Interview by Brent Mail…….
My special guest in today’s PhotoProfit is Photography Business Coach Bernie Griffiths. He has been in the photography industry for over 40 years and on his 4th year of Coaching other photography business owners.
This is a great podcast. We will look at a case study of one of the photographer he coaches and learn from her story. This is a great story if you are just getting going with photography and you are looking for a way to position yourself as the expert photographer in your area. If you’re already running a business and you’re looking at other marketing opportunities on how you can make extra money through Facebook marketing or doing something like pet photography marketing charity, this is also an added bonus for you!
In this episode:
(02:36) – Being in the photography industry for over 40 years
(05:42) – How coaching works
(06:05) – The Case study of Kimberly Kent:
(07:55) – What needs to be done with Kim?
(11:30) – Why Kim chose Pet Photography?
(11:55) – How to position her as the “go to” pet photographer?
(15:33) – The book project – A dog book
(16:28) – Crafting the pricelist
(19:06) – How Kim do the presentation of the photos
(20:32) – How is Kim doing right now?
Help me make MONEY from photography
Being in the photography industry for over 40 years
At the age of 15 years old Bernie worked as a press photographer
At 22 years of age he got the dream job as a photographer in a cruise ship
Migrated to Australia from England
After 6 months purchased photography business
A successful wedding and portrait studio for over 40 years
Decided to pass on the knowledge to other photographers
Began coaching to photographers for four years now
How coaching works:
Photographers who implement what is taught
Photographers who take action
The Case study of Kimberly Kent:
Pet photographer Kimberly Kent
Single mother of 5 kids/boys
Struggling as a photographer
What needs to be done with Kim?
Work on her mindset to give her worth and value for work
Attracting the right kind of people
Position her higher than all the rest
Position herself on the market place as the “go to” pet photographer
Why Kim chose Pet Photography?
She felt she had to work with a niche
How to position her as the “go to” pet photographer?
She gets into the local paper
A book project – promote a book
Invite a local dog charity
Put it on Facebook
Published in the local paper
The book project – A dog book:
Newspaper will inform the people on how they can participate
Kim’s details will be put up in the write up in the newspaper
Kim will photograph the pets then sell the prints
Crafting the price list
4 collections; 1 is the cheapest and 4 is the expensive
Sell wall prints as extra
Kim will do a lot of shoots – gain confidence
Kim will make time for the family to come back
How Kim do the presentation of the photos:
Small room or office
Computer, desk, couch and a TV
Photos will be displayed on the TV
How is Kim doing right now?
Kim progressed fantastically
She got overwhelmed
The phone didn’t stop ringing
She had to all the sessions
As her confidence increased, slowly increase the price list
From a $100 “shoot and burner” to an average sale of $1,000