My New Book

Image generated by GPL Ghostscript (device=pnmraw) Finally it is finished. After 40 years of experience and two years of writing, I have completed writing my first book.


Running a successful photography business has changed rapidly – a totally new approach is needed to keep up. Bernie Griffiths’ new and ground breaking plan to succeed in today’s tough business environment, isn’t filled with theory and fluff. It sets out to guide with proven systems. A sure way to create success and fulfillment in your business.

Some of the things that you will learn in this book:

 * How to create a good work/life balance

* Finding your niche market

* How to re-think marketing and sales

* Understanding the correct pricing strategy

* How to take control with an action plan


“This is the best book that I have read on the business side of photography. If you are just starting out or have had your photography business for many years. This book is a must read.”    Julie Ewing AIPP Master Photographer Melbourne

“Great step by step and up to date information on how to grow a photography business. Bernie’s years of experience are invaluable”.   Danny Dekker, Dekker Studios  Sydney

“This book is the real deal. Bernie’s advice can put big money into your pocket if you follow the simple instructions. Don’t be fooled by other so-called mentors and photography experts. Bernie is your man”.    Sara Taylor, Sara Taylor Photography Geelong








Bernie’s consulting services

Are you starting a new business and want to know the steps to grow your business? Maybe you have been in business a few years and are not having the success that you used to have.

Bernie is a “down to earth“ person who can relate to all areas of a wedding portrait business. Bernie has walked the path as a wedding/portrait photographer, and knows the frustrations and day to day challenges. There are short cuts that can lead you to accelerate your success, both as a photographer and business owner.

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Home Studio or Shopfront

The decision to operate your photography business from home, should be made only after a lot of discussion and planning with those that also live in the household. If this is not done then there may be conflicts with your family either earlier in the business or later down the track.

You must find a way to have a balance of work and family life. Owning your own photography business and operating it from home, can be the ideal situation for yourself and your family.

What hurdles are you experiencing right now? Money? Time management? Kids? Husband or wife? Holding onto a current job? Fear of failure? If it’s something you really want, don’t let anything stand in your way.

 Switching On The LIGHT

Monday 20 August 9:30am – 4pm.

Pullman Cairns International 17 Abbott Street Cairns City, QLD 4870


Includes light lunch.

  • How do I make more money in my photography business?
  • How do I take my photography to the next level?
  • How to spend less time editing so I have more time with my family?
  • How do I Market out there to get better clients?

This practical seminar with models and demonstrations, is to help those that want to take their photography and their business to the next level.

Creative and well lit images will separate you from your competitors, and is an important key to your photography business being successful.


The general public no longer accept ordinary imagery, so don’t expect to get a good financial reward from being an ordinary “natural light” photographer.

You need to take your photography to the next level and then you can reap the financial rewards.

“Switching On The Light” will be a day of learning and demonstration with four great photographers and educators.

Photography is simply painting with light, but so few photographers nowadays have mastered the art of “seeing the light” and they rely on Photoshop and other digital enhancements, to create a good image.

The day will also help you with your marketing, selling, lighting, posing, profiting, and generally everything you need to know to get your business rocking!


Peter Eastway is a Grand Master of Photography, a Fellow and an Honorary Fellow of the Australian Institute of Professional Photography, and a Fellow and Honorary Fellow of the New Zealand Institute of Professional Photography. He won the 1996 and 1998 AIPP Australian Professional Photographer of the Year Award. He is a WPPI Master of Photography. Peter wil do an introduction on the theory of lighting – size, angle, lightshaper etc.

Bernie Griffiths From photographer to now an experienced photography Photography Business Coach,Bernie owned a highly successful wedding/portrait studio for many years. He has now done over 4,000 one hour Skype  consulting sessions with photographers in guiding and Mentoring them in all areas of Marketing, Selling, Website Design, Photography, and Pricing. Many of his clients have seen their photography businesses grow to record levels.

Veronica Sagredo has a passion and expertise in lighting her subjects that have made her studio Blueclick Photography one of the most sought after studios in the Cairns region. Her photographs have been widely published in many newspapers and magazines including the Sydney Morning Herald, the Australian, Frankie Magazine, NZ Women’s Weekly, Readers Digest, and locally you will have seen her work in Cairns Eye, City Life, Cairns Life, Success Magazine and Tropic to name a few.


Email me on on  or call +61418509228