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Is Your Photography Business Ok?

Half Way Through Financial Year

Already we are halfway through the 2016/2017 financial year, and I hope that you are right up to date with your record keeping.

It is very important in running your photography business that you not only know your numbers, but that you spend time looking at, and analysing them, to help you make decisions for the future.

Do you know your numbers?

Profit/Loss for the last 6 months?

Monthly portrait sales average up or down on last year?

Do you notice any trends?

Are your wedding bookings up on last year or are they on the decline?

What Marketing strategy gave you the best results in the past 6 months?

Is it time to re-structure or raise your prices?

What portrait product did you sell the most of?

How are your numbers compared to the previous 6 months?

What tasks were most time consuming in your business?

Where Are You Going?

You have to admit that if you do not know where you are, that is pretty hard to plan a journey to a specific destination, so if you don’t constantly monitor your numbers, your business journey could quickly go downhill.

Your numbers let you know where your business has been, and give you the information that you need to plan to where you want to go.

I have seen so much success this year with my clients in growing their businesses, that we are all really excited about the year ahead.

Don’t believe what you may hear that it is not possible to have a vibrant, financially successful studio in this economy.

Photographers are usually self taught in their photography, and also in their marketing and business processes.

That, I feel is the main reason why some photographers struggle. They simply don’t know how to attract customers, work out their pricing structure, and run their business efficiently.

They have never learned HOW to do these things.

I have been part of so many success stories, that I KNOW that it IS possible.

Don’t let your dreams slip away from you.

This life is not a dress rehearsal. Grab what you want from it.

I don’t know why trees don’t keep growing to the sky.

I don’t know how bees make honey.

I don’t know why I was born to live a life on this earth.

But I do have a really good idea why some photographers succeed while others fail.

I am always happy to give some free advice and guidance, so please feel free to contact me on

Changing Photographers Lives

“I just wanted to say a huge thank you for all your help this year.

We had another record month for December with 32 sessions booked in for next year.

I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working.

We appreciate all the ideas you have put forward, and the way you have challenged us to help drive our business to the next level.” Kate & Chris Beuchner Uber Photography

All going crazy with the Facebook promo so thank you again. I followed your strategy for the Facebook business post to get leads for engaged couples and have had 57 enquiries and have currently made 16 bookings with many more clients. This is amazing as I am only in a relatively small town”. Brook Durling from Simon and Louise Photography

“I was ready to take the ‘next step’ to progress my home based business. The best thing that ever happened was I found Bernie. He gave me the confidence to raise my prices and re-evaluate my products. The changes resulted in a dramatic increase in average sales. I have stepped up a notch using Bernie’s strategies. His support has given me much more confidence. He is part of my team. The best decision that I have ever made for my business was consulting with Bernie. I only wish I had done it much earlier”. Leesa Perry from Leesa Perry Photography 

Enquiries…  Bernie +61418509228

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Choosing The Right Photography Products For Your Business

With so many different photography products out in the market place, it can be very hard to know what products you should sell.

Which ones are right for you?

When I talk about products I mean canvas, frames, print boxes, acrylics, albums, USB cases, etc, etc.

The majority of your clients don’t really have any idea of what they want, at least until they have seen their photographs.

They may have some idea of what they think they want, but the reality is, they generally don’t know what is available.

When a potential client asks, “What do you charge for an 8×10?”, or “How much are all the digital files?” they aren’t really asking what you charge for an 8×10, or how cheap your digital files are, but more likely they are telling you that they need more information about your products.

So when asked that question you can introduce them to your product range, and discuss their benefits.

Some clients will want a lot of small prints, some will want acrylic wall prints, some will want framed prints, and some will want canvas, while some will want digital files.


I remember when my studio used to do bucket loads of weddings and I had about ten different album covers on offer. I grew tired of spending so much time in selecting an album cover with couples, so I approached my supplier and asked what album cover colour they sold the most.

