Photography Business Coaching..Simply the Best

Looking For The Best Portrait Photography Business Coaching

I have been a photographer for over 10 years and struggled to make money for most of those years, until I started the “5 Steps To Freedom Coaching Program” with Bernie Griffiths www.berniegriffiths.com

Why do I believe this coaching program for portrait photographers is the best there is.

I was a shoot and burn type of photographer working for very little or charging a very low session fee, when I first started with Bernie.

I was working hard to make my business profitable. I had no time for my family. Each year when I reflected on the money I had earned and looked at the real numbers I found that I was losing money, and not making a single cent.

Everything changed when I found Bernie’s Coaching. I came across Bernie on Photobizx, a popular podcast for photographers.

Andrew Hellmich from Photobizx had this to say about Bernie’s coaching…….

“Ok, let’s get stuck into this Facebook (FB) ad tactic that saw me book 23 shoots in a week!
BTW, this isn’t my strategy, it’s straight from the Bernie Griffith’s play book.
Bernie’s a photography business coach – he teaches his clients how to stay booked, charge for their work, be accountable and generally have a profitable photography business. I interviewed him in episode 136 and it was pure gold!
[PBX136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions]
Here’s the gist of what he taught in that episode when Bernie launched his now famous Facebook ad challenge, which has now created hundreds of thousands of dollars for photographers like myself over just a few months. You gotta try this yourself!”

Bernie’s ‘5 Steps to Freedom’ Signature Coaching Program has enabled me to run my portrait business profitably, keeping track of all aspects of my business while having the time to spend with my young family.

In Bernie’s Coaching program, which unlike other programs is one on one, and includes regular ”one on one” personalised Zoom Sessions.

There are many online resources in addition to unlimited personal contact with Bernie. This includes numerous videos as well as inclusion Bernie’s closed Facebook Signature Group of like-minded photographers who are on the same journey and who are incredibly supportive and sharing and who thrive on the successes of others in the group.

Setting a solid pricing structure has been pivotal in increasing average sales and Bernie’s constant monitoring of studio processes and the product pricing is invaluable.

Bernie’s Facebook Marketing is famous among the photography community is still creating millions of dollars revenue for photographers worldwide. He helps in creating the best possible outcomes from Facebook marketing.

As well as help with all of the business side of the portrait photography industry, Bernie’s knowledge of the consumer and what they are looking for together with his technical advice is a great resource.

Bernie advocates increasing your profile within your community to become known as the go-to portrait photographer in your area. He can help you to increase your profile within your own area so that you are a trusted provider.

He taught me about products that will sell by appealing to today’s consumer and relating to photography and pricing, and which gives a profitable outcome. That is Bernie’s aim in bringing a portrait photography business to the next level.

Bernie’s Coaching has given me the confidence to move forward with my portrait photography business knowing that I have his support and knowledge, as well as the support and knowledge of others in the exclusive Signature Coaching Inner Circle Facebook Group.

This is the best portrait photography business coaching program in the world, and no online program can be as effective. I know because I have spent hundreds of dollars on online courses that became dated information, simply did not work.

Great “one on one” coaching will take your business to the next level and beyond, as it did with me.

www.berniegrifiths.com

Business Coaching Wedding Photographers

Running a wedding photography business is a risky business, and I am talking from experience.

A lot of experience!

I had over 40 years of running a very successful Wedding/Portrait studio.

The main problem with photographing weddings is that you take a large deposit when a couple book their wedding for up to 2 years in advance.

Nice.

But did you know that you are supposed to keep that money in a trust account until you DO THE JOB.

This just does not happen. The photographer spends the deposits.

So by the time the wedding date comes, the photographer has spent the PROFIT for the job, months before.

Not a very good business model I am thinking.

Which is why many wedding photographers go broke.

Of course a pandemic doesn’t help either.

My wedding business thrived over many years, even through a recession, as I had implemented strong business practices.

Check out this VIDEO

Your thoughts? info@berniegriffiths.com

Sorry….I don’t have a free Facebook Group, as I only work with serious portrait photographers wanting to make a great income.
If you own a failing Photography Business, or are starting a new one….
1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”
Email me bernie@berniegriffiths.com
2. Join the Membership Group which includes “one on one” coaching.
3 Work with me with ”one on one” to grow your photography business to $100,000+
www.berniegriffiths.com
+61418509228

What Texas photographer John Glaser had to say……
“In 2013 I started a little side business doing video which turned into doing photography for sports. I love doing photography so I started dabbling in using lighting with the dream of having a portrait studio someday. I honestly thought it was a long shot dream that would never come true. It has been a long road and I have had my ups and downs.
WATCH VIDEO https://photobizx.com/interviews/
In June of last year I decided to take a big leap and open a studio. Yes I opened a studio in the middle of a pandemic!!!. I got a business coach, Bernie, who specializes in helping people build their studio photography business. Bernie has been a lifesaver!!! He has helped me transform my business and make the dream reality. In October I opened the doors to my own studio which has exploded!!! I am not going to lie it is pretty cool seeing your business name in lights on a marque.”

