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Posts Tagged ‘photographybusinesscoach’

Chatbot For Photographers

Just over 3 years ago when I exposed a great Facebook Ad strategy on the Photobizx podcast, https://photobizx.com/Book+More+Portrait+Photography+Sessions many
photographers thought that every lead that responded was an eager buyer
for their photography.

Wrong !

These were “cold” leads, and the reality was that only 25% of these leads were potential buyers.

Bernie’s Facebook Ad strategy  which I defined in the podcast, still works extremely well if you build the right conversion funnel.

Originally we built a funnel via a series emails, and then along came Chatbots.

The Chatbot we use, once set up, automatically runs through Messenger with a trigger that is pulled by a specified word put into the comments box below the ad.

By a series of strategic multiple choice questions, we are able to qualify our “cold” leads and turn them into “warm” leads, and create much stronger potential buyers.

This is the ultimate speed Marketing machine!How great is it to have qualified leads coming in while you sleep!

Getting leads is crucial for your photography business, and segmenting your audience can help you avoidthe customers you fear the most…..the low spenders.

If you are not into Chatbots yet, it would be a good idea to get on board this technology, as it offers a great solution to automating part of your photography business.

Check out this video all about Chatbots from our Group session last week, where we set up a Chatbot for a family Facebook ad.

Let’s Do This Together!

When you are ready for some serious coaching…….

Level 1 Online Course….Get More Portrait Photography Clients ….FAST
Take this Online Marketing Online in your own space and at your own time.
If you are a photographer who also has a full time job, this is the ideal way
to start earning money from your photography.

Level 2  Getting Started Course
This course is designed for those photographers who are just starting out
part time to create a photography business. With weekly Skype sessions over
a 5 week period covering Pricing, Marketing, Selling, and Photography.

Level 3  Business Boost Coaching Program
A great program to start to move your business forward. Created for
photographers looking to advance their business on a longer term basis. Personal
Mentoring with one personalised 60 minute Skype session every two weeks.

Level 4  Signature Coaching Program
The Signature Program is for those photographers who want to accelerate the
success of their photography business. Weekly 60 minute Skype sessions over
a 12 month period will make you accountable, while new marketing strategies
and fresh ideas, will give accelerated growth in your business.

Bernie Griffiths
World’s Number One Photography Business Coach
https://www.berniegriffiths.com
http://www.aswpp.com.au
info@aswpp.com.au

I Couldn’t Believe It.

I Couldn’t Believe It

I had a massive response from my last newsletter about selling prints not pixels.

Everyone agreed that selling printed product was he only way to achieve a sustainable and profitable business, and of course maximise your portrait sales.

While I was sitting having my early morning coffee I received this email from a photographer that I knew………………..

” Hi Bernie….

Good to see you are encouraging the printed medium. It seems that those starting off in the industry don’t have the confidence, and I guess if you don’t entirely depend on photography to make your living, then selling only digital files becomes an easy option. The pity of this, is the spin off that encourages the general public out there to ask or demand digital files.

I recently photographed a family for the 3rd time. Nowadays they have grandchildren, so the shoot expanded a bit. However the $33,000 order made it pretty worthwhile!! Canvases, albums and prints made up the order, and he even spontaneously paid me $100 travel money when he discovered I had travelled 2 hours from a weekend break.”IMG_2474Wow!  I nearly spilt my coffee.

I didn’t believe it, so I replied asking whether he had made a mistake and it should have been $3,300, but he replied that the $33,000 figure was correct.

This certainly is the highest portrait sale that I have heard of in the last couple of years, and it smashes the previous $22,000 record sale that one of my clients did last year.

What is the highest portrait sale you have heard of?

Are You Trying To Grow Your Business?

Over the past few months I have met a lot of photographers who are just starting out, but are tired of struggling to make any impact on growing their photography business?

What’s stopping you from taking your business to the next level – to its full potential – whatever you feel that is?

How many hours in the year do you think that you are wasting trying to get your business up to the next level?

When is the last time you invested money in seriously trying to grow your business?

