World’s Number One Photography Business Coach

World’s Number One Photography Business Coach, Author, Speaker, Business Strategist

I came across this in Linkedin last week.

I wondered who had given me the title of the Worlds Number One Photography Business Coach.

Then while talking to one of my clients they told me that they had given me the title.

Jenn and Jim Lindberg have a studio based in Lockhart in Texas. https://jenniferlindberg.com/
They struggled for many years trying to break into the “high end” canvas painterly portrait side of the portrait market.

Less than 12 months ago I took them on a different journey. 

A far more modern approach where we specialise in much more in demand and modern Acrylics.

Last month they did 45 sessions at an average of $2,444 per sale! Amazing!

Jenn and Jim named me The World’s Number One Photography Coach many months ago and now their vision of me I feel has been fulfilled.

Learn more about their journey here….VIDEO
 
On LinkedIn

World’s Number One Photography Business Coach, Author, Speaker, Business StrategistInternational Photography Business Coach and Consultant.

Bernie Griffiths has many years experience running a successful photography Business.
He started his career in England, as a photographer on a local newspaper. Bernie photographed his first wedding when he was only 15 years old.

He then spent a two years as chief photographer with P & O Lines travelling the world.He opened his own small business in Melbourne when only 23 years old.

Bernie has conducted business courses and seminars throughout Australia and New Zealand over many years, mentoring Micro Business owners.

He is dedicated to help out frustrated small business owners, motivate and guide them, with seminars, workshops, mentoring, consultancy, and with the sole aim of helping financial success, both with their business, and to live a better life.

Bernie is a “down to earth“ person who can relate to all areas of business. He has walked the path as a small business owner, and knows the short cuts that can lead you to accelerate your success, as a business owner.

He is now regarded as the World’s Number One Photography Business Ccoach.

Phone Bernie on +61 418 509 228
bernie@berniegriffiths.com
www.berniegriffiths.com

Get the FREE E-book on “Bernie’s Soft Sell System” by emailing info@berniegriffiths.com
 
If you own a failing Photography Business, or are starting a new one….
 
1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”
Email me bernie@berniegriffiths.com
 
2. Join the Membership Group  which includes “one on one” coaching.
 
3. Work with me with ”one on one” to grow your photography business to $100,000+ Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on, and I’ll send you all the details!Let’s have a Zoom session where I can give you a plan of action for your business growth. Simply email me bernie@berniegrifiths.com with the subject line SHOW ME ON ZOOM
Copyright © 2021 aswpp, All rights reserved. 

Looking For The Best Portrait Selling System?

It can’t be done.

It’s too radical a change.

We don’t have the time.

We’ve never done anything like it before.

Why change everything is working OK.

It’s too far ahead of its time.

If it worked we would already be doing it.

We’re doing alright without it.

It certainly won’t work in my area.

Would you like to increase your sales average without changing your current pricing structure and at the same time present your product in a more professional manner?

 If so then read on, as I want to help you, the professional photographer, to achieve more income with a dynamic new portrait selling system.

The Initial Preparation For The Viewing Session

When a perspective client first visits the studio for you to take the photography session is it important for you to be enthusiastic before the session. Everything starts in the studio and you should focus on photographing the family as a group and then moving on to smaller groupings and individual portraits.

People buy expressions so make sure you get some great expressions.

Familiarise them with your product explain to them that there will be ordering from the photographs straight after the session point out that you will be able to work out an arrangement so that they can afford all of the photographs if they want them.

When discussing prices provide options they may want everything full size or perhaps a combination of small and large photographs, or files.

Never put the images on an online Gallery.

Any extra orders can be ordered from the main person doing the ordering, or even a separate Zoom sales session.

Bernie’s Soft Sell system first conceived over 10 years ago and it has fired photographers up to increase their sales in Australia, Canada, Uk, New Zealand, and in the United States regardless of the size of the town or the economic status of its citizens.

 Sales averages are multiplying rapidly , with positive thinking photographers everywhere adopting the Bernie Soft Sell System exclusively in their studios.

This method of marketing does however require simple selling techniques which may be unheard of to some more traditional studios.

You will achieve amazing increases in your sales by gradually changing your marketing approach, and with periodic tests and reviews of your results, you’ll undergo a smooth transition with guaranteed increased profits.