Looking For The Best Portrait Photography Business Coaching

Looking For The Best Portrait Photography Business Coaching

I have been a photographer for over 20 years, I had a steady, decent income but realized I never actually gave myself a raise in those 20 years until I started the “5 Steps To Freedom Coaching Program” with Bernie Griffiths www.berniegriffiths.com

Why do I believe this coaching program for portrait photographers is the best there is.

I had specialized in commercial and editorial photography for most of my career but in the past few years I had decided that wedding photography was a good option and went full in. I was winning awards, and quickly becoming one of the most expensive photographers in my area but still not making the kind of money I felt I should be making. I was burning out, exhausted from weekend weddings, not seeing my family and honestly, spreading myself “too thin”. I was shooting real estate, weddings, headshots, commercial and basically whatever came my way.. I was good at all of it but not focusing on any one thing. I was working my tail off but really not getting ahead. I was working 7 days a week and running myself ragged. I had no time for my family, leisure or basically anything fun. Each year when I reflected on the money I had earned it really wasn’t that significant to warrant being away every weekend from my young children.

I believed that by diversifying I would weather the storms and keep myself busy. Oh boy was I wrong! Bernie really showed me how becoming a specialist could change my entire business. It did take a serious leap of faith but I will never regret committing to Bernie’s method, not for a second.

Everything changed when I found Bernie’s Coaching, which was during the pandemic. I found time to catch up on my favorite podcast, Photobizx and had heard of Bernie in the group and heard him speak so I decided to give him a call just to see what he thought about my situation and if he thought he could help elevate my business.
Andrew Hellmich from Photobizx had this to say about Bernie’s coaching…….

“Ok, let’s get stuck into this Facebook (FB) ad tactic that saw me book 23 shoots in a week!
BTW, this isn’t my strategy, it’s straight from the Bernie Griffith’s play book.
Bernie’s a photography business coach – he teaches his clients how to stay booked, charge for their work, be accountable and generally have a profitable photography business. I interviewed him in episode 136 and it was pure gold!
[PBX136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions]

Bernie’s ‘5 Steps to Freedom’ Signature Coaching Program has enabled me to focus in on my business, streamline my processes and show me how to get clients are willing to pay $2-$6k+ for a session. I know it seems unreal, it did to me too , I was shocked at first but now I don’t really even think twice when someone drops 4 to 5k at a session.

In Bernie’s Coaching program, which unlike other programs is one on one, and includes regular personalised Zoom Sessions. Bernie is personally there for me when I need him, he’s like having a guru on my shoulder leading me to learn a new way of thinking and running a business. The funny thing is, I actually thought I ran a decent business, but I was wrong!

There are many online resources in addition to unlimited personal contact with Bernie. This includes numerous videos as well as inclusion Bernie’s closed Facebook Group of like-minded photographers who are on the same journey and who are incredibly supportive and sharing and who thrive on the successes of others in the group.
The Facebook group has been extremely valuable in connecting to other photographers who are going through the same changes I am and have been so supportive and helpful in so many areas. I now consider many of them friends and I look forward to meeting them in person this year at Bernies group meetup in Texas.

Bernie advocates increasing your profile within your community to become known as the go-to portrait photographer in your area. He can help you to increase your profile within your own area so that you are a trusted provider.

Setting a solid pricing structure has been pivotal in increasing average sales and Bernie’s constant monitoring of studio processes and the product pricing is invaluable.

Bernie’s Facebook Marketing is famous among the photography community is still creating millions of dollars revenue for photographers worldwide. He helps in creating the best possible outcomes from Facebook marketing.

As well as help with all of the business side of the portrait photography industry, Bernie’s knowledge of the consumer and what they are looking for together with his technical advice is a great resource.

He taught me about products that will sell by appealing to todays consumer and relating to photography and pricing, and which gives a profitable outcome. That is Bernie’s aim in bringing a portrait photography business to the next level.

Bernie’s Coaching has given me the confidence to move forward with my portrait photography business knowing that I have his support and knowledge, as well as the support and knowledge of others in the exclusive Signature Coaching Inner Circle Facebook Group.

This is the best portrait photography business coaching program in the world, and no online program can be as effective. I know because I have spent hundreds of dollars on online courses that became dated information, simply did not work.

Great “one on one” coaching will take your business to the next level and beyond., as it did with me.

www.berniegrifiths.com

Kelli Wilke
www.kelliwilke.com

Do Online Courses Work?

Psst.. have you heard the “secret” of the online course industry?
This may shock you. Are you ready?
 
Seth Godin, a marketing writer and teacher, recently claimed on the Tim Ferriss Podcast, that online courses have a 97% drop-off rate. 
 
97% of the people who sign up for online courses don’t complete them!
 
Wow!
 
So only 3% of people ever open, complete, or get any sort of results from the online trainings and courses that they buy.
 
There are as many reasons for that dropout rate as there are courses that people have quit. One of the reasons I feel is that online courses are usually free or cheap, and do not have any real content.
 
We all know the saying” you get what you pay for.”
 
This means a whopping 93% of people won’t complete their course, and won’t get the results they have been promised.
 
But just to be clear, the problem isn’t with those who bought the course. It’s just that they lacked accountability.
 
The fact is that humans crave “rewarding personal experiences”, not more information.
That’s why I want to tell you about my Membership platform I’ve created.
 
