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Bernie’s Famous Facebook Challenge

Andrew here from Photobizx. This is from the Podcast that featured Photography Business Coach Bernie Griffiths tell us how to do a simple Facebook Boosted Post that has brought in hundreds of photography sessions, and put hundreds of thousands of dollars into his photography clients bank accounts.

Ok, let’s get stuck into this Facebook (FB) ad tactic that saw me book 23 shoots in a week!

BTW, this isn’t my strategy, it’s straight from Bernie Griffith’s play book.

Bernie’s a photography business coach – he teaches his clients how to stay booked, charge for their work, be accountable and generally have a profitable photography business. I interviewed him in episode 136 and it was pure gold!

That’s the episode I linked to in the last email:

[PBX136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions]

Here’s the gist of what he taught in that episode.

You gotta try this yourself!

First up, you need to have a target market for your ad – I chose kids with their pet dog but it can be anything; couples, newborns, toddlers with their fluffy toy, pure bred cats… whatever and wherever your passion lays.

With that in mind, create a headline for your FB post – which you’ll turn into an ad later – I’ll show you how.

Your headline must be specific – you’re aiming to scare off as many people outside your small target as possible – think laser focused.

Side note – this is one reason why Amanda has been so successful – laser focuses on her target market.

Seriously. Don’t be scared to push people away with your headline.

It works better that way.

I know, it’s difficult for us photographers to push people away.

Try it just and test it, just once.

Here’s my ad headline:

WANTED: Kids aged 4-8 yrs with their pet Dog

Specific. Clear. Simple.

I should have tweaked my headline and added another word which I plan to test. I reckon it would have doubled my post engagement. I’ll let you know once I try it.

Now for the body text – your REASON for wanting to photograph whoever you’re appealing to.

This can be anything but you need a reason.

You also want to include your HOOK to generate interest.

Can you guess what the hook is?

If you said free shoot and print, go you! Correcta mondo!

Some examples for a reason: new studio display, promotional material, a personal project, trying something new, taking your business in a new direction, new branding, new website images, portfolio building…

Got the idea?

This is what I used for my ad:

We’re looking to update our studio samples and will be offering a free photography session and a “thank you” print to the right families.

If you or someone you know has a child or children between the ages of 4 and 8 with a pet dog (the cuter the better), please get in touch.

Change the wording to suit your offer but make sure your hook is obvious.

BTW – kids and dogs aren’t my specialty, this was purely a test for me. It also made it glaringly obvious, I really can photograph whatever the hell I want and make money doing it.

I don’t have to photograph what’s “expected” OR what I normally do…

NEWS FLASH – neither do you!

No matter where you’re at with your business, what you currently shoot or your style… you can shoot whatever and however you like and make money doing it by running an ad like the one described here.

I don’t normally photograph kids with dogs yet I booked 23 sessions with one Facebook ad!

How easy to start shooting what ever it is you want to with this style of ad.

Or… to attract more clients like the ones you already have.

If you want to book more shoots, change direction or re-brand, shoot more B&W, shoot film or whatever… use this as a tool to get where you want with paying clients.

Yeah, yeah, the shoots are free and you’re giving away a print but wait… There’s more. I’ll get to the sales part in a sec.

I want to share a success story about a photographer who went through a re-brand. She was scared shitless but it paid off big time. I’ll save that one for a future email because there’s a bit to it and I want to share the full story.

Back to your ad…

Don’t mess with something that works when testing the waters.

A bunch of listeners did and they bombed… BIG TIME.

They tried to get fancy, add their spin and flopped.

And there’s nothing more depressing than a disheartened and discouraged photographer.

I’m right aren’t I!?

This idea works for wedding photographers too – for booking weddings – well, more for meeting engaged couples and photographing them.

Raymond is a premium member of the podcast and went full time with his wedding photography business recently.

It was a big move!

He jumped at the FB ad idea and gave it a go.

If you’re a wedding photographer, click here and I’ll share a copy of Ray’s ad and his results.

Ray had to take his ad down, there were that many enquiries… Yep, that many!

Taking the ad down was a mistake. Live and learn though.

To save this getting too complicated, let’s cover what to do with your leads (the people who engage with your FB ad) in a future email. Just know to leave your ad running for at least a week, don’t take it down no matter how well it’s going.

Back to you and your ad – let’s finish putting it together.

The end of your ad needs to have a way viewers can contact you.

No need to get fancy with landing pages and contact forms (although they work well, especially if you’re after weddings and I’ll cover that for the wedding photographers), stick to something like this to start with:

You can message me via Facebook or email: (insert your email address) for more information and to book a session.

So here’s my complete ad – plus I included a cute, close up photo of a big dog licking a little kids face.

