Is Photography A Sustainable and Scalable Business?

I really want your thoughts on this topic, if you’re open to sharing them…

A photographer told me recently that one of his clients had said “I think you should give me the digital files as well as the print or the wall.”

She wasn’t suggesting, but rather she was demanding.

Another example of some customers perceptions about the value of digital files, and I wonder whether there is a shift in the customers perceptions of what they should get for their hard-earned money.

So, the question for me and perhaps for you, too, may be…

Is a photography business still as sustainable a business as it once was?

I’m not suggesting you start lowering your prices and giving away digital files like crazy to get customers. What I’m really suggesting is that you have to think outside of normal parameters and come up with innovative ways that your photography business can leverage the present, to competitively monetize the current professional photography market.

Running a sustainable photography business involves changes and adaptation that allows a photographer to compete in a way that matches the current environment.

The simple solution to try and never say no to your clients, but rather re-phrase the way you speak to them.

Photography business owners need to understand that markets change.

I’ve had my stubborn and frustrating moments with customers, but inevitably realized that I’m here to give a client what they want and make money doing it. Find a way to give clients what they are asking for. It’s my job as a photography business coach to figure out how we do that and at the same time make a big profit.

From just $149 a month, with no commitment to continue, so totally risk free.

Let 2021 be a different year for you.

Let it be a year where you made a decision to do whatever it takes to get your photography business going.

More info and to sign up……https://berniegriffiths.com/what-you-get-from-membership/

or email me bernie@berniegriffiths.com

Are You Frustrated at your Customers Not Spending?

Are you frustrated at your customers not spending?

Are you sick of spending money and not making any money?

Are you tired of trying to work out the best price list for your portrait and wedding clients?

Are you just starting out in business?

Are you spending too much time on your computer?

Do you need help to set up the lighting in your studio?

Is your dream to be a full-time professional photographer?

Do you need help and guidance?

Is now the time to look at better alternatives to making more money in your photography business?

How much could you benefit from getting advice from someone that has had over 40 years of experience in doing what you are trying to do?

How would you like full access to International Photography Business Coach Bernie Griffiths, one of the most awarded, respected, and experienced coaches in the world.

Bernie has over 40 years experience owning a successful wedding, portrait studio, and almost ten years as a photography business coach. He is a “down to earth“ person who can relate to all areas of your wedding /portrait business.

Bernie has walked the path as a wedding/portrait photographer, and knows the frustrations and day to day challenges There are short cuts that can lead you to accelerate your success, both as a photographer and business owner.

As a super experienced photography business coach, he can implement systems for you to start off a business, or if you are an experienced photographer, can re-shape your business to take you on a more successful path.

Every area of your business will be covered with his Coaching Membership and his private Facebook INNER CIRCLE GROUP.

We spend our time on the targeted areas you need most, including:
  Selling systems for both Portrait and Wedding photography
  Photography Style
  A better Pphone Technique
  How to Increase Sales
  Studio Presentation
  Creating Higher Profit
  Customer Emails
  Defined Goal Setting
  Analysis of Systems set in place
  Studio Systems and Workflow
  Soft Sell In Person Sales 
  Price List Strategy 

STOP throwing your money away on online digital education. Invest your money wisely into “one on one” education and then put it in to action.

IF YOU KEEP DOING WHAT YOU ARE DOING, YOU WILL KEEP ON EARNING WHAT YOU ARE EARNING.

From just $149 a month, with no commitment to continue, so totally risk free.

Let 2021 be a different year for you.

Let it be a year where you made a decision to do whatever it takes to get your photography business going.

More info and to sign up……https://berniegriffiths.com/what-you-get-from-membership/

or email me bernie@berniegriffiths.com

Intense, confronting, overwhelming, fun, but all I can say now is FINALLY i have a straight forward business plan and can’t wait till me next, phone call, meeting, and most important big sale. Getting Bernie’s help is a must for someone starting out in the industry or even like myself chasing my tail for years and getting nowhere.. I  feel re-born, my fear has been replaced by excitement! Zaharuola Harris, Malvern Victoria

Since attending Bernie’s course in Newcastle last year, our average studio sale has more than tripled. We now complete $3,000 and $4,000 sales regularly. Bernie gave us the confidence and drive to introduce a complete new range of products, to view our studio as a retail store and realize that the system we had in place didn’t have the capacity to grow with our business.  Now we have customers swiping credit cards through with thousands of dollars worth of products yet leaving with a huge smile on their face, knowing they have invested into the history of those who aren’t even born yet. Bernie has certainly changed the future of our business and was certainly the best investment we have made to date’. Thanks again Bernie…Maree Nichols Sydney

 “Since Bernie took me under his wing!…so to speak, I have gone from no studio/ no bookings/no marketing, to a sophisticated studio with SYSYEMS, BOOKINGS AND BIG SALES. Just incredible when I thought about throwing the towel in last year and it was just too overwhelming, now it’s awesome.
I know I have a lot to learn, but already I feel I’m living my 5 year dream of running a successful Studio in the very competitive Sydney market…WITH A TODDLER in TOW!!!!…hhhmmm!
Thanks a million Bernie ! Zharina Robertson, North Sydney 

Are You Afraid To Even Try?