It will supercharge your portrait photography business with the kind of “hand holding” with some “one on one” and group experiences that you need. I give you the tools, and then I personally tell you how to use them, and then back it all up with introducing you to photographers who are achieving success using the resources within the Membership portal.
 
So wasting precious money and time with a measly 3% online course completion rate, YOUR Membership is a path to your portrait business growth and profitability.
 
I have proprietary “The Photographers 5 Steps To Freedom©”  system that has proven to work for 86% of my clients to create big financial rewards.
 
In fact in the 10 plus years I have been coaching photographers, I have worked with, I have created over 5 million dollars in revenue for them over that time.
 
So when you think of “will it work for me” look to the numbers and the 86%.
 
Please note that this is only for serious photographers who are ready to start or grow their Portrait Photography business.
 
Sorry….I don’t have a free Facebook Group, as I only work with serious portrait photographers wanting to make a great income.
If you own a failing Photography Business, or are starting a new one….
1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”
Email me bernie@berniegriffiths.com 
2. Join the Membership Group which includes “one on one” coaching.
3 Work with me with ”one on one” to grow your photography business to $100,000+
www.berniegriffiths.com
+61418509228
 
What Texas photographer John Glaser had to say……

In 2013 I started a little side business doing video which turned into doing photography for sports. I love doing photography so I started dabbling in using lighting with the dream of having a portrait studio someday. I honestly thought it was a long shot dream that would never come true. It has been a long road and I have had my ups and downs.
In June of last year I decided to take a big leap and open a studio. Yes I opened a studio in the middle of a pandemic!!!. I got a business coach, Bernie, who specializes in helping people build their studio photography business. Bernie has been a lifesaver!!! He has helped me transform my business and make the dream reality. In October I opened the doors to my own studio which has exploded!!! I am not going to lie it is pretty cool seeing your business name in lights on a marque.”

Stand Your Ground For Bigger Portrait Sales

 

 

One of the photographers that I am coaching John Glaser, sent me this today ……….

“Crazy sales story from today…

Had a zoom sale with a slam dunk client that my associate photographer did the photo session. The dad even came back to the studio to look at the products a second time on the day of the session.

When we were on the zoom dad said he was taken back by my pricing (I send an email before their zoom with the full pricing list) and said he did a session where he got all of the digitals for $500. He admitted my photos were a lot better but didn’t expect such a difference in price. 

 

I wanted to say “well you just said why they are more expensive haha.” After asking if I could budge on the pricing, where I said “No,” he said sorry we are going to have to pass.

 

5 minutes after we hung up from the zoom he calls me and says that right after the zoom his wife called and said he was buying a collage. So we put together a 30×30 collage. I sent him the invoice and he asked if 30×30 was the largest option…I told him I have a 40×40″ option. He said let’s do that one. Now my zero sale went from a 0 sale to a $4,000 sale.

 

About 20 minutes after we ended our call he calls me back again asking me more about my framing options (where add 15% to the sale). I told him about the frame options and he said he wanted to do a frame. Then asked…I know you have the “I Want It All” option and said “If I am going to spend $4,000 I might as well do $6,000.” Then proceeded to upgrade to the “I Want It All.”

 

 

Want more info on how to get BIG sales?

Email me  info@berniegriffiths.com

The World’s Best Photography Business Coach

 

 

The Best Photography Business Coaching In The World

 

by Brian Kellogg

www.briankellogg.com

 

“I have been a photographer for over 10 years and struggled to make money for most of those years, until I started the “5 Steps To Freedom Coaching Program” with Bernie Griffiths www.berniegriffiths.com

 

Why do I believe this coaching program for portrait photographers is the best there is?

 

I used to be a shoot and burn type of photographer working for very little or charging a very low session fee, when I first started with Bernie. I specialized in Seniors and Weddings.

 

I was working long hours to try and make my business profitable. I had little time for my family. Every year when I reflected on the money I had earned, but when I looked at the real numbers, I found that I was losing money, and not making a single cent. I hate to admit it, but I was really struggling.

 

Everything changed when I listened to a Podcast Bernie did on Photobizx, a popular podcast for photographers.

 

This is what Andrew Hellmich from Photobizx had this to say about Bernie’s coaching…….

 

“Ok, let’s get stuck into this Facebook (FB) ad tactic that saw me book 23 shoots in a week!

BTW, this isn’t my strategy, it’s straight from the Bernie Griffith’s Marketing play book.

Bernie’s a photography business coach – he teaches his clients how to stay booked, charge for their work, be accountable and generally have a profitable photography business. I interviewed him in episode 136 and it was pure gold!”

[PBX136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions]

Here’s the gist of the Podcast and what Bernie taught in that episode when he launched his now famous Facebook ad challenge, which has now created hundreds of thousands of dollars for photographers like myself over just a few months. You have got to try this yourself.

 

Bernie’s ‘5 Steps to Freedom’ Signature Coaching Program has enabled me to run my portrait business profitably, keeping track of all aspects of my business while having the time to spend with my young family.

 

Bernie’s Coaching program, unlike other programs, is one on one, and includes weekly personalised  Zoom Sessions.