Are you committed to making changes and going forward toward your happiness?

Anyone who has achieved success usually has paid a price or made a commitment of money and time?

You do need customers?

Customers are like the petrol in a car.

If you have no customers just like in a car your business will stall.

And if it stays in the one place for long enough it will rust.

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You need the right products, that your customers find irresistable.

You need a good pricing structure to encourage customers to maximise the sale.

You need help and guidance from someone who has been where you want to go.

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Your Time To Shine?

Welcome to my BRAND NEW ONLINE COURSE called “CREATE A PHOTOGRAPHY BUSINESS.”

For just $97 a month, or about the cost of 5 cups of coffee a week, you can move forward in your business with my BRAND NEW START UP PROGRAM that could have you on your way to achieving the happiness that you are struggling for.

You need a minimum of 5 hours a week to achieve success in the program.

Expect to make a minimum of $35,000 in the 12 months from your photography.

It’s ok to make a little money from your photography passion.

Like to know more?

Email me on on info@berniegriffiths.com or call 0418509228 for all the info.

https://www.berniegriffiths.com

How a Single Mom with 5 kids went from Broke to making over $1000 per photo shoot

LISTEN TO FULL PODCAST HEAR

Interview by Brent Mail…….

My special guest in today’s PhotoProfit is Photography Business Coach Bernie Griffiths. He has been in the photography industry for over 40 years and on his 4th year of Coaching other photography business owners.

This is a great podcast. We will look at a case study of one of the photographer he coaches and learn from her story. This is a great story if you are just getting going with photography and you are looking for a way to position yourself as the expert photographer in your area. If you’re already running a business and you’re looking at other marketing opportunities on how you can make extra money through Facebook marketing or doing something like pet photography marketing charity, this is also an added bonus for you!

Enjoy! Brent

In this episode:

(02:36) – Being in the photography industry for over 40 years

(05:42) – How coaching works

(06:05) – The Case study of Kimberly Kent:

(07:55) – What needs to be done with Kim?

(11:30) – Why Kim chose Pet Photography?

(11:55) – How to position her as the “go to” pet photographer?

(15:33) – The book project – A dog book

(16:28) – Crafting the pricelist

(19:06) – How Kim do the presentation of the photos

(20:32) – How is Kim doing right now?

Help me make MONEY from photography

LISTEN HERE

Being in the photography industry for over 40 years

At the age of 15 years old Bernie worked as a press photographer

At 22 years of age he got the dream job as a photographer in a cruise ship

Migrated to Australia from England

After 6 months purchased photography business

A successful wedding and portrait studio for over 40 years

Decided to pass on the knowledge to other photographers

Began coaching to photographers for four years now

How coaching works:

Photographers who implement what is taught

Photographers who take action

The Case study of Kimberly Kent:

Pet photographer Kimberly Kent

Single mother of 5 kids/boys

LISTEN HERE

Struggling as a photographer

What needs to be done with Kim?

Work on her mindset to give her worth and value for work

Attracting the right kind of people

Position her higher than all the rest

Position herself on the market place as the “go to” pet photographer

Why Kim chose Pet Photography?

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She felt she had to work with a niche

How to position her as the “go to” pet photographer?

She gets into the local paper

A book project – promote a book

Invite a local dog charity

Put it on Facebook

Published in the local paper

The book project – A dog book:

Newspaper will inform the people on how they can participate

Kim’s details will be put up in the write up in the newspaper

Kim will photograph the pets then sell the prints

Crafting the price list

4 collections; 1 is the cheapest and 4 is the expensive

Sell wall prints as extra

Kim will do a lot of shoots – gain confidence

Kim will make time for the family to come back

How Kim do the presentation of the photos:

Small room or office

Computer, desk, couch and a TV

Photos will be displayed on the TV

How is Kim doing right now?

Kim progressed fantastically

She got overwhelmed

The phone didn’t stop ringing

She had to all the sessions

As her confidence increased, slowly increase the price list

From a $100 “shoot and burner” to an average sale of $1,000

LISTEN HERE