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Photography Business Burnout

Photography Business Burnout

We love our photography.

We begin a journey to turn our passion into profit…we start a business.

We have great dreams, lots of energy, and we are filled with excitement at the possibilities, of doing something we love for the rest of our lives.

Slowly over time we start to feel a little bit of pressure here and there.

The bills increase, business is “up and down”, we get some difficult customers, and the pressure starts to build even more.

Time passes by and a combination of mind clutter, having to learn new skills, customer/family demands, and busy-ness, starts to overwhelm us.

Continual marketing challenges, changes in family relationships, tight cash flow, worries about debt, and you’re on your way to a common condition known as PBB …Photographers Business Burnout!

I have experienced “burnout” a few times over my forty years as a photographer running my own busy studio, so I know how it feels.

The problem amplifies when you find yourself in the day to day grind of running your photography business and you start to experience some level of burnout.

Burnout happens when you work for too long without satisfactory results, and you become disillusioned and frustrated when reality falls short of your expectations.

Sorting and retouching files in Lightroom or Photoshop for hours on end, and into the early hours of the morning, can make you tired and emotional, which makes things even worse.

So, how do you overcome and move away from this draining mindset?

The first thing is to understand that you are human and simply going through your journey of life.

Try and work out a strategy for dealing with the fatigue and frustration that you are feeling, and the continuing challenges of having a photography business.


“Work/life balance” is a phrase that is used a lot at the moment, but for most full time photographers, their photography/life balance is not very balanced at all.

What Can You Do To Replenish And Refresh Yourself?

Why not take the kids out of school, and take a three day break, and drive to the country, and escape from the hustle and pressure, and reconnect with your family. ….I used to do this at least 3 times a year.

Maybe try getting a personal trainer to take control of your fitness and wellbeing.

Take some action, even if it is small, to get your mind in a better place that will allow you to move forward.

Look at outsourcing some of your tasks like retouching so that at least you can get more sleep.

Talk to friends/family and expose your problems and how you feel…A problem shared is often a problem halved.

Accept that it may take a little time to get your head in the space that you want it to be in.

Renewing your goals, your mind, your emotion, your body, and your life’s purpose, is a great way to recharge and reboot.

It may not be easy to do, but you have to break the cycle that is causing the problem.

Changing your mindset into a positive outlook is vital to moving forward.

We all tend to use the excuse that there is too much to do and we don’t have time, but if YOU don’t change, NOTHING will change.

Accepting that our photography businesss may dominate our lives, can also help us to avoid burning out.

The good news in my experience, is that your burn out it is only temporary, and you WILL get back to living your normal happy life.

Need Help In Your Photography Business ? …..

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The Millionaire Photographer

The Millionaire Photographer

I am an admirer of Bradford Rowney, known as The Millionaire Photographer.

Like myself he has turned over millions of dollars in his photography studio.

Below is an extract from his recent blog post, all of which I agree with, but I would like to add a couple of things.

After having a successful wedding/portrait studio for over 40 years, and now being a full time Photography Business Coach for over the past five years, there is one thing that I have learned.

Every photographer is different!

They have different backgrounds, different photography skill levels, different everyday lives, different family and friends, different wants and needs, different personalities, they live in different parts of the world, with different cultures, and different communities.

But they do have one thing in common.

They all love photography!

Those wishing to take their business to higher levels, generally don’t like as much the business side of things….Marketing, Selling, Bookwork, Social Media etc.

This is where a Business Coach comes in, to help the photographer to understand, implement, and learn to enjoy the business side of things.

Personally, I have always loved the business side of things more than the photography.

I loved the challenge of having my own photography business and all of the rewards that it has brought me, and now the challenges of being the best Photography Business Coach that I can be.

From Bradley Rowney’s Blog……

Don’t Hire a Photography Business Coach Until You Do This!

“There is an old saying: “Those who can, do, and those who can’t, teach.”

This certainly isn’t true in every case – there are some amazing teachers out there (for example, Tony Robbins) – but with so many photographers turned teachers, it does make you wonder if this statement is true in at least some cases. In fact, I often get this accusation made against me.