Get the FREE E-book on “Bernie’s Soft Sell System” by emailing info@berniegriffiths.com

You Are A Professional Photographer

So why do you want to have your own photography business? Do you like the thought of having more spare time? How about just working the hours that you want? Having a holiday whenever you feel like it? Having freedom? Making a great income? Working the hours that you want?
When you become a professional photographer, you are no longer just a photographer! You are a marketer, salesperson, accountant, Photoshop and Lightroom expert, copywriter, customer relations person and business owner.

Your destiny is well and truly in your hands!
Photography is becoming increasingly competitive, so it’s essential to be savvy with your marketing to keep a constant flow of customers coming in the door. Many people think they’re a professional photographer, but they cannot manage to maintain a steady flow of income. Having creative talent is just not enough – there are too many struggling photographers because photography can be a tough and competitive business. Photography, like any business, requires a good marketing plan, expertise in handling customers and have good sales skills.

I have owned a photography studio specialising in weddings and portraits, for over 40 years, and now I am an International Photography Business Coach.
I feel that today’s photographers trying to break into the industry, do so without learning the basic business principles needed to succeed. So many people pick up a camera and with little or no experience in the photography industry call themselves professional photographers, simply because someone commented on Facebook that they take amazing photos and could make money from it. To experienced professionals, this is one of the leading causes of frustration as it creates a lack of respect for the industry.

There are many different ways that photographers operate their businesses. It may be from a commercial property or their home, but the principles for business success remains the same. A solid business foundation is vital if you are starting a photography business if it’s to be successful in the long run.

So what are the materials that we have to gather to build that foundation for a successful business in photography?
You should have a simple structured price list that leads the customer to buy your core products, which in turn will help maximise your sales.
Forget what you would like the customer to buy. Let them decide on what they want based on the information that you have given them.
Do not prejudge what the customer can or cannot afford. Don’t think that the customer doesn’t have the money to invest a lot in photography. This is a big mistake. I have known a customer deprive themselves of a new car, choosing to rather spend thousands with me, on family photographs.
By not prejudging a customer, you can open your mind to the possibility that this customer will come back again and again over the years. Let your presentation be carried by this excitement, enthusiasm, and belief.

If you dress for success, the customer is more likely to take your higher prices seriously. I don’t mean over the top, but I do mean that you should dress professionally. Whether you are male or female dress appropriately at all times. It will have a positive effect on you, your business and your value.

You must practice your selling system. I used to role-play with friends or staff members, to perfect my presentation, right up to getting the money. You must build your confidence before you present yourself to your customers.

In my own business, I developed a very effective yet simple Soft Sell System, which I now as a photography business coach, I teach my clients around the world with fantastic sales results. A holistic approach is necessary because a photographers success depends on a multitude of factors all being present at the same time.

So what constitutes a solid foundation? There are four key areas to focus on to give your photography business base it needs to facilitate growth.

Positioning

You are trying to sell something intangible… something that doesn’t exist until you press the shutter and take the photographs, so you have to build trust. What is positioning, and why is it so important?

It’s about defining yourself and your business. It’s about being professional in every aspect of your photography business. We live in a world where we are exposed almost every minute with thousands of images, messages, ideas, and other people’s opinions. You need to define yourself and your business so that you will feel more comfortable in your business and will have a clearer direction.

What is special about what you do, how you do it, what you believe in, and what you produce?
What makes you different from everyone else?
Do you offer a special service, or have a unique way of taking the photographs that give all of your images a different look.

I know in the good old film days I used to use a square format Hasselblad camera but so did lots of other photographers, so I bought a Hasselblad X Pan camera, and I used to shoot panoramic images throughout a wedding. In my advertising material and all of my displays, I used these photographs to give me a point of difference.

Do you have a specific genre that you photograph?
Maybe you have an unusual studio location like in a church, or maybe you are on a large acreage in the country.

The general public is more and more feeling that they don’t need a professional photographer. Maybe it’s because of all the “selfies” and such being taken with phones – the style of photography people are looking for has changed.

Products

Once you have your positioning in place, it is easier to choose the right products you want to sell.

With so many products available, like prints on fine art paper, framed collages of wall portraiture, boxes of matted prints, or silk canvas, you may find it overwhelming to try and pick the right products for your business.

Try to select products that suit your positioning and your branding. In considering the types of products you should offer to your clients, it is also important to keep in mind the profit that you want to achieve. Could you maybe sacrifice a little bit of quality in buying a slightly cheaper product, for more profit?

You just need to source a product that your particular target customer wants.

One of the best suppliers I have found is Global Image Products. Their products stand out from the competition because they are price competitive, and also because of their uniqueness and quality. The Signature Portrait Box is the best selling product for my clients, and the white gloss lacquer finish which radiates a rich quality is the most popular choice of the many portrait boxes available.