 

There are many online resources in addition to unlimited personal contact with Bernie. This includes numerous videos as well as inclusion into Bernie’s closed Inner Circle Facebook Group, which is made up of of like-minded photographers who are on the same journey and who are incredibly supportive and sharing, and who thrive on the successes of others in the group.

 

Bernie has shown me how to increase my profile within my community, to become known as the go-to portrait photographer in my area. He has helped me to increase my profile so that you are a trusted provider.

 

Setting a solid pricing structure has been pivotal in increasing my average sales and Bernie’s constant monitoring of studio processes is invaluable.

 

Because of the success I was approached by Andrew for Photobizx to see if I would do and interview for his podcast. I was happy to do it.

 

You will hear in the interview that my portrait sales average was $300 prior to Bernie’s coaching, and now the average is around $1,470 this month and I am doing 15 sessions a month. Soon to be 20-30 sessions a month with all-year-round income. The goal next year is $30,00 a month

Here is the link https://photobizx.com/350+Brian+Kellogg+making+the+move+from+wedding+photography+to+profitable+portraits

 

 

Bernie’s Facebook Marketing has become famous among the photography community and  is still creating millions of dollars revenue for photographers worldwide. I don’t think anyone in the world knows Facebook Marketing for portrait photographers, better than Bernie.

As well as help with all of the business side of the portrait photography industry, Bernie’s knowledge of the consumer and what they are looking for together with his technical advice is a great resource. He recommends products that will sell by appealing to todays consumer and relating to your photography and pricing. This gives a profitable outcome which is Bernie’s aim in bringing your portrait photography business to the next level.

 

Bernie’s Coaching has given me the confidence to move forward with my portrait photography business knowing that I have his support and knowledge, as well as the support and knowledge of others in the group.

 

The 5 Steps To Freedom is a unique Coaching program that no other coach offers and, as it did for me, it will take your business to the next level and beyond”.

More information email info@berniegriffiths.com

 

 

 

 

On Becoming The World’s Best Photography Business Coach.

At the age of just 21 years old I managed to secure a dream job in working as a photographer on a luxury cruise ship.
 
I had a staff of three other photographers, and cruised all over the world photographing the passenger’s, and then I had to sell the photographs to the passengers, and my incentive was that I was on a 4% commission of total sales.
 
I achieved record sales for the photographs, on my very first round the world trip.
 
Two years later I opened my own studio, but I soon learned that there was a lot more to the business than just taking photographs.
 
The business needed to create cash flow, for there were lots of bills to be paid.
 
After just two years I had grown my photography business and I employed five staff, and opened a second studio in a nearby town.
 
Successful Marketing Selling was the key to my rapid growth.
 
I have owned and operated three successful photography studios over a period of 40 years, and then onto being an International Photography Business Coach.
 
The reason I was able to keep my studios profitable for this amount of time, was that I developed a great Marketing strategies, and a “soft sell” system that took the pressure off when it came to the sale.
 
I was able to go into the sales process relaxed, and with confidence that I would maximise the sale to each and every customer.
 
Solid, predictable and consistent selling systems are the heart and life blood of any business.
 
I must admit that I did learn from my mistakes, of which I made many.
 
Selling can be pressure for both the customer and the sales person, and It took me many years to realise that people love to buy, but hate to be sold.
 
Of course I have read numerous books on selling, but they never gave a specific step by step of the process.
 
So I developed my own.
 
It is powerful and it may appear too simple for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales that have put hundreds of thousands of dollars into my bank account.

Most photographers do not see themselves as salespeople, and one of the biggest mistakes is that they talk too much. In the sales room you have to learn to listen and learn not to talk all the time.
 
All your talk is highly ineffective and completely unnecessary.

Focus on learning to listen instead of talking.
 
Listen to that potential client’s questions and concerns like you are being told the biggest secret in the world. You have to have big ears to listen to every word that they are saying.

All photographers are different…different clients, different bills, different family structure, different experience, different personalities. My “Soft Sell Approach suits each and every one of them.

Have No Fear
In my photography business coaching I consistently see photographers break sales records.
 
How exciting is that!
 
Imagine not having to close a sale, and instead the customers closing their own sale!
 
Just relax and let the system do its work.
 
One of the keys to the success of this strategy is the structure of your pricing and products.
 
These in turn should be connected to your branding and target market.
 
Keep in mind that all we are trying to do is maximize each and every portrait sale.
 
Let’s look at the 5 ways we can sell our portraits.
 
1.Pre-Sell Images
Usually cheap shoot and burners…no opportunity to upsell..usually inferior photography…hobbyist saving for a better camera.
 
2.Project Big-Sell Down
Mainly used to sell on big wall image…pressure used by some bigger style studios
…could create buyer remorse
 
3. Sell Online
Can work but not to Maximize sales
 
4.The Reveal Wall
This is where the client comes back to the studio and the images that were taken are all put up on a wall.
 
The clients can touch their images to create a sense of ownership and excitement, and is different than looking at a computer screen, or projected image.
 
No opportunity to up sell….strategy is to sell all images in a small size
 
5. Bernie’s Soft Sell System.
 
Can be done in clients home
 
Let The Customer make their own Decisions.
 
Forget what you would like the customer to buy.
 
Let them decide on what they based on the information that you have given them.
 
You should have a simple structured price list that leads the customer to buy your core products, which in turn will help maximise your sales.