WANTED: Kids aged 4-8yrs with their pet Dog

We’re looking to update our studio samples and will be offering a free photography session and a “thank you” print to the right families.

If you or someone you know has a child or children between the ages of 4 and 8 with a pet dog (the cuter the better), please get in touch.

You can message me via Facebook or email: for more information and to book a session.

This ad ran for 7 days, cost $30AUD and generated 23 shoots plus a heap of leads (email addresses) for future marketing.

Try it!

Jared and Amanda have both used this strategy – and it worked for both. Although Jared totally messed up his ad targeting inside the Ads Manager.

He’d never photographed an African American family in the past and couldn’t understand why the only enquires coming in from his ad were African American mothers?

I checked his FB ad settings and sure enough…

He was ONLY targeting African American mothers who lived close by and were between the ages of 24 and 45 years.

Not a bad thing if they are your target demographic.

And what proof that Facebook targeting really works!

Next email I share how to get the sales happening from a free shoot – it’s not difficult if you follow some simple steps.

Look out for Jared and Amanda’s ads and result in an upcoming email too.

Speak then
Andrew “the booking machine” Hellmich


P.S Once you create the post on your timeline, you need to make it into an ad, using the Facebook Ads manager.

I recorded a video to show you exactly how to do that.

And how to get your targeting right, not like Jared.

Here’s the link:

 [Creating an Ad from your timeline post – how to video]

P.P.S If you shoot weddings, click here so I can send you a better way to use this style of FB Ad to attract engagement shoot bookings which should lead to weddings.



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  Market, Shoot And Sell

After many requests from photographers over the years, I am finally coming to North Queensland to do a seminar, and I am bringing with me a couple Australia’s most successful photographers.

After the fantastic success of the “A Day For Photographers” in Sydney, Melbourne, and Perth, we will be travelling to Cairns to help as many photographers as we can to help grow their photography business.Do you lie awake at night thinking how you can get more customers?

Wondering how to take better photographs?

How to build your photography business?

This 1 and 1/2 day event will focus on Photography – Marketing – Selling.

1. Developing Your Photography Into A Clear Brand.
2. Getting the Right Customers.
3. Developing A Conversion System To Convert Leads Into Customers.
4. Creating Your Price List To Maximise Sales.
5. Marketing for a Constant Flow of Customers.
6. Becoming a Master Photographer.
7. Facebook Marketing Strategies.

Monday 24 July 1pm – 4pm
Live demonstration with Murielle and Carol photographing families and children in their individual unique styles. Bring your cameras along and and learn some new techniqes.

Tuesday 25 July 9.30am – 4pm
A full day in learning all the business things that you need to know to create a successful photography business, from Facebook advertising to making big portrait sales….it will all be there!
Tuesday’s Presentations

Bernie Griffiths

5 Keys To Developing A Successful Photography Business
After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach.

He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers in growing their business and generating more income.

He will help you build something that lasts, and guide you in growing your business and getting results.

You won’t hear the same old strategies you’ve heard a million times before!

Other photographers call him the world’s only 365 days, 24hours a day photography business coach, because coaching is his life.

Bernie is widely recognised as Australia’s Leading Photography Business Coach, and his presentation will be on the 5 most important things that a photographer should focus on to build a successful photography business.

Murielle Sassine

Getting Work/Life Balance In A Busy Home Studio
Murielle Sassine, owner and operator of Vivid Imaging and Blackbox Portraits, developed a passion for photography at a young age.

She pursued her interests in photography and obtained a degree in Visual Communication, establishing herself as a photo media specialist.

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of portrait and glamour photography.

Her portrait sales this year have been “mind blowing” and she had a record turnover for her business, over the past 12 months.

She will talk about some of the many challenges facing photographers who work from home and how you can get a good work/life balance.

Carol Gibbons

How To Sustain A Profitable Photography Business
Sydney Master Photographer Carol Gibbons, has more than 25 years experience specialising in portrait photography of newborn babies, kids, pets and families of all ages.

Her shop front studio is based in the Northern Beaches area of Sydney, and she is celebrating 18 years in that location this year.

While studying Fine Art, Carol found photography was her passion and pursued further study in Art Photography, after completing her diploma.

She started her business in the early 90’s photographing Weddings as well as Portraits, and has continued to update her skills as well as judging at the State and National Awards for the AIPP.

Carol Gibbons is an Accredited Member and Licentiate of the Australian Institute of Professional Photography and has qualified as a Master of Photography many years ago, as well as winning a Grand Award for Portraiture at WPPI.

She believes that to survive in the portrait photography business, you have to develop your own style in photography as well as marketing, look after your customers, and give people a reason to pay us to create their portraits.