A lot of hard work needs to go into finding out what customers want, and this can be done by simply keeping a record of what each customer purchases, and then seeing what are the most popular products.

Pricing

Are your customer’s price-sensitive?
So the big question is … How do you set your prices?

Well, now that we have Positioned our business in the marketplace, chosen the Products that suit that positioning, we can now go about Pricing the products that suit your positioning. Your pricing should be an evolving thing – just like the rest of your business.

At present, you probably aren’t charging enough.
Ok there you go again saying “but Bernie my customers are already whinging about my prices, how do you expect me to put them up?”

Put your Positioning up, which will put your perceived value up, which will start to get you a different client that values your photography. If you simply don’t charge enough, it is unlikely that you will ever be able to make a profit.

Another reason photographers are hesitant to increase prices is their lack of confidence when setting their prices. They don’t believe that they are worth it. And let’s be honest, some photographers are not worth what they are charging.

As a photography business coach I have learned that it is all about balance. Be realistic in fulfilling the needs of prospective customers and don’t fall into the trap of charging a little less than your competitors. It is not a very strong business strategy and can lead to disaster. The key to charging what you are worth is to make sure you deliver on your offering, because if you charge a lot and under deliver, your business probably won’t be around for long. Don’t compete on price but rather start separating yourself from the pack. If you can create a Point of Difference, your odds of converting your leads and getting good sales are way higher.

Getting your prices right is a key component in making money in your photography business. I am often asked if you should put your prices on your website, and I don’t think that you should. Not a full price list anyway. I would have a products page with images of your products in situ, and a starting price for each of those products.

Give more value (whether perceived or otherwise) than price, and the customer will pay the price.

Photography

Your photography needs to be compelling and fresh and to stand out in the crowded marketplace.

The state of photographic art is under fire right now – and many photographers are wondering what to do about it.

The art of taking photographs is changing, and photographers are asking me what’s going on. It seems that clients are looking for VERY specific things, and it’s causing some concern in the photographic industry.

To run a successful business in today’s competitive environment, you have to acquire skills in all areas of your business. You have to be not only a photographer, but a psychologist, accountant, time management expert, Photoshop wizard, an advertising expert, and an advertising executive, to name just a few. That’s a lot of hats!

It took me a few years to realise that my photography was only a small part of my business, and that to create a comfortable income, I had to get customers. Then I had to learn what sort of photographs to take, that my customers found irresistible and that they would buy.

Working from Home

Many starting photographers are choosing to work from home, and this trend is set to continue, as more and more photographers take control of their passion for photography to create a profitable small business. Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards.

In making your decision to work from home, you have to realise that your personal or home life could intrude on your work, and vice versa. The fact is that operating a photography business from home does need some know-how and discipline is needed to push you to focus on your work.

The good news is that working from home can provide you with a fulfilling career while being constantly around the family. There are many other benefits, of course, and the best one is that if carefully planned and executed, your business can give you a high income.

Sure it’s a competitive market. Of course, we’re dealing with budget brides and price shoppers. And yes it will require hard work and solid commitment.

I have learnt so much over my many years of running a photography studio, that I was motivated to write a book – called “Success Secrets of a Professional Photographer.”In the book, I reveal my strategies and secrets on how I sustained my own successful photography business for such a long period of time.

If you are a passionate photographer, simply having creative talent may not be enough for you to build the photography business of your dreams.

Photography can be a tough and competitive business, and like any business requires a good marketing plan, expertise in handling customers and having good sales skills.

Having owned a photography studio specialising in weddings and portraits, for over 40 years, and now as an International Photography Business Coach, I feel the challenge for today’s photographers is trying to earn a good income from their photography and to learn the business principles that are needed to succeed.

Despite all the doom and gloom that lies around the photography industry at present, I believe that there has never been a better time than now, to build a Successful Portrait Business.

There are great financial and satisfying career rewards for those who persist, get the right advice, and follow their dreams.

Bernie Griffiths,

Photography Business Coach
www.berniegriffiths.com

Over 40 years of owning three successful wedding/portrait photography studios, Bernie Griffiths educates, coaches and mentors photographers around the world to help grow their businesses and create a better life.

Photographers Dream Comes True

If you are a passionate photographer, simply having creative talent may not be enough for you to build the photography business of your dreams.

Photography can be a tough and competitive business, and like any business requires a good marketing plan, expertise in handling customers and having good sales skills.

