Having spent over forty years as a Wedding and Portrait Photographer I often get asked how I have managed to have a successful business for such a long period of time. I feel that there is only one answer to the longevity in my business. That answer is that I have constantly changed my photography and my marketing approach, and I have always kept ahead of what other photographers were doing.
I always aspired to be a leader, not a follower. In today’s environment it is even more important to do things differently. Why? It is a well known fact that more and more photographers are coming into the Wedding/Portrait Photography marketplace. Home studios are opening up all over the country in different demographic regions. From cities to country towns photographers are attempting to turn their hobby into a lucrative business.
How can YOU survive in such an environment? YOU need a competitive edge. You need to re-think what you are doing and prepare for the future.
Over recent years there has been a major shift in consumer behavior, in photography, in particular. Consumers embraced the digital format quickly and started sharing their photographs using a variety digital devices.
Many photographers thought that this was going to be a short lived trend, and that everyone would soon get back to their normal behavior and again start to utilize the services of a professional photographer for their imaging needs.
The trend became a lasting reality. Consumers approach photography differently now. They photograph each other, they photograph themselves, and they instantly share via social media.
This, on the surface has eroded the value of professional photographs and people are less likely to pay as much as what they once did. Instead of acknowledging this trend, which has been happening for a long time.
Photographers, it appears, have been busy devoting their time to developing their technical digital skills rather than dealing with this revolution in consumer behavior.
As a result, it has become necessary to re-invent what we do or simply do it differently. We have to look at new ways to attract clients by giving them products, services and a quality that they cannot produce themselves.
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