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Choosing The Right Photography Products For Your Business

With so many different photography products out in the market place, it can be very hard to know what products you should sell.

Which ones are right for you?

When I talk about products I mean canvas, frames, print boxes, acrylics, albums, USB cases, etc, etc.

The majority of your clients don’t really have any idea of what they want, at least until they have seen their photographs.

They may have some idea of what they think they want, but the reality is, they generally don’t know what is available.

When a potential client asks, “What do you charge for an 8×10?”, or “How much are all the digital files?” they aren’t really asking what you charge for an 8×10, or how cheap your digital files are, but more likely they are telling you that they need more information about your products.

So when asked that question you can introduce them to your product range, and discuss their benefits.

Some clients will want a lot of small prints, some will want acrylic wall prints, some will want framed prints, and some will want canvas, while some will want digital files.

picture1

I remember when my studio used to do bucket loads of weddings and I had about ten different album covers on offer. I grew tired of spending so much time in selecting an album cover with couples, so I approached my supplier and asked what album cover colour they sold the most.

I was surprised when they told me it was black, but I changed all my samples to black, and you guessed it, everyone chose it.

I did the same for my frames, and again everyone bought black frames. Alternative colours were available if anyone asked (which they rarely did) but I offered them at a more expensive price, which always led the customers happily back to black.

The first step for a photographer choosing products for their business is to know what products are out there in the marketplace.

The second is to ask a lot of questions of the suppliers about those products, so that they are best able to match their clients’ needs.

Choose products that are in demand, but add your own little branding touches, like wrapping your own personalised ribbon around them, or having your logo embossed in a prominent place.

Keep in mind that your products should suit your positioning in the marketplace.

Choose your products to suit your sales and to maximise your profit and introduce new products regularly and see what your customers like.

Select products that your customers like and buy, rather than what you like.

For more info on products and pricing contact Bernie ….info@aswpp.com.au or https://www.berniegriffiths.com

photographybusinesscoach  bernie griffiths

Choosing The Right Photography Products For Your Business

Photographing New Born Babies.

Who Doesn’t Love A New Born Baby?

Over the last few years, newborn photography has become the “go to” genre for photographers around the world.

There are a million videos, tutorials, ebooks, guides and books on how to photograph these “slippery little suckers”.

The best one I have found is  “Over 100 of the Best Newborn Baby Tutorials”.

Nowhere In all of my research on photographing newborns, do I see any one talk about shooting for maximizing sales.

The focus is always on how to photograph the baby.

Now to maximise our sales, we need to photograph the baby with any siblings, its parents, and its grandparents.

Becoming a proud grandparent myself  just six weeks ago, to a beautiful grand daughter, Wendy and I would have loved to have some great professional photographs with the new baby.

We would have loved the photographs to be taken in our home, so that we would not have to had venture out into Melbourne’s freezing weather.

Our son and daughter-in-law would have preferred this also, as new busy parents they would not have had to pack the baby, along with clothes and bottles etc.

How easy for us all to have the photography session in the comfort and warmth of our own home.

We could have supplied any props so the photographer would not need “organically dyed newborn cheesecloth wraps” etc.

Doing a newborn session in new parents homes just makes sense, and has many benefits for the client, and the great benefit for the photographer of course is in maximising the sales.

I have some of the photographers that I am coaching doing this and they are having a lot of success.

So next time you book in a newborn shoot, just encourage the baby’s parents to bring

along the grandparents for part of the shoot.

Your bank account will thank you.

photography business coach   https://www.berniegriffiths.com

15 Statements Poor Photographers Say that Rich Photographers Do Not!

Great article by Bradford Rowley.

Bradford Rowley is perhaps the most expensive portrait photographer in the United States with an impressive list of prominent clientele.  He operates studios in New York, California and on world famous Worth Avenue in Palm Beach.  He has made over 20 million dollars from selling portraits. He has taught photographers from more than 40 countries.   He currently resides in Connecticut with his wife and youngest child.

15 Statements Poor Photographers Say that Rich Photographers Do Not!

Below is a list of comments I have heard from photographers over the years and especially lately that I find toxic for success and a contrast to what I hear from people I mastermind with.