As a photography business coach, I teach a lot of photographers how to market themselves.

Some photographers think that Marketing doesn’t work for them, or that it is just not effective. 

Some plan to do it “someday.”

And some just do it !

If you are one of those photographers who are really serious about starting or growing a photography business, then I have some great news for you.

I can help you!

From just $149 a month, with no commitment to continue, so totally risk free.

Let 2021 be a different year for you.

Let it be a year where you made a decision to do whatever it takes to get your photography business going.

More info and to sign up……

www.berniegriffiths.com/what-you-get-from-membership

or email me bernie@berniegriffiths.com

These are a couple of photographers that you will meet in my INNER CIRCLE GROUP.

INCREDIBLE…A few weeks before coming onboard with Bernie I booked a “Family on the Beach” photo session. Had I used my old pricing I would have made $545 with the photos they purchased and the session fee. They ordered 5 digital files, on a flash-drive, paid the invoice for $950, I dropped off the flash-drive this evening. With the session fee I made $1,145 for less than 5 hours work total!! Thank you Bernie. I can’t wait for my next IPS later this week – goal $2,000 sale!! Chris Cottrell, Jacksonville, Florida.  

SO MANY WASTED YEARS…I wish I’d met you 20 yrs ago, I’d be retired :)I worked 2 hrs this weekend, Audra did a sales zoom Friday night for me, in 4 days I sold nearly $6,500 and I really didn’t work much at all.. crazy. I want to refund all my weddings coming up and just hang out w my kids.  32 family sessions on the books. 20 headshots over a couple of days at 275 each without files for a company (I’ve never asked this much )  6 weddings still going forth with their plans. 2020 not as bad as it seems. Thank you Bernie.  Kelli Wilke, Wilmington, Delaware.

The Times They Are A’Changing.

Nothing stays the same right?

And sometimes, you have to let go of the old, to make way for the new.

For some photography business owners this is hard.

They stubbornly cling to antiquated marketing ideas, but the world has moved on.

They keep trying to sell stale images and outdated products, while the market is crying out for the new and fresh photography and the more trendy products .

It’s a big mistake… but I see it all the time.

Over the forty plus years, I’ve come to a conclusion… a conclusion that will help you and your photography business in the uncertain times that are ahead.

And it is this …

The only way to survive and thrive in your business is through constant re-invention of forever changing and adapting to what your market wants.

Coaching photographers around the globe I have a great insight into the style of photography that people want and the products that they are paying thousands of dollars for.

Would you like to know what these are?

Email me on bernie@berniegriffiths.com

The Market is Changing…Are You?

Nothing stays the same right?

And sometimes, you have to let go of the old, to make way for the new.

For some photography business owners this is hard.

They stubbornly cling to antiquated marketing ideas, but the world has moved on.

They keep trying to sell stale images and outdated products, while the market is crying out for the new and fresh photography and the more trendy products .

It’s a big mistake… but I see it all the time.

Over the forty plus years, I’ve come to a conclusion… a conclusion that will help you and your photography business in the uncertain times that are ahead.

And it is this …

The only way to survive and thrive in your business is through constant re-invention of forever changing and adapting to what your market wants.

Coaching photographers in their businesses around the globe, I have a great insight into the style of photography that people want and the products that they are paying thousands of dollars for.

Would you like to know what these are?

Contact me and let’s have a FREE Zoom chat on what you should be doing in 2021. Email me at bernie@berniegriffiths.com with subject line 2021.

Growing Your Newborn Photography in 2021

The world wide baby boom a few years ago, created a boom of new born photographers.
 
Most newborn photographers photograph newborns in a very similar fashion. 
 
As a business coach I talk a lot about how a photographer should separate themselves from other photographers, and stand out from the rest.
 
The time the majority of Newborn photographers spend on the photography session itself, the culling of the images, the post production, I have heard can be up to 12 hours.
 
