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Posts Tagged ‘photography business coach’

  Market, Shoot And Sell

After many requests from photographers over the years, I am finally coming to North Queensland to do a seminar, and I am bringing with me a couple Australia’s most successful photographers.

After the fantastic success of the “A Day For Photographers” in Sydney, Melbourne, and Perth, we will be travelling to Cairns to help as many photographers as we can to help grow their photography business.Do you lie awake at night thinking how you can get more customers?

Wondering how to take better photographs?

How to build your photography business?

This 1 and 1/2 day event will focus on Photography – Marketing – Selling.

1. Developing Your Photography Into A Clear Brand.
2. Getting the Right Customers.
3. Developing A Conversion System To Convert Leads Into Customers.
4. Creating Your Price List To Maximise Sales.
5. Marketing for a Constant Flow of Customers.
6. Becoming a Master Photographer.
7. Facebook Marketing Strategies.

Monday 24 July 1pm – 4pm
Live demonstration with Murielle and Carol photographing families and children in their individual unique styles. Bring your cameras along and and learn some new techniqes.

Tuesday 25 July 9.30am – 4pm
A full day in learning all the business things that you need to know to create a successful photography business, from Facebook advertising to making big portrait sales….it will all be there!
Tuesday’s Presentations

Bernie Griffiths

5 Keys To Developing A Successful Photography Business
After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach.

He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers in growing their business and generating more income.

He will help you build something that lasts, and guide you in growing your business and getting results.

You won’t hear the same old strategies you’ve heard a million times before!

Other photographers call him the world’s only 365 days, 24hours a day photography business coach, because coaching is his life.

Bernie is widely recognised as Australia’s Leading Photography Business Coach, and his presentation will be on the 5 most important things that a photographer should focus on to build a successful photography business.

Murielle Sassine

Getting Work/Life Balance In A Busy Home Studio
Murielle Sassine, owner and operator of Vivid Imaging and Blackbox Portraits, developed a passion for photography at a young age.

She pursued her interests in photography and obtained a degree in Visual Communication, establishing herself as a photo media specialist.

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of portrait and glamour photography.

Her portrait sales this year have been “mind blowing” and she had a record turnover for her business, over the past 12 months.

She will talk about some of the many challenges facing photographers who work from home and how you can get a good work/life balance.

Carol Gibbons

How To Sustain A Profitable Photography Business
Sydney Master Photographer Carol Gibbons, has more than 25 years experience specialising in portrait photography of newborn babies, kids, pets and families of all ages.

Her shop front studio is based in the Northern Beaches area of Sydney, and she is celebrating 18 years in that location this year.

While studying Fine Art, Carol found photography was her passion and pursued further study in Art Photography, after completing her diploma.

She started her business in the early 90’s photographing Weddings as well as Portraits, and has continued to update her skills as well as judging at the State and National Awards for the AIPP.

Carol Gibbons is an Accredited Member and Licentiate of the Australian Institute of Professional Photography and has qualified as a Master of Photography many years ago, as well as winning a Grand Award for Portraiture at WPPI.

She believes that to survive in the portrait photography business, you have to develop your own style in photography as well as marketing, look after your customers, and give people a reason to pay us to create their portraits.

When : Monday 24 and Tuesday 25 July
Where : Pullman Cairns International 17 Abbott Street Cairns

MORE INFO……………………………

info@berniegriffithsbusinesscoach.com.au

http://www.berniegriffiths.com

Is Your Pricing Right?

Photography Pricing
In my experience in talking to, and consulting with hundreds of portrait photographers, the area of pricing their photographs, is the most difficult part of their business, that they have to contend with. If your prices are too low, you not only attract the wrong type of clientele, but you also may not make any money.

You can in fact lose money. If the prices are too high, you may not get any customers at all. Both of these scenarios are of course not acceptable.

So how do you determine your prices? To help us get to this, you should first ask yourself this simple question. How must should I charge? I will answer this for you. As much as possible!

One of the most important things that you have to do in your business is to set your prices. Most photographers totally get their prices wrong, and have price lists that are too confusing, and far too detailed.

Getting your pricing right will be crucial to your business success. Your prices for your imagery will determine what market you will attract, your brand, your competition, and the amount of money that you will earn.

Because this such a crucial part of your planning, make sure that you follow carefully the steps in this book.