As in all of my articles, when I point out something wrong, I also give a solution or the flip side which I believe points in the direction of success….

Phrases Poor Photographers Say:

  1. Cheap photographers are ruining the industry.
  2. I am in it for the art not the money.
  3. I’m going to spend my money to buy the latest equipment.
  4. It’s impossible to get rich in photography.
  5. People will never spend that amount of money.
  6. Clients don’t see my worth.
  7. My clients insist on getting their images on a CD.
  8. There should be some protection like professional licensing for our industry.
  9. I hate selling.
  10. I am up till 2 a.m. working on Photoshop.
  11. You can’t make the same amount of money in photography that you could 15 years ago.
  12. We are in a recession right now.
  13. All the photographers I know say business is down.
  14. I just hope I can last a little bit longer in this industry until I retire.
  15. I don’t trust anyone in my business but me.

 Phrases Rich Photographers Say:

  1. I run my studio as a business.
  2. I carefully spend my money on marketing that brings in massive amounts of clients.
  3. The photography business is one of the best kept secrets there is.
  4. I differentiate myself so entirely from cheap photographers that they have no affect on me.
  5. Photographers can make more money than physicians if they are savvy.
  6. Spending at least a few thousand dollars on a piece of art which is a representation of that which is most precious to people is a very reasonable expectation.
  7. I carefully brand myself in a very calculated way which helps me command top dollar.
  8. I never let any portrait leave my studio which isn’t finished in the most exquisite way and with full artistry. My clients understand and respect me more because of it.
  9. Because I make an amazing living, I can afford to enjoy my love of photography on vacations all over the world.
  10. I assume 100% responsibility for my success as well as my failures.
  11. My work immediately communicates professional.
  12. I feel passionate about my work and relish the opportunity to sell it.
  13. I hire specialist to assist me in production so I can spend time expanding my business and taking it to the next level.
  14. With all the new technologies, there has never been an easier time to make money in photography.
  15. If there is a recession, I won’t participate in it.
  16. I surround myself with positive and successful individuals.
  17. I want to make as much as I can from my profession to provide an amazing life for my family and to be able to make a difference by donating to worthy causes. The world is a better place because of my success and the amazing heirlooms I provide my clients.

https://www.berniegriffiths.com

http://www.berniegriffithsbusinesscoach.com.au

The Millionaire Photographer

The Millionaire Photographer

I am an admirer of Bradford Rowney, known as The Millionaire Photographer.

Like myself he has turned over millions of dollars in his photography studio.

Below is an extract from his recent blog post, all of which I agree with, but I would like to add a couple of things.

After having a successful wedding/portrait studio for over 40 years, and now being a full time Photography Business Coach for over the past five years, there is one thing that I have learned.

Every photographer is different!

They have different backgrounds, different photography skill levels, different everyday lives, different family and friends, different wants and needs, different personalities, they live in different parts of the world, with different cultures, and different communities.

But they do have one thing in common.

They all love photography!

Those wishing to take their business to higher levels, generally don’t like as much the business side of things….Marketing, Selling, Bookwork, Social Media etc.

This is where a Business Coach comes in, to help the photographer to understand, implement, and learn to enjoy the business side of things.

Personally, I have always loved the business side of things more than the photography.

I loved the challenge of having my own photography business and all of the rewards that it has brought me, and now the challenges of being the best Photography Business Coach that I can be.

From Bradley Rowney’s Blog……http://www.milliondollarphotographer.com/dont-hire-a-photography.html

Don’t Hire a Photography Business Coach Until You Do This!

“There is an old saying: “Those who can, do, and those who can’t, teach.”

This certainly isn’t true in every case – there are some amazing teachers out there (for example, Tony Robbins) – but with so many photographers turned teachers, it does make you wonder if this statement is true in at least some cases. In fact, I often get this accusation made against me.

Some say I must be teaching because I can’t make it in my business anymore (I’ll answer that one throughout the article).

Having a business coach is important. One could even say it is essential. Whether it’s Michael Jordan or Tiger Woods, virtually every person who has dominated their field has had some form of coaching.

But with all the choices, especially where photographers turned teachers are concerned, how do you decide who will give you the most explosive results for your money and time?