This is an enormous amount of time when you realise that most newborn photographers would average less  than $1,000 per session.
 
When I photographed newborns, one of the criteria that I set myself was to photograph the baby with its eyes open.
 
You may think that it is not possible to photograph a newborn with its eyes open, but I did it all of the time.
 
Just as there is a technique for putting a baby to sleep, so I created a technique for waking a baby up, enabling me to capture a variety of expressions in a short amount of time.
 
Usually my newborn baby sessions took a maximum of an hour, and my average sales were a lot higher than the majority of newborn baby photographers around today.  
 
The eyes are the most compelling part of any portrait, for they are indeed the windows to the soul.
 
A parent rarely sees their newborns eyes, as we know young babies are usually sleeping, crying, or feeding.
 
My challenge was to capture the heart of the baby, the many different expressions, and the unique delicate character of a brand new human being, rather than put them into a “one size fits all” prop.
 
I also set out to record the parents deep love, uncertainty, and great bond with their new addition, so the parents were always included in many of the photographs.
 
This also helped give some idea of the fragile size of the baby, compared to an adult.
 
BUT the main reason that I photographed newborns this way, was to give me separation from other photographers, and to maximise my sales, which I was able to do by taking a greater variety of images.
 
I told my prospective clients that I DIDN’T put babies into unnatural positions, place them into flower pots, or wrap them like they were still in the womb,
but that I took a more sensitive and classic approach of producing images that would not date, and that their baby would not be embarrassed to look at on their 21st birthday.
 
Keeping the photography session to one hour made good business sense, in that I could do many sessions a week, and my post production time was minimal.
 
As you can see that I am only coming from the BUSINESS perspective, rather than from the creative one.
 
It’s ok to be a follower…………. but it’s much better to be a leader.
 
It makes good BUSINESS sense to make the transition to step away from the herd, and create your own unique style of photographing newborns.
 
I am sure that if, and when you do, you will have a very successful newborn photography business.

I am at present coaching 4 Newborn photographers and they are working “smarter not harder” and achieving great financial rewards.

My philosophy for business has always been “ If It Is To Be…..Then It Is Up To Me.”

Start 2021 with new enthusiasm and positivity.

Need some help?

Let’s have a FREE Zoom session where I can give you a plan of action for your business growth.

Simply email me bernie@berniegrifiths with the subject line FREE ZOOM

Millionaire Photographer and Business Coach

This interview will be featured in a Celebrity Experts book series, podcast series, online training program, OTT TV show and Summit.

MILLIONAIRES ACADEMY

Genuine advice to help photographer scale to 7 Figures and survive to enjoy it!

Why and how did you start your business?

I suppose I feel I was born with a camera in my hand so becoming a photographer and owning a studio was my destiny. I started taking photographs at just 15 years of age, and photographed my first wedding at just 18 years old, which was of my sister in the snow.

After 40 years of having a very successful wedding/portrait photography business turning over millions of dollars during that time.

A camera to me was just a tool. A great tool.  It was a “money making machine.”  

Tell us about the problems you solve and who for?

I am now an International Photography Business Millionaires Academy Expert Interview Questions

 You’ve had great success, what do you credit that to?

I was born I feel an entrepreneur and I have always had an enormous drive for success. Although driven I always needed regular Coach, and with my “5 steps to Freedom” program I coach photographers on growing their business so that they reach the Freedom stage.

Is it important to know your target market and why?

Knowing your target market I think is crucial in growing a business as it defines your Marketing, which in turn can save you from wasting money on Marketing in the wrong ways.

Was it challenging to scale like you have?

It was challenging and did take me 3 or 4 years to understand the coaching environment but I was very fortunate as I had a great coach in my first year of my coaching.

What I learned in those early years gave me a great foundation for my business now.

If you were starting over and wanted to make a million dollars, how would you do it?

If I was starting over I would totally focus on creating a business model that was scalable .  I think that is the key. Of course it is easier to scale a business that is highly profitable too, so I would I would make sure that it was.

I think that the industry that I coach which as I said is portrait photographers is very scalable and I have often thought at opening a studio again.  

 What is required to do it that way?

Any business owner I think must have an open mind, be a decision maker, and have the ability to push through their fears and get out of their comfort zone.

What kind of businesses or personalities does this method suit?

Being a little bit crazy and have a fearless kind of approach to life would be a great asset.

Can anyone do it?

I don’t think any of us know what we are capable of or what our potential really is, unless we go on the journey. Taking that first step is the key. Step by step has always been my methodology. Walk before you run. Be patient.

In your experience, what are the most important areas to get right in your business?

