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Photobizx and Photography Business Coach

PBX198-Premium-Bernie-Griffiths

http://www.photobizx.com.au

Photography Business Coach Bernie Griffiths of berniegriffiths.com is responsible for the episode of PhotoBizX that has produced more leads, sales and discussion than any other – The Facebook Ad Challenge episode. I contacted Bernie for a follow up interview to ask him to share what listeners felt might have been the missing link when approaching the FB Ad challenge – how to sort the spenders from the non-spenders when offering free portrait sessions.

If you’re new here and want the full story of the Facebook Ad Challenge, how to structure your ad, what copy you’ll need to maximise results, which images to include and how to generate a lot of leads, shoots and sales. Go and trial the Photobizx Premium Membership for $1 and check out episodes 136 and 138 in the Premium Area. Then jump into the secret Facebook Group to see a lot of examples and discussion around these ads which have been used to book portraits, engaged couples and weddings for a lot of members.

Here’s some of what we cover in this interview with photography business coach Bernie Griffiths:

What to expect when working with Bernie to seek help to grow your photography business

Photographers should drop their wedding photography and concentrate on portraits instead

Wedding photography is overly competitive while portrait photography is wide open

How you learn more from you losses than you do from your wins

How to improve chances of sales from Facebook Ads and “free” shoots

The three possible outcomes you should be seeking from your Facebook Ads

3 strategies that you need to implement into your photography business

Why a 15% lead conversion is ideal from your Facebook Ads

Engaged couples sessions are a portrait sessions and why you should treat them as such

Stop aiming for wedding bookings and consider the portrait sessions as the win from your ads

How to filter the spenders from the non-spenders amongst your leads

What content needs to be in your Facebook ads

Email open rates  – only 30% of people open their emails let alone read them

How to be successful with your client phone calls

The best rebuttal statement when clients decline to pay upfront during phone calls

The need to involve all involved parties when booking photo sessions

Grabbing people’s attention about your business is never a trick – it’s a marketing strategy

Why pre-consultations guarantee higher sales

How to work less yet earn more

The need to overcome every photographer’s mindset to book more sales

Planting the seed on how much clients are likely to spend after a photo session

Why it’s OK for clients to walk away after the mention “average spend” on free photo shoots

How to deal with objections from clients

Which is better: Adverts or Boosted Posts?

Replying to shares and comments on your FB Ads to keep the momentum and engagement going

Why you must include a call-to-action in your FB Ads

Changing photographer’s mentality to gain confidence in selling their images

Photographers deprive people of spending their money – how to stop doing that

Discounts are no longer motivators for client bookings

Marketing is all about doing multiple things at the same time

Chase your clients

How to increase your Facebook likes

How to target the right audience in your FB Ads

Photography Business Coach Bernie Griffiths Photography Podcast

Premium Photobizx Member Questions for Bernie

http://www.berniegriffiths.com

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