Portrait Photographer Wins Gold Medal

Everybody knows that I love numbers, because your photography business is all about numbers.

Marketing “test and measure” is the secret to business growth.

When you find a Marketing Strategy that works and it gives you massive results, you simply keep doing it over and over and over again.

Yes you are right if that sounds a little like McDonalds.

From doing many “test and measures” they came up with a formula and have replicated it thousands of times all around the world…..in fact 118 countries and territories around the world and serve 68 million customers each day. McDonald’s operates 362,500 restaurants worldwide, employing more than 420,000 people.

Ok you say….. Bernie, don’t get carried away…..I am a one man/woman business and I am not trying to be global.

I am with you….but would you like to find a “magic” formula so that you could turn on a Marketing tap, to give you heaps of leads that you can convert into good paying customers?

I am sure that I heard you say yes, so back to my world record headline.

Last week I did a Facebook post with a photographer in New Zealand.

These are the results…………….

The post was Boosted for 5 days at a total cost of $50.

The post was created through Adverts Manager.

Her target was women 30 – 60 years old in a 30klm radius of the studio.

She directed those interested to a link on her website were they filled out a form asking various quesions to qualify them for purchasing extra photographs.

The post had an amazing 36 shares.

The post reached 16,497 people, 50% of these were organic … because of the high number of shares.

There were 159 comments.

A total of 150 likes.

There were 740 people who clicked on the link on the Facebook post and went to the form on her website.

A total of 298 of these went to the trouble of filling in the form..that’s around 40%.

Given the data that she received from the form, she contacted those she felt would be the best prospects that would most probably spend the most from their photography sessions.

So far, and with 200 more people to contact she has booked in 16 highly qualified photography sessions.

Is this worthy of a GOLD medal in the Facebook Photography Marketing Olympics?

Bernie Griffiths Photography Business Coach

photography business coach Bernie Griffiths has had over 40 years of experience in proven, profitable, photography business solutions.