Below are four things you can do to help protect yourself and make sure you are truly getting someone who is an expert at getting results, who actually walks the talk, not someone who is just a well-known name in the industry (which happens all too often).

If you are hiring one of the 17,500 coaches outside the photography industry and they have a proven track record for results, no problem.

If, however, it is someone inside the industry who advertises themselves as having a successful photography business and is using this claim as their credentials for teaching you and sharing their secrets, these steps will help you learn if they are truly running a successful business that also offers teaching, or if they are making most of their money from teaching while merely creating the illusion of a successful business.

Google the photographer/teacher.

What comes up first? Is it their photography studio, or is it all about teaching photographers and educational materials for sale?

If it’s the latter, be careful. If their website is mainly geared to photographers, that is a big hint that they make the majority (if not all) of their money from teaching, not photography.

Again, this is fine if it’s how they represent themselves, but if they represent themselves as having a successful photography business as their credentials for teaching, then be careful.

Ask the photographer/teacher what percentage they make from teaching versus photography.

Ask the photographer/teacher to provide the names of people they have taught who have made significant increases as a result of their teachings.

Experience does not matter. Industry accolades and awards do not matter. The ONLY thing that matters is results!

Hiring a coach may be one of the best business decisions you can make.

The questions above are good ones to ask to make sure you are employing someone who has a proven track record of achieving great results for themselves, and who is able to translate their skills into helping you achieve great results for yourself!”

Put Up Your Hand

If you need help in your Photography Business don’t be afraid to put up your hand and ask for help.

Follow Bradford’s advice, and as he says…… Hiring a coach may be one of the best business decisions you can make.

Put up your hand if you need help. You don’t have to do it alone.

I only Coach “one on one,” and my coaching services start at just $130 a month.

info@berniegriffiths.com

https://www.berniegriffiths.com

http://www.berniegriffithsbusinesscoach.com.au

I Love You….But

During my 40 years of owning a studio I had amazing support and understanding from my wife with the long hours I spent in the business, the working on weekends, and the aggravation that I brought home on a regular basis, when business wasn’t going so well.

She worked tirelessly, bringing up our two kids, protecting me from anything bad, always having a great meal on the table when I arrived home late from the studio, and was my rock, when I felt like I was having a meltdown.

Running any small business isn’t easy.

We all know that.

Any small business owner needs support to help them through the hard times, and have someone to celebrate successes.

While I was truly blessed with the support I had in my business, as a photography business coach I understand that circumstances are not the same for everyone.

The article below is from a recent Design Aglow posting. http://www.designaglow.com

LETTER FROM A PHOTOGRAPHER: TO MY HUSBAND, BECAUSE I NEED YOUR SUPPORT FOR MY BUSINESS

“To my unsupportive husband,

I know you work so hard every day to support our family and I want you to know that I appreciate it.

I respect you, and your job, but sometimes I feel like I don’t get that same respect back. I know that society has taught us to believe that photography is not a “real job”, so I’m not blaming you for thinking that way.

But I am asking you to change the way you think.

My love of photography may have started out as a hobby, but I’m a professional photographer now.

And even though my job doesn’t require me to put on a suit and go to an office every day, it is a real job.

I value your opinion and as my husband, I need your support. I need you to believe in me.

Running a photography business isn’t easy.

I need to invest in equipment and invest in training.

I need to shoot in the evenings and on weekends sometimes.

I won’t make a lot of money in the beginning.

And I know it feels risky to invest our money in my photography, but I want you to know this isn’t just an expensive hobby that I’m going to get bored with in 6 months.

This is a business.

I know you see me working hard to grow my business.

I’ve learned how to create a website and I’ve learned how to shoot manual and how to pose and work with all sorts of clients, even newborns.

I have set up an efficient workflow, made a business plan and customized legal contracts and policies for my business.

I’m getting paid for my work and even though it’s not a lot of money just yet, I know I’m on the right track.

But when you make sarcastic comments about how I’m better at spending money on photography than making money doing photography, I feel irresponsible.

When you use air quotes when you talk about my “photography business”, I feel humiliated.

When you tell me we shouldn’t spend $700 for me to go to a workshop, I feel ashamed for mentioning it.

