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Archive of ‘photography business’ category

Can’t Move Forward In Your Photography Business?    

I have come across many photographers who are past the portfolio-building stage, and still doing photography part time, and surviving by having a separate full time job.

Other family responsibilities keep them from being able to go full-time with their business, but still they dream, that one day they will be a full time professional photographer.

They find themselves at that awkward in-between stage as they don’t have enough clients, and enough cash flow to make the transition to full time professional photographer.

They know that they need to be charging a lot more for their photography and need to do some Marketing.

The catch is that they need more clients before they can go full time, but they struggle because they need more time if they get more clients, to generate the income they need to go full time.

The whole scenario can be very frustrating, and quite stressful.

The sad thing is that they are not only missing out on their family, but have no financial reward to show for their hard efforts.

So what is the solution?

Watch this recorded Webinar  where I talk to photographer Sarah Streets about her journey going from frustrated “wanna be” to full time professional photographer.

The first thing that she did when going full time was to get a coach.

CLICK HERE Quit Your Day Job

Facebook Ads Go Crazy !

Working with Photographers around he world we are having big results with Facebook Marketing.

There is a right and wrong way of doing a Facebook ad.

In testing and measuring with lots of my clients we have found a successful formula that brings them in lots of new customers.

Here is what a few of my coaching clients have said this week………………

“I have already had 60 leads from my Facebook ad- 23 weren’t in target market, and

I have booked 25 so far just waiting for signed contracts, so should be 31 in total.

Pretty good start with 9 days of promoting

I am currently at 69 photography sessions booked in advance.. definitely made it past my aim of 50.”……Kate

“I just booked in 32 clients from a Facebook/Instagram targeted post that Bernie helped me do too.” …..Murielle

“I’m loving the Facebook “Boost” posts also.. I had 59 enquiries from one I did last week and booked 21 sessions so far !!!….Sarah

“I did a voucher promo on Facebook recently for Mother’s Day and I booked over 30 sessions in 24hours”…..Sara

If you are not using Facebook as part of your Marketing mix, you are missing out on a great opportunity to create extra income.

National Family Portrait Month

If you would like to help me in reaching the fundraising $10,000 target for The Womens Cancer Foundation, you can register by going to…

https://www.eventbrite.com.au/e/national-family-portrait-month-photographers-tickets-25187877620

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                                   #photographybusinesscoach

#photographybusiness

#photographymentor

#bernie griffiths

 

Are You Time Poor?

One of the problems that many photographers have is that they are time poor.

 

Time poor because they may be have children and have to juggle their business with family life, or they may be time poor because they are bad time managers.

 

Good time management is important in every part and aspect of our lives.

 

Although everyone in the world has 24 hours in every day, how we spend this time determines whether our lives are chaos or smooth and fulfilling.

 

Some photographers convince themselves that they are bad time managers because their diary is full, and they are busy, busy, busy.

 

Photographers are notoriously bad time managers.

 

They spend too much time in the process of photographing a portrait session, too many hours photographing weddings and are constantly rushing from one place to another, and then become overwhelmed with post production, and general struggling keeping their business afloat.

 

Do you have symptoms of poor time management?

 

Do you really take 2-4 hours to photograph a new born baby?

 

You’re kidding me!

 

Do you really take over 2 hours to do the post production on the files?

 

You’re kidding me!

 

You take 3,000 photographs at a wedding, and then take 8 hours to cull and colour and density correct in Light-room?

 

You’re kidding me!

 

How are you ever going to grow your business?

 

Remember the saying….. “ if your business isn’t growing, then it is dying.”

 

 

There are two ways that you can utilise your time better.

 

Firstly you can become more time efficient in the tasks that you do.

 

Secondly you can become more time effective by focussing your time on prioritising the tasks that you have to do.

 

In simplistic terms, work smarter.

 

Procrastination can also be a big factor in bad time management.

 

You know what needs to be done but you keep putting it off, and then you do it when the deadline is close, and you put yourself under pressure to complete the task in time.

 

If you continually procrastinate it can cause stress and is simply bad time management.

 

You can get away with poor time management for a while, but eventually it catches up with you.

 

Manage your time well and you will be able to create more time to implement maketing strategies so that you can continue to grow your business.

 

Poor time management impacts every area of your life, from work to family relationships.

 

You know the symptoms of poor time management; you need to focus your time to become more efficient and more effective.

