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How a Single Mom with 5 kids went from Broke to making over $1000 per photo shoot

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Interview by Brent Mail…….

My special guest in today’s PhotoProfit is Photography Business Coach Bernie Griffiths. He has been in the photography industry for over 40 years and on his 4th year of Coaching other photography business owners.

This is a great podcast. We will look at a case study of one of the photographer he coaches and learn from her story. This is a great story if you are just getting going with photography and you are looking for a way to position yourself as the expert photographer in your area. If you’re already running a business and you’re looking at other marketing opportunities on how you can make extra money through Facebook marketing or doing something like pet photography marketing charity, this is also an added bonus for you!

Enjoy! Brent

In this episode:

(02:36) – Being in the photography industry for over 40 years

(05:42) – How coaching works

(06:05) – The Case study of Kimberly Kent:

(07:55) – What needs to be done with Kim?

(11:30) – Why Kim chose Pet Photography?

(11:55) – How to position her as the “go to” pet photographer?

(15:33) – The book project – A dog book

(16:28) – Crafting the pricelist

(19:06) – How Kim do the presentation of the photos

(20:32) – How is Kim doing right now?

Help me make MONEY from photography

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Being in the photography industry for over 40 years

At the age of 15 years old Bernie worked as a press photographer

At 22 years of age he got the dream job as a photographer in a cruise ship

Migrated to Australia from England

After 6 months purchased photography business

A successful wedding and portrait studio for over 40 years

Decided to pass on the knowledge to other photographers

Began coaching to photographers for four years now

How coaching works:

Photographers who implement what is taught

Photographers who take action

The Case study of Kimberly Kent:

Pet photographer Kimberly Kent

Single mother of 5 kids/boys

LISTEN HERE

Struggling as a photographer

What needs to be done with Kim?

Work on her mindset to give her worth and value for work

Attracting the right kind of people

Position her higher than all the rest

Position herself on the market place as the “go to” pet photographer

Why Kim chose Pet Photography?

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She felt she had to work with a niche

How to position her as the “go to” pet photographer?

She gets into the local paper

A book project – promote a book

Invite a local dog charity

Put it on Facebook

Published in the local paper

The book project – A dog book:

Newspaper will inform the people on how they can participate

Kim’s details will be put up in the write up in the newspaper

Kim will photograph the pets then sell the prints

Crafting the price list

4 collections; 1 is the cheapest and 4 is the expensive

Sell wall prints as extra

Kim will do a lot of shoots – gain confidence

Kim will make time for the family to come back

How Kim do the presentation of the photos:

Small room or office

Computer, desk, couch and a TV

Photos will be displayed on the TV

How is Kim doing right now?

Kim progressed fantastically

She got overwhelmed

The phone didn’t stop ringing

She had to all the sessions

As her confidence increased, slowly increase the price list

From a $100 “shoot and burner” to an average sale of $1,000

LISTEN HERE

 

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