When you tell me I should “just cancel that session” so we can make other plans, I feel disrespected.

I work just as hard as you do every day.

Just because my job does not bring home a steady paycheck does not mean that it is any less important than yours.

I know that’s not easy to hear.

But it’s true.

And it’s the root of all our problems involving my new business. I need your respect. I need your trust. I need your support.

Without it, my business will never succeed.

Sincerely,

Your Wife, the professional photographer.

Letters From a Photographer is an original series by Design Aglow. Articles are meant to spark thought and conversation and be shared within our industry.”

I would welcome your comments…info@aswpp.com.au

CHANGING PHOTOGRAPHERS LIVES….FOR THE BETTER.

https://www.berniegriffiths.com

#Photography Business Coach

#Business Coach

Is The Clock Ticking On Your Business?

 

 

Is The Clock Ticking On Your Business?

I came across this email that I had received from one of my clients a few months back.

I had just started coaching her, and the email I think pretty well describes the bad financial position and negative headspace that she was in.

“ Hi Bernie……I’ve had two viewings tonight…   both parties sat here and at the end of their viewing one was in tears over how lovely her pics were of her dog and her….. the other said they are the most beautiful photos ever and how much she loved them all!!!  Then I started talking about the pricing when they asked…   both faces dropped as I talked…   and when they asked about the digital images I told them $850 for all with a gorgeous gift of keepsake album of their images….They both left not purchasing a thing.  They were gutted it was so expensive :(((  One said that was way more than she could afford but would love to get a couple of 5×7 prints at least.  She’s made an appointment for Tuesday (pay day) ….. the other said they would have to think about it but could I send them a price list and they will work out what they can afford!     Gutted to say the least… I was almost relying on these sales tonight to pay my rent next week….What do you think?”

The client was gutted because they loved the photographs but could not afford them, and the photographer was gutted for the same reason.

Not a good state of affairs.

If you didn’t go into business to make money then you’re lying or you simply have an expensive hobby, not a business.

Are you going to be happy if you’re broke?

You also may have gone through lying awake at night worrying about clients who did not spend, or how to get new clients in the door.

Struggling with spending time and money on marketing that ends up as a total waste, can be soul destroying!

You may also have tried free mentors, or mastermind groups, or been on many forums, but none of these improved your bank account.

Getting bad advice is always ineffective.

Yes we all look for a magic wand.

is-the-clock-ticking-on-your-business

Instant weight loss, instant fitness, instant wealth, instant successful and instant highly profitable business.

Ah, but it is just a dream!

Creating a machine to bring new clients into your business every week of the year, including when you are on holiday, without having to cold-call, or to think up new marketing ideas, is every business owners dream.

When you visit competitors’ websites don’t assume that they are having major success with what they are doing!

I have been around the industry long enough to know that a flashy-looking website does not mean new clients are constantly banging down the doors.

So what is the answer?

How do you crack the code to get an oversupply of customers?

In my forty plus years of having a successful photography studio, and now in my five years of coaching photographers, I have learned that you have to have a business that has these 5 components.

1.   A Clear Brand.

2.   A Marketing Need for customers to come to you.

3.   A Conversion System to convert leads into customers.

4.   A Price List constructed to maximise sales.

5.   A Test and Measure process to keep you on the right track.

I am going through these 5 critical points in “A Day For Photographers,” to be held in Melbourne on the 25 October.

Bookings opening soon.

What Does A Skype Session Look Like?

Many photographers have asked exactly how my coaching works.

I did a Facebook “live” with one of my clients last week.

John went from 4 photography sessions a week to nearly 30 sessions a week.

He tells some great stories of doing portrait sales in a brewery and in clients homes while being fed with tea and cake.

Check out the recording here.

https://http://www.facebook.com/1550631856/videos/10210499133745195/

CHANGING PHOTOGRAPHERS LIVES….FOR THE BETTER.

 QUESTIONS OR QUERIES….

CONTACT ME  info@aswpp.com.au 

https://www.berniegriffiths.com

http://www.createaphotographybusiness.com

http://www.berniegriffithsbusinesscoach.com.au    
 

www.berniegriffiths.com

 

Are You Working Too Hard?

Stop Working So Hard.