 

Check out how one photography studios does 400 photography sessions a year, and can handle even more!  CLICK HERE

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Need Coaching In Your Photography Business..If You Don’t Get Results..You Don’t Pay!

https://www.berniegriffiths.com

 

Everything That You Have Heard About Starting A Photography Business Is Wrong!

http://www.createaphotographybusiness.com

 

Grow Your Photography Business With Proven Marketing Strategies

http://​www.photographymarketingforprofit.com   

 

Email me on on info@berniegriffiths.com or call 0418509228.

 

Happy Face..Sad Face

 

Photography Business Coach Puts On A Happy Face

What a fantastic couple of weeks it has been for myself, and some of the photographers that I have been coaching as a photography business coach.

Some of the success stories……………..

A massive $9,200 portrait sale for one photographer, but the amazing thing was that the client only purchased a bg bunch of prints in just 5×7 and 10×8 inch sizes.

20 plus Mothers Day vouchers sold by another photographer.

Facebook Ads done the right way, are bringing in lots of photography sessions.

Corporate Headshots are still a booming market, with some photographers charging over $300 per file.

Photographer with over 100 engaged couples responding to a Facebook post.

And this email from a photographer who had just one single Skype session with me..exciting because she went out and acted upon my suggestions.

“I just thought I would send you a quick email to give you a bit of an update on my progress since you helped me…

Firstly, I want to say a big THANK YOU for all you taught me and how you opened up my eyes to a lot of things in regards to marketing and business that I could not see.

As you said yourself, I was doing a lot of things right but the things that I was doing wrong and I have changed have definitely changed my business for the better 🙂

I no longer do online galleries…

Every customer now comes back to look at their gallery in-person and I haven’t had one person complain 🙂 I have found this a massive change – not only does it make the whole process easier and quicker, I feel it offers better customer service (as I can discuss and offer solutions to questions on the spot) and my sales have definitely increased.

Yes I definitely still have the odd customer here and there that is adamant they will not spend more than originally planned (just want digital images!) but I’d say at least 50% upgrade to prints as well.

I now have a credit card/ eftpos facility. That has been a major game-changer!

Sales on-the-spot and no chasing customers. Yay!

I am still doing my adwords advertising. After a month or so of trial-and-error with different types of ads we seem to have created ones that are attracting the right customers and enquiries are pretty good.

I know they could still be better but hopefully with time. For now I’m pretty happy!

The adwords is still costing a lot (as I know you mentioned) but it’s returning a profit and I feel it’s worth it as I’m reaching people who I would never reach through word-of-mouth.

My vouchers have started rolling out. I have linked up with a few people who have local small businesses who attract a similar customer. Fitness trainer, pilates instructor (pregnancy classes), mortgage broker, Tupperware representative, birth/children acupuncturist.

I took your advise and told them to only hand the vouchers out as a ‘reward’ so it is valued.

In return for these people, I promote their businesses and offer a free photo shoot if I receive a lot of sales through them.

Fingers crossed the ball will start rolling more with the roll-out of vouchers and business will pick up.

But for now I’m definitely much happier than I was back when I spoke to you, things are looking much better!

Thank you again :)”   Michelle

Why My Sad Face

There are so many photographers who would like to create a better income from their photography.

The sad fact is that only a small percent ever will.

They read books, watch webinar relays, listen to podcasts, have some great ideas, ask other photographers advice, but never act on anything that they have learned.

My sad face.

Michelle is the reason I do what I do…she is serious in walking the path toward success.

Are you like Michelle?

Will you act on some solid proven Marketing strategies to propell your business forward.

Rants Raves And Myths

It was great to be invited back by Michael Coy onto his Cashtography Podcast.

We ranted and raved about some of the misguided information that is being put out into the photography business world.

Pricing, wall art, and the reality of how long it takes to go full time in a photography business, were some of the  topics that we became “fired up” about.

You want the truth….here it is.

Put on your headphones and tune in at http://www.cashtography.com/podcast/21berniegriffiths

Need help in your photography business….

email me on on info@berniegriffiths.com or call 0418509228.

NEW….Magic Business Wand For Photographers

“A great new miracle magic Business Wand designed specifically for photographers, has finally arrived, and it is promising amazing results.

No Photography or Marketing skills needed.

Simply wave the wand over your phone or your computer, and get as many customers as you want.

No need to learn about lead generation and converting clients into paying customers.

No need to set up an email database so that you can send out regular emails to your clients to get them into your studio on a regular basis.

Thousands of photographers worldwide are scrambling to get on board and purchase one of these amazing, revolutionary magic marketing wands.”

Sounds great?

But will it work?

Get lots of customers without having to do anything?

The least amount of effort for the biggest result.

You and I know that it isn’t true.

Because the stark reality is…that magic wand that promises to help you, that is often advertised on the internet, just doesn’t exist.