Photography Business Coach

Being a photography business coach I have learnt that to develop your price list, the first thing that you need to do, is start to think differently. You probably set up your price list by guessing at numbers, or worse than that , you may have obtained a copy of a competitors price list and then made your prices cheaper! This is the exact opposite of what you should be doing.

A badly thought out price list will cost you money, and may even bring your business into debt. It will force you to work many hours without pay, and may even destroy your love of photography. Compiling a well thought out, and realistic price structure, will help to drive your passion, attract good customers, and help you achieve the financial success that you deserve.

Over the many years that I have worked on my business, getting the price list right, was always high on my list of things to do.

I have built a guide to building a solid portrait price list that you will constantly revisit over the years. But the price list that you are about to structure, will be your default. It will be the foundation of your business.

It has worked for many photographers from a variety of backgrounds and in many different locations.

Everyone’s pricing is different and it is up to you to determine what is right for your business.

#photography business coach

#businesscoach

#photographybusiness

#berniegriffiths

Is Your Life And Photography Like Tug-of-war?

I suppose as I reflect on my forty plus years of being a studio owner, there were lots of things happening in the family as well as in my business.

A business, just like family life is a moving thing, yet we constantly search and try to find the holy grail of a perfect work/life balance.

I love this recent article from Dave Gillen in Flying Solo.

This is what Dave had to say………………

“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.

Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.

So what do you do when life happens?

Do you downgrade your business goals?

Delay them?

Forget about them?

Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.

 

Here’s how I turned what seemed like obstacles into a breakthrough.

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“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”

I remembered what I was really chasing

When you’re chasing a goal and something starts eating away your precious time it can be frustrating.

But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.

Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.

I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.

I realised that my life is the canvas for my business.

We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

But no business is ever built on a blank canvas.

Your life is the canvas and your business needs to fit its unique size and shape.

When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.

I felt my constraints made life easier, not harder.

It’s easy to think of new constraints as frustrations, but in fact they are the instructions that point to the business you need.

I used to have a million unanswered questions about my own business. How many hours do I want to work? How big do I want to grow? Where should I specialise? I’ve found these questions difficult to answer in the past, and this constant uncertainty over the details can be paralysing.

Now, with more options eliminated I can spend less time navigating (being lost) and get on with it.

Exciting times for life and business.

All of a sudden we are a family of five, but just when I feared family growth would spell the end of business growth. The twins have brought with them a clearer set of instructions for business than I’ve ever had before.

This clarity has brought some rapid progress already – I’m now working to a specific design for my business (instead of broader goals like growth), and I no longer feel life is competing with business.

Do your life and business work together or is it more like tug-of-war?

FULL ARTICLE

Your Time To Shine

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Is It Your Time To Shine?

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Welcome to my BRAND NEW ONLINE COURSE called “CREATE A PHOTOGRAPHY BUSINESS.”

little money from your photography passion.

Like to know more?

Email me on on  or call 0418509228 for all the info.

http://www.berniegriffiths.com

A Friendly Kick Up The Butt.

Interview On Sprouting Photographer

I was thrilled to be invited to do a Podcast for Sprouting Photographer last week.

Check it out HERE.

Summary of Discussion Topics:

Your business, and any business needs customers.

The important difference between marketing strategy and implementation.

It’s okay to make mistakes in marketing – don’t overanalyze.

It all boils down to lead generation and nurturing leads through the buying cycle.

Why you need to learn copywriting, and automate your content through the buying cycle.

Testing and measuring everything about your marketing – and what to keep track of.

Making sure all aspects of your business are realistic, including pricing and expectations.

The power of Facebook as an inexpensive marketing tool.

How to design an effective Facebook marketing ad campaign.

What to do with cold leads to warm them up to buy.

There is no right or wrong with marketing, just keep trying and keep learning.

Maintaining professionalism and avoiding the ‘bait & switch’ style of marketing.

The secret to marketing – get out there and market!

Getting Around To It.

If I say to you…………….

You should put your prices up.

You need some new Marketing ideas.

Your website looks very dated.

You should update your Blog.

You should put an opt-in form on your website.

You should send a newsletter to your database.

You say………

I have been meaning to, I just have to get “around to it”.

So what are you waiting for?

The single biggest excuse I hear from photographers not taking action towards growing their business is time.

We all know that an excuse is your heads way of justifying your lack of action on doing the priorities that you KNOW that you should do.