It appears that in today’s busy society, we are led to believe that the more appointments that we can cram into our day and ultimately our week, and the more time we spend working, the more money we will make.

But is that really true?

In my many years of business, I have experienced the opposite to be true.

By consolidating certain tasks on certain days, like photographing only on Wednesdays to Saturday mornings, and doing sales sessions at the same times but alternate weeks, you could just work four and a half days a week.

Afternoons could be spent doing post production and compiling orders ready for collection.

You could have Monday off, and Tuesday would be committed to working on your Marketing, Social Media, Blog, and Networking.

The key of course is to be disciplined with the structure of your working hours.

If you don’t stick to your rules, obviously you will fall back into those old bad habits that will once again steal your valuable time.

Most experienced photography business owners know that if your customers are allowed to dictate what hours you work, they will have you working 24 hours a day!

Being in control of your own business, I believe is one the most fulfilling feelings that a business owner can experience.

It is fulfilling in that it brings together all of the reasons that we wanted to have our own business in the first place..…loving what we do, more freedom, more time with the family, more money, and pride in our achievements.

Let’s Do The Numbers

Business is all about numbers, so let us throw a few numbers around in the case of a portrait studio.

With this example you would be working a 36 hour week.

If we allocate one day a week, every week, to put some Marketing strategies into place, we should be able to create a minimum of 4 photography sessions a week…yes?

Now let us assume that we do face to face ordering sessions, and with our well thought out products, combined with our strategically crafted price list, we have an average sale of $1,000.

That equates to $16,000 per month.

If this scenario happens for 10 months of the year, taking into account that there are holidays, and other incidentals that could get in the way of our working life, that would be a turnover of $160,000 a year.

Would you be happy with this?

Is it possible though?

The numbers say it is possible.

Consolidating your time will give you more time to live life.

http://www.berniegriffithsbusinesscoach.com.au

https://www.berniegriffiths.com

9 Things That Are Stalling Your Photography Business

In the forty plus years that I had my studio, and in the last few years that I have spent coaching other photographers as a Photography Business Coach, there are certain traits that I have learned hold us back from reaching the success in growing our business.

Below are 9 lessons that I have learned as a Photography Business Coach.

  1. Instant results don’t always come.

Too quickly you think “this is a waste of time, I am not going to do it anymore.” Give new strategies a chance to blossom before you stop doing them. Test and measure for a realistic amount of time. Success is always just around the corner. Be patient, persistent, and give yourself a realistic timeline to achieve the results you want.

  1. Don’t compare yourself to others.

It’s your business, and you can look at others who are much further down the road from you, but don’t compare and wish that you had their business. You only have a perceived value of the success of their business anyway, unless you have access to their profit/loss statements. You shouldn’t feel inadequate, discouraged, or lacking something. Focus instead to where you are now compared to yesterday and, totally focus on where you are going.

  1. Be busy doing the important.

Ok I am guilty. I used to spent too many hours tweaking my website, reading other blogs, and playing with new apps, and “magic wand” software. Hours turned into days, as I sat at my desk appearing very busy but actually doing nothing constructive at all. Eventually I learned what the “right” things were to focus on my business. Are you doing the same?

  1. Always take action.

Are you a list and plan maker? You spent a lot of time planning and then don’t act on anything to bring those plans to reality? Any action may be imperfect, but it will be much more useful than all your lists and plans, without any action. In fact your actions may change all the plans you made in the first place, so spend most of your time on acting, not planning, if you want to progress your business.

  1. Don’t ask yourself the wrong questions.

You spend your time and energy wondering if you are doing the right thing. Why not change these uncertainties in your head to how, who and what, in relation to actions. Get help me and spend your energy finding answers to the right questions, that will ultimately help you take increasing steps closer to success.

  1. The right time is now.

Do you procrastinate and keep putting something off because you don’t feel that you are ready? Maybe you tell yourself that you need to make a few changes, wait until the kids have grown, or leave it until next year when you have more time. Your mind is playing delay tactics and it is winning. Start now! Do something! If you start you will quickly discover what else needs to be done, and you will progress toward your dreams much sooner.

