1. You compare yourself to others.
Whether it’s starting a photography business or learning a new skill, you will look at others who are much further down the road from you and expect your results to be similar to theirs, today. Since you cannot see the struggle, the mistakes and the hundreds of little improvements they made every single day, you assume these never existed. By comparison you feel inadequate, incapable and discouraged. Shift your focus instead to where you are today compared to yesterday to get a more accurate picture of the progress you’re making.
2. You ask yourself the wrong questions.
You spend your time and energy wondering “if”—if what you’re doing is possible, if you’re good enough to achieve it, if it’s the right thing to do. These questions are unhelpful and suck all the energy and motivation out of you. Change these questions to how, who and what, such as, “How will I make this happen?” “What’s the first step?” “Who can help me with this?” and spend your energy finding answers that will help you move closer to success.
“What?!” your mind tells you. “You’ve put so much effort into this and no one has noticed?!! This is a waste of time, might as well stop now.” Be patient, be persistent and give yourself a realistic timeline to achieve the results you want.
3. You create fake busyness.
This is my favorite one by far. Have you spent hours tweaking your website, reading other blogs “for research purposes,” buying new equipment, retouching, playing with new apps. Days have gone by that you have sat at your desk for hours being very busy at doing nothing? Take a step back and ask yourself where your actions are leading to. If they’re not leading to tangible results, then you know you need to be spending your time doing something else.
4. You listen to everyone but yourself.
You’re new at this. You seek advice. The world and her mother have an opinion on the subject. You sit and you listen. You assume everyone, including those on social media forums knows what they’re talking about, that you have to follow what you read unless you want to fail miserably. The problem is, the advice is taking you in so many different directions that you’re paralyzed. By all means read and learn, and then let your own heart and instinct guide you and get the right advice from a professional. Trust that you will find your own best way of doing this, and it will be just right for you.
5. You assume talent and not persistence in the secret to success.
“If I had any talent, this would be much easier. I’m not cut out for this.” When you start your business, you discover it’s a steep uphill struggle to get where you want. You might start to feel like you’re lacking in some way, that maybe you should aim a little lower or try something easier. Don’t buy into this mindset. Anything you do will get easier the more you do it. Persistence and not talent is the secret to success, so stick to it, keep working at it and eventually you’ll find yourself climbing to the top of that hill. Practice makes perfect.
6. You’re not flexible.
You’ve got your plan and you want to stick to it no matter what. You assume this is the only way you can succeed. For years, I assumed that the only way to get fit was to join a gym. For years I paid huge yearly fees for a gym I never used. The goal is still there but my tactics have changed. Cycling and walking have replaced the gym to much better effect. What’s your proverbial unvisited gym? And what could you replace it with?
7. You do it alone.
You see asking for help as a sign of weakness, or maybe it doesn’t occur to you that you can reach out to others. You want to succeed on your own. You build an imaginary fortress around you as you work on your project. STOP right there. List 3 things you’re struggling with right now. Next to each one list at least one person who’s experienced something similar. Write one question you would love to ask that person. Now reach out and ask someone who has walked that path. Asking the right person for help is the most important thing.
8. You don’t know when to let go.
You’ve tried your best, you’ve changed tactics a hundred times, you’ve worked endless hours on this business for the last few months, yet you’re not seeing the results you were hoping for. So you work harder and faster hoping that somehow, someday, you will get there. Your project has become this dark cloud following you wherever you go. Any excitement or joy you felt about working on it has since long gone. You’ve invested so much in this project that you don’t want to let it go. Consider this, how do you feel about spending the next 12 months working on the same project? If you had to let it go, what else could you do with your time? Sometimes it’s OK to let go. What happens? For one, you’ll still be perfectly okay.
Fixing The Problems
So what’s the secret to growing your photography business despite the tough economy, and the challenges? A good start would be to solve the day to day problems, which include getting more clients, increasing sales, learning new photographer strategies, lowering overheads, and maximizing your retouching speed and efficiency. Your challenge is to spend the time fixing the eight things above that may be holding you back.
CHECK OUT THE VIDEO ON “CREATING A SUCCESSFUL PORTRAIT PHOTOGRAPHY BUSINESS.