Some say I must be teaching because I can’t make it in my business anymore (I’ll answer that one throughout the article).

Having a business coach is important. One could even say it is essential. Whether it’s Michael Jordan or Tiger Woods, virtually every person who has dominated their field has had some form of coaching.

But with all the choices, especially where photographers turned teachers are concerned, how do you decide who will give you the most explosive results for your money and time?

Below are four things you can do to help protect yourself and make sure you are truly getting someone who is an expert at getting results, who actually walks the talk, not someone who is just a well-known name in the industry (which happens all too often).

If you are hiring one of the 17,500 coaches outside the photography industry and they have a proven track record for results, no problem.

If, however, it is someone inside the industry who advertises themselves as having a successful photography business and is using this claim as their credentials for teaching you and sharing their secrets, these steps will help you learn if they are truly running a successful business that also offers teaching, or if they are making most of their money from teaching while merely creating the illusion of a successful business.

Google the photographer/teacher.

What comes up first? Is it their photography studio, or is it all about teaching photographers and educational materials for sale?

If it’s the latter, be careful. If their website is mainly geared to photographers, that is a big hint that they make the majority (if not all) of their money from teaching, not photography.

Again, this is fine if it’s how they represent themselves, but if they represent themselves as having a successful photography business as their credentials for teaching, then be careful.

Ask the photographer/teacher what percentage they make from teaching versus photography.

Ask the photographer/teacher to provide the names of people they have taught who have made significant increases as a result of their teachings.

Experience does not matter. Industry accolades and awards do not matter. The ONLY thing that matters is results!

Hiring a coach may be one of the best business decisions you can make.

The questions above are good ones to ask to make sure you are employing someone who has a proven track record of achieving great results for themselves, and who is able to translate their skills into helping you achieve great results for yourself!”

Put Up Your Hand

If you need help in your Photography Business don’t be afraid to put up your hand and ask for help.

Follow Bradford’s advice, and as he says…… Hiring a coach may be one of the best business decisions you can make.

Put up your hand if you need help. You don’t have to do it alone.

I only Coach “one on one,” and my coaching services start at just $130 a month.

I Love You….But

During my 40 years of owning a studio I had amazing support and understanding from my wife with the long hours I spent in the business, the working on weekends, and the aggravation that I brought home on a regular basis, when business wasn’t going so well.

She worked tirelessly, bringing up our two kids, protecting me from anything bad, always having a great meal on the table when I arrived home late from the studio, and was my rock, when I felt like I was having a meltdown.

Running any small business isn’t easy.

We all know that.

Any small business owner needs support to help them through the hard times, and have someone to celebrate successes.

While I was truly blessed with the support I had in my business, as a photography business coach I understand that circumstances are not the same for everyone.

The article below is from a recent Design Aglow posting.


“To my unsupportive husband,

I know you work so hard every day to support our family and I want you to know that I appreciate it.

I respect you, and your job, but sometimes I feel like I don’t get that same respect back. I know that society has taught us to believe that photography is not a “real job”, so I’m not blaming you for thinking that way.

But I am asking you to change the way you think.

My love of photography may have started out as a hobby, but I’m a professional photographer now.

And even though my job doesn’t require me to put on a suit and go to an office every day, it is a real job.

I value your opinion and as my husband, I need your support. I need you to believe in me.

Running a photography business isn’t easy.

I need to invest in equipment and invest in training.

I need to shoot in the evenings and on weekends sometimes.

I won’t make a lot of money in the beginning.

And I know it feels risky to invest our money in my photography, but I want you to know this isn’t just an expensive hobby that I’m going to get bored with in 6 months.

This is a business.

I know you see me working hard to grow my business.

I’ve learned how to create a website and I’ve learned how to shoot manual and how to pose and work with all sorts of clients, even newborns.

I have set up an efficient workflow, made a business plan and customized legal contracts and policies for my business.