When : Monday 24 and Tuesday 25 July
Where : Pullman Cairns International 17 Abbott Street Cairns

MORE INFO……………………………

Do You Keep The Files?

I used to store multiple copies of images of my weddings and portraits on a disc, on an external hard drive, on my computer, and even in a fireproof safe!

Yes I would tell my clients that I would store them indefinitely.

A frequently asked question I was asked by clients at sale time was “ You keep the files don’t you? We can always come back later and order?”

It was a hard one to overcome.

Of course they rarely came back.​

I had to find a way in my systems and processes so that this objection didn’t come up.

I decided to put a Digital File Collections offering on my price list, and give my clients the opportunity to purchase their digital files.

I did also feel that I wasn’t a data storage company, and if the customer didn’t want to purchase their images in digital form, they did not want them, and therefore I had no responsibility to keep them.

Through one of my FAQ key letters that my clients received prior to their photography session, it stated …

Can I order photographs at a later date?

The answer?

“Of course you may order photographs at a time later than the purchasing session time, but please note that we keep your files for only 28 days after your photography session”.


Problem solved!

From that moment no-one ever asked about whether they could order at a later date, as they knew that I didn’t keep the files.

As a Photography Business Coach it just makes good business sense?

It was amazing to recently learn that some photography bodies and organisations require their members to keep their client files for at least 4 years.

That is just plain silly!

Are we, as photographers really responsible for our customer’s memories, when they had the opportunity to purchase them, but made a decision not to?

Please help me understand some photographer’s mindset about keeping, archiving, saving, customers files.

It just doesn’t make sense to me and is a very dated approach to a fast flowing photography industry.

Why would you waste time and effort in keeping something that isn’t yours anyway?

They are but photographs, and unlike the years prior to digital, everyone has thousands of images on their phones and computers now.

Don’t you?

Which ones of the thousands are the most important to you?

What are your thoughts?

Photography Business Coach


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Photography Pricing.

Are You Worth More Than You Think ?
“I am so excited! I love photography and two years ago I started a business from home. I just did “shoot and burn“, offering a CD of images for $175. After a little mindset change and going through a lot of learning curves, and after making some hard decisions, I am now charging closer to my real worth, and I am regularly selling nearly $1000 per sale. I have also had quite a few sales even higher than that.
What it took me so long to learn, was that people will pay a lot more, than what you think you are worth.
I used to photograph a lot of sessions a week, and I thought that I was making good money. But the time and effort involved was just not worth it.
I was just about to give my photography passion away, and go back to my previous job as an administration officer for the local council., when a close friend who was also a photographer, suggested I contact Bernie  Photography to see if he could help me.
I didn’t have much hope that anyone could help me, as I am no good at selling, so I could not see any way out of my situation as I only knew Shoot and Burn. I would show my customers their images on my computer and then give them the CD, and they would leave.
I organized to have a free Sype session with Bernie. He asked me lots of questions, and then suggested that he could help me in the key areas that I was lacking.
One was that I needed to stop Shoot and Burn, and start selling wall portraits. Then to design a structured price list , and then to adopt a simple selling system.
The structured price list was the most important thing. Once I had that all I would have to do, would be to show them what I have for sale, and sit back to let them make their own decisions. Simple really. But it worked!
Having an effective photography pricing strategy, combined with a simple selection of products to sell, resulted in less work and a lot more money.
By the way, I understand if you’re charging less than $35 each for your Gift Prints (8×10 and smaller). Those were the prices that I had been charging. You are probably cheating yourself, because I know from my own experience that the customer is willing to pay heaps more than you think.
If you love what you do, sometimes you forget about the money. You take photographs because you love it. It could be the only thing that you have found that you are really good at. I just got so tired of working so hard and having no money in the bank.
I have spent the time, money, energy, and then even more of my time to take better photographs, so why was I giving it away?
Yes it was scary at first trying to lift my self worth and lift those prices up. But when I did, my customers respected me more, and raved about their photographs.
My advice would be to get rid of that nervous and devalued mentality, if you have it, and get help to develop a photography pricing plan and selling structure that will take you to developing a strong home business.
Be strong – do it for you and your family!”
Call Bernie for a FREE consultation like I did. Better now than never.

photography business coach

Ric’s Studio Transformation Part One

Ric is a multi award winning photographer, and all round really nice guy.

I visited his studio as he needed my help as a photography business coach.

He is going to renovate his studio, and give it a total transformation.

Guess what one thing I advised that he do?………… that’s it….. get rid of the yellow wall and let your photos shine.

After my one hour visit we came up with over 50 ways that he could lift his studio presentation.