A bit like when I set out to lose a bit of weight.

I have read many times about a new weight loss  pill, or “how to lose 10kgs in 48 hours!!” etc. etc. etc.

The reality is that to lose weight, I have to cut down on the volume of food that I eat, eat the right food, and do a lot more exercise.

Once my head accepts the reality, I can move forward and start implementing the steps I need to do to get the new body that I am looking for.

Building a successful business takes hard work, a little time, and some know how.

Work Smarter Not Harder

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It seems that just about every day a new magic pill appears to solve all of our problems.

Over the past few months, I have been working hard find an effective and affordable solution for photographers to grow their business.

No B.S. but rather TESTED and PROVEN methods of growing a photography business.

I am very excited to announce that my online course is ready.

Each month there are strategies and shortcuts for you to get MORE CUSTOMERS and make HIGHER sales.

You will not find any promises to instant riches.

You are also smart enough to know that you have to take action and do something.

So if you’re looking to start or to grow your photography business, want to work smarter not harder, and want to build a sustainable business, with up-to-minute advertising and marketing strategies, this may be for you.

Why not work and earn that extra income that you want and also have extra time with the family.

Access to my online Photography Business Coaching will guide you in doing the right actions that will ultimately lead to the success that you may have been trying to get by doing things that just haven’t worked.

Get excited, and go to……….

http://www.createaphotographybusiness.com

If you have been struggling in getting your camera to make a good income, I want to help you.

The course comes with my promise of a MONEY BACK GUARANTEE.

PLUS I will personally guide you with regular “one on one” sessions.

Happy to answer your questions…. ..info@aswpp.com.au

PHOTOGRAPHY IS NOT DYING…INNOVATION, AND THE ABILITY TO ADAPT AND IMPLEMENT CHANGE IS.

Email me on on info@berniegriffiths.com or call 0418509228 for all the info.

https://www.berniegriffiths.com

 

 

 

 

 

 

 

 

 

Is Your Life And Photography Like Tug-of-war?

I suppose as I reflect on my forty plus years of being a studio owner, there were lots of things happening in the family as well as in my business.

A business, just like family life is a moving thing, yet we constantly search and try to find the holy grail of a perfect work/life balance.

I love this recent article from Dave Gillen in Flying Solo.

This is what Dave had to say………………

“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.

Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.

So what do you do when life happens?

Do you downgrade your business goals?

Delay them?

Forget about them?

Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.

 

Here’s how I turned what seemed like obstacles into a breakthrough.

DaveFeatured

“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”

I remembered what I was really chasing

When you’re chasing a goal and something starts eating away your precious time it can be frustrating.

But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.

Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.

I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.

I realised that my life is the canvas for my business.

We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

But no business is ever built on a blank canvas.

Your life is the canvas and your business needs to fit its unique size and shape.

When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.

I felt my constraints made life easier, not harder.

It’s easy to think of new constraints as frustrations, but in fact they are the instructions that point to the business you need.

I used to have a million unanswered questions about my own business. How many hours do I want to work? How big do I want to grow? Where should I specialise? I’ve found these questions difficult to answer in the past, and this constant uncertainty over the details can be paralysing.

Now, with more options eliminated I can spend less time navigating (being lost) and get on with it.

Exciting times for life and business.

All of a sudden we are a family of five, but just when I feared family growth would spell the end of business growth. The twins have brought with them a clearer set of instructions for business than I’ve ever had before.

This clarity has brought some rapid progress already – I’m now working to a specific design for my business (instead of broader goals like growth), and I no longer feel life is competing with business.

Do your life and business work together or is it more like tug-of-war?

FULL ARTICLE

Your Time To Shine

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Is It Your Time To Shine?

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Welcome to my BRAND NEW ONLINE COURSE called “CREATE A PHOTOGRAPHY BUSINESS.”

little money from your photography passion.

Like to know more?

Email me on on  or call 0418509228 for all the info.

https://www.berniegriffiths.com

I Couldn’t Believe It.

I Couldn’t Believe It

I had a massive response from my last newsletter about selling prints not pixels.

Everyone agreed that selling printed product was he only way to achieve a sustainable and profitable business, and of course maximise your portrait sales.

While I was sitting having my early morning coffee I received this email from a photographer that I knew………………..

” Hi Bernie….

Good to see you are encouraging the printed medium. It seems that those starting off in the industry don’t have the confidence, and I guess if you don’t entirely depend on photography to make your living, then selling only digital files becomes an easy option. The pity of this, is the spin off that encourages the general public out there to ask or demand digital files.

