PBX198-Premium-Bernie-Griffiths
Photography Business Coach Bernie Griffiths of berniegriffiths.com is responsible for the episode of PhotoBizX that has produced more leads, sales and discussion than any other – The Facebook Ad Challenge episode. I contacted Bernie for a follow up interview to ask him to share what listeners felt might have been the missing link when approaching the FB Ad challenge – how to sort the spenders from the non-spenders when offering free portrait sessions.
If you’re new here and want the full story of the Facebook Ad Challenge, how to structure your ad, what copy you’ll need to maximise results, which images to include and how to generate a lot of leads, shoots and sales. Go and trial the Photobizx Premium Membership for $1 and check out episodes 136 and 138 in the Premium Area. Then jump into the secret Facebook Group to see a lot of examples and discussion around these ads which have been used to book portraits, engaged couples and weddings for a lot of members.
Here’s some of what we cover in this interview with photography business coach Bernie Griffiths:
What to expect when working with Bernie to seek help to grow your photography business
Photographers should drop their wedding photography and concentrate on portraits instead
Wedding photography is overly competitive while portrait photography is wide open
How you learn more from you losses than you do from your wins
How to improve chances of sales from Facebook Ads and “free” shoots
The three possible outcomes you should be seeking from your Facebook Ads
3 strategies that you need to implement into your photography business
Why a 15% lead conversion is ideal from your Facebook Ads
Engaged couples sessions are a portrait sessions and why you should treat them as such
Stop aiming for wedding bookings and consider the portrait sessions as the win from your ads
How to filter the spenders from the non-spenders amongst your leads
What content needs to be in your Facebook ads
Email open rates – only 30% of people open their emails let alone read them
How to be successful with your client phone calls
The best rebuttal statement when clients decline to pay upfront during phone calls
The need to involve all involved parties when booking photo sessions
Grabbing people’s attention about your business is never a trick – it’s a marketing strategy
Why pre-consultations guarantee higher sales
How to work less yet earn more
The need to overcome every photographer’s mindset to book more sales
Planting the seed on how much clients are likely to spend after a photo session
Why it’s OK for clients to walk away after the mention “average spend” on free photo shoots
How to deal with objections from clients
Which is better: Adverts or Boosted Posts?
Replying to shares and comments on your FB Ads to keep the momentum and engagement going
Why you must include a call-to-action in your FB Ads
Changing photographer’s mentality to gain confidence in selling their images
Photographers deprive people of spending their money – how to stop doing that
Discounts are no longer motivators for client bookings
Marketing is all about doing multiple things at the same time
Chase your clients
How to increase your Facebook likes
How to target the right audience in your FB Ads
Photography Business Coach Bernie Griffiths Photography Podcast
Premium Photobizx Member Questions for Bernie