A few of the things on the “to do” list for Ric are….painting the outside of the shopfront in a charcoal colour, the door a glossy black, inside walls to be painted in grey, adding a gallery style lighting system to make his photographs “jump off the wall,” getting rid of purple logo from window and changing it to light grey with a slight silver sheen, getting rid of old couch, putting up a stylish mirror, taking down the nine wedding photographs that are currently on the walls, (Ric is getting out of photographing weddings on my advice), taking away the wedding albums, putting up a Manfrotto background holder, installing a door to the office and more.

We costed it all out at just $3,000 for the whole transformation! Wow!

Check out my studio visit here….

Ric has planned to get everything done in the next 3 weeks so I will keep you in touch with a new video when everything is complete.

Meanwhile Ric has worked hard on his Marketing this year, and has seen a 40% increase in his turnover.


Photography Business Coach 



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Being A Photographer Can Be Very Challenging.

It has many “ups and downs”.
Having been a wedding/portrait photographer for over 40 years I have learned to understand the value of taking time to work ON the business rather than just IN the business. Now as a photography business coach, I have discovered that there are four main areas in running a successful wedding and portrait business.
These are Positioning, Products, Pricing and Selling.
Here are 8 more key areas to work on to re-evaluate your business to help it grow.
1. Market Continually.
Committed to owning and running a business you must be committed to the marketing and selling
the products and services of that business. It is very difficult, if not impossible, to be profitable
without a strong commitment to continually marketing your product or service.You should implement
some form of Marketing Plan that includes doing something every day towards getting more customers
to your business.

2. Keep Your Costs Low.
Constantly assess your business expenses to find ways to reduce costs. Always negotiate with your suppliers,
for a lesser price. Money saved is money made. Don’t waste money on glossy, slick marketing materials
and expect customers to flock to you. Marketing materials should reflect your Brand and be of good quality,
and only used in conjunction with more effective forms of marketing such as networking, and setting up
Third Party Alliances.
3.Have A Good Sales System.
When we think of selling, we think of having to be pushy or dishonest. Having this attitude, allows many
profit-producing opportunities pass us by. If you find it difficult to “ask for the sale”, you can be sure that
you’re not bringing in as much money as you could be. Practice asking for the sale. Write your approach down
if you have to. Learn to handle any objections confidently.
4. Don’t Use Outdated Business Plans.
You must have heard the old saying that if you keep doing what you are doing you will keep getting the same
result. If something isn’t working in your business, then it’s best you look for a different way of doing it.
A good business owner has a mindset that is always challenging the way things are done in the business.If you
are serious about improving your business’ profitability, then taking action on these areas will help you make
more money.
5.Get Help If You Need It.
Most business owners have strengths and weaknesses. Sometimes the business owner often works in the areas
that they aren’t strong in. This not only builds inefficiencies, but potential loss of income in the business.
Don’t struggle on trying to do the stuff that you don’t do well. Every day with your business not running at
maximum efficiency, of course means dollars lost. Get a professional to help you sort out how to run your
business most effectively.
6. Use Your Existing Customer Base
Research shows that it is easier and cheaper to keep working with customers you already have, than to get new
customers into your business. If you are not following up with past customers on a regular basis, you are reducing
your profitability potential. Use automated email Marketing software like iContact and MailChimp.
7. Don’t Waste Time on Doing the Insignificant Tasks.
Every business owner knows that they waste a lot of time doing the wrong things. Don’t spend your day doing tasks which you could outsource. The best activity that you can participate in, is bringing in new business in the door.
8. Charge The Right Prices.
Working out the right prices that you should charge can be difficult especially to those in the service industry.
We often worry more about what competitors charge, that it deflates our enthusiasm in bringing more money into the business. You may feel embarrassed to ask what you are worth, and don’t value your time. You don’t have to justify any increase in your fees. One of the things I teach as a photography business coach is to review prices is a normal business practice,and contrary to our fears, the customer may willingly pay the increase. Sometimes a fee increase can attract a better class of customer.


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Ultimate Facebook Advertising For Photographers

Just over 12 months ago while in my role as the world’s only full time, 365 days of the year, 24 hours a day photography business coach, and coaching many photographers around the world, I had this thought…. wouldn’t it be great if portrait and wedding photographers could easily get paying subjects in front of their cameras.
Getting customers is the biggest challenge photographers have and let’s face it, if we aren’t pressing that camera button, we aren’t making any money.

So with the clients I was coaching at the time we did heaps of test ads on Facebook, and after 3 months I finally came up with a method that guaranteed getting paying customers to their photography business.

We kept refining what we were doing and the results were amazing.

My clients began to make thousands of dollars from their small investments with Facebook advertising.

We had the magic wand, the silver bullet, the answer to the Facebook puzzle.

A simple inexpensive way to get paying clients.