I was surprised when they told me it was black, but I changed all my samples to black, and you guessed it, everyone chose it.

I did the same for my frames, and again everyone bought black frames. Alternative colours were available if anyone asked (which they rarely did) but I offered them at a more expensive price, which always led the customers happily back to black.

The first step for a photographer choosing products for their business is to know what products are out there in the marketplace.

The second is to ask a lot of questions of the suppliers about those products, so that they are best able to match their clients’ needs.

Choose products that are in demand, but add your own little branding touches, like wrapping your own personalised ribbon around them, or having your logo embossed in a prominent place.

Keep in mind that your products should suit your positioning in the marketplace.

Choose your products to suit your sales and to maximise your profit and introduce new products regularly and see what your customers like.

Select products that your customers like and buy, rather than what you like.

For more info on products and pricing contact Bernie … or

photographybusinesscoach  bernie griffiths

Choosing The Right Photography Products For Your Business

How Much Do You Charge? 

When your phone rings do you get excited?

Or do you think that it is just another potential customer who will waste your time just asking questions about price?

Are you expecting them to ask that common question… How much do you charge?

What you say next will either cost you money, or make you money.

So is there a  secret to answering a phone enquiry?
If you haven’t prepared yourself with handling a phone enquiry you may lose the customer to your opposition.

You don’t want your customer to leave you, saying “thanks, I’ll think about it, and get back to you” because they never do of course.
So what’s the answer?

In business we spend a lot of money to attract potential customers, so when we get “cold” leads or any general enquiries, we must handle them in such a way that we can turn these enquiries into customers, either straightaway, or at a later date.

So try this process of questioning the prospect about her needs, getting to know the triggers that motivate her, and build rapport that will generate trust.

The end result is a much better chance of successfully taking a booking, or at least having a client in the future.

Having a phone script to follow will help you guide the potential customer in the direction that you want and not spend the whole conversation discussing and dissecting your price list.

You need to build a relationship quickly, so that the person on the other end of the phone feels a natural likeness for who you are, and what makes you different from all the other photographers.

Key questions to ask in answering a client enquiry over the phone are………….

  1. Have you seen our website?

What did you like about our photos? We specialise in emotive relaxed portraiture etc.

Tell her about your brand and what separates you from other photographers.

  1. Was there a time frame that you wanted the photographs taken?

Could be an anniversary, or special birthday. You also need to know the time frame to check your availability and create a need for the customer to book.

  1. Who will be in the photographs?

You need to know whether it is one subject or a big group, to give you some idea how long the session will take.

  1. Where did you hear about us?

You need to know what marketing strategies are working.

  1. Do you have an email address?

You need to know this so that you can put their email address into your database,  to send them regular emails with information, and special offers, that may cause them to make a booking further “down the track.”

  1. What’s most important to you about having a professional take the photographs?

You need to know the answer to this question to find out the dominant buying motive. Listen carefully to the answer, as you may be given a great opportunity for her to reveal, in an emotional way, why she should work with you.

  1. Tell them your session fee plus a guide to prices of your products.

This is the main reason that the customer is phoning, to get information. You don’t have to go into prices in great detail, but rather to see whether they are your customer or not.

  1. Tell them your photography and ordering processes.

This will give clarity to how you do business.

  1. Tell them that “the only time that you can decide what you want is when you see

your  photographs, and it is at this time I will go through all of the products, and pricing,

and from there it is up to you”.

This clarifies your sales process in a relaxed and truthful manner, that all will be revealed about price when they see their photographs. It is only then that they can decide on how much they will be spending.

  1. Tell them what makes you “different”, and emphasis it, so that you can create value in the customers mind.

You must know what makes your business different to any other photographers, and they can then decide if they want to connect with you.

  1. Tell them that you are happy to send further information by email. This would be information, not a price list.

This is an opportunity for you to highlight your brand, and include lots of testimonials.