My “soft sell” system gave me a very high average sale.
 
It changed my mindset.
 
It will change yours if you let it.
 
I believe that you can at least double your average sale.
 
You can easily lose thousands of dollars if you do not do your selling correctly.
 
Imagine if your average sale was just $600, over 50 sales that would equate to $30,000!
   
Never Prejudge
 
Do not prejudge what the customer can or cannot afford.
 
Don’t think that the customer doesn’t have the money to invest a lot in photography.
 
This is a big mistake. I have known a customer deprive themselves of a new car, choosing rather to spend thousands with me, on family photographs.
 
Never Underestimate The Value of a Lifetime Customer
 
By not prejudging a customer, you can open your mind to the possibility that this customer will come back again and again over the years.
 
Let your presentation, be carried by this excitement, enthusiasm, and belief.
 
Dress for Success
If you dress for success, the customer is more likely to take your higher prices seriously.
 
I don’t mean over the top, but I do mean that you should dress professionally.
 
Whether you are male or female dress appropriately when you are selling. It will have a positive effect on your sales presentation.
 
Many portrait photographers fall by the wayside in their attempt to build up their photography business and attempt to make it full time and earn enough money support their families.

Let’s be realistic…it isn’t easy to create a photography business, regardless of what you might read in forums and on various articles and comments on the internet. 

So what is the difference between those who fail and those who succeed?

Listen to what Delaware based photographer Kelli Carter Wilke had to say.

My own pivotal moment (besides having kids, getting divorced, getting married , moving.. not necessarily in that order) is when I wrote Bernie one year ago July 1st, 2020. I’m not sure why during a pandemic, I thought it was a good time to re-vamp my business, except that fact that I knew it would eventually end. 28+ years in doing photography, I’ve kind of done it all at this point.. except the one thing that could make me REAL money and make a difference in my life and quality of life. Not to say we didn’t have a good solid life and certainly didn’t suffer, but now I’m sitting in Wyoming with my kids all summer while someone else shoots for me and I do the sales.
I have a fat bank account and not too worried about spending money on camps, bikes and things to make our trip that much more fun. Both my husband and I are self employed so it’s always a bit of a wild card on what we make each year so we are careful but I feel much more free to do what I want.
I’ve NEVER had these type of sales ..ever.. even in my best days as a commercial photog. Major pivotal moment July 2020! thank you Bernie”.



Get my FREE “Soft Sell’ E-book.

What will your pivotal moment be?
 
The way to building a Rockstar Portrait Photography Business. ….How to Bank $10,000 to $30,000 Per Month in your Business.
 
Whether you’re an experienced photographer or just considering the industry, this powerful program will show you exactly what you need to do to become a photographer rockstar in your area!
 
You will learn…….
 
Why portrait photography  is a well-respected profession and why photography businesses are booming around the world.
 
How you can make an hourly rate that most big-city photographers would drool over, while helping everyday families get priceless memories that they will treasure forever.
 
Coaching used to be cost-prohibitive but isn’t anymore. (A decade ago, the outlay of cash to get a good business coaching would often total $10,000 or more. My NEW coaching program is just a fraction of that!)
 
Exactly what top-tier photographers are doing to build successful business from the ground up, even without investing thousands of dollars in getting set up.
 
How to market yourself successfully, so that you don’t waste time on cold calls, banging your head against the wall with tire kickers who aren’t serious, or HOPING—instead of KNOWING—how many clients you’ll get each month.
 
You will be comprehensively coached in a photography business model, world-class training, and marketing strategies that work!

QUESTIONS…email me on info@berniegriffiths.com
 
To your success,
 
International Award Winning Photography Business Coach Bernie Griffiths
 
If you own a failing Photography Business, or are starting a new one….
 
1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”
Email me bernie@berniegriffiths.com
 
2. Join the Membership Group  which includes “one on one” coaching.
 
3. Work with me with ”one on one” to grow your photography business to $100,000+Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on, and I’ll send you all the details!

Photography Business Coach and Ducks in a Row

I received this today from a photographer enquiring about coaching……
 
“I’m honestly a little apprehensive about starting my photography business, but if I can make at least 5K a month from the photography, that would more than justify the cost of your coaching.
 
But before I do that, I have to get all of my wall samples made and really have my studio up and running. I know this will take some time and work, but I’m confident with your help I can do it.
 
I know a lot of photographers struggle with getting people to come to a session, but I have a  phone and sales background, so I’m hoping that won’t be a big obstacle for me to overcome. And of course getting a decent sales average that increases over time.
 
Sorry for the long email, but I’m just curious to know if you think making 5K a month (just the photography sales )  for a new person who is pretty new and just getting up and running is a realistic goal?”
 
My reply……
 
The exciting thing about “the photographers journey” is that we don’t know what financial results we will get until we go on the journey.
 
But I have proprietary “The Photographers 5 Steps To Freedom”  system that has proven to work for 86% of my clients to create big financial rewards.
 
In fact in the 8 plus years I have been coaching photographers, I have worked with, I have created over 5 million dollars in revenue for them over that time.
 
So when you think of “will it work for me” look to the numbers and the 86%.
 
$5,000 a month relates to 5 sessions a month at an average of just $1,000.
 