I’m getting paid for my work and even though it’s not a lot of money just yet, I know I’m on the right track.

But when you make sarcastic comments about how I’m better at spending money on photography than making money doing photography, I feel irresponsible.

When you use air quotes when you talk about my “photography business”, I feel humiliated.

When you tell me we shouldn’t spend $700 for me to go to a workshop, I feel ashamed for mentioning it.

When you tell me I should “just cancel that session” so we can make other plans, I feel disrespected.

I work just as hard as you do every day.

Just because my job does not bring home a steady paycheck does not mean that it is any less important than yours.

I know that’s not easy to hear.

But it’s true.

And it’s the root of all our problems involving my new business. I need your respect. I need your trust. I need your support.

Without it, my business will never succeed.


Your Wife, the professional photographer.

Letters From a Photographer is an original series by Design Aglow. Articles are meant to spark thought and conversation and be shared within our industry.”

I would welcome your comments…


#Photography Business Coach

#Business Coach

A Day For Photographers




                            Get rid of your Photography Business Frustrations!

The whole day will have a focus on what makes a studio successful, and will include going through the following critical points. Sorting out Websites, Social Media, Business Principals, creating a Price List, Photographing for Sales, Creating more Business, The Retail No Pressure Portrait Selling System and more….going to be a full day.

1.   Developing Your Photography Into A Clear Brand.

2.   Getting the Right Customers.

3.   Developing A Conversion System To Convert Leads Into Customers.

4.   Building Your Price List To Maximise Sales.

5.   Test and Measure Strategies To Keep You On Track.

6.   Facebook Marketing for a constant flow of Customers.



After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach. He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers in growing their business and generating more income.

Bernie’s presentation will be on the 5 most important things that a photographer should focus on to build a successful business.



Murielle Sassine, owner and operator of Vivid Imaging and Blackbox Portraits, developed a passion for photography at a young age. She pursued her interests in photography and obtained a degree in Visual Communication, establishing herself as a photo media specialist.

Murielle has run her successful photography business from home for over 14 years, and has achieved great success with her sales in the areas of portrait and glamour photography.

She will talk about some of the many challenges facing photographers who work from home and she will share with you how to overcome them.



Johannah is the owner of a branding and website design company called Confetti Design. She specialises in helping small businesses sell to predominantly female target markets. With over 20 years experience, she has worked with many photographers to enhance and project their brand, and create unique websites, that have delivered great results.

Is your website up to date and giving you the best chance of competing in such a competitive market place?



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What Is A Business Coach ?

Are You Too Cheap?

I am reading a book at present by Tom Poland called Leadsology.

Here is an extract…..

“My clients tend to offer premium-style services.

 Top of the shelf stuff.

 No compromises, only the most effective and best quality services.

 If you are similar, then here is your wake-up call: a failure to charge premium prices for a premium service will repel prospects, not attract them.

Furthermore, premium-priced services attract better-quality clients who are more motivated to implement your advice, who will therefore gain immensely more value than other people, and who will consequently refer more people back to you.

 This, even apart from the fact that you will make more money and have more cash in your bank account as a result of even one client engagement, is an extraordinarily powerful reason to ensure that you are one of the most expensive suppliers in the marketplace.

 Premium-quality clients just flat out do not respect cheap.

 Lastly, on the subject of premium pricing, having premium priced your main service, you should then additionally create what you perceive to be a super expensive, super-duper offering.”

It just makes sense.

Why would you want to attract the cheapest end of the market?

Did you know that Apple have an Apple watch priced at $14,000, as their super duper offering?

The key is to know what your target market is, and market to them.

There is heaps of additional FREE information about targeting your market on my NEW website

Difference Between A Business Coach And A Mentor

A mentor is more a relationship-oriented, and could be a friend or family member, and they don’t charge a fee.

Mentors generally are more concerned about the success of the business owner as an individual.

A Mentor is not a substitute for a business coach, as each accomplish very different objectives for your business.

A business coach helps your business tackle specific tasks and helps set the objectives, and has a commitment for growth both in the Business and the business owner.

