The times are changing


Having spent over forty years as a Wedding and Portrait Photographer I often get asked how I have managed to have a successful business for such a long period of time. I feel that there is only one answer to the longevity in my business. That answer is that I have constantly changed my photography and my marketing approach, and I have always kept ahead of what other photographers were doing.

Bernie’s Boardroom Breakthrough

Join us for one of our Photography Business small groups and take your photography business to the next level. Learn how to set your prices, get marketing strategies that work, and discover the best way for you to sell your portraits and wedding albums. Don’t waste your precious time or money on trying to discover how to do this for yourself. Learn from the experts. Enquire now about dates for Melbourne, Brisbane, Sydney, Perth, Cannes and Adelaide. Limited to 6 participants. Sessions taken by photography business coach Bernie Griffiths who has owned three successful Wedding Portrait studios over many years. He is the author of a new book, “Success Secrets of a Professional Photographer – Turn Around Your Photography Business and Create a Better Life.”

What some photographers have said…

“Within 2 weeks of working with Bernie, made twice the money I had spent on the consulting.”

Sara Taylor

“With every customer that walks through the door, my average sales now are between $1,200-$2000 and I could not be happier.”
Zaharoula Harris

“My business has grown about 70% in income”. 

Adrianna Harrison

“Best decision that I have ever made for my business was consulting with Bernie”.
Leesa Perry

Get your FREE Report  “7 Simple Strategies for a Successful Photography Business.”

Would you like to make more money from your photography?

Your Photography is good, but maybe you aren’t making any good sales?

It could be that you just need to know a little more about the business side of things.

Do you lie awake at night thinking how you can get more customers?

Let Bernie show you all of the the best strategies to get your photography business moving, and create a better life.


Copy of aswpp1_02Get Bernie’s ultimate guide on how to use proven systems to create success and fulfillment in your life and in your business.

Available on

Kindle version available.



Email for your FREE KINDLE COPY.

Angela Matthews
This review is from: Success Secrets of a Professional Photographer (Paperback)
This book is a MUST HAVE for any photographer. Full of inspiration and invaluable knowledge it will definitely light your fire to success.

Peter Eastway
This review is from: Success Secrets of a Professional Photographer (Paperback)
I’d like to recommend Bernie Griffith’s book. I know Bernie. I’ve attended his seminars. I’ve read his book. He is a straight shooter, telling people how it really is and his book is a great educational insight into what it takes to be a successful wedding and portrait photographer. Highly recommended.

or call +61 418 509 228

Stop Banging Your Head Against the Wall.


Photography, Marketing, Pricing, and Selling.

Bernie will show how to develop a great Brand, and make your website more effective.

What are the best photographs to show your clients?

Marketing your photography business is the key to making money. Learn ways of creating more sittings and more wedding enquiries.

Getting your prices right is a key component in making money in your photography business.
Proven strategies for you to get your prices right!
Should price be on your website?

What type of selling system is best for you?
Discover the different ways that you can sell your photographs effectively to maximise your sales.
Learn a simple Soft Sales System.

Is Coaching For You?
Whether you have been in business for many years or just a few weeks, my coaching can help give your business a strong foundation to survive this weak economy.

My “test and measure” Marketing, Pricing, and Selling Strategies are Proven to work.
I am seeing great successes with the photographers that I coach.



or call +61 418 509 228

How Good Are You At Marketing?

To have a successful photography business means that you have to become a master of marketing. You don’t have to market to everyone.

Most businesses think that their target market is everyone, but for most small businesses it is extremely ineffective to advertise to everyone. Far better to define your style and brand, and then market specifically to your defined customers.

You will also save money and be more effective, when you select a niche market. Think who would really benefit from your products or services and target them specifically. This is usually women, both in wedding and portraits. Knowing your niche means that you will be able to target them much easier.

For more advice call Bernie on 0418 509 228.

My New Book

Image generated by GPL Ghostscript (device=pnmraw) Finally it is finished. After 40 years of experience and two years of writing, I have completed writing my first book.


Running a successful photography business has changed rapidly – a totally new approach is needed to keep up. Bernie Griffiths’ new and ground breaking plan to succeed in today’s tough business environment, isn’t filled with theory and fluff. It sets out to guide with proven systems. A sure way to create success and fulfillment in your business.