  1. Tell them that you are happy if they are in the area, for them to drop by and see your samples. Then they can see exactly what they are getting for their money.

A Day For Photographers…Perth

Get Rid Of Your Photography Business Frustrations!

Following the highly successful seminars in Sydney and Melbourne, it is now time for Perth.

The whole day will have a focus on what makes a studio successful, and will include going through the following critical points.

Sorting out Websites, Social Media, Business Principles, creating a Price List, Photographing for Sales, Creating more Business, The Retail No Pressure Portrait Selling System and more….going to be a full day.

  1.   Developing Your Photography Into A Clear Brand.
  2. Getting the Right Customers.
  3.   Developing A Conversion System To Convert Leads Into Customers.
  4.   Building Your Price List To Maximise Sales.
  5.   Test and Measure Strategies To Keep You On Track.
  6.   Facebook Marketing for a constant flow of Customers.








Enquiries…  Bernie 0418509228

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Photographing New Born Babies.

Who Doesn’t Love A New Born Baby?

Over the last few years, newborn photography has become the “go to” genre for photographers around the world.

There are a million videos, tutorials, ebooks, guides and books on how to photograph these “slippery little suckers”.

The best one I have found is  “Over 100 of the Best Newborn Baby Tutorials”.

Nowhere In all of my research on photographing newborns, do I see any one talk about shooting for maximizing sales.

The focus is always on how to photograph the baby.

Now to maximise our sales, we need to photograph the baby with any siblings, its parents, and its grandparents.

Becoming a proud grandparent myself  just six weeks ago, to a beautiful grand daughter, Wendy and I would have loved to have some great professional photographs with the new baby.

We would have loved the photographs to be taken in our home, so that we would not have to had venture out into Melbourne’s freezing weather.

Our son and daughter-in-law would have preferred this also, as new busy parents they would not have had to pack the baby, along with clothes and bottles etc.

How easy for us all to have the photography session in the comfort and warmth of our own home.

We could have supplied any props so the photographer would not need “organically dyed newborn cheesecloth wraps” etc.

Doing a newborn session in new parents homes just makes sense, and has many benefits for the client, and the great benefit for the photographer of course is in maximising the sales.

I have some of the photographers that I am coaching doing this and they are having a lot of success.

So next time you book in a newborn shoot, just encourage the baby’s parents to bring

along the grandparents for part of the shoot.

Your bank account will thank you.

photography business coach

Photography Business Burnout

Photography Business Burnout

We love our photography.

We begin a journey to turn our passion into profit…we start a business.

We have great dreams, lots of energy, and we are filled with excitement at the possibilities, of doing something we love for the rest of our lives.

Slowly over time we start to feel a little bit of pressure here and there.

The bills increase, business is “up and down”, we get some difficult customers, and the pressure starts to build even more.

Time passes by and a combination of mind clutter, having to learn new skills, customer/family demands, and busy-ness, starts to overwhelm us.

Continual marketing challenges, changes in family relationships, tight cash flow, worries about debt, and you’re on your way to a common condition known as PBB …Photographers Business Burnout!

I have experienced “burnout” a few times over my forty years as a photographer running my own busy studio, so I know how it feels.

The problem amplifies when you find yourself in the day to day grind of running your photography business and you start to experience some level of burnout.

Burnout happens when you work for too long without satisfactory results, and you become disillusioned and frustrated when reality falls short of your expectations.

Sorting and retouching files in Lightroom or Photoshop for hours on end, and into the early hours of the morning, can make you tired and emotional, which makes things even worse.

So, how do you overcome and move away from this draining mindset?

The first thing is to understand that you are human and simply going through your journey of life.

Try and work out a strategy for dealing with the fatigue and frustration that you are feeling, and the continuing challenges of having a photography business.


“Work/life balance” is a phrase that is used a lot at the moment, but for most full time photographers, their photography/life balance is not very balanced at all.