I became really excited!

I felt I needed to get this out to all photographers around the world so I contacted Andrew Hellmich from PhotobizX, and asked him if I could go onto his podcast show so that I could spread the word about this amazing advertising magic.

He agreed to my request, and so I put out a Facebook Challenge to all the photographers listening to the podcast, to do a Facebook ad, and to do it exactly the way I detailed in the show.

Well that was over 12 months ago and since that time Andrew has been inundated with questions about “Bernies Facebook Challenge.”


Join Bernie’s Facebook Movement
In a nutshell, the course is a step by step tutorial on how to craft an ad to appeal to a photographers perfect target market (with lots of examples).

Also included are sample ads, questionnaires from members that are actually in use and everything a course purchaser will need to attract more leads, bookings and sales.
Following the post creation, there are videos showing how to set up your ad inside the ads manager and use the best targeting for fast results.

There are “role play” audio recordings demonstrating how to book the right clients for shoots and pass on the ones who are only after a free shoot and print.

Testimonials flowed in after my appearance on the podcast from those who had done it, and the results were amazing.

PBX Member James Westray says: “What a fantastic course… Super easy to breeze through and it’s all killer, no filler.”

“Just buy it, you will start making money as fast as you start phoning and shooting sessions”. Jerry Van

“Delighted to say I’ve just gone and booked a ‘destination’ wedding in Finland next year, off of one of my first FB Ad Challenge engagement shoots this weekend”. Darren Lehane

“I have followed Andrews instructions to the letter and in 24 hours I have 24 completed questionnaires, 2 wedding enquiries and the ad has been seen by 4,000 people. This stuff is gold. All for £20, and I have 6 days left to run”. Simon Hawkins

“I just wanted to drop you a message about the Facebook Ad Challenge! What the? My mind has been blown! The reach was over twenty thousand, nearly a hundred people applying for the shoot, three wedding enquires, and nearly a hundred page likes! I can’t wait to do the shoots, I’ve got people wanting pictures in tattoo studios because they are tattooists, people on dirt bike tracks, couples in the sea at sunset, and powder paint fights on the beach! Amazing! Honestly man, can’t thank you guys enough for putting this together.” Daz Mack

From a Facebook ad last month.

Check the stats above..14,620 people reached..51 shares..150 likes..129 comments.

Facebook ad cost was $50.

Ok…So You Want This Right?


Ok…You Want to Know How Much?

$47 for a very short while.

Who Is This For? It’s for YOU!

You have come this far so stop stalling and go to the link.

Being the world’s only full time, 365 days of the year, 24 hours a day photography business coach, I am telling you this works.

Do you need more complete photography busines strategies to grow your photography business?

Real Coaching. Real Photographers. Real results.

Go Here

Photography Business Coach



Bernie Griffiths
Bernie Griffiths
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Photography Business Targeted Marketing ‘is Everything’

Bernie Griffiths is a photography business coach, and he is certain the service he offers to wedding, portrait and family photographers is unique, with no one else in the world doing it quite like he does.

bernie0Bernie (pictured right) operates a photography coaching business with an emphasis on marketing strategies and creating successful business models. But what separates him from the touring seminars and other business coaches is that he corresponds one-on-one on a weekly basis with all his clients, and tailors the coaching program around photographers and their businesses.

‘The way I do the coaching is one-on-one. I don’t do group coaching or send a bunch of generic videos to clients. It’s a weekly, one-on-one ‘face-to-face’ Skype session,’ he told ProCounter. ‘What I offer is quite unique within the industry. Photographers running marketing seminars only teach others based on their own business and what has worked for them.

‘But every photographer comes from a different place, has different clientele, style, skill, and expectations. So I extract information and implement a pricing, selling, and photography structure for that particular business.’

Bernie opened his first and only wedding and portrait studio in Melbourne back in 1969 when he was 23, only to sell it three years ago when he decided a career change was in order. He doesn’t claim to have been overly skilled with a camera, but was in tune with how to market and promote his business. That’s what he sees as an art.

Because Kodak and other industry-related businesses sponsored his seminars during his photography career, becoming a full-time photography business coach seemed like a natural next step. And given his business was successful for a long timer, he figured a few tricks he learned along the way could be shared to help others make more money.

The vast majority of the 65 clients he has coached in the last three years are from Australia and New Zealand. Some are masters of photography looking to freshen up their business whereas others are completely new to the industry.

In total he estimates around $1 million in profit has been generated for clients with his assistance.

The coaching is done in either a six or 12-month program which involve a weekly hour-long session. Specific tasks for the photographer are set, and those taking the 12-month program have a two-day visit from Bernie – be it in a studio, or a desk and chair crammed in the corner of a home office.