This I feel is very achievable, even at a “starting from scratch” level.
 
It seems that you are a ” getting all your ducks in a row” sort of person, but my methodology with my coaching is simple.
 
There are only 3 ducks called Market, Shoot and Sell.
 
They are already in a row, so we can start Marketing, Shooting and Selling at any time.
 
I have proven processes for each, and so by getting the ducks moving we can individualise and fine tune the processes to blend into your business.
 
Don’t forget also that my coaching is ”one on one” and not a program sitting idle on some computer portal.
 
Happy to supply you with a bucket load of real life examples  if you want.
 
Hope that helps.
 
“Your issue isn’t that your problems are that big… it maybe that you see yourself as too small.”

 
The way to building a Rockstar Portrait Photography Business. ….How to Bank $10,000 to $30,000 Per Month in your Business.
 
Whether you’re an experienced photographer or just considering the industry, this powerful program will show you exactly what you need to do to become a photographer rockstar in your area!
 
You will learn…….
 
Why portrait photography  is a well-respected profession and why photography businesses are booming around the world.
 
How you can make an hourly rate that most big-city photographers would drool over, while helping everyday families get priceless memories that they will treasure forever.
 
Coaching used to be cost-prohibitive but isn’t anymore. (A decade ago, the outlay of cash to get a good business coaching would often total $10,000 or more. My NEW coaching program is just a fraction of that!)
 
Exactly what top-tier photographers are doing to build successful business from the ground up, even without investing thousands of dollars in getting set up.
 
How to market yourself successfully, so that you don’t waste time on cold calls, banging your head against the wall with tire kickers who aren’t serious, or HOPING—instead of KNOWING—how many clients you’ll get each month.
 
You will be comprehensively coached in a photography business model, world-class training, and marketing strategies that work!

QUESTIONS…email me on info@berniegriffiths.com
 
To your success,
 
International Award Winning Photography Business Coach Bernie Griffiths
 
P.S. IMPORTANT: if you want to bank $10,000 to $30,000/month as a photographer, no need to wait for the price to go up.
 
Email me in for a quick chat, and I will tell you how I will get you rocking!
 
 
If you own a failing Photography Business, or are starting a new one….
 
1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”
Email me bernie@berniegriffiths.com
 
2. Join the Membership Group  which includes “one on one” coaching.
 
3. Work with me with ”one on one” to grow your photography business to $100,000+ Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on, and I’ll send you all the details! 

A Photography Business Coach Can Give You Peace Of Mind

A New Time To Move Forward
 
The half way point of any new year encourages us to reflect on our own success or failures in the previous six months from our own perspective.
 
2021 is proving to be a great year for some photographers and not so good for others.
 
With courage, drive and deep want, some set up studios, fight the naysayers, jump out of their comfort zone, and push through moving forward towards their dreams.
 
Even a worldwide pandemic did not waiver some photographer’s aspirations to create, mould and amplify their wedding and portrait businesses.
 
You know what you have achieved. Be proud and stand tall as you celebrate any accomplishments, and realise you are at the start of many more successes to come in 2021.
 
With your passion and willingness to keep going, when weaker individuals would have given up, this will surely be your year.
 
Blind rhetoric and hope rarely brings great results but rather a strong belief and hard work.
 
We are not only photographic artists, but rather we are business owners who set goals, create challenges, and revel in the uncertainty of the outcome, not because it is easy but because it is hard.
 
There are 2 paths you can take on your way to creating a successful portrait photography business.
 
1. You can try and work everything out for yourself and take years of painful and expensive trial and error, as I did when I opened my first studio.
 
2. You can look at getting results faster by having a mentor or coach show you the ropes and help you avoid many costly and common mistakes.
 
There are many mentors or coaches to guide you in your photography business. At this moment you have the chance to take option two and learn as hundreds of other photographers have, on how to grow a photography business quickly.
 
Photographers do big things when they have the right photography business coach and a community to lean on and support during good and bad times.
 
The way to building a Rockstar Portrait Photography Business. ….How to Bank $10,000 to $30,000 Per Month in your Business.
 
Whether you’re an experienced photographer or just considering the industry, this powerful program will show you exactly what you need to do to become a photographer rockstar in your area!
 
You will learn…….
 
Why portrait photography  is a well-respected profession and why photography businesses are booming around the world.
 
How you can make an hourly rate that most big-city photographers would drool over, while helping everyday families get priceless memories that they will treasure forever.
 
Coaching used to be cost-prohibitive but isn’t anymore. (A decade ago, the outlay of cash to get a good business coaching would often total $10,000 or more. My NEW coaching program is just a fraction of that!)
 
Exactly what top-tier photographers are doing to build successful business from the ground up, even without investing thousands of dollars in getting set up.
 
How to market yourself successfully, so that you don’t waste time on cold calls, banging your head against the wall with tire kickers who aren’t serious, or HOPING—instead of KNOWING—how many clients you’ll get each month.
 
You will be comprehensively coached in a photography business model, world-class training, and marketing strategies that work!


QUESTIONS…email me on info@berniegriffiths.com
 
To your success,
 
International Award Winning Photography Business Coach Bernie Griffiths
 
P.S. IMPORTANT: if you want to bank $10,000 to $30,000/month as a photographer, no need to wait for the price to go up.
 