  1. You really are worthy.

You may think that you are lacking in some way, and that maybe you should not try too hard to set too high an expectation, in case you fail. So you aim a little lower or even try something easier. Don’t let your head play tricks on you. Everything gets easier the more you do it. Be persistent and you will discover that this is one of the secrets to success. Work at it and stick to it, and you will find the success you were looking for will come to you. You are indeed worthy.

  1. Listen to your heart.

If you are new at something and you want to learn how to be better, don’t you think that you should seek advice? Unfortunately you assume everyone you speak to knows what they’re talking about. Sometimes though the problem is that the wrong advice can take you in so many different directions that you’re mind gets confused, and that confusion stops you from taking any actions. Listen to the voices within. Let them guide you.

  1. You need professional help.

Getting help is not a sign of weakness. It is more a sign of sensibility. Yes you have this grand idea that you want to succeed on your own. But the reality is that we all can do better if you get the right help. Reaching out and getting experienced guidance can skyrocket your photography business. It surprises a lot of people when they learn that I have a business coach to guide me in my own business. It is the best value money that I spend. It is an investment for my future. Without my coach, I know that my business will not reach its full potential.

Making Money With Facebook

Don’t worry we recorded the webinar “Facebook For Photographers”, with Social Media expert Loren Bartley, owner of Imactiv8……http://www.impactiv8.com.au

Here is the link…..   https://http://www.youtube.com/watch?v=hstSEVr0eC8

Everything that you have been told about how to grow your photography business is WRONG http://www.createaphotographybusiness.com

Photography Business Coach

Is Your Portrait Photography Booming?

What a fantastic time to have a portrait photography business.

Each and every week my clients tell me of their  successses with great sales and large amounts of bookings.

This email from a client last week…………

“Hi Bernie, 

Here’s a number……we have 52 paid $50 bookings in the diary taking us into August.

I have taken 6 bookings today and I have been on the phone all day except for entering shoots into Light Blue. 

Thank you,

John – aipp member”

John has worked hard on his Marketing over the past few weeks and now is starting to see the results of his hard work.

The $50 refers to the confirmation deposit that I get my clients to charge whenever they make a portrait photography session, that has come through Marketing channels.

If you are a portrait photographer your Marketing goal should be to have at least 20 bookings in your diary.

If you are a wedding photographer, your  goal should be to have at least 20 weddings booked, and in the diary.

If this is not the case you should put your feet down hard on the Marketing accelerator.

Having bookings in advance is one of the keys to a continuing successful photography business.

 Bernie’s Soft Selling System

It took me many years  in my own photography businessto realise that people love to buy, but hate to be sold.

Over the years I have read numerous books on selling portraits, but they never gave a specific step by step of the process.

After doing hundreds of portrait sales where I sensed the customers and myself felt a bit of pressure in the room, I tested a new way of selling.

From the very first sales sessions that I did with this new way, my sales went up and the customers and I concluded the sale feeling relaxed and pressure free.

So here it is…..”The Portrait Photography Soft Sell Success Guide”.

It is powerful, and it may appear too simple for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales, that have put hundreds of thousands of dollars into my bank account.

My “soft sell” system gave me a very high average sale.

It changed my mindset.

It will change yours if you let it.

Don’t fight it, simply try it. Test it.

I believe that you can at least double your average sale.

You can easily lose thousands of dollars if you do not do your portrait selling correctly.

Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000 !

That would pay for a good holiday!

Most photographers do not see themselves as salespeople.

That is why they fail in the most important part of their business.

In fact in my opinion, eighty percent of photographers are failing miserably in sales.

They are simply not maximising their sales.

They are throwing money away.

Are you doing your portrait selling “the old way.”

To get my FREE E-book “The Portrait Photography Soft Sell Success Guide”, simply ask for it at info@aswpp.com.au

Last Chance For NFPM

If you wish to participate in this years National Family Portrait Month you must register by 15 June.