Given Bernie believes no two businesses are the same, it can be difficult for him to be specific about challenges wedding and portrait photographers face. However he’s noticed a few areas where photographers can improve: ‘New photographers generally fall short because of their ‘non-actions,’ he said.

‘They have to learn a lot of new skills – as I did when I became a full-time coach. First and foremost they have to know how to use their camera and post-processing software, but there is also an art in learning how to market, and sometimes I find they don’t follow through with actions.’

What he means is that photographers aren’t reading the ‘business manual’. Instead, and like many of us, they just hastily rip open the box, throw the instruction manual aside and try to figure it out on their own. Only later, after a few mistakes, will they come back to it and take the time to learn how to run a business.

Bernie makes photographers accountable for their business, he said. Here he is with Fi Mims at her studio in St. Kilda, Melbourne.

Bernie makes photographers accountable for their business, he said. Here he is with Fi Mims at her studio in St. Kilda, Melbourne.

Spending less is more
When it comes to marketing, Bernie recommends spending as little money as possible. The best way to do this is by posting consistently on social media to draw attention to the brand. It’s cost-effective but obviously has limited reach and, frankly, everyone does it.

But marketing can also be a little more creative.

‘Starting a third party alliance with a business or organisation can be really handy and cheap, and I’ve noticed a lot of the successful, big studios do this. Let’s use car dealerships as an example,’ he said.

‘Make an agreement where each time the local dealership sells a car, have them send the customer a letter saying “As a thank-you we’ve organised a family portrait session with the area’s leading portrait photographer, with a print included at the value of $600”.’

But strategically targeting the right market is important. A photographer at the high-end of the market will yield better results by partnering with a Mercedes or Lexus dealership than, say, a Holden or Toyota dealership. Someone like Yervant or Rocco Ancora would be best suited with a Maserati or Ferrari dealer – ‘targeting is everything’.

For photographers in regional areas of Australia in particular, these strategies can prove hugely successful once word-of-mouth spreads.


New and up-and-coming wedding photographers often base their pricing off what others are doing – but that’s not always a wise strategy!

Perceived value creates opportunities
Pricing is another area Bernie finds photographers struggle with because, again, many base it on what other photographers recommend.

He suggests to clients that they adopt a system of collections or packages, ‘perceived value is very important and creates opportunities to upsell’.

‘One of my client’s wedding packages averages around $10,000. He does this because he only does albums – no shoot-and-burn coverages. His incoming price is around $3000, but when the clients come in for the album design he sells about $7000 more. He uses the files at a lever to encourage clients to go with the upgrade.’

Given customers cannot resist the temptation of digital files, making the more expensive packages the ones with digital files can push a client to spend more.

‘It’s common for clients to specifically want digital files rather than prints. It’s a product that they want,’ he said. ‘So knowing that, perhaps offer prints in the cheaper collections, and then offer some files in the slightly more expensive collection. And the fourth collection – the most expensive – offer all the files. We know what the consumer wants, and if that’s files, we can encourage them up the ladder so they spend more money.’

Resist the trends!
Lastly he thinks too many photographers – particularly those entering the industry as part-time professionals – tend to copy or mimic other photographers, rather than testing out what works for them.

When it comes to things like shooting style and locations, too many photographers follow the leader, making it harder for potential clients to differentiate one from the other. Ultimately they start making decisions based on prices.

There's far less professional portrait photographers who operate their own studio these days.

Far fewer professional portrait photographers operate from their own studio these days.

At the moment the trend (latest fad?) among portrait photographers he’s noticed is to shoot at a client’s home with a documentary, black-and-white style. (Possibly because fewer photographers have their own studio and this keeps overheads low.)

Throughout his career Bernie said that when a trend emerged he’d resist it – when the majority started shooting portraits in the outdoors, he put more focus on the studio.

Bernie said he is currently running at 80 percent capacity with his coaching business.

He told ProCounter that not all photographers will benefit or be able to work with him and he will be upfront with a cashback guarantee.if that’s the case.

Photography Business Coach Bernie first appeared on ProCounter’s radar earlier this year when he was interviewed about National Family Portrait Month, a charity-based event he organised with the aim of raising the profile of professional family portraiture in Australia. (And… possibly his own business!)

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Photography Business Coach..Why You Need One.


Accountable – Measurable – Proven

Many Portrait Photographers around the world struggle with their Photography Business with the increased competition and lack of customers.

Without customers there are no sales and no money!

I have spoken to photographers who are either trying to start their business or re-invigorate an existing business which is not getting results.

There is a common theme – photographers are passionate about their photography but are frustrated that they can’t get enough good customers to sustain a viable business.

They need help to reinvent the way that they do things.

