What a fantastic time to have a portrait photography business.
Each and every week my clients tell me of their successses with great sales and large amounts of bookings.
This email from a client last week…………
Here’s a number……we have 52 paid $50 bookings in the diary taking us into August.
I have taken 6 bookings today and I have been on the phone all day except for entering shoots into Light Blue.
John – aipp member”
John has worked hard on his Marketing over the past few weeks and now is starting to see the results of his hard work.
The $50 refers to the confirmation deposit that I get my clients to charge whenever they make a portrait photography session, that has come through Marketing channels.
If you are a portrait photographer your Marketing goal should be to have at least 20 bookings in your diary.
If you are a wedding photographer, your goal should be to have at least 20 weddings booked, and in the diary.
If this is not the case you should put your feet down hard on the Marketing accelerator.
Having bookings in advance is one of the keys to a continuing successful photography business.
Bernie’s Soft Selling System
It took me many years in my own photography businessto realise that people love to buy, but hate to be sold.
Over the years I have read numerous books on selling portraits, but they never gave a specific step by step of the process.
After doing hundreds of portrait sales where I sensed the customers and myself felt a bit of pressure in the room, I tested a new way of selling.
From the very first sales sessions that I did with this new way, my sales went up and the customers and I concluded the sale feeling relaxed and pressure free.
So here it is…..”The Portrait Photography Soft Sell Success Guide”.
It is powerful, and it may appear too simple for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales, that have put hundreds of thousands of dollars into my bank account.
My “soft sell” system gave me a very high average sale.
It changed my mindset.
It will change yours if you let it.
Don’t fight it, simply try it. Test it.
I believe that you can at least double your average sale.
You can easily lose thousands of dollars if you do not do your portrait selling correctly.
Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000 !
That would pay for a good holiday!
Most photographers do not see themselves as salespeople.
That is why they fail in the most important part of their business.
In fact in my opinion, eighty percent of photographers are failing miserably in sales.
They are simply not maximising their sales.
They are throwing money away.
Are you doing your portrait selling “the old way.”
To get my FREE E-book “The Portrait Photography Soft Sell Success Guide”, simply ask for it at email@example.com
Last Chance For NFPM
If you wish to participate in this years National Family Portrait Month you must register by 15 June.
We are about to start the Marketing. REGISTER AT…….. https://www.eventbrite.com.au/e/photographers-national-family-portrait-month-july-2016-tickets-25187877620
More On Growing Your Photography Business
Rants Raves and Myths in The Photography Industry
How To Market Your Photography Business
How A Single Mum With 5 Kids Went From Broke To Making Over $1000 Per Photo Shoot
Getting Clients In The Door
Get my FREE ebook “ 7 Simple Strategies to a Successful Photography Business”
My book “Success Secrets of a Professional Photographer” is available on Amazon
Another book that I am featured in……… “Quantum Leap My Life”
QUESTIONS OR QUERIES….
CONTACT ME ON firstname.lastname@example.org or call 0418509228. Photography Business Coach Photography Business