What Can You Do To Replenish And Refresh Yourself?

Why not take the kids out of school, and take a three day break, and drive to the country, and escape from the hustle and pressure, and reconnect with your family. ….I used to do this at least 3 times a year.

Maybe try getting a personal trainer to take control of your fitness and wellbeing.

Take some action, even if it is small, to get your mind in a better place that will allow you to move forward.

Look at outsourcing some of your tasks like retouching so that at least you can get more sleep.

Talk to friends/family and expose your problems and how you feel…A problem shared is often a problem halved.

Accept that it may take a little time to get your head in the space that you want it to be in.

Renewing your goals, your mind, your emotion, your body, and your life’s purpose, is a great way to recharge and reboot.

It may not be easy to do, but you have to break the cycle that is causing the problem.

Changing your mindset into a positive outlook is vital to moving forward.

We all tend to use the excuse that there is too much to do and we don’t have time, but if YOU don’t change, NOTHING will change.

Accepting that our photography businesss may dominate our lives, can also help us to avoid burning out.

The good news in my experience, is that your burn out it is only temporary, and you WILL get back to living your normal happy life.

Need Help In Your Photography Business ? …..

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The Millionaire Photographer

The Millionaire Photographer

I am an admirer of Bradford Rowney, known as The Millionaire Photographer.

Like myself he has turned over millions of dollars in his photography studio.

Below is an extract from his recent blog post, all of which I agree with, but I would like to add a couple of things.

After having a successful wedding/portrait studio for over 40 years, and now being a full time Photography Business Coach for over the past five years, there is one thing that I have learned.

Every photographer is different!

They have different backgrounds, different photography skill levels, different everyday lives, different family and friends, different wants and needs, different personalities, they live in different parts of the world, with different cultures, and different communities.

But they do have one thing in common.

They all love photography!

Those wishing to take their business to higher levels, generally don’t like as much the business side of things….Marketing, Selling, Bookwork, Social Media etc.

This is where a Business Coach comes in, to help the photographer to understand, implement, and learn to enjoy the business side of things.

Personally, I have always loved the business side of things more than the photography.

I loved the challenge of having my own photography business and all of the rewards that it has brought me, and now the challenges of being the best Photography Business Coach that I can be.

From Bradley Rowney’s Blog……

Don’t Hire a Photography Business Coach Until You Do This!

“There is an old saying: “Those who can, do, and those who can’t, teach.”

This certainly isn’t true in every case – there are some amazing teachers out there (for example, Tony Robbins) – but with so many photographers turned teachers, it does make you wonder if this statement is true in at least some cases. In fact, I often get this accusation made against me.

Some say I must be teaching because I can’t make it in my business anymore (I’ll answer that one throughout the article).

Having a business coach is important. One could even say it is essential. Whether it’s Michael Jordan or Tiger Woods, virtually every person who has dominated their field has had some form of coaching.

But with all the choices, especially where photographers turned teachers are concerned, how do you decide who will give you the most explosive results for your money and time?

Below are four things you can do to help protect yourself and make sure you are truly getting someone who is an expert at getting results, who actually walks the talk, not someone who is just a well-known name in the industry (which happens all too often).

If you are hiring one of the 17,500 coaches outside the photography industry and they have a proven track record for results, no problem.

If, however, it is someone inside the industry who advertises themselves as having a successful photography business and is using this claim as their credentials for teaching you and sharing their secrets, these steps will help you learn if they are truly running a successful business that also offers teaching, or if they are making most of their money from teaching while merely creating the illusion of a successful business.

Google the photographer/teacher.

What comes up first? Is it their photography studio, or is it all about teaching photographers and educational materials for sale?

If it’s the latter, be careful. If their website is mainly geared to photographers, that is a big hint that they make the majority (if not all) of their money from teaching, not photography.

Again, this is fine if it’s how they represent themselves, but if they represent themselves as having a successful photography business as their credentials for teaching, then be careful.

