a business. The funny thing is, I actually thought I ran a decent business, but I was wrong!

There are many online resources in addition to unlimited personal contact with Bernie. This includes numerous videos as well as inclusion Bernie’s closed Facebook Group of like-minded photographers who are on the same journey and who are incredibly supportive and sharing and who thrive on the successes of others in the group.

The Facebook group has been extremely valuable in connecting to other photographers who are going through the same changes I am and have been so supportive and helpful in so many areas. I now consider many of them friends and I look forward to meeting them in person this year at Bernies group meetup in Texas.

Bernie advocates increasing your profile within your community to become known as the go-to portrait photographer in your area. He can help you to increase your profile within your own area so that you are a trusted provider.

Setting a solid pricing structure has been pivotal in increasing average sales and Bernie’s constant monitoring of studio processes and the product pricing is invaluable.

Bernie’s Facebook Marketing is famous among the photography community is still creating millions of dollars revenue for photographers worldwide. He helps in creating the best possible outcomes from Facebook marketing.

As well as help with all of the business side of the portrait photography industry, Bernie’s knowledge of the consumer and what they are looking for together with his technical advice is a great resource.

He taught me about products that will sell by appealing to todays consumer and relating to photography and pricing, and which gives a profitable outcome. That is Bernie’s aim in bringing a portrait photography business to the next level.

Bernie’s Coaching has given me the confidence to move forward with my portrait photography business knowing that I have his support and knowledge, as well as the support and knowledge of others in the exclusive Signature Coaching Inner Circle Facebook Group.

This is the best portrait photography business coaching program in the world, and no online program can be as effective. I know because I have spent hundreds of dollars on online courses that became dated information, simply did not work.

Great “one on one” coaching will take your business to the next level and beyond., as it did with me…..Kelli Wilke

GRAB MY FREE BOOK  HERE  “The Ultimate Guide To Starting a Photography Business.”

Selling Your Photography

The Art of Selling


We all hate salespeople! Why? Because they are pushy, aggressive, annoying, untrustworthy, and will try to rip us off. Not all sales people of course, but maybe that’s the perception.


But, of course, you don’t want to be like that, do you? I hope not, for if you are that type of person, you will have a very short business life. One of your goals should be to develop into a better photography sales person. 


Most photographers hate the thought of being a salesperson. Their perception is that sales people are pushy, unethical and not trustworthy. 


I suppose that we have all had those bad experiences with salespeople who were pushy, and use all those clever salesperson type questions that lead you to say yes, when you meant no! 


I didn’t want to be like that. I had one of those experiences, and from that day I vowed that I would never be that type of sales person with the selling of my photography. So I came up with a fantastic sales system that I call my “retail sales system”.


No pressure on the customer, and no pressure on me. A system that anyone can implement in their photography business, to maximize the sales, and leave the customer feeling happy with their purchase.


You need to be successful at selling your photography, but at the same time you do not want to put your customers under pressure, or make them feel uncomfortable in any way about purchasing your images.


You must always build trust with your customer. This can be done by being open with your pricing, and having knowledge in your product.


 It is amazing how many photographers that I have spoken to, do not sound convincing when I ask them their prices or to describe their various photography products.


By asking emotive questions like “How do you feel about that?”, will also help the customer to mentally evaluate what they really like.


GRAB MY FREE BOOK  HERE  “The Ultimate Guide To Starting a Photography Business.”

Photography Business Coaching

Why do you want to have your own photography business? Do you like the thought of having more spare time? How about just working the hours that you want? Having a holiday whenever you feel like it? Having freedom? Making a great income? Working the hours that you want?

When you become a professional photographer, you are no longer just a photographer! You are a marketer, salesperson, accountant, Photoshop and Lightroom expert, copywriter, customer relations person and business owner.

Your destiny is well and truly in your hands!

Photography is becoming increasingly competitive, so it’s essential to be savvy with your marketing to keep a constant flow of customers coming in the door.

Many people think they’re a professional photographer, but they cannot manage to maintain a steady flow of income.

Having creative talent is just not enough – there are too many struggling photographers, because photography can be a tough and competitive business.

Photography, like any business, requires a good marketing plan, expertise in handling customers and have good sales skills.