Having owned a photography studio specialising in weddings and portraits, for over 40 years, and now as an International Photography Business Coach, I feel the challenge for today’s photographers in trying to earn a good income from their photography is to learn the business principles that are needed to succeed.

Despite all the doom and gloom that lies around the photography industry at present, I believe that there has never been a better time than now, to build a Successful Portrait Business.

John Glaser one of my clients posted this in my private Facebook Inner Circle Group today.

“I am doing a thing!!!

I opened my studio in mid-June last year, during a pandemic. I honestly had no idea what was going to happen but I felt like it was time for me to take a leap.

With the right coaching and a lot of perseverance I have come to a place where it is time to take the next big leap of faith.

In a little less than a year my studio has grossed over $250k in revenue and all of this while working a full-time job. The data is there and the numbers are real based on my 2021 sessions and sales so far I am projected to be over $500K in 2021.

It is time to cut the cord and move into this full time. It is another HUGE leap of faith but I am ready and nothing is going to stop me now.

Finding a good photography business coach that was perfect for what I needed, and I found Bernie at the perfect time in my life, and I had the support and encouragement from many of the members of Bernie’s Facebook Signature Inner Circle Group!!!

Dream big people because with the right tools and the direction you can reach your goals and more!!! ”     John Glaser  www.johnglaserphotography.com

FOLLOW JOHN’S JOURNEY HERE

Is Your Life And Your Photography Business Like a Tug-Of-War?

The Pandemic has caused massive disruptions to photographers and their businesses over the last few months.

It is set to continue for more time yet.

So what do you do with all the plans that you may have to grow your business?

Delay them?

Forget about them?

Give up?

It might surprise you, but I have seen amazing growth during the pandemic with the photographers that I am coaching.

Unrelenting belief has seen results in the biggest steps forward for their business in many years.

Here’s how I turned what seemed like incredible obstacles into more customers and business growth.

I got my clients to remember what there were really chasing

When you’re chasing a goal of creating a photography business and something else starts eating away your precious time it can be frustrating.

We sometimes forget what we were chasing in the first place. I remembered that money and business success are just stepping- stones to getting what we really want.

Life events are often the more important things, needing our full attention and getting in the way of our photography business development.

We tend to ask questions like “Which photography business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

One of the breakthroughs is weeing the type of business that you need to fit your life and business goals.

Do your life and photography business work together or is it more like tug-of-war?

Is Now Your Time To Shine?

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Watch the video

Email me on info@berniegriffiths.com or call +61418509228 for all the info

#worlds number one photography business coach

#bernie Griffiths

#photography business coach

Working A Portrait Photography Business From Home

As an international photography business coach I see many photographers around the world starting a portrait photography business, and they are choosing to work from home. This trend is set to continue into the future, as more and more photographers take control of their passion for photography to create a profitable small business.

Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards.

In making your decision to work from home, you have to realise that your personal or home life could intrude on your work, and vice versa.

The fact is that operating a photography business from home does need some know-how and discipline is needed to push you to focus on your work.

The good news is that working from home can provide you with a fulfilling career while being constantly around the family.

There are many other benefits, of course, and the best one is that if carefully planned and executed, your business can give you a high income.

Sure it’s a competitive market.

Of course, we’re dealing with budget brides and price shoppers.

And yes it will require hard work and solid commitment.

I have learnt as a photography business coach so much over my many years of running a photography studio, that I was motivated to write a book. the book is called “Success Secrets of a Professional Photographer.” In the book, I reveal my strategies and secrets on how I sustained my own successful photography business for such a long period of time.

If you are a passionate photographer, simply having creative talent may not be enough for you to build the photography business of your dreams.

Photography can be a tough and competitive business, and like any business requires a good marketing plan, expertise in handling customers and having good sales skills.

Having owned a photography studio specialising in weddings and portraits, for over 40 years, and now as an International Photography Business Coach, I feel the challenge for today’s photographers in trying to earn a good income from their photography is to learn the business principles that are needed to succeed.

Despite all the doom and gloom that lies around the photography industry at present, I believe that there has never been a better time than now, to build a Successful Portrait Business.

There are great financial and satisfying career rewards for those who persist, get the right advice, and follow their dreams.

Your Success Is My Success.

Over 40 years of owning three successful wedding/portrait photography studios, Bernie Griffiths educates, coaches and mentors photographers  around the world to help grow their businesses and create a better life.

www.berniegriffiths.com

Four Key Areas To Focus On To Give Your Photography Business The Foundation It Needs.

