1. Produce the best quality that you can.
2. There are always clients who will pay more for top quality.
3. Don’t think that it is the camera that produce the photographs. ..it’s you.
4. Hire people who do the job better than you do.
5. Don’t expect big sales every day. (more…)
I purchased an existing studio for the princely sum of $500. I had no money so I borrowed the money off my older brother. Initially I photographed weddings, portraits and passports. I thought with having a shop front on a busy road that my business would flourish. It didn’t I was constantly behind in the rent . I faced a challenge. (more…)
1. The better my photography is, the more money I will make.
This is just not true. We are “photographers” so we think that if we make our photographs really, really good, we will make more money.
Of course you want to do everything to make your photography the very best it can be. This will be an ongoing project. You have to be proud of your product and service, and your customers do have to like your work. (more…)
More and more photographers are working from home, and this trend is set to continue into the future, as more and more photographers take their hobby into a new world of small business. Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards if handled correctly. (more…)
Having spent over forty years as a Wedding and Portrait Photographer I often get asked how I have managed to have a successful business for such a long period of time. I feel that there is only one answer to the longevity in my business. That answer is that I have constantly changed my photography and my marketing approach, and I have always kept ahead of what other photographers were doing. (more…)