Are You Missing Out On Facebook
Did you know that as of September 2017 there are over 17 million people a month in Australia active on Facebook.
This love of Social Media is growing at a rate of thousands of people in Australia each year.
Facebook and Instagram are the most powerful platforms available for photographers to get more clients and therefore generate new business.
I get frustrated sometimes when I’m talking to a lot of photographers and they talk about they’re not doing that well or whatever.
And then if I talk to them further and find out what they’re doing about the marketing, they’re not doing anything.
Now whether this is as you say whether it’s just that they don’t know what to do or whether they don’t see it as important, whether they think that you just open your door and you get a queue outside every morning one and the photographs taken.
That just ain’t going to happen.
So we have to get out there, as I say I can’t ever recall any day where I as I say where I would have to file on the police to say can you control all these customers outside my studio. It’s hard.
You’ve got to draw them in. Lead generation is what we’re about, we have to get leads, right?
We have to get leads, we have to get people to know about us.
Then we have to connect with those people, then we have to in a lot of cases nurture them until the time is right and it’s all about timing when the time is right for them.
But we have to be connected when that light bulb goes on the head and I think, “Yeah, I must do that.”
Look at the numbers.
The other thing is with marketing of course the difference that’s changed is people need a reason to do things, people need a reason to have the photograph taken.
The reason that I want my family photograph taken because it will be preserved for posterity is not a good enough reason.
We have to give them other reasons to draw them in.
Not many photographers know how to use their social media effectively.
They spend hours wasting their time posting on Facebook and Instagram without really knowing what they are doing or why they are doing it.
Social Media is your biggest and cheapest way available to get you leads and clients.
There are thousands of potential clients out there, who want photographs taken, and if you don’t start capturing them now, you will be left behind.
Use Facebook to grow your following, strengthen your brand and elevate your business and your income.
As a photography business coach I have created thousands of dollars for my clients from Facebook.
Facebook is quite simply a part of our daily lives.
Your customers are on it and your future customers are on it.
If you’re not generating business from it, you may be missing out on more enquiries and sales that you can handle.
Your Photography Business may not exist in the next 12 months if you don’t start to make Social Media a priority.
If the photographers in your town haven’t started utilising the potential and power of Social Media, then there is a good chance that they will.
Facebook Is Powerful Targeting
With Facebook you can “ bulls eye” target your customers, in your town.
You can target specific genres to photograph, choose your suburbs, how much money you want to spend on an ad, when you run ad, and you can do it all from your phone, computer or laptop.
Whether you are looking for women with newborns, engaged couples, pets, families,
kids 3-6 years old etc you can select them in your Facebook Ad.
You can also target the household income and even what car they drive!
The specific targeting available with Facebook is quite simply amazing!
Facebook is also so easy to engage with clients and prospects, and is by far the least expensive way to get clients in front of your camera.
Nothing comes close.
It also enables you to easily communicate to your audience and the wider community around you.
There are thousands of people who want your photography, and Facebook can help you find them.
Facebook Can Lift Your Brand
Facebook is still the “go to” social platform.
It has highly engaged and loyal audiences made up of consumers, businesses and brands. It is a visual platform, making it ideal for photographers like yourself.
As a photography business coach I have learned that people consume content on Facebook a little bit differently than you may think.
If you use it correctly, and avoid the pitfalls that most photographers fall into when trying their hand at posting, you will have Facebook getting you money in the bank.
I hate to see photographers struggle when I feel that I could help them.
As a photography business coach I am always looking for those photographers who want to grow their photography business a lot faster than if they were to try and work everything out by themselves.
Who Is Facebook For?
Whether you are a full time or part time photographer, if you are looking at getting more clients to your business with minimal investment, then Facebook is for you.
It’s all about making a difference in your business, and earning a lucrative living to enjoy the freedom and flexibility of being a professional photographer.
Check out this webinar recording that I did with Facebook expert Loren Bartley.
It is over an hour of great information.
To Your Amazing Photography Business Success
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