Positioning

You are trying to sell something intangible…something that doesn’t exist until you press the shutter and take the photographs, so you have to build trust.

What is positioning, and why is it so important?

It’s about Defining yourself and your business.

It’s about being professional in every aspect of your photography business.

We live in a world where we are exposed almost every minute with thousands of images, messages, ideas, and other people’s opinions.

You need to define yourself and your business so that you will feel more comfortable in your business and will have a clearer direction.

What is special about what you do, how you do it, what you believe in, and what you produce?

What makes you different from everyone else?

Do you offer a special service, or have a unique way of taking the photographs that give all of your images a different look.

I know in the good old film days I used to use a square format Hasselblad camera but so did lots of other photographers, so I bought a Hasselblad X Pan camera, and I used to shoot panoramic images throughout a wedding.

In my advertising material and all of my displays, I used these photographs to give me a point of difference.

Do you have a specific genre that you photograph?

Maybe you have an unusual studio location like in a church, or maybe you are on a large acreage in the country.

The general public is more and more feeling that they don’t need a professional photographer.

Maybe it’s because of all the “selfies” and such being taken with phones – the style of photography people are looking for has changed.

Products

Once you have your positioning in place, it is easier to choose the right products you want to sell.

With so many products available, like prints on fine art paper, framed collages of wall portraiture, boxes of matted prints, or silk canvas, you may find it overwhelming to try and pick the right products for your business.

Try to select Products that suit your Positioning and your Branding. In considering the types of products you should offer to your clients, it is also important to keep in mind the profit that you want to achieve. Could you maybe sacrifice a little bit of quality in buying a slightly cheaper product, for more profit?

You just need to source a product that your particular target customer wants.

When of the best suppliers I have found is Global Image Products. Their products stand out from the competition because they are price competitive, and also because of their uniqueness and quality. The Signature Portrait Box is the top best selling product for my clients, and the white gloss lacquer finish which radiates a rich quality is the most popular choice of the many portrait boxes available.

A lot of hard work needs to go into finding out what customers want, and this can be done by simply keeping a record of what each customer purchases, and then seeing what are the most popular products.

Pricing

Are your customers price- sensitive?

So the big question is ….

How do you set your prices?

Well, now that we have Positioned our business in the marketplace, chosen the Products that suit that positioning, we can now go about Pricing the products that suit your positioning.

Your pricing should be an evolving thing – just like the rest of your business.

At present, you probably aren’t charging enough.

OK there you go again saying but Bernie my customers are already whinging about my prices, how do you expect me to put them up.

Put your Positioning up, which will put your perceived Value up, which will start to get you a different client that values your photography.

If you simply don’t charge enough, it is unlikely that you will ever be able to make a profit.

Another reason photographers are hesitant to increase prices is their lack of confidence when setting their prices.

They don’t believe that they are worth it.

And let’s be honest.

Some photographers are not worth what they are charging.

It is all about balance.

Be realistic in fulfilling the needs of prospective customers and don’t fall into the trap of charging a little less than your competitors.

It is not a very strong business strategy and can lead to disaster.

The key to charging what you are worth is to make sure you deliver on your offering, because If you charge a lot and under deliver, your business probably won’t be around for long.

Don’t compete on price but rather start separating yourself from the pack.

If you can create a Point of Difference, your odds of converting your leads and getting good sales are way higher.

Getting your prices right is a key component in making money in your photography business.

I am often asked if you should put your prices on your website, and I personally don’t think that you should. Not a full price list anyway.

I would have a products page with images of your products in situ, and a starting price for each of those products.

Give more value (whether perceived or otherwise) than price, and the customer will pay the price.

Photography

Your photography needs to be compelling and fresh and to stand out in the crowded marketplace.

The state of photographic art is under fire right now – and many photographers are wondering what to do about it.

The art of taking photographs is changing, and photographers are asking me what’s going on. It seems that clients are looking for VERY specific things, and it’s causing some concern in the photographic industry.

To run a successful business in today’s competitive environment, you have to acquire skills in all areas of your business. You have to be not only a photographer, but a psychologist, accountant, time management expert, Photoshop wizard, an advertising expert, and an advertising executive, to name just a few. That’s a lot of hats!

It took me a few years to realise that my photography was only a small part of my business, and that to create a comfortable income, I had to get customers. Then I had to learn what sort of photographs to take, that my customers found irresistible and that they would buy.

If you own a failing Photography Business, or are starting a new one….