Ask the photographer/teacher what percentage they make from teaching versus photography.

Ask the photographer/teacher to provide the names of people they have taught who have made significant increases as a result of their teachings.

Experience does not matter. Industry accolades and awards do not matter. The ONLY thing that matters is results!

Hiring a coach may be one of the best business decisions you can make.

The questions above are good ones to ask to make sure you are employing someone who has a proven track record of achieving great results for themselves, and who is able to translate their skills into helping you achieve great results for yourself!”

Put Up Your Hand

If you need help in your Photography Business don’t be afraid to put up your hand and ask for help.

Follow Bradford’s advice, and as he says…… Hiring a coach may be one of the best business decisions you can make.

Put up your hand if you need help. You don’t have to do it alone.

I only Coach “one on one,” and my coaching services start at just $130 a month.

I Love You….But

During my 40 years of owning a studio I had amazing support and understanding from my wife with the long hours I spent in the business, the working on weekends, and the aggravation that I brought home on a regular basis, when business wasn’t going so well.

She worked tirelessly, bringing up our two kids, protecting me from anything bad, always having a great meal on the table when I arrived home late from the studio, and was my rock, when I felt like I was having a meltdown.

Running any small business isn’t easy.

We all know that.

Any small business owner needs support to help them through the hard times, and have someone to celebrate successes.

While I was truly blessed with the support I had in my business, as a photography business coach I understand that circumstances are not the same for everyone.

The article below is from a recent Design Aglow posting.


“To my unsupportive husband,

I know you work so hard every day to support our family and I want you to know that I appreciate it.

I respect you, and your job, but sometimes I feel like I don’t get that same respect back. I know that society has taught us to believe that photography is not a “real job”, so I’m not blaming you for thinking that way.

But I am asking you to change the way you think.

My love of photography may have started out as a hobby, but I’m a professional photographer now.

And even though my job doesn’t require me to put on a suit and go to an office every day, it is a real job.

I value your opinion and as my husband, I need your support. I need you to believe in me.

Running a photography business isn’t easy.

I need to invest in equipment and invest in training.

I need to shoot in the evenings and on weekends sometimes.

I won’t make a lot of money in the beginning.

And I know it feels risky to invest our money in my photography, but I want you to know this isn’t just an expensive hobby that I’m going to get bored with in 6 months.

This is a business.

I know you see me working hard to grow my business.

I’ve learned how to create a website and I’ve learned how to shoot manual and how to pose and work with all sorts of clients, even newborns.

I have set up an efficient workflow, made a business plan and customized legal contracts and policies for my business.

I’m getting paid for my work and even though it’s not a lot of money just yet, I know I’m on the right track.

But when you make sarcastic comments about how I’m better at spending money on photography than making money doing photography, I feel irresponsible.

When you use air quotes when you talk about my “photography business”, I feel humiliated.

When you tell me we shouldn’t spend $700 for me to go to a workshop, I feel ashamed for mentioning it.

When you tell me I should “just cancel that session” so we can make other plans, I feel disrespected.

I work just as hard as you do every day.

Just because my job does not bring home a steady paycheck does not mean that it is any less important than yours.

I know that’s not easy to hear.

But it’s true.

And it’s the root of all our problems involving my new business. I need your respect. I need your trust. I need your support.

Without it, my business will never succeed.


Your Wife, the professional photographer.

Letters From a Photographer is an original series by Design Aglow. Articles are meant to spark thought and conversation and be shared within our industry.”

I would welcome your comments…


#Photography Business Coach

#Business Coach

A Day For Photographers




                            Get rid of your Photography Business Frustrations!

The whole day will have a focus on what makes a studio successful, and will include going through the following critical points. Sorting out Websites, Social Media, Business Principals, creating a Price List, Photographing for Sales, Creating more Business, The Retail No Pressure Portrait Selling System and more….going to be a full day.