Email me in for a quick chat, and I will tell you how I will get you rocking!
 
 
If you own a failing Photography Business, or are starting a new one….
 
1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”
Email me bernie@berniegriffiths.com
 
2. Join the Membership Group  which includes “one on one” coaching.
 
3. Work with me with ”one on one” to grow your photography business to $100,000+ Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on, and I’ll send you all the details!

 

From Chaos To Certainty

Many photographers fall by the wayside in their attempt to build up their photography business and attempt to make it full time and earn enough money support their families.

Let’s be realistic…it isn’t easy to create a photography business, regardless of what you might read in forums and on various articles and comments on the internet. 

So what is the difference between those who fail and those who succeed?

Listen to what Delaware based photographer Kelli Carter Wilke had to say.

“Very interesting podcast.. certainly my own pivotal moment (besides having kids, getting divorced, getting married , moving.. not necessarily in that order) is when I wrote Bernie one year ago July 1st, 2020. I’m not sure why during a pandemic, I thought it was a good time to re-vamp my business, except that fact that I knew it would eventually end. 28+ years in doing photography, I’ve kind of done it all at this point.. except the one thing that could make me REAL money and make a difference in my life and quality of life.

Not to say we didn’t have a good solid life and certainly didn’t suffer, but now I’m sitting in Wyoming with my kids all summer while someone else shoots for me and I do the sales.

I have a fat bank account and not too worried about spending money on camps, bikes and things to make our trip that much more fun. Both my husband and I are self employed so it’s always a bit of a wild card on what we make each year so we are careful but I feel much more free to do what I want.

I’ve NEVER had these type of sales ..ever.. even in my best days as a commercial photog. Major pivotal moment July 2020! thank you Bernie”.

LISTEN TO THE PODCAST

What will your pivotal moment be?
 
The way to building a Rockstar Portrait Photography Business. ….How to Bank $10,000 to $30,000 Per Month in your Business.
 
Whether you’re an experienced photographer or just considering the industry, this powerful program will show you exactly what you need to do to become a photographer rockstar in your area!
 
Check it out …….https://berniegriffiths.com/earn-money-from-your-photography/
 
You will learn…….
 
Why portrait photography  is a well-respected profession and why photography businesses are booming around the world.
 
How you can make an hourly rate that most big-city photographers would drool over, while helping everyday families get priceless memories that they will treasure forever.
 
Coaching used to be cost-prohibitive but isn’t anymore. (A decade ago, the outlay of cash to get a good business coaching would often total $10,000 or more. My NEW coaching program is just a fraction of that!)
 
Exactly what top-tier photographers are doing to build successful business from the ground up, even without investing thousands of dollars in getting set up.
 
How to market yourself successfully, so that you don’t waste time on cold calls, banging your head against the wall with tire kickers who aren’t serious, or HOPING—instead of KNOWING—how many clients you’ll get each month.
 
You will be comprehensively coached in a photography business model, world-class training, and marketing strategies that work!
 
LIMITED NUMBERS……REGISTER NOW!

QUESTIONS…email me on info@berniegriffiths.com
 
To your success,
 
International Award Winning Photography Business Coach Bernie Griffiths
 
P.S. IMPORTANT: if you want to bank $10,000 to $30,000/month as a photographer, no need to wait for the price to go up.
 
Email me in for a quick chat, and I will tell you how I will get you rocking!
 
If you own a failing Photography Business, or are starting a new one….
 
1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”
Email me bernie@berniegriffiths.com
 
2. Join the Membership Group  which includes “one on one” coaching.
 
3. Work with me with ”one on one” to grow your photography business to $100,000+ Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on, and I’ll send you all the details!
Copyright © 2021 Bernie Griffiths, All rights reserved. 

Photography Business Coach Bernie Griffiths in an Interview with Michael Cheuk

Success Secrets of a Photography Business Coach

Interview with Michael Cheuk

Bernie Griffiths is an International Photography Business Coach who has over 5,000 hours of coaching photographers around the world toward success. This article is an excerpt of a conversation Bernie had with magazine editor Michael Cheuk.

Michael Cheuk:
Bernie, it is great talking to you. Tell us about how you became an International Photography Coach.

Bernie Griffiths:
When I was around 15 years of age living in England, I set a goal to be a successful photographer and travel the world. I wrote that goal down, and then I applied and managed to get a job as a photographer for P&O Cruise ships. At age 23, I was traveling the world, supervising four photographers, and making a lot of money. After being a photographer on board for nearly two years travelling the world, I decided to emigrate to Australia. Within six months of arriving, I purchased my own photography studio. With a staff of three photographers, we grew into a million-dollar business doing portraits and weddings. During the forty years as a professional photographer, I also mentored a lot of other photographers. So it was natural for me to transition into a coach when I sold my studio.

The first thing I did after deciding to become a coach was to hire a coach. That’s the quickest way to learn to become a coach. I’ve been coaching other photographers for eight years now, with over 5000 one-hour coaching calls. I was fortunate to win the world’s Top 10 Outstanding Photography Professional Award for Photography Business Coaching two years ago. Nowadays I have clients in the US, UK, New Zealand, Canada, Singapore, and Australia. 