1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”

Email me bernie@berniegriffiths.com

2. Join the Membership Group which includes “one on one” coaching.

3 Work with me with ”one on one” to grow your photography business to $100,000+

Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on,

and I’ll send you all the details!

www.berniegriffiths.com

+61418509228

signature_2127697752

I Am A Photography Business Coach And You Are A Professional Photographer

So why do you want to have your own photography business? Do you like the thought of having more spare time? How about just working the hours that you want? Having a holiday whenever you feel like it? Having freedom? Making a great income? Working the hours that you want?

When you become a professional photographer, you are no longer just a photographer! You are a marketer, salesperson, accountant, Photoshop and Lightroom expert, copywriter, customer relations person and business owner.

Your destiny is well and truly in your hands!

Photography is becoming increasingly competitive, so it’s essential to be savvy with your marketing to keep a constant flow of customers coming in the door.

Many people think they’re a professional photographer, but they cannot manage to maintain a steady flow of income.

Having creative talent is just not enough – there are too many struggling photographers, because photography can be a tough and competitive business.

Photography, like any business, requires a good marketing plan, expertise in handling customers and have good sales skills.

I have owned a photography studio specialising in weddings and portraits, for over 40 years, and now I am an International Photography Business Coach.

I feel that today’s photographers trying to break into the industry, do so without learning the basic business principles needed to succeed.

So many people pick up a camera and with little or no experience in the photography industry call themselves professional photographers, simply because someone commented on Facebook that they take amazing photos and could make money from it.

To experienced professionals, this is one of the leading causes of frustration as it creates a lack of respect for the industry.

There are many different ways that photographers operate their businesses. It may be from a commercial property or from home, but the principles for business success remains the same.

A solid business foundation is vital if you are starting a photography business if it’s to be successful in the long run.

So what are the materials that we have to gather to build that foundation for a successful business in photography?

You should have a simple structured price list that leads the customer to buy your core products, which in turn will help maximise your sales.

Forget what you would like the customer to buy. Let them decide on what they want based on the information that you have given them.

Do not prejudge what the customer can or cannot afford. Don’t think that the customer doesn’t have the money to invest a lot in photography. This is a big mistake. I have known a customer deprive themselves of a new car, choosing rather to spend thousands with me, on family photographs.

By not prejudging a customer, you can open your mind to the possibility that this customer will come back again and again over the years. Let your presentation be carried by this excitement, enthusiasm, and belief.

If you dress for success, the customer is more likely to take your higher prices seriously. I don’t mean over the top, but I do mean that you should dress professionally. Whether you are male or female dress appropriately at all times. It will have a positive effect on you, your business and your value.

You must practice your selling system. I used to role-play with friends or staff members, to perfect my presentation, right up to getting the money. You must build your confidence before you present yourself to your customers.

In my own business I developed a very effective yet simple Soft Sell System, which I now as a photography business coach, I teach my clients around the world with fantastic sales results.

A holistic approach is necessary because a photographers success depends on a multitude of factors all being present at the same time.

If you own a failing Photography Business, or are starting a new one….

1. Grab a FREE copy of my book “Success Secrets of a Professional Photographer”

Email me bernie@berniegriffiths.com

2. Join the Membership Group which includes “one on one” coaching.

3 Work with me with ”one on one” to grow your photography business to $100,000+

Email me a message with the subject line “Private” and tell me a little about your business and what you’d like to work on, and I’ll send you all the details!

www.berniegriffiths.com

+61418509228

signature_2127697752

How To Create A Salable Photography Brand

Lighting…Posing…Clothing…Expression…Brand

You may countless hours learning every possible thing about marketing, pricing, funnels, Chatbots, Social Media etc etc. BUT FIRST you must know the necessary specifics of what people buy.

Working on your business includes working on your photography.

From my perspective as a photography business coach, working on your photography means not only improving your technique with your camera equipment, but also your lighting, posing and learning what people buy.

Once you know what the consumer considers salable, you will be able to reproduce it again and again for your clients, producing bigger sales.


“Salable” is an industry term every photographer should be aware of to distinguish between the everyday reality of making money versus creating “artistic competition” or “award winning prints” which don’t earn the money.

I have been a photographer for many years and sold millions of dollars worth of photographs and I know one thing….. most of the time people don’t buy the award winning prints that you see at professional photography conventions. 

They buy the happy faces that are the most salable prints. 
When clients are faced with the choice of buying an artistic pose of their child being demure and not looking directly into the camera or buying a pose smiling straight into the camera, they buy the smiling close-up 90 percent of the time. 

I believe there are 5 Basic Elements that each photograph you take needs to make it salable.