The relationship with a business coach is most often over a twelve month period, and you could more than one coach over the lifetime of your business.

Many Photographers cringe, when they see what some coaches charge, so their normal reaction is to try to do it all by themselves.

Rather than worry about how you can’t afford a business coach, think how a coach could help, guide, and motivate you to grow your photography business,  not only in helping you to create a profitable business, but also one that you will enjoy without the stress.

How Does A Business Coach Help?

A coach will show you up to date Marketing strategies, and help you to think differently, to understand more about Marketing, Lead Capture, and Customer Targeting.

You have certain expectations of your business, but to bounce your dreams and hopes off someone who’s walked the road before, who can point out pitfalls, and strengthen areas that need it.

A coach is someone with a good insight and understanding, of proven, business strategies that will push you harder, while also keeping you focussed.

Marketing Advice

In any stage of your photography business, the entire marketing strategy efforts fall on the shoulders of you, the business owner.

A good business coach who has experienced branding, and proven marketing strategies, can dramatically lift the number of customers and sales, and grow your business.

Probably the most important factor is that a coach will keep you focussed, and can help you stay on track.

Having someone to be accountable to is very important as it is easy to let yourself off the hook.

A coach serves as an accountability partner, to give you a friendly kick up the butt, and push you through the challenges.

You may be thinking of getting a business coach for your photography business, or perhaps even a mentor, and as I have mentioned, there is a distinction between the two.

Most Photographers that have not found a business coach or a mentor haven’t done so because they believe is something that they can’t afford.

The reality is (and those who have a coach understand) that you can’t afford to do without one.

Are you like most other small business owners and being driven by your vision, and it’s got you working your backside off to keep the business bringing in money.

You are doing this with a “ flying by the seat of your pants” approach, making many mistakes, but at the end of the day, only YOU know what’s best for YOUR business because it’s YOUR baby.

But is this “do it myself” approach always result in giving the best outcome for your business?

Are You Coachable ?

The next question of course, if you decide to look for a Business Coach, is, are you Coachable?

Answer the questionnaire below to find out the answer.

Do you…………

  1. Listen to instruction?
  2. Act easily doing new tasks ?
  3. Have a really strong passion to succeed?
  4. Embrace getting out of your Comfort Zone?
  5. Strive to improve all aspects of your life and business?
  6. Have patience and persistence?
  7. Want financial success?

If you answered yes to all of these questions, CONGRATULATIONS, you will work well with a mentor or coach.

My creed has always been – Don’t tell me how good I am, tell me how I can be better.

Is this a creed that you follow?

A report by Infusionsoft and Emergent Research, Defining and Achieving Small Business Success, found that 94 percent of small business owners surveyed identify specific financial goals for their business, but only 65 percent are confident they will achieve them.

So over a quarter of small business owners have set specific financial goals for their business, but who can’t see how they can achieve them.

This is where Business Coaches come in.

Your photography business should be continuously growing, but keep in mind that as your business moves through stages of growth, you will have new challenges that will require changes in how you run your business.

In staying competitive and profitable with growth and change, don’t forget that it is ok to ask for help along the way.



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Photographer Gets World Record Facebook Post

Portrait Photographer Wins Gold Medal

Everybody knows that I love numbers, because your photography business is all about numbers.

Marketing “test and measure” is the secret to business growth.

When you find a Marketing Strategy that works and it gives you massive results, you simply keep doing it over and over and over again.

Yes you are right if that sounds a little like McDonalds.

From doing many “test and measures” they came up with a formula and have replicated it thousands of times all around the world… fact 118 countries and territories around the world and serve 68 million customers each day. McDonald’s operates 362,500 restaurants worldwide, employing more than 420,000 people.

Ok you say….. Bernie, don’t get carried away…..I am a one man/woman business and I am not trying to be global.

I am with you….but would you like to find a “magic” formula so that you could turn on a Marketing tap, to give you heaps of leads that you can convert into good paying customers?

I am sure that I heard you say yes, so back to my world record headline.