This personalised step-by-step 12 month Program will get you “bums on seats” and teach you marketing principles to help grow your photography business.

Why sit by the phone waiting for it to ring?

Get more paying customers now.

How much money are you losing right now using your own marketing methods?

Wouldn’t it be great to have your camera in your hands, and be doing what you are passionate about?

What You Get

A personal full 12 month “One on One ” Coaching Program.

Includes weekly one hour Skype ” face to face” sessions with Photography Business Coach Bernie Griffiths.

Learn What the Top Photography Studios Do To Make Them so Successful.

A full day studio visit at no extra charge after 6 months.

Private Facebook Support Group Page.

Facebook Posts, Blog, and Newsletters done for you for 3 months.

PLUS BONUS unlimited  Email and Phone Support.

The Cost?

Get access to this comprehensive business for photographers program … and start developing everything you need to finally get customers, and revive your business.



I’m confident that the Signature Plus Coaching Program will grow your business.

I  also know that if you follow the steps that I give you, and you do the work, you will have more customers than ever before.

Are You Serious?

I have coached many photographers over the years from those with many years as big studio owners, to photographers who are working part time.

Most photographers I speak to seem to have similar challenges to overcome.

Their cash flow is not showing any signs of growth.

They are spending all of their time in their business and no time working on their business.

Having trouble getting enough customers.

They feel guilty spending too much time at work and not enough with your family.

Most customers don’t value their photography.

They want to take your business to the next level but are not sure which direction to go.

If you relate to a lot of these challenges, then this Program is for you.

I Had To Get Serious About Marketing!

Many years ago, long before Digital, Selfies, Facebook, Lightroom, SEO, and Photoshop, I had a super successful wedding/portrait business.

My business stood strong through good and bad economic times.

It even survived a long recession period.

I had that same successful Photography business for over 40 years.

As the sole income stream it provided me with a good income to bring up my two kids in private schools, have regular holidays, meet amazing people, and enabled me to do what I loved…Photography and Marketing.

When I had a camera in my hand I always felt an adrenaline rush, but I felt at home.

The Marketing side of the business also excited me.

I learned early on in my business that if I didn’t do any or enough Marketing, my business would die.

Understanding Marketing is the key to your business success, not just in the short term, but more importantly in the long term.

I’m looking for particular photographers who are committed to taking their photography Business up to the next level.

Photographers that I can guide with all my years of experience, toward a financially sound business future.

If that’s you, I want to personally work with you in your business to help you get over the obstacles that are holding you back.

I know that you may find it hard to believe at present, but I believe that you can achieve so much more in your business.

Having owned a successful Photography studio for over 40 years, I have some good insights into how to do the right things, and not waste time and money on the wrong things.

You may have spent time and money on books, seminars, webinars and education over many years. That’s all good, but with me by your side as your Mentor, your journey to business success will be accelerated.

What Have You Got To Lose!

One of the important things I’m going to do for you is to create a few steps to help bring customers to your business.

I will also guide you through  Marketing strategies that you can implement straight away into your business to attract loads of new customers….Guaranteed!

As we progress to the end of this12 month program ………….

You’ll be more motivated.

You will Learn Proven Marketing strategies.

Start Turning Customers into Cash.

Have More Time For Yourself And Your Family.

Think about this…

Lots of photographers are finding it tough out in the marketplace.

There is a lot of competition out there from cheaper photographers.

Running a successful business has changed rapidly, and a totally new approach is needed to keep up. I will guide, with proven systems, and a way to create success and fulfilment in your business.

Do You Understand Marketing?

You may be a good Photographer, but in order to have a successful business, you need to have a clear understanding of what Marketing is, what you do, and what you need to do to be successful.

More and more photographers are working from home, and this trend is set to continue into the future, as more and more photographers take control of their passion for photography to create a small profitable business.

Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards.

Photography is your Passion? 

Do you like the thought of having more spare time? How about just working the hours that you want?

Having a holiday whenever you feel like it?

Making a great income?

Working the hours that you want?

Earning lots of money?

Starting a photography business without any training, and very little capital, can be daunting.

The photographers that succeed in the industry are good at marketing and promotion, and not necessarily masters of photography

You don’t need to spend tons of money on Marketing and Google Adwords.. in fact, everything I will show you is either at a very little cost or is completely free.

Who Is This For?

The program is only suitable for photographers who are looking to progress their business, by focussing on Marketing, and putting in the necessary work.

You will receive the best results of this program by putting in the effort, and turning thought into action. But trust me, it will be worth all the effort!

You must be willing to have an open mind and you may have to change some of the things that you’re currently doing.

The truth is.. if what you’re doing now isn’t getting you the results you want, it probably never will. To get better results you need to start doing things differently.