1.   LIGHTING
The quality of light people prefer for portraits is soft light, whether it be from an artificial source like a flash umbrella or a natural source from the sky at sunset, but other than a soft quality of light they want to SEE the face of the person clearly.

Light the eyes so you can see the COLOUR of their eyes. This means you have good lighting, and that the eyes are sparkling, of course making the image more salable.

If photographing outside you must use an auxiliary light source like a silver reflector, an off camera speedlight or studio light with a soft box.

Get the right light on the faces of your subjects so that you flatter them and then you will create salable prints.


2.   POSING

The word posing may send shudders down the spine of some of the photographers listening to this. They will say “ My photography is natural and free. I just get the kids and parents to interact and let them do what ever they want. They don’t like posed photographs.

My response is “so how is that working for you? Are you getting $2-$10,000 portrait sales?

 To be out of control of your subjects also doesn’t show a very high degree of professionalism. They expect you to direct them. They don’t know what they are supposed to do.

So turned the shoulders slightly to one side so that you are not photographing square on. With groups get heads at different levels and learn all about photographing in such a way that you create triangles with each head in the photograph. Like joining the dots.

Just google Photographing groups in triangles.


When you’re photographing subjects waist-up or full length you’ll have to understand other aspects of body positioning that makes people want to buy their pictures.

Getting the hands right can make a big difference. They should always be turned slightly so they are seen from the edge with fingers together, or hide the hands altogether behind your subject or somebody else next to them. Never position hands straight on with open fingers, or closed fist.

Simply put, anything that minimizes how much hand you see works to make it a better portrait. Placing hands correctly is more flattering in a portrait and the more you can flatter someone the more people buy. 

I can’t stress enough how basic, but important, it is to look for these details. 

When photographing people full body standing, seated or reclining on the ground, noticing body angle, hands and feet is the way to “fine tune” your portrait and separate it from just a “snapshot”. 

Simply by photographing a woman tilting her head just slightly in either direction will make a more salable portrait. A man’s head can stay straight up or tilt slightly away in the opposite direction from his most forward shoulder but never back towards his most forward shoulder. 

Good posture is also a key for portrait photographs.

Whether your subjects are sitting or standing, make sure they are sitting with a straight back.

It is also a good idea to stretch their head forward a little to stretch the neck and skin on the face.

The forward position will decrease the chance of neck wrinkles or a double chin.

Once you have practiced the technique, it is easy to make a better portrait than someone who doesn’t really know what they’re doing, by the head tilt.

In most cases, don’t photograph people upwards. For the most flattering results, shoot from eye-level or looking downward. Of course there will be cases where an upward angle provides a unique and creative photographic effect. In this case, the people may be more of a prop and not the main focus. Experiment with various angles and you can pull the best results from those. For standing shots, the most flattering angle is rarely straight on or completely from the side. If you photograph your subject from a 45 degree angle, it’s the most slimming shot. People appear thinner from that angle than straight on.

So here’s the rule of salable composition: 

Keep everybody’s head at a different level.

You will stand some people, seat some in chairs, seat some on the arms of chairs, seat some on the floor, kneel some, crouch some, lay some down, but you will achieve staggered head heights and salable compositions. 

Tip heads inward toward one another for unity when photographing a family group.

Note that men are usually positioned higher than women. 

Not everybody wants a masterpiece. Most people just want to remember their loved ones as happy.

 It’s not hard to capture that with your camera, just don’t stand them in hard sunlight, or standing in a straight line facing straight toward the camera.

Early in my career I leant very quickly how to take photographs that once I knew what the consumer considers salable, I was able to reproduce it again and again for other clients.

You just have to know what works and be able to easily repeat it for the referrals that your clients will give you, and also to use the right photographs in your marketing.

In most cases, don’t photograph people from a low upward angle. For the most flattering results, shoot from eye-level or looking slightly downward. Of course there may be cases where an upward angle provides a unique and creative photographic effect, or adds drama to the image, but it is unlikely that it will flatter the subject.

For standing portraits, the most flattering angle is rarely straight on or completely from the side. If you photograph your subject from a 45 degree angle, it’s the most slimming shot. People appear thinner from that angle than straight on.
It does take a little bit of practicing to turn an ordinary photograph into a professional salable portrait.


3.   CLOTHING

Being a photography business coach, I notice that there is a lot of misguided information on the internet about advising your clients what to wear. Most of it that I see is misguided and will not help in producing professional salable photographs.

A salable portrait will have non distracting clothes which leads the eye to the subjects face.

