Who Doesn’t Love A New Born Baby?
Over the last few years, newborn photography has become the “go to” genre for photographers around the world.
There are a million videos, tutorials, ebooks, guides and books on how to photograph these “slippery little suckers”.
Nowhere In all of my research on photographing newborns, do I see any one talk about shooting for maximizing sales.
The focus is always on how to photograph the baby.
Now to maximise our sales, we need to photograph the baby with any siblings, its parents, and its grandparents.
Becoming a proud grandparent myself just six weeks ago, to a beautiful grand daughter, Wendy and I would have loved to have some great professional photographs with the new baby.
We would have loved the photographs to be taken in our home, so that we would not have to had venture out into Melbourne’s freezing weather.
Our son and daughter-in-law would have preferred this also, as new busy parents they would not have had to pack the baby, along with clothes and bottles etc.
How easy for us all to have the photography session in the comfort and warmth of our own home.
We could have supplied any props so the photographer would not need “organically dyed newborn cheesecloth wraps” etc.
Doing a newborn session in new parents homes just makes sense, and has many benefits for the client, and the great benefit for the photographer of course is in maximising the sales.
I have some of the photographers that I am coaching doing this and they are having a lot of success.
So next time you book in a newborn shoot, just encourage the baby’s parents to bring
along the grandparents for part of the shoot.
Your bank account will thank you.
photography business coach http://www.berniegriffiths.com