First and foremost it has to be marketing. I think also you have to learn how to hold on to your money.

 What’s your favourite sales funnel, the one that consistently works for you?

I have done a lot of testing with sales funnels and the most effective that I have found are short ones. Ultimately in my industry you have to get on the phone and speak to any potential client. “One on one” is the best communication.

What do you find is most effective for marketing your business?

Facebook Ads by far. We use Boosted posts and keep it simple with the messaging.

Is authority or celebrity a factor in your business?

Authority and experience allows me to charge higher prices.

What kind of business does your system best work for?

Any business can adapt to the 5 Steps to Freedom

What are you plans for the future?

Keep learning, and keep striving to get better at everything I do.

What advice do you have for others wanting to follow a similar path?

Make a plan…Focus on that plan…make small changes as you go on your journey

If you own a failing Photography Business, or are starting a new one….

1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”

Email me bernie@berniegriffiths.com

2. Join the Membership Group just $149 a month which includes “one on one” coaching,

plus entry into Private Facebook INNER CIRCLE GROUP.

3. Work with me with ”one on one” to grow your photography business to $100,000 – $400,000.

Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on, and I’ll send you all the details!

www.berniegriffiths.com

+61418509228

The 9 Qualities You Need to Look for in a Photography Business Coach

Every professional photographer at some point in their business needs a coach, because the fastest way to learn any business is to study someone who has been successful at it. This person has already paid the price of experience. You must absorb all of the information that you can out of him or her!

Over the years, I’ve met many people who desperately want to be successful but who are ultimately unwilling to invest in themselves. They think, “I can teach myself. I can learn this on my own.” I’m always dumbfounded by this attitude. If I can avoid making a few mistakes, I’m going to.

Our whole lives are about learning. When we’re young, we attend school. If we’re lucky, our parents impart a few important lessons. If you’ve ever played sports, you’ve had a coach. Education is king. In the long run, finding the right mentor will save you time and money.

However, it goes without saying that some coaches are better than others. There are so many people these days offering their services to photographers online. Before you leap into a new relationship, take some time to get to know a potential coach. The following qualities are what you should be looking for.

1. Experience

The number-one thing to look for on someone’s resume is his or her experience. What exactly have they accomplished? Is it what you want to accomplish? Your coach must have walked the walk.

I feel strongly about this. Find someone that has truly paid their dues and can speak to their real-life experiences. Ideally, this person will have failed and succeeded. Their insight will help you avoid making costly mistakes and increase your chance of success immensely.

The devil is in the details. Ask for testimonials. What are former mentees saying about him or her? Is what’s being said personal and detailed? Always remember to Google for complaints as well.

2. Attitude

In my experience, having a great attitude comes with time and experience. The right coach will have been through it all — and come out the other side knowing a sense of humor goes a long way in business. They are able to see the big picture. They understand it’s all a numbers game. They don’t get too upset. An ideal coach is very patient, but also persistent and determined.

3. Willing to share

A great coach is willing to share all of his or her experiences with you — the good and the bad. Do you get the feeling this person is holding back? That’s not a good sign. You’ll learn the most from someone who is willing to be radically transparent.

4. Expertise in their field

Does your potential coach regularly give lectures? Has he or she written a book? Do reporters interview him or her? It’s impossible to be everything to everyone, and nor is it desirable. If this person offers a long list of services, exercise caution. 

5. Accessibility

You must be able to reach your coach. A good coach will be willing to customize a program for you, because they know one size doesn’t fit all. Does this person care about your problems and concerns? Specifically ask them how much time they have to offer you. What is their schedule and availability like? How many other projects and commitments do they have? Discuss these very important details up front.

6. Support Group

A great coach will have longstanding relationships with people who could benefit you. They should have a strong group of photographers who will support and encourage you.  Ask him or her if they’re willing to open doors for you. Sometimes, it is about who you know.

7. Expectations

Ask your coach what they expect from you. A good coach will keep you accountable. They will outline what they need from you, time and action wise. If they don’t ask how much you’re capable of, that’s a red flag. I would never take on a mentee who told me he or she didn’t have as much time as I thought they should dedicate to a project. A good coach will also from time to time “kick you up the bum” if you need it.

8. A love of teaching

Teaching is a skill that people get better at over time. Good mentors love to help other people. They enjoy the act of teaching. How a potential coach treats you from the very beginning of your interactions is a good indicator of how he or she will act over time. Are they late to the first appointment you set up? That’s not a good sign. You need a coach who is considerate of your time.

9. Holds you accountable

A great coach will not simply let you disappear. Yes, things get in the way. But he or she cares about how you’re doing.

