Everything I know about marketing, I learned from Santa Claus.
Set yourself up for an incredible new year with the 12 marketing lessons every photographer should learn from the man in red…
1. DELIVER ON TIME – Would we still believe in Santa if he missed a year, or came late?
2. EVERYONE LOVES A GIVER – Don’t be a taker. Move the free line, and win your prospective clients over with your generosity.
3. HIRE A TEAM OF HARDWORKING ADMIN PEOPLE TO MAKE YOU LOOK GOOD – Santa gets the glory, but the elves work hard to make it all look easy. Maybe you need to hire some elves next year (Think hardworking, talented, and offshore)
4. BUILD YOUR DATABASE – Santa makes a list and checks it twice. Most photographers don’t even have a list