October 2018 archive
I have never seen such a massive change in the photography industry since the digital revolution.
Digital changed ninety percent of the way photographers did on a day to day basis.
The way photographers photographed changed, as did there workflow and production of products.
The digital file became the most requested product from the consumers, and large wall portraits became almost obsolete.
Now we have a massive shift in the way that photographers do their Marketing.
If you have had your photography business nowadays you now need….
…great engaging text copy in your Facebook ads, and on your website,
…have a Pixel as well as a Lead Magnet on your website,
…send out regular newsletters via Mailchimp or similar,
…and be using a tried and tested Sales Funnel ,
…use Calendly, for prospects to book in a phone call with you.
Oh boy !
A photography business sure wasn’t this complicated a couple of years ago!
The world sure has changed and as photographers we have to keep up with the change.
Below is a Sales Funnel from a Facebook ad.
It may look complicated, but once it is set up it is automated and gives the potential client lots of touch points to build trust, and also at the same time qualifies them.
If you have a Sales Funnel that isn’t working just contact me and I will see if I can help.
Setting Your Prices Can Be Hard.
One of the hardest things for photographers to do in their photography business is to set their prices.
In this podcast with “Photographer Journey”, that just went live , I talk about the different 3 different options on creating a price list,
and how to get your mindset right to maximise your sales.
There is also a great FREE price guide download.
When you are ready for some serious coaching…….
World’s Number One Photography Business Coach
Last year The Professional Photographers of America implemented a great initiative and created a movement to encourage consumers
to get their files printed, and to help professional photographers in the art of selling photographic printed products.
Professional Photographers of America (PPA) is the largest international, non-profit association created by professional photographers, for
Almost as long-lived as photography itself, PPA’s roots date back to1869. It assists more than 30,000 members through protection, education
and resources for their continued success and is leading the effort in helping consumers, professional photographers and photographic suppliers
see the value in printing photographs.
The most photographed generation of all time could wind up being the next Lost Generation.
42% of people between the ages of 30 and 44 will likely look back and wonder where photos of their childhood, holiday get-togethers, relatives
and friends have gone decades from now, and, reportedly, 67% store their photos solely on a computer or phone.
Statistics show that a staggering 53% of consumers have not printed a photo in more than 12 months, 70% don’t have photo albums, and 42% no
longer print photos at all.
It doesn’t have to be this way.
We know that everything from candles, bicycles and vinyl albums have survived the “disruption” caused by technological advancements.
We have to remember the value and importance of printed, framed, and mounted photographs in our lives and for the generations after us.
Children love to see images of themselves around the house, newlyweds have fond moments when they see their wedding photo on the mantle
or walls, and our most beloved pets are sealed in time…all thanks to the power of print.
That’s why PPA, along with leading photography industry partners, has created PRINT.
The movement’s mission is to educate photographers and consumers alike on the value and importance of printed photographs.
For photographers, it’s a chance to show their community and their clients that they know what it takes to create a finished product that speaks
much louder than a digital file and that will withstand the test of time.
Some of the partners backing this initiative are: American Color Imaging, Bay Photo, BWC Lab, Canon, Canson, Chromaluxe, Collages, Finao,
Fundy, GW Moulding, H&H Color Lab, Hahnemuhle, Kodak Alaris, Marathon Press, Meridian, Miller’s Professional Imaging,
Professional Photographers of America, Simply Color, Tyndell Photographic, and White House Custom Color.
When you join THE MOVEMENT you get FREE marketing resources to help your clients and prospects see the value of printing and preserving family histories in photos.
All the information is here.
A lot of these resources can be used in your Blog or Newsletters, or social media.
Great to see the photography industry getting together for this great incentive.
World’s Number One Photography Business Coach