If you’re lucky enough to find a good photography business coach, a coach that you vibe with, you will make a great friend for life. They will enjoy sharing in your success and feeling like they were part of it.

Photography Business Coach and NewBorn Photography

The world wide baby boom a few years ago, created a boom of new born photographers.

Most photographers photograph newborns in a very similar fashion. 

Check this out here….

As a business coach I talk a lot about how a photographer should separate themselves from other

photographers, and stand out from the rest.

The time the majority of Newborn photographers spend on the photography session itself, the culling of the images, the post production, I have heard can be up to 12 hours.

This is an enormous amount of time when you realise that most newborn photographers would average less  than $1,000 per session.

When I photographed newborns, one of the criteria that I set myself was to photograph the baby with its eyes open.

You may think that it is not possible to photograph a newborn with its eyes open, but I did it all of the time.

Just as there is a technique for putting a baby to sleep, so I created a technique for waking a baby up, enabling me to capture a variety of expressions in a short amount of time.

Usually my newborn baby sessions took a maximum of an hour, and my average sales were a lot higher than the majority of newborn baby photographers around today.  

The eyes are the most compelling part of any portrait, for they are indeed the windows to the soul.

A parent rarely sees their newborns eyes, as we know young babies are usually sleeping, crying, or feeding.

My challenge was to capture the heart of the baby, the many different expressions, and the unique

delicate character of a brand new human being, rather than put them into a “one size fits all” prop.

I also set out to record the parents deep love, uncertainty, and great bond with their new addition, so the parents were always included in many of the photographs.

This also helped give some idea of the fragile size of the baby, compared to an adult.

BUT the main reason that I photographed newborns this way, was to give me separation from other photographers, and to maximise my sales, which I was able to do by taking a greater variety of images.

I told my prospective clients that I DIDN’T put babies into unnatural positions, place them into flower pots, or wrap them like they were still in the womb, but that I took a more sensitive and classic approach of producing images that would not date, and that their baby would not be embarrassed to look at on their 21st birthday.

Keeping the photography session to one hour made good business sense, in that I could do many sessions a week, and my post production time was minimal.

As you can see that I am only coming from the BUSINESS perspective, rather than from the creative one.

I love Anne Geddes photography of newborns, that has influenced the thousands of today’s newborn photographers.

The Anne Geddes style is unique, and sits perfectly on her range of products, like the cards, books, and now her new children’s clothing range.

I have not seen anyone come close to her great photography technique or artistic creativity, when it comes to photographing newborns.

It’s ok to be a follower…………. but it’s much better to be a leader like Anne Geddes.

It makes good BUSINESS sense to make the transition to step away from the herd, and create your own unique style of photographing newborns.

I am sure that if, and when you do, you will have a very successful business.

LEARN MORE

Weddings v Portraits

A few years ago, I was a wedding photographer and really enjoyed the excitement of a wedding day.

I was very happy in my wedding photography business, and doing very well, or so I thought.

I was new to business and surprised that people were going to pay me good money to do what I loved.

But fairly quickly things started to break down.

The money seemed good, but I became exhausted after photographing a wedding. So many hours.

In thinking of my future direction, I also realised that I would need to photography heaps more weddings to if I was to scale my business. 

The thought of being away from my family every weekend for years scared me.

 I was starting to burn out more and more from all the hours of photographing, meeting couples, and many hours behind the computer culling and editing.

I did a few “numbers” and found that after all the time, travel, and all the other expenses, photographing weddings wasn’t making me much money at all.

I just could not keep on doing this.

I had missed most of my kid’s sports days, and even the odd birthday or two.

I needed to change what I was doing, as I knew I wouldn’t be able to go on much longer doing what I was doing.

You also may have had that feeling that you were going to crash and burn, just like I did!

I thought that there had to be a better way to earn money from my photography.

A way to make more money without having to work more hours.

I saw lots on the internet in various photographers forums about photographers doing big sales from photographing families, newborns, and pets.

So I decided to give it a go.

Problem was that I didn’t have a studio.

A friend of mine had a spare room in his factory, so I set up a backdrop and a couple of lights, and did a few test shoots on my own family.

I managed to get the hang of it pretty quickly.

Then I did some of a friend’s family, and showed the images the same day on a TV.

Amazingly they spent $1,845 for a wall print and some digital files….nearly as much as I charged for a wedding!

At the exact moment that I made that sale, I had a “light bulb” moment that change the direction of my life.

No more weddings!

I was to become a portrait photographer.

LEARN MORE

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