MC
So how did you transition from giving free advice to fellow photographers to marketing yourself as a professional photography coach?

Bernie  
Well, with the help of my coach, I put together a coaching program and then a pricing package, which was one of the hardest things to do. I put my pricing at what I thought was my “cringe point,” a price I thought no one would purchase. But I also offered four levels, and as we know, everyone tends to go for the second from the top. So that’s how I rolled for a while and it progressed from there. 

When I look back at what I used to charge to what I charge now, I just go, “Wow, why was I so cheap?” Because now, I know my value to my clients. It’s just incredible that they make so much money from my coaching and my implementation of systems to what they’re doing. So, I look upon myself as being quite cheap, really, for the value I provide my clients.

MC
So how do you charge your clients now?

Bernie

One thing I’ve learned is that sometimes you have to figure your pricing on an individual basis. What I charge for coaching can sometimes be related to the actual profit turnover of the company of the person I coach. In other words, if you’re going to coach a company that turns over a million dollars, you say: “Okay, so my coaching fee is usually 7% of photographers turnover per year.” That can be a fair and reasonable amount to charge because I know the value of my coaching that will help them earn more money. 

So it’s a mindset thing. You have to believe that what you’re doing is impacting people’s lives. In fact, coaches change people’s lives. When I look at many of my clients, their lives have changed totally because of my coaching. One client just bought a new home, which he wouldn’t have dreamed of being able to afford before he had the money, that I helped him earn as a coach. So my coaching does change people’s lives. while another photographer is earning four times more than what he did in the private sector.

MC
What I’m hearing is that while the dollars and cents are important, what is really crucial is an underlying belief in oneself and to take that step toward the future self that one believes and sees…whether as a coach or as a client. And when one has a coach, chances are much higher that vision will actually become a reality.

Bernie  
Very true. It’s building their self-esteem as well and their self-belief as you go. That’s what helps them enormously in their lives, as well as everything else. You have to believe in the value that you’re giving to the people you coach. 

MC 
In your practice, what are some common obstacles your clients face in marketing themselves? 

Bernie  
Fear is one of the biggest blockers. People say one way to overcome your fear is to do what you fear, like putting your prices a bit higher than you feel you should. I remember I did that in my own business with some products, and it took me a while to get over it. But it wasn’t long before that price became my normal.

Another obstacle of my clients is being stuck in their comfort zone. What we have to do, as coaches or as individuals, is to get out of our comfort zone and do things we haven’t done before. Like in our marketing, we get out of our comfort zones to find and speak to people, and to learn new things, like building third party affiliates. One of the things I’m learning is how to use LinkedIn Navigator to find new clients. So I’ve committed to the strategy by paying up front, and that forces me to move forward with it. 

Yet another obstacle is analysis paralysis. We’re so bombarded with so much information on the internet, we don’t know what’s right or wrong. This confusion leads to non-action, when we should be actively out in the marketplace testing and measuring. 

MC 
Talk more about testing and measuring.

Bernie  
Yeah, well, all business boils down to numbers, doesn’t it? It’s about the number of leads you can generate. It’s about how many leads you convert to clients. It’s about how much you charge those clients. And the bottom line, of course, is the one number that matters, whether there is profit or loss at the end of the year. 

So you have to test and measure your scripts — what you say to people and what you put out there. Personally, I tested a lot of things to get a response from my email list and I had very little traction coming from everything I tested. However, when I did my first webinar, suddenly, I got 70 people register! So now, I do a webinar about every two weeks, and those webinars enable me to build my list. 

MC
What’s one thing that has made a big impact in growing your business?

Bernie
From my experience, it’s all about creating a process and implementing that process. When I started my business as a photographer, I tried to run it following Michael Gerber’s book, The E-Myth. What he says is, “Build your business so that you can sell it.” He wasn’t saying you will sell it. He was saying to get your processes in place so that if you were to sell it, then people would buy it. And what they would buy is the instruction book of how to do your business. 

So I built my photography business that way. I have an instruction book that says, “So here’s the phone script, this is what you do. When a customer comes in, you sit them down, and you say this to them, and then you photograph them in this way, and then you do the sales this way, and these are the exact products to sell, and this is your price list etc.” And so on and so forth. 

I think, for a coach, it’s exactly the same thing. You have to build your processes. So that when you get an inquiry, this is the process you follow it through. And when you get that successful process working, it becomes easy, right? You don’t have to think about what’s the next step. You know what you’ll do the next day, all day. You know your next steps. You know the two or three objections to buying that leads may have, and you know how you’re going to answer. Every day, you continue to build your process. It’s about building. You just keep building and never stop. 

MC
That’s a great place to end our interview. Thanks for sharing your story and how you built your successful business as a photography business coach!

Bernie  
I really appreciate it, Michael, for your time…… thank you very much.

Bernie Griffiths is an Award Winning International Photography Business Coach who has over 5,000 hours of coaching photographers around the world including the UK, USA, New Zealand, Canada, Singapore, and Australia. He is the author of Success Secrets of a Professional Photographer, and is a winner of the World’s Ten Outstanding Photography Professional Awards for Photography and Coaching. For the last ten years, he has coached photographers to record financial returns in their businesses. Visit his website www.berniegriffiths.com for more information.

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