I want to share with you the Marketing that I have learned, not only in my own 40 years of running a successful photography studio, but what I have learned as a Coach and Mentor  hundreds of other photographers.

There is an old saying that says “You don’t know what you don’t know”. Learning the shortcuts and what does work will save you heaps of time and effort, and loads of money, in wasted attempts at trying to get it right yourself.

In fact it could take you many years to get the number of customers that you want who will pay the price that you are asking.

This program can “Fast Track” your learning on how to market your photography to get heaps of customers, who are happy to pay good money for your photography.

The Key that Makes This Program Unique.

This is a personalised program “one on one.”

I’ll be there to help you throughout the whole Program.

You’ll get 1 full hour with me LIVE by Skype, where I can get your top questions answered, and also guide you and teach you the strategies that you need to learn for your success.

I’ll provide powerful coaching and feedback to help you and show you exactly what to do.

There are lots of mentoring programs out there but this one is unique. It is truly  “one on one”.

You will have me right next to you, holding you by the hand, and showing you exactly how to apply the strategies for your business.

It’s exactly what I would be doing with my higher priced clients with my Coaching Programs. I will personally answer each of your individual questions!

Imagine having someone who has had over 40 years of experience of doing what you are trying to do.

Think of the amazing clarity and direction you’ll have by doing his program.

What other Photographers saying about my Photography BusinessCoaching.

“Facebook ads/boosts had been a disaster until the Bernie Griffiths episode, I now feel like I could sell ice to Eskimos using Facebook.”  Derek Anston

“Have booked about 10 sittings from the Facebook promo that you suggested.

I have had an amazing week of sales all over $2000, our first sale from the Facebook response made it to $2000 and were just wrapped & excited at the arketing results”……. Marie Raconnello

“The feeling for me from being stationary (and let’s be fair, stagnant) to building some momentum, seeing desired outcomes and making progress is a brilliant one. Monetary benefits aside, the psychological benefits of this forward movement are invaluable as every step forward brings a sense of achievement. No matter how big or small they are successes and I’ve developed a taste for it such that any set back (or learning opportunity) just motivates me further to turn it in to success, not just by thinking but by doing.

I have you to thank for that. You’ve helped me build this momentum and together we will build it further. I guess another important point is you’ve not only shown me where the accelerator is but you are also teaching me how to steer”  Brook Durling

“Jill just did the first sale from the Babies Wanted campaign – $3490 !!! It was from the window. Another client saw it & told her friend to ring me ! Have booked 4 so far…,Very happy.” Carol Gibbons

“Last week I interviewed Bernie Griffiths, a photography coach who helps photographers attract clients and make sales. Anyway, he put forward a challenge to the listeners and me. The challenge: construct a FB post, boost it and get more bookings than ever before. I’ve done this a heap of times already but have never seen the success I did this week!

Bernie explained exactly what to put in the post, no need to guess anything. Super simple stuff.

I ran my ad one week ago today and paid $30 to boost the post. My results so far have blown me away!

40 Enquiries about the shoots, 17 confirmed bookings, 14 potential clients we’ve left messages for and are yet to hear from 9 potential clients to call back following voice mail messages they’ve left for us over the weekend.

I’m sure the number of shoots will be in the high 20’s once all the contacts have been exhausted.

Listen to the interview with Bernie………………….

P.S Linda (my wife and studio manager) just emailed me that second… “booked another 4…  that’s 21 all up”       Andrew Hellmich….. Photobizx

“Facebook ads/boosts had been a Facebook.”



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Know The How To Plus The Want

Most photographers (including myself) jump right in to starting a business, trying to figure out how to succeed and thinking that all they really needed to know was in their head, or they would learn it from their own experience.

But it all takes so long.

I found some old financial records last week, and was surprised to see that it took me 12 years before I “turned the corner” in my business.

Things can happen a lot quicker in today’s world with greater technology and of course the internet.

I made a note and circled the month it happened, and wrote the words “The Turning Point.”

That month I employed my first staff member.

My monthly turnover started to double each month.

I had a business that was growing, and it did so for many years.

I reflected on how I had sustained my passion and motivation for such a long period of time, before my success.

It was important that I had finally learned the lesson of the how to, but my drive was in my want to.

I wanted to succeed, and that want never left me, even now as a Photography Business Coach.

My photography studio from day one was my only source of income, so I was driven to succeed.

You must have a strong want for you photography business to grow and prosper.

Ask yourself, “Why do I want this business to succeed?”

Have a conversation with yourself write down the answers where you can look at them each day.

Develop a strong want to succeed to continually grow your photography business, that you have created for yourself and your family.

It is very rewarding.

Photography Business Coach

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