Half Way Through Financial Year
Already we are halfway through the 2016/2017 financial year, and I hope that you are right up to date with your record keeping.
It is very important in running your photography business that you not only know your numbers, but that you spend time looking at, and analysing them, to help you make decisions for the future.
Do you know your numbers?
Profit/Loss for the last 6 months?
Monthly portrait sales average up or down on last year?
Do you notice any trends?
Are your wedding bookings up on last year or are they on the decline?
What Marketing strategy gave you the best results in the past 6 months?
Is it time to re-structure or raise your prices?
What portrait product did you sell the most of?
How are your numbers compared to the previous 6 months?
What tasks were most time consuming in your business?
Where Are You Going?
You have to admit that if you do not know where you are, that is pretty hard to plan a journey to a specific destination, so if you don’t constantly monitor your numbers, your business journey could quickly go downhill.
Your numbers let you know where your business has been, and give you the information that you need to plan to where you want to go.
I have seen so much success this year with my clients in growing their businesses, that we are all really excited about the year ahead.
Don’t believe what you may hear that it is not possible to have a vibrant, financially successful studio in this economy.
Photographers are usually self taught in their photography, and also in their marketing and business processes.
That, I feel is the main reason why some photographers struggle. They simply don’t know how to attract customers, work out their pricing structure, and run their business efficiently.
They have never learned HOW to do these things.
I have been part of so many success stories, that I KNOW that it IS possible.
Don’t let your dreams slip away from you.
This life is not a dress rehearsal. Grab what you want from it.
I don’t know why trees don’t keep growing to the sky.
I don’t know how bees make honey.
I don’t know why I was born to live a life on this earth.
But I do have a really good idea why some photographers succeed while others fail.
I am always happy to give some free advice and guidance, so please feel free to contact me on info@aswpp.com.au.
Changing Photographers Lives
“I just wanted to say a huge thank you for all your help this year.
We had another record month for December with 32 sessions booked in for next year.
I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working.
We appreciate all the ideas you have put forward, and the way you have challenged us to help drive our business to the next level.” Kate & Chris Beuchner Uber Photography
“All going crazy with the Facebook promo so thank you again. I followed your strategy for the Facebook business post to get leads for engaged couples and have had 57 enquiries and have currently made 16 bookings with many more clients. This is amazing as I am only in a relatively small town”. Brook Durling from Simon and Louise Photography
“I was ready to take the ‘next step’ to progress my home based business. The best thing that ever happened was I found Bernie. He gave me the confidence to raise my prices and re-evaluate my products. The changes resulted in a dramatic increase in average sales. I have stepped up a notch using Bernie’s strategies. His support has given me much more confidence. He is part of my team. The best decision that I have ever made for my business was consulting with Bernie. I only wish I had done it much earlier”. Leesa Perry from Leesa Perry Photography
Enquiries….info@aswpp.com.au Bernie +61418509228