Interview On Sprouting Photographer
I was thrilled to be invited to do a Podcast for Sprouting Photographer last week.
Summary of Discussion Topics:
Your business, and any business needs customers.
The important difference between marketing strategy and implementation.
It’s okay to make mistakes in marketing – don’t overanalyze.
It all boils down to lead generation and nurturing leads through the buying cycle.
Why you need to learn copywriting, and automate your content through the buying cycle.
Testing and measuring everything about your marketing – and what to keep track of.
Making sure all aspects of your business are realistic, including pricing and expectations.
The power of Facebook as an inexpensive marketing tool.
How to design an effective Facebook marketing ad campaign.
What to do with cold leads to warm them up to buy.
There is no right or wrong with marketing, just keep trying and keep learning.
Maintaining professionalism and avoiding the ‘bait & switch’ style of marketing.
The secret to marketing – get out there and market!
Getting Around To It.
If I say to you…………….
You should put your prices up.
You need some new Marketing ideas.
Your website looks very dated.
You should update your Blog.
You should put an opt-in form on your website.
You should send a newsletter to your database.
I have been meaning to, I just have to get “around to it”.
So what are you waiting for?
The single biggest excuse I hear from photographers not taking action towards growing their business is time.
We all know that an excuse is your heads way of justifying your lack of action on doing the priorities that you KNOW that you should do.
Do you want to be in exactly the same position that you are in now, this time next year?
I know I don’t.
I have already started implementing some great personal and business challenges for next year.
Will I achieve everything that I am setting out to do?
I cannot see any reason why I will not fulfill my challenges and exceed my own high expectations.
What about you?
Are you going to get “a round to it”.
This year succeed beyond your expectations.
NO MORE EXCUSES……..IN THE BATTLE BETWEEN THOUGHT AND ACTION……THE ACTION TEAM WINS EVERY TIME.
photography business coach