1.   Developing Your Photography Into A Clear Brand.

2.   Getting the Right Customers.

3.   Developing A Conversion System To Convert Leads Into Customers.

4.   Building Your Price List To Maximise Sales.

5.   Test and Measure Strategies To Keep You On Track.

6.   Facebook Marketing for a constant flow of Customers.



After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach. He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers in growing their business and generating more income.

Bernie’s presentation will be on the 5 most important things that a photographer should focus on to build a successful business.



Murielle Sassine, owner and operator of Vivid Imaging and Blackbox Portraits, developed a passion for photography at a young age. She pursued her interests in photography and obtained a degree in Visual Communication, establishing herself as a photo media specialist.

Murielle has run her successful photography business from home for over 14 years, and has achieved great success with her sales in the areas of portrait and glamour photography.

She will talk about some of the many challenges facing photographers who work from home and she will share with you how to overcome them.



Johannah is the owner of a branding and website design company called Confetti Design. She specialises in helping small businesses sell to predominantly female target markets. With over 20 years experience, she has worked with many photographers to enhance and project their brand, and create unique websites, that have delivered great results.

Is your website up to date and giving you the best chance of competing in such a competitive market place?



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What Is A Business Coach ?

Are You Too Cheap?

I am reading a book at present by Tom Poland called Leadsology.

Here is an extract…..

“My clients tend to offer premium-style services.

 Top of the shelf stuff.

 No compromises, only the most effective and best quality services.

 If you are similar, then here is your wake-up call: a failure to charge premium prices for a premium service will repel prospects, not attract them.

Furthermore, premium-priced services attract better-quality clients who are more motivated to implement your advice, who will therefore gain immensely more value than other people, and who will consequently refer more people back to you.

 This, even apart from the fact that you will make more money and have more cash in your bank account as a result of even one client engagement, is an extraordinarily powerful reason to ensure that you are one of the most expensive suppliers in the marketplace.

 Premium-quality clients just flat out do not respect cheap.

 Lastly, on the subject of premium pricing, having premium priced your main service, you should then additionally create what you perceive to be a super expensive, super-duper offering.”

It just makes sense.

Why would you want to attract the cheapest end of the market?

Did you know that Apple have an Apple watch priced at $14,000, as their super duper offering?

The key is to know what your target market is, and market to them.

There is heaps of additional FREE information about targeting your market on my NEW website

Difference Between A Business Coach And A Mentor

A mentor is more a relationship-oriented, and could be a friend or family member, and they don’t charge a fee.

Mentors generally are more concerned about the success of the business owner as an individual.

A Mentor is not a substitute for a business coach, as each accomplish very different objectives for your business.

A business coach helps your business tackle specific tasks and helps set the objectives, and has a commitment for growth both in the Business and the business owner.

The relationship with a business coach is most often over a twelve month period, and you could more than one coach over the lifetime of your business.

Many Photographers cringe, when they see what some coaches charge, so their normal reaction is to try to do it all by themselves.

Rather than worry about how you can’t afford a business coach, think how a coach could help, guide, and motivate you to grow your photography business,  not only in helping you to create a profitable business, but also one that you will enjoy without the stress.

How Does A Business Coach Help?

A coach will show you up to date Marketing strategies, and help you to think differently, to understand more about Marketing, Lead Capture, and Customer Targeting.

You have certain expectations of your business, but to bounce your dreams and hopes off someone who’s walked the road before, who can point out pitfalls, and strengthen areas that need it.

A coach is someone with a good insight and understanding, of proven, business strategies that will push you harder, while also keeping you focussed.

Marketing Advice

In any stage of your photography business, the entire marketing strategy efforts fall on the shoulders of you, the business owner.

A good business coach who has experienced branding, and proven marketing strategies, can dramatically lift the number of customers and sales, and grow your business.

Probably the most important factor is that a coach will keep you focussed, and can help you stay on track.