You should choose the clothes for the client and not the other way around.

Just because the client thinks they look good in the mirror with a particular piece of clothing, doesn’t mean that it will photograph well in it.

I learnt this very early in my career as a studio owner.

I would get women coming in with short sleeved dresses that exposed and highlighted their overweight arms. Needless to say they didn’t find the photographs very flattering and so they didn’t buy.

After that I got my clients to bring along 3 or 4 different pieces of clothing, with specific instructions. At the time that I was photographing against a textured dark canvas background so my instructions were…dark clothes, no patterns, long sleeves, for the adults plus an extra couple of tops that they liked and three or four co-ordinated pieces of clothing for the kids.

Then when they came in for the photography session I would choose the clothes that I felt would photograph to the best. 

4.  EXPRESSION

Expressions must be genuine and spontaneous.

They must still flatter the subject.

Some people may look awful when they have a great big smile…their eyes go small or they show bad teeth, or their face wrinkles up.

Not the sort of features those people would want to be highlighted, and certainly it’s not giving the photographer the best chance of a sale.

5.   BUILD A SALABLE BRAND

If all photographers charged the same prices…WHY should people book YOU?

If you say it is because of YOU then you are not creating a BRAND but rather a job for yourself.

WATCH THE VIDEO

5 Steps to a Portrait Photography Business that Runs without You

If you’ve been following me as a photography business coach for any amount of time, you probably realize that my success in building a successful photography business wasn’t anything magical. It wasn’t luck, it wasn’t skill, it wasn’t experience, and it wasn’t talent.

It was good old fashioned test and measure!

The difference between me and other photographers who haven’t been as successful, is that I worked extraordinarily hard, erred extraordinarily often…and learned extraordinarily fast as a result.

I documented everything I did. When it failed, I threw it out. When it worked, I kept going, expanding my knowledge and experience as I went.

I developed systems around the successful strategies I discovered.

Eventually, I organized this massive collection of materials and protocols into the most comprehensive yet easy-to-use photography business methodology.

Then when I became a photography business coach and created my success system ”The Photographers 5 Steps to FREEDOM.”

That’s because I knew that my goal was to help move photographers from a one-person show to a full-fledged successful business, and grow it with them so they could reach their financial goals and the FREEDOM to live their life the way they wanted to.

Imagine A Photography Business That Runs Without You

A couple years ago, I came across an article from the Harvard Business Review that inspired the development of what I now call the Firm Profitability Dependency Chain—in which building a profitable business is based on 5 essential “links.”

I call the links “dependencies” because the weight of each successive link hangs on the one before it. Working backward from the end…

Link 5: Fantastic Profitability

Obviously, this is our goal. It’s been fascinating to observe the incredible variety of answers I get when I ask the following question of aspiring photographers: “What do you believe is the single most important driver in achieving your business profitability?”

No one ever gives the right answer–which is…

Link 4: Low Client Acquisition Cost

The fact is, it’s impossible to build a wonderfully profitable photography business capable of delivering a great income if your client acquisition costs are out of control!

Making money as a firm-owner is all about driving down your marketing and sales costs. The most common (though not necessarily the easiest) ways to do this are as follows: getting the majority of your clients through referrals and strategic alliances, servicing ever-higher quality (read: better-paying!) clients, and keeping these clients longer and longer. So, what does it take to achieve this?

Link 3: Raving Fans

Over the last decade of photography business coaching, I’ve found that until you develop a robust reputation in your community or market niche as a genuinely good photographer, who delivers substantially more value to your clients than your services cost, you’ll never be rewarded by your market with an abundance of revenue.

Obviously, in the early stages of developing your business, you’ll have to invest tons of money in higher-cost marketing strategies, but this must be reduced over time if you hope to make great margins!

So how do you develop an army of raving fans? You’ve got to deliver…

Link 2: Effective Marketing

Most photographers lack consistent marketing strategies. This is a vital link in business success. Without this it’s game over pretty quickly.

So how do you deliver effective marketing?

Link 1: Massive Cash Flow

Trying to recruit a top-gun photographer or sales person won’t be easy unless you can pay them well. You need great cash-flow so you can afford to pay your staff a compensation package comparable to what they may be leaving.

AND, just as importantly, there needs to be a big upside. That’s why we’re big believers in revenue percentage splits as a compensation model. It’s the only model that’s ever worked in building multiple studios around the world.

Well, again, it’s pretty simple, though not easy.

And when this starts to happen, it’s magic!

WATCH THIS VIDEO TO LEARN MORE

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