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November 2018 archive

Focus Your Photography Business On Marketing

Focussing on marketing is vital for a photography business to grow.

To get that focus in a world of distraction can be very difficult, but I can help.

I must admit i am not a big fan of online courses.

But I have created one…WITH A DIFFERENCE.

Any online course is a templated affair, created usually by a photographer who
has only had the experience of doing things ONE way.

But that one way will probably not be suitable for other photographers who are in
a different country, different town, or in a different place on their photography business
journey. 
So online courses can be a total waste of your hard earned money.

What makes yours so different you say?

Well when you buy my online course you also buy ME!

The course is called “Get More Portrait Photography Clients …FAST”

With my marketing online course we have 2 x Skype sessions together during the course
so that I mould all the information into YOUR specific needs dependant on where YOU live
and where YOU are in your business.

Makes sense hey!?

It’s like having me as a partner in your business.

With over 40 years as a successful photography business owner, with having done thousands of portrait
shoots and sales, with having photographed thousands of weddings, and with coaching photographers
around the world, do you think I would be of value in helping you?

In my coaching I am helping photographers create income daily.

Before you say ” I can’t afford you Bernie” let me tell you the cost.

$297.

If you can’t afford that then you have a financial problem.

There are lots of other things you could buy for $297, but if you want to grow your business, this can
do that.

I have only just set this up, so after the first 10 photographers have purchased it I will put the price up to
what it is really worth.

Check it out here…… p1.pagewiz.net/getmorephotographyclientsfast

Let’s Do This Together!

When you are ready for some serious coaching…….
Bernie Griffiths
World’s Number One Photography Business Coach
https://www.berniegriffiths.com
http://www.aswpp.com.au
info@aswpp.com.au

Posted in MARKETING | Comments Off on Focus Your Photography Business On Marketing

How To Love Selling Your Photography

Converting prospects into clients can be the most challenging part of the business for many photographers.
They may know exactly who their target market is, and where to find them.
For these photographers, it’s not lead generation that’s the biggest challenge – it’s lead conversion.
When photographers struggle with getting their conversion right, the problems usually come up in the sales session.
Prospects give you excuses about why they can’t buy now or they put up resistance to the prices you’re charging.
Other times, you may be close to making a good sale, but then the customer changes their mind.
Ahhhg !…… I hate that!
For photographers struggling with lead conversion, it’s usually because the prospect has set the criteria for what they want in a photographer, and not what the photographer expects from the client.
This means that the customers start running your photography business, and that is never going to work well.
The solution isn’t to follow a prospect’s wants – it’s for you to set the rules of engagement.
When you set your rules, you’re in control of the sales process, not the other way around.
The first thing to do when setting the buying criteria is to make sure that the customer is fully aware of your expectation that they are going to purchase products from you, and that they follow your set of processes,
Then, you can keep them in control and nurture them forward.
Finding out their hot button is also very important as this is the reason that they will buy.
Some hot buttons are obvious, like they have never had a family portrait taken, but have always wanted one.
Others aren’t quite so obvious, but it is important to find out what they are.
You must also ask yourself the question as to what value does the prospect gain from working with you as a photographer, compared to all the other photographers out there?
And don’t tell me it is your great looks and amazing personality!
Getting the “right” clients becomes the big benefit at sale time when your clients hand you their credit card.
What objections do you get when it comes to the sale?
Email me your top two objections at sale time and I will send you back a way to respond.
Let’s Do This Together!
Brand New Online Course “Get More Portrait Photography Clients …FAST”
LEARN MORE .  p1.pagewiz.net/getmorephotographyclientsfast
When you are ready for some serious coaching…….
Bernie Griffiths
World’s Number One Photography Business Coach