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December 2017 archive

12 Marketing Lessons From Santa

Everything I know about marketing, I learned from Santa Claus.

Set yourself up for an incredible new year with the 12 marketing lessons every photographer should learn from the man in red…

1. DELIVER ON TIME – Would we still believe in Santa if he missed a year, or came late?

2. EVERYONE LOVES A GIVER – Don’t be a taker. Move the free line, and win your prospective clients over with your generosity.

3. HIRE A TEAM OF HARDWORKING ADMIN PEOPLE TO MAKE YOU LOOK GOOD – Santa gets the glory, but the elves work hard to make it all look easy. Maybe you need to hire some elves next year (Think hardworking, talented, and offshore)

4. BUILD YOUR DATABASE – Santa makes a list and checks it twice. Most photographers don’t even have a list 🙂

5. TEACH YOUR CLIENTS HOW TO TREAT YOU – Every kid knows to leave out Milk & Cookies, and leave carrots for the reindeer. Do you get your clients to give you testimonials?

6. QUALIFY HARD – Do you grade your prospective clients? Santa even grades KIDS either naughty or nice! Which of your clients has been nice? Which prospective clients  have been naughty? You know what to do…

7. LEVERAGE – Santa has a team of body doubles who have been working for the crowds at every shopping centre on the planet for the last 4 weeks. (While the real Santa sips margaritas by the pool in his big house by the beach.bZZAZ)

8. LIMIT ACCESS – Santa’s got things set up, so you can’t get him on the mobile, or just see him whenever you want. You have to send your request to an obscure PO Box in the North Pole. Are you too easy to get?

9. RUN SPECIAL EVENTS – He’s the original Product Launch Formula guy. He builds massive anticipation and even gets your kids counting down the sleep until the big day.

10. COSTUME & SELF-PROMOTION – If he just wore regular clothes, he’d be no big deal. Do you present yourself in clothes that make you THE photographer?

11. GET OTHERS TO TALK YOU UP – His P.R. elves get everyone talking about Santa, so he never has to talk himself up. Have you worked on gettingb lots of raving fans ?

12. BUILD A BUSINESS THAT GIVES YOU FREE TIME – With all his body doubles and the team of elves, Santa really only works a three or four days a year.

Happy New Year!

This year has been an amazing year for me as a photography business coach.some of the photographers that I have coached.

One studio that has been in business for many years had the best month of turnover EVER, and they have over 20 portrait bookings for next year!

Another had a $4,200 portrait sale from the Facebook Challenge that I initiated on Photobiz Exposed

My own business broke a few records……I had 9 x 1 hour consecutive Skype sessions on Wednesday, the most I have rever done in one day.

My clients were in UK, USA, New Zealand and around Australia, and because of different time zones, I stared at 6.30am and finished 9 hours later. Great fun!

I have had over a 1,000 “one on one” one hour Skype sessions this year, ( that’s right, over 20 a week! )  helping photographers to grow their businesses, which is the most  Skype sessions I have ever done in one year.

Does this make me the world’s number one photography business coach?

My catch phrase has always been “Your Success Is My Success.”

This year lots of my photographer clients achieved best months ever, highest sales, and best years ever.

That means after 5 years as a photography business coach it has been my best year EVER!

What records did you break in your photography business this year?

Part of my strategy for next year is to launch a brand new 5 week “one on one” coaching program called the Getting Started Coaching Program, specifically for those who are wanting to start their own photography business.

The program will give a solid business foundation, and will specifically cover, Pricing, Marketing, Selling, Photography, and Overcoming Obstacles.

Click here for more info and price. 

Enrol before the end of 2017 and you will save $500……my Christmas gift to you.

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        To Your Amazing Photography Business Success

        Enquiries +61418509228


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Are You Ready

How is your photography business going?

I guess the answer to that question is different for everyone. It depends where you are in your photography business story, because a business like the life that it is attached to, is continually moving.

I come across lot’s of these stories a s a photography business coach.

You may be where Linda was in the story below. Read on and see if you can you relate to part or all of it.

Linda’s Story

“I was so excited! I love photography and two years ago I started a business from home. I just did portraits of children and did a “shoot and burn“, offering a CD of images for $175.

After a little mindset change and going through a lot of learning curves, and after making some hard decisions, I am now charging closer to my real worth, and I am regularly selling nearly $1,000 per sale. I have also had quite a few sales even higher than that.

What it took me so long to learn, was that people will pay a lot more than what you think you are worth.

I used to photograph a lot of sessions a week, and I thought that I was making good money. But the time and effort involved was just not worth it.

I was just about to give my photography passion away, and go back to my previous job as an administration officer for the local council, when a close friend who was also a photographer, suggested I contact Bernie to see if he could help me.

I didn’t have much hope that anyone could help me, as I am no good at selling, so I could not see any way out of my situation as I only knew Shoot and Burn.

I would show my customers their images on my computer and then give them the CD, and they would leave.

I organized to have a free Skype session with Bernie. He asked me lots of questions, and then suggested that he could help me in the key areas that I was lacking.

One was that I needed to stop Shoot and Burn, and start selling wall portraits.

Then to design a structured price list, and then to adopt a simple selling system.

The structured price list was the most important thing. Once I had that, all I would have to do, was to adopt Bernie’s unique, and easy selling system.

I would show the customer the products that I have for sale, go through all of the prices, and sit back to let them make their own decisions.

Simple really. But it worked!

Having an effective photography pricing strategy, combined with a simple selection of products to sell, resulted in less work and a lot more money.

By the way, I understand if you’re charging less than $35 each for your Gift Prints of  8×10 inches, because I was doing the same.

All I can say is that you are probably cheating yourself, because I know from my own experience that the customer is willing to pay heaps more than you think.

If you love what you do, and are passionate about your photography, sometimes you forget about the money.

You take photographs because you love it. It could be the only thing that you have found that you are really good at.

I just got so tired of working so hard and having no money in the bank.

I have spent the time, money, energy, and then even more of my time to take better photographs, so why was I giving it away?

Yes it was scary at first trying to lift my self worth and lift those prices up.

But when I did, my customers respected me more, and raved about their photographs.

My advice would be to get rid of that nervous and devalued mentality, if you have it, and get help to develop a photography pricing plan and selling structure that will take you to developing a strong photography business.

Do it for you and your family.”

Are you ready?

World’s number one photography business coach