Last week I did a Facebook post with a photographer in New Zealand.

These are the results…………….

The post was Boosted for 5 days at a total cost of $50.

The post was created through Adverts Manager.

Her target was women 30 – 60 years old in a 30klm radius of the studio.

She directed those interested to a link on her website were they filled out a form asking various quesions to qualify them for purchasing extra photographs.

The post had an amazing 36 shares.

The post reached 16,497 people, 50% of these were organic … because of the high number of shares.

There were 159 comments.

A total of 150 likes.

There were 740 people who clicked on the link on the Facebook post and went to the form on her website.

A total of 298 of these went to the trouble of filling in the form..that’s around 40%.

Given the data that she received from the form, she contacted those she felt would be the best prospects that would most probably spend the most from their photography sessions.

So far, and with 200 more people to contact she has booked in 16 highly qualified photography sessions.

Is this worthy of a GOLD medal in the Facebook Photography Marketing Olympics?

Bernie Griffiths Photography Business Coach

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8 Challenges For A Home Based Business

1. Not being taken seriously.

A common concern of most home-based photographers is whether their customers will consider their business a real one, rather than just a hobby that they are making a bit of money from. They think that their customers may feel that the business is not legitimate.

Home businesses are generally seen as part time concerns, and therefore their professional image and credibility suffers. They are not taken seriously!  Although this perception exists, the business owner should do everything that they can to change this. This can be done by presenting a strong professional business image, not only in the physical appearance of the home, but more importantly in the way that the business is conducted. The way that you treat the customer, together with strong branding, advertising, and business practices, will go a long way to justifying working from home. Your own mindset is also paramount in having a strong profitable photography business.

2. Separating work and family life.

When a photographer makes a decision to work from home they feel that one of the advantages is that they can be there for the kids, but this can be an enormous disadvantage as well. The daily household chores, picking up and dropping off kids, and working around sleep times of smaller children can be a great source of distraction in running your business.

As everyone knows, there is always something to do around the home, especially when you have kids. It is very hard to talk professionally to a customer over the phone, with a two year old screaming in the background, or trying to photograph someone else’s children, while yours are fighting in the other room. Handling two or more different roles under the one roof can create challenges and difficulties, as you juggle the demands of both your home and your business.

3. Lack of space.

The setting-up of a home business is made easier if you have a large house, and you can separate spaces for the business. Lack of space can be a concern if you are living in a small house or an apartment.

Compromising some of your family space can be quite confronting, but this is a trade-off that you may sometimes have to accept. A separate entrance for the business would be ideal, and just thinking through the problem and discussing it with someone outside of the immediate business can often bring a solution.

4. Working too much or procrastinating.

When working from home, there is always the constant temptation to work long hours. You shouldn’t feel guilty if you check and answer emails in the evening when the kids are in bed. If you are passionate about your photography business and are constantly working on growing your business, you should work hard. Only if working too much intrudes on and effects your family life negatively, should you re-evaluate your work ethic.

The opposite of working too much, is procrastinating on work related tasks.

There is an unlimited amount of things that you could do around the home instead of doing work related things. Failure to keep up with your work-load could amplify and create a massive problem in a very short space of time.

Another potential problem is spending too much time on tasks which you enjoy and may not be generating income and neglecting the tasks you don’t.

5. Lack of privacy.

Even if you have your own private business space in your home, privacy and security is always a concern. You also need to keep the whole house tidy, just in case the customer has to walk through your house to go to the toilet.

Some customers can be annoying if they knock on your door at all hours of the day and night. You must make it clear to your customers that you work strictly by appointment, and are not available at other times. Your customers will appreciate your professionalism in this regard.


6. Strain on family relationships.

Be sure that your family understands what it takes to operate a home business. Talk to your husband or wife and ask for their support, and explain to the children your need to be given time to work for the business.