I recently photographed a family for the 3rd time. Nowadays they have grandchildren, so the shoot expanded a bit. However the $33,000 order made it pretty worthwhile!! Canvases, albums and prints made up the order, and he even spontaneously paid me $100 travel money when he discovered I had travelled 2 hours from a weekend break.”IMG_2474Wow!  I nearly spilt my coffee.

I didn’t believe it, so I replied asking whether he had made a mistake and it should have been $3,300, but he replied that the $33,000 figure was correct.

This certainly is the highest portrait sale that I have heard of in the last couple of years, and it smashes the previous $22,000 record sale that one of my clients did last year.

What is the highest portrait sale you have heard of?

Are You Trying To Grow Your Business?

Over the past few months I have met a lot of photographers who are just starting out, but are tired of struggling to make any impact on growing their photography business?

What’s stopping you from taking your business to the next level – to its full potential – whatever you feel that is?

How many hours in the year do you think that you are wasting trying to get your business up to the next level?

When is the last time you invested money in seriously trying to grow your business?

Are you committed to making changes and going forward toward your happiness?

Anyone who has achieved success usually has paid a price or made a commitment of money and time?

You do need customers?

Customers are like the petrol in a car.

If you have no customers just like in a car your business will stall.

And if it stays in the one place for long enough it will rust.

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You need the right products, that your customers find irresistable.

You need a good pricing structure to encourage customers to maximise the sale.

You need help and guidance from someone who has been where you want to go.

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Your Time To Shine?

Welcome to my BRAND NEW ONLINE COURSE called “CREATE A PHOTOGRAPHY BUSINESS.”

For just $97 a month, or about the cost of 5 cups of coffee a week, you can move forward in your business with my BRAND NEW START UP PROGRAM that could have you on your way to achieving the happiness that you are struggling for.

You need a minimum of 5 hours a week to achieve success in the program.

Expect to make a minimum of $35,000 in the 12 months from your photography.

It’s ok to make a little money from your photography passion.

Like to know more?

Email me on on info@berniegriffiths.com or call 0418509228 for all the info.

https://www.berniegriffiths.com

Sell Prints, Not Pixels

Sell Prints Not Pixels

Many of the photographers that I coach are achieving some incredibly high numbers in their portrait sales.

In an era where we hear so much about photographers selling files at incredibly cheap prices, there are many photographers who are regularly making sales well over $2,000 and more.

Whether it is babies, families, or even pets, there is a big market out there for people wanting to buy wall art, albums and other products that will become priceless memories of their family history.

I came across this great article last week in Photography Spark, that really gives a good case for printed products.

“As a photographer, you should be thinking of printing long before you sit down to edit.

During a shoot, printing should be forefront on your mind in order to capture the correct images and ultimately cut your workflow in half.

It is crucial to shoot with intent to create a printed product that tells the full story.

For example, when photographing a wedding, you know to always get the emotional shots (for example: that moment when the mother of the bride puts her mother’s bracelet on her daughter, the bride).

But if you shoot with intent, you know that images that support that story will help in an album design—the follow up shots that complete the story (close-up of the jewelry; the tear on mom’s cheek).

To accomplish this way of thinking, we need to move beyond the concept of “printing” as only prints, because a single print will never tell a full story.

As children who grew up in the age of snapshots, we may have had them all around us, but we may only have had one or two of a specific story.

As professional photographers today, we are hired to tell the whole story, and to create the fullest account from the images, and to put that in print.

Then we have more than just slices of time but a full record of that moment.

The truth is: photographers who shoot with intent have less design changes from clients because they are telling a full story versus just trying to arrange images on a page.

When a printed product is designed well, telling the complete narrative, it truly becomes an item the client cannot live without.

Whether your images are digital or print, at some point, they will all go into storage.

As we are constantly adding to those images, we just can’t keep everything out at all times.

Let’s take the wedding photo example again; at some point, those framed photos or albums are going to end up stored in a box.

If the photographs weren’t printed out, that thumb drive might end up in that box instead.

The difference between digital and print is that twenty years, thirty years, forty years later—when someone other than us finds this artefact, how are they going to access it?

Someday, that box will be found.

Who knows if the same technology will exist?

Sure, there may be some specialist who could recover the images, but maybe not. If you pull a print out of a box, you have access to a final artefact.

You are basically guaranteeing that you will not disappear.

No matter who finds it, no matter who discovers it, they will have the final product.”

FULL STORY….http://www.photographyspark.com

Need help in your photography business? Simply contact Wendy

.… wendy@aswpp.com.au  ph 0417 526 466

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