Do you want to be in exactly the same position that you are in now, this time next year?

I know I don’t.

I have already started implementing some great personal and business challenges for next year.

Will I achieve everything that I am setting out to do?

I cannot see any reason why I will not fulfill my challenges and exceed my own high expectations.

What about you?​

Are you going to get “a round to it”.

This year succeed beyond your expectations.

NO MORE EXCUSES……..IN THE BATTLE BETWEEN THOUGHT AND ACTION……THE ACTION TEAM WINS EVERY TIME.

TEST MY COACHING

 

​www.berniegriffiths.com

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The Future of Photography

I read this article recently from a blog at http://www.sproutingphotographer.com.

It’s a great article and as a Photography Business Coach, and in talking to photographers every day about their businesses, the article seemed to reflect what is happening in Australia.

Here is the article…….

Recently here in Canada an announcement of another business closure made many photographers nervous.

Blacks Photography, a retail photofinishing and camera store released a statement that they would be closing all their store locations across Canada by August 2015.

Blacks, a company that has been around for eighty-five years is just the most recent casualty of an ever changing retail environment. Is it possible that this is pointing us to the proverbial writing on the wall about our beloved photo industry?

What does it mean for us as professional photographers that a leading consumer photofinisher is closing it’s doors? Obviously it shows that consumer demand for small prints from their amateur photography has died. Facebook and smart phones have replaced family photo albums.

The ease of sharing images, cloud storage and social media have changed the face of the snapshot forever. But what does that mean for professional photography? Sports Illustrated (owned by Time) recently announced that it was laying off their whole photography staff. It should be noted that their entire staff was already down to only six full time photographers. But does that sound the death knoll for professional wedding and portrait photographers around the world?

I don’t believe it does. At least not for all of us.

Some months ago, Bryan and I interviewed Jerry Ghionis for a Sprouting Photographer podcast and during the interview we asked him if he had any predictions for the future of our industry.

Jerry told us that he believes that making a living as a photographer will get harder and harder. Not impossible but harder.

He mentioned that with the instant gratification possible these days with camera phones and sharing, part of the magic of photography is now gone.

How do we now create the magic then?

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Jerry suggested the following; by the lighting, the posing, by the emotion we capture, the storytelling…

By the experience we give, the packaging of our products, the quality of our products, the way we communicate, by not meeting with clients in crowded coffee shops…

We discussed how the gap will widen in the future for photographers struggling to compete on price and product.

Walmart and Sears studios now offer location photography and business portraits, they also offer metal and canvas wall prints. Clients can create their own books and albums with free software. They do so knowing they must spend the time doing it at a lower cost for a decent quality.

Our products must stand head and shoulders above what clients can create for themselves. Our service must be exemplary. Our turnaround times must be convenient and timely.

Our level of customer service must make the client experience a true pleasure and if we can deliver on all fronts we can then be considered an excellent value for each dollar spent.

I also want to get you to think about this. Currently we are lucky enough to still have many fantastic companies that create and provide the ultimate in quality products for professional photographers. Let me list a few of them here,

Finao, Vision Art, Millers, GTA Imaging, AsukaBook, Black River, Bay Photo, Couture Book, Design Aglow, Graphi Studio, H&H Colour, Kiss Books, ProDPI, Queensberry, Simply Colour Lab, White House Custom Colour and the list goes on and on.

What do you suppose would happen to all these companies, and the gorgeous high quality products they provide us, if we all gave in and just sold digital files to our clients?

I stand fast to the belief that hard work, perseverance, and dedication to a phenomenal client experience will always provide  a steady stream of clientele who truly value the vocation we have chosen.

I am a proud professional photographer. Will you help me put the “pro” back in professional?

Let’s not worry about closures, layoffs or the purveyors of doom and gloom about our industry.

Make no mistake, we are not covering our eyes and ears and ignoring the signs of the times.

We are just being determined not to give in to apathy, and not to give up. SO many of the most successful entrepreneurs of our day found the road to success not to be a straight path but an uphill, hard climb.

We will decide that professional photography is alive and well and the future is bright for those who see the light. The light at the end of the tunnel is found in excellence, pride in our work, ongoing education, and a genuine concern for exceeding our client’s expectations.

Let’s roll up our sleeves and get to work…

Bernie Griffiths Photography Business Coach

http://www.berniegriffiths.com