I have owned a photography studio specialising in weddings and portraits, for over 40 years, and now I am an International Photography Business Coach.

I feel that today’s photographers trying to break into the industry, do so without learning the basic business principles needed to succeed.

So many people pick up a camera and with little or no experience in the photography industry call themselves professional photographers, simply because someone commented on Facebook that they take amazing photos and could make money from it.

To experienced professionals, this is one of the leading causes of frustration as it creates a lack of respect for the industry.

There are many different ways that photographers operate their businesses. It may be from a commercial property or from home, but the principles for business success remains the same.

A solid business foundation is vital if you are starting a photography business if it’s to be successful in the long run.

So what are the materials that we have to gather to build that foundation for a successful business in photography?

You should have a simple structured price list that leads the customer to buy your core products, which in turn will help maximise your sales.

Forget what you would like the customer to buy. Let them decide on what they want based on the information that you have given them.

Do not prejudge what the customer can or cannot afford. Don’t think that the customer doesn’t have the money to invest a lot in photography. This is a big mistake. I have known a customer deprive themselves of a new car, choosing rather to spend thousands with me, on family photographs.

By not prejudging a customer, you can open your mind to the possibility that this customer will come back again and again over the years. Let your presentation be carried by this excitement, enthusiasm, and belief.

If you dress for success, the customer is more likely to take your higher prices seriously. I don’t mean over the top, but I do mean that you should dress professionally. Whether you are male or female dress appropriately at all times. It will have a positive effect on you, your business and your value.

You must practice your selling system. I used to role-play with friends or staff members, to perfect my presentation, right up to getting the money. You must build your confidence before you present yourself to your customers.

In my own business I developed a very effective yet simple Soft Sell System, which I now as a photography business coach, I teach my clients around the world with fantastic sales results.

A holistic approach is necessary because a photographers success depends on a multitude of factors all being present at the same time.

So what constitutes a solid foundation? There are four key areas to focus on to give your photography business base it needs to facilitate growth.


You are trying to sell something intangible…something that doesn’t exist until you press the shutter and take the photographs, so you have to build trust.

What is positioning, and why is it so important?

It’s about Defining yourself and your business.

It’s about being professional in every aspect of your photography business.

We live in a world where we are exposed almost every minute with thousands of images, messages, ideas, and other people’s opinions.

You need to define yourself and your business so that you will feel more comfortable in your business and will have a clearer direction.

What is special about what you do, how you do it, what you believe in, and what you produce?

What makes you different from everyone else?

Do you offer a special service, or have a unique way of taking the photographs that give all of your images a different look.

I know in the good old film days I used to use a square format Hasselblad camera but so did lots of other photographers, so I bought a Hasselblad X Pan camera, and I used to shoot panoramic images throughout a wedding.

In my advertising material and all of my displays, I used these photographs to give me a point of difference.

Do you have a specific genre that you photograph?

Maybe you have an unusual studio location like in a church, or maybe you are on a large acreage in the country.

The general public is more and more feeling that they don’t need a professional photographer.

Maybe it’s because of all the “selfies” and such being taken with phones – the style of photography people are looking for has changed.

“The Ultimate Guide To Starting a Photography Business.”

Final Words

If you are a passionate photographer, simply having creative talent may not be enough for you to build the photography business of your dreams.

Photography can be a tough and competitive business, and like any business requires a good marketing plan, expertise in handling customers and having good sales skills.

Having owned a photography studio specialising in weddings and portraits, for over 40 years, and now as an International Photography Business Coach, I feel the challenge for today’s photographers in trying to earn a good income from their photography is to learn the business principles that are needed to succeed.

Despite all the doom and gloom that lies around the photography industry at present, I believe that there has never been a better time than now, to build a Successful Portrait Business.

There are great financial and satisfying career rewards for those who persist, get the right advice, and follow their dreams.

Bernie Griffiths Photography Business Coach

Over 40 years of owning three successful wedding/portrait photography studios, Bernie Griffiths educates, coaches and mentors photographers  around the world to help grow their businesses and create a better life.

GRAB MY FREE BOOK  HERE  “The Ultimate Guide To Starting a Photography Business.”