We are about to start the Marketing. REGISTER AT……..  https://www.eventbrite.com.au/e/photographers-national-family-portrait-month-july-2016-tickets-25187877620

More On Growing Your Photography Business

ONLINE COURSES

http://www.createaphotographybusiness.com

http://www.photographymarketingforprofit.com

CASHTOGRAPHY PODCAST

Rants Raves and Myths in The Photography Industry

http://www.cashtography.com/podcast/21berniegriffiths

How To Market Your Photography Business

http://www.cashtography.com/podcast/2016/1/24/e5-how-to-market-your-photography-biz-for-success-with-bernie-griffiths

PHOTOPROFIT PODCAST

How A Single Mum With 5 Kids Went From Broke To Making Over $1000 Per Photo Shoot

http://www.brentmailphotography.com/photoprofit/21.html

SPROUTING PHOTOGRAPHER

Getting Clients In The Door

http://sproutingphotographer.com/197

Get my FREE ebook “ 7 Simple Strategies to a Successful Photography Business”

https://www.berniegriffiths.com

My book “Success Secrets of a Professional Photographer” is available on Amazon

http://www.amazon.com/Success-Secrets-Professional-Photographer-Griffiths-ebook/dp/B00DF4WSMG/ref=sr_1_1?ie=UTF8&qid=1452487899&sr=8-1&keywords=bernie+griffiths

Another book that I am featured in……… “Quantum Leap My Life”

http://www.amazon.com/Quantum-Leap-Life-Extraordinary-Transform-ebook/dp/B00FWVF3A4/ref=sr_1_4?ie=UTF8&qid=1452487899&sr=8-4&keywords=bernie+griffiths

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                         Photography Business Coach  Photography Business

Profit Is Not A Dirty Word

 

Do You Feel Guilty Making A Massive Profit?   

Your photography business is about making money.

There I’ve said it!

In fact ANY business is about making money….as much money as possible.

Do you limit the amount of money that you want to earn?

While giving a presentation to a group of photographers in Atlanta Georgia recently, I asked a photographer how much he wanted to earn?

“70,000 dollars” was his reply.

“Why 70,000 dollars” I asked?

He replied “Because then I would be happy”.

I know that there is a perception within the photography industry that earning $70,000 a year would put a lot of photographers in a happy place.

From my perspective as a photography business coach, the reality is that any photographer who is willing to work hard on doing the “right” things and has time to implement solid Marketing strategies, can earn many times this amount.

I have said countless times before that your photography business is all about numbers.

But there is only one number that matters at the end of each financial year, and that’s the amount of Profit that you made, or the amount of loss that you made.

To achieve a Profit there are a few basic business fundementals that you should do.

Minimise all of your overheads.

Get Portrait and Wedding clients to pay up front.

Prepare for the quieter months by having money in the bank.

Keep adjusting your pricing to ensure that you are maximising every sale.

Constantly change your photography to separate you from competitors.

Target your Marketing to get the right customers.

If you employ staff make sure you know how much they are actually costing you.

Listen to full Webinar

More On Growing Your Photography Business

ONLINE COURSES

http://www.createaphotographybusiness.com

http://www.photographymarketingforprofit.com

CASHTOGRAPHY PODCAST

Rants Raves and Myths in The Photography Industry

http://www.cashtography.com/podcast/21berniegriffiths

How To Market Your Photography Business

http://www.cashtography.com/podcast/2016/1/24/e5-how-to-market-your-photography-biz-for-success-with-bernie-griffiths

PHOTOPROFIT PODCAST

How A Single Mum With 5 Kids Went From Broke To Making Over $1000 Per Photo Shoot

http://www.brentmailphotography.com/photoprofit/21.html

SPROUTING PHOTOGRAPHER

Getting Clients In The Door

http://sproutingphotographer.com/197

Get my FREE ebook “ 7 Simple Strategies to a Successful Photography Business”

https://www.berniegriffiths.com

My book “Success Secrets of a Professional Photographer” is available on Amazon

http://www.amazon.com/Success-Secrets-Professional-Photographer-Griffiths-ebook/dp/B00DF4WSMG/ref=sr_1_1?ie=UTF8&qid=1452487899&sr=8-1&keywords=bernie+griffiths

Another book that I am featured in……… “Quantum Leap My Life”

http://www.amazon.com/Quantum-Leap-Life-Extraordinary-Transform-ebook/dp/B00FWVF3A4/ref=sr_1_4?ie=UTF8&qid=1452487899&sr=8-4&keywords=bernie+griffiths

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                     Photography Business Coaching

Photography Coaching

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