Having someone to be accountable to is very important as it is easy to let yourself off the hook.

A coach serves as an accountability partner, to give you a friendly kick up the butt, and push you through the challenges.

You may be thinking of getting a business coach for your photography business, or perhaps even a mentor, and as I have mentioned, there is a distinction between the two.

Most Photographers that have not found a business coach or a mentor haven’t done so because they believe is something that they can’t afford.

The reality is (and those who have a coach understand) that you can’t afford to do without one.

Are you like most other small business owners and being driven by your vision, and it’s got you working your backside off to keep the business bringing in money.

You are doing this with a “ flying by the seat of your pants” approach, making many mistakes, but at the end of the day, only YOU know what’s best for YOUR business because it’s YOUR baby.

But is this “do it myself” approach always result in giving the best outcome for your business?

Are You Coachable ?

The next question of course, if you decide to look for a Business Coach, is, are you Coachable?

Answer the questionnaire below to find out the answer.

Do you…………

  1. Listen to instruction?
  2. Act easily doing new tasks ?
  3. Have a really strong passion to succeed?
  4. Embrace getting out of your Comfort Zone?
  5. Strive to improve all aspects of your life and business?
  6. Have patience and persistence?
  7. Want financial success?

If you answered yes to all of these questions, CONGRATULATIONS, you will work well with a mentor or coach.

My creed has always been – Don’t tell me how good I am, tell me how I can be better.

Is this a creed that you follow?

A report by Infusionsoft and Emergent Research, Defining and Achieving Small Business Success, found that 94 percent of small business owners surveyed identify specific financial goals for their business, but only 65 percent are confident they will achieve them.

So over a quarter of small business owners have set specific financial goals for their business, but who can’t see how they can achieve them.

This is where Business Coaches come in.

Your photography business should be continuously growing, but keep in mind that as your business moves through stages of growth, you will have new challenges that will require changes in how you run your business.

In staying competitive and profitable with growth and change, don’t forget that it is ok to ask for help along the way.



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Photographer Gets World Record Facebook Post

Portrait Photographer Wins Gold Medal

Everybody knows that I love numbers, because your photography business is all about numbers.

Marketing “test and measure” is the secret to business growth.

When you find a Marketing Strategy that works and it gives you massive results, you simply keep doing it over and over and over again.

Yes you are right if that sounds a little like McDonalds.

From doing many “test and measures” they came up with a formula and have replicated it thousands of times all around the world… fact 118 countries and territories around the world and serve 68 million customers each day. McDonald’s operates 362,500 restaurants worldwide, employing more than 420,000 people.

Ok you say….. Bernie, don’t get carried away…..I am a one man/woman business and I am not trying to be global.

I am with you….but would you like to find a “magic” formula so that you could turn on a Marketing tap, to give you heaps of leads that you can convert into good paying customers?

I am sure that I heard you say yes, so back to my world record headline.

Last week I did a Facebook post with a photographer in New Zealand.

These are the results…………….

The post was Boosted for 5 days at a total cost of $50.

The post was created through Adverts Manager.

Her target was women 30 – 60 years old in a 30klm radius of the studio.

She directed those interested to a link on her website were they filled out a form asking various quesions to qualify them for purchasing extra photographs.

The post had an amazing 36 shares.

The post reached 16,497 people, 50% of these were organic … because of the high number of shares.

There were 159 comments.

A total of 150 likes.

There were 740 people who clicked on the link on the Facebook post and went to the form on her website.

A total of 298 of these went to the trouble of filling in the form..that’s around 40%.

Given the data that she received from the form, she contacted those she felt would be the best prospects that would most probably spend the most from their photography sessions.

So far, and with 200 more people to contact she has booked in 16 highly qualified photography sessions.

Is this worthy of a GOLD medal in the Facebook Photography Marketing Olympics?

Bernie Griffiths Photography Business Coach

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