Some of the things that you will learn in this book:

 * How to create a good work/life balance

* Finding your niche market

* How to re-think marketing and sales

* Understanding the correct pricing strategy

* How to take control with an action plan


“This is the best book that I have read on the business side of photography. If you are just starting out or have had your photography business for many years. This book is a must read.”    Julie Ewing AIPP Master Photographer Melbourne

“Great step by step and up to date information on how to grow a photography business. Bernie’s years of experience are invaluable”.   Danny Dekker, Dekker Studios  Sydney

“This book is the real deal. Bernie’s advice can put big money into your pocket if you follow the simple instructions. Don’t be fooled by other so-called mentors and photography experts. Bernie is your man”.    Sara Taylor, Sara Taylor Photography Geelong








Bernie’s consulting services

Are you starting a new business and want to know the steps to grow your business? Maybe you have been in business a few years and are not having the success that you used to have.

Bernie is a “down to earth“ person who can relate to all areas of a wedding portrait business. Bernie has walked the path as a wedding/portrait photographer, and knows the frustrations and day to day challenges. There are short cuts that can lead you to accelerate your success, both as a photographer and business owner.

Score a free eBook

Receive a free copy of our latest eBook ‘7 Simple Strategies for a successful PHOTOGRAPHY business’ when you sign up to our newsletter.

Receive our eBook ‘7 Simple Strategies for a successful PHOTOGRAPHY business’ when you sign up to our newsletter.

* Email
* First Name
* Last Name
* = Required Field

Home Studio or Shopfront

The decision to operate your photography business from home, should be made only after a lot of discussion and planning with those that also live in the household. If this is not done then there may be conflicts with your family either earlier in the business or later down the track.

You must find a way to have a balance of work and family life. Owning your own photography business and operating it from home, can be the ideal situation for yourself and your family.

What hurdles are you experiencing right now? Money? Time management? Kids? Husband or wife? Holding onto a current job? Fear of failure? If it’s something you really want, don’t let anything stand in your way.

 Switching On The LIGHT

Monday 20 August 9:30am – 4pm.

Pullman Cairns International 17 Abbott Street Cairns City, QLD 4870


Includes light lunch.

  • How do I make more money in my photography business?
  • How do I take my photography to the next level?
  • How to spend less time editing so I have more time with my family?
  • How do I Market out there to get better clients?

This practical seminar with models and demonstrations, is to help those that want to take their photography and their business to the next level.

Creative and well lit images will separate you from your competitors, and is an important key to your photography business being successful.


The general public no longer accept ordinary imagery, so don’t expect to get a good financial reward from being an ordinary “natural light” photographer.

You need to take your photography to the next level and then you can reap the financial rewards.

“Switching On The Light” will be a day of learning and demonstration with four great photographers and educators.

Photography is simply painting with light, but so few photographers nowadays have mastered the art of “seeing the light” and they rely on Photoshop and other digital enhancements, to create a good image.

The day will also help you with your marketing, selling, lighting, posing, profiting, and generally everything you need to know to get your business rocking!


Peter Eastway is a Grand Master of Photography, a Fellow and an Honorary Fellow of the Australian Institute of Professional Photography, and a Fellow and Honorary Fellow of the New Zealand Institute of Professional Photography. He won the 1996 and 1998 AIPP Australian Professional Photographer of the Year Award. He is a WPPI Master of Photography. Peter wil do an introduction on the theory of lighting – size, angle, lightshaper etc.

Bernie Griffiths From photographer to now an experienced photography Photography Business Coach,Bernie owned a highly successful wedding/portrait studio for many years. He has now done over 4,000 one hour Skype  consulting sessions with photographers in guiding and Mentoring them in all areas of Marketing, Selling, Website Design, Photography, and Pricing. Many of his clients have seen their photography businesses grow to record levels.

Veronica Sagredo has a passion and expertise in lighting her subjects that have made her studio Blueclick Photography one of the most sought after studios in the Cairns region. Her photographs have been widely published in many newspapers and magazines including the Sydney Morning Herald, the Australian, Frankie Magazine, NZ Women’s Weekly, Readers Digest, and locally you will have seen her work in Cairns Eye, City Life, Cairns Life, Success Magazine and Tropic to name a few.


Email me on on  or call +61418509228