For professional portrait photographers around the world the must have and “go to” software is Pro Select.
This software was specially designed for photographers for “face to face” selling of their images.
There is plenty of information on the internet in forums, webinars, seminars and the like, on the way that you talk to the customer at sale time, but most of these rely on the photographer being a confident sales person, or learning slick sales phrases.
For me, as a photography business coach, the key is to use a selling system that is non pressure for the photographer and the client.
Most of us as photographers are not born sales people and often the sale time can be stressful for both photographer and customer.
In fact selling is what most photographers fear the most.
More and more photographers are working from home, and these photographers juggle their business and family life, and so having a simple soft sell sales system is crucial for their success.
You Need The Right Sales System
If you fail to do a competent and relaxed purchasing session, you may not make any money.
You can in fact lose money.
If you give the customer a bad experience, you may quickly get a bad reputation in your area, and not get any customers at all.
Both of these scenarios are of course not acceptable.
Bernie’s Pro Select Soft Sales System That Sells
Solid, predictable and consistent selling systems are the heart and life blood of any business.
I must admit that I did learn from my mistakes, of which I made many.
Selling can be pressure for both the customer and the sales person.
It took me many years to realise that people love to buy, but hate to be sold.
Of course over many years I read numerous books on selling, been to seminars, and looked at online courses on in person sales.
Non of them gave a specific step by step way of doing the selling process, and all the information was very dated, (and still is) in doing things the way I did 20 years ago.
I decided to develop a new way to do my portrait sales.
A very relaxed way. A no pressure way. A way that anyone could do.
Although very simple, it is powerful and it may be hard initially for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales that have put hundreds of thousands of dollars into my bank account.
Once I implemented my “Bernie’s Pro Select Soft Sell System” not only was the pressure taken off my in person sales, but my sales substantially increased!
A Simple 10 Step No Pressure Selling System.
My new sales system changed my mindset. It will change yours if you let it. Don’t fight it, simply try it. Test it.
I believe that you can at least double your average sale.
You can easily lose thousands of dollars if you do not do your selling correctly.
Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000!
Most photographers do not see themselves as salespeople.
That is why they fail, in the most important part of their business.
I believe that ninety-five percent of photographers in sales are failing miserably.
Change what you are doing and you’re going to succeed.
With the photographers that I coach, I see even experienced photographers consistently break all their records in sales, by using my Pro Select Soft Sell System.
Just relax and let the system do its work. Let it come to its natural conclusion.
Do not prejudge what the customer can or cannot afford.
Don’t think that the customer doesn’t have the money to invest a lot in photography.
This is a big mistake.
“Have I thanked you enough for changing the direction my business is going.
Your experience in this industry is invaluable to whoever is thinking of going into business full time in the field of photography. This is our first ever Christmas since having my family that I have not stressed about money, I NOW HAVE MONEY!!!!
Never in my wildest dreams did I think I would be making Portrait sales as this”.
Zaharoula Harris from Zed Photography