Some members of your family may resent the fact that while you stay in the house for most of the day, your attention is not focused on them. However, be sure also to know when to stop working for your business and start living as part of the family. Your family and kids need your attention, and of course housework, friends, and even pets, can demand your attention at different times. Working at home can be very hard if you have a newborn baby or three or four small children who always demand your full and complete attention.

7. You can feel isolated.

If you are the sole worker in your home business, you may feel isolated and often lonely. It can be a confronting and solitary existence, when you are dealing with customers, phone calls, emails, and the photography, without having someone to share your experiences, or ask advice. The isolation can become quite intense, especially if you have a naturally outgoing personality.

Self -discipline can become hard with no one looking over your shoulder. Failing to maintain a tight time management regime, and not being able to control and handle your feeling of isolation, will make it very hard to achieve success in your business.

8. Lack of experience

When a photographer commits to working from home in the hope of making some money from their passion, the one thing they lack is the knowledge and experience of how to control and maximize the way in which they conduct their business. Many of these photographers may be like yourself, a mother/father and wife/husband first, and a business person second. Taking that transition in becoming a business person may be difficult to handle, if you have not had any training in setting up and running a business.

Experience of course can only come with time. Time will allow you to learn. The question of course, is whether the things that you learn are the most effective and profitable way of going about it.

Attending seminars and workshops held by other photographers may motivate you and help you take better photographs, but may not give you the individual and specific answers to your particular circumstances. I’ve attended heaps of seminars and workshops, and what I found was that they gave me short-term inspiration, but did not put any money into the bank. Only practical advice from and experienced and readily available mentor or consultant can achieve this.

Every photographer working from home has their own individual and personal challenges. These challenges need to be addressed individually with their own unique circumstances taken into consideration.

Solving the problems

So what’s the secret to growing your photography business despite the tough economy, and the challenges of working from home?

Any business whether large or small, is mainly about solving day to day problems. Getting more customers, increasing sales, lowering overheads, staff relationships, and maximizing the efficiency of work spaces, are all focused on to improve profitability. A micro business that is operated from home by a single person has the same issues to resolve. What you may need is a viable and long term business model.

You need to develop business systems which cost very little time, money and energy, together with sourcing help and guidance in integrating them into your business. In other words a business model that puts money into your account regularly year after year.

I have consulted with many photography businesses over many years, and have seen the effects of the pressure that it can have. I have seen marriages break down, uncontrolled debt, and legal proceedings, all happen with bad business practices.

Getting a good Business Coach can keep you focused and alleviate a lot of the problems that you may come up against.

For further Photography Business Coaching information …

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Is Your Portrait Photography Booming?

What a fantastic time to have a portrait photography business.

Each and every week my clients tell me of their  successses with great sales and large amounts of bookings.

This email from a client last week…………

“Hi Bernie, 

Here’s a number……we have 52 paid $50 bookings in the diary taking us into August.

I have taken 6 bookings today and I have been on the phone all day except for entering shoots into Light Blue. 

Thank you,

John – aipp member”

John has worked hard on his Marketing over the past few weeks and now is starting to see the results of his hard work.

The $50 refers to the confirmation deposit that I get my clients to charge whenever they make a portrait photography session, that has come through Marketing channels.

If you are a portrait photographer your Marketing goal should be to have at least 20 bookings in your diary.

If you are a wedding photographer, your  goal should be to have at least 20 weddings booked, and in the diary.

If this is not the case you should put your feet down hard on the Marketing accelerator.

Having bookings in advance is one of the keys to a continuing successful photography business.

 Bernie’s Soft Selling System

It took me many years  in my own photography businessto realise that people love to buy, but hate to be sold.

Over the years I have read numerous books on selling portraits, but they never gave a specific step by step of the process.

After doing hundreds of portrait sales where I sensed the customers and myself felt a bit of pressure in the room, I tested a new way of selling.

From the very first sales sessions that I did with this new way, my sales went up and the customers and I concluded the sale feeling relaxed and pressure free.

So here it is…..”The Portrait Photography Soft Sell Success Guide”.

It is powerful, and it may appear too simple for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales, that have put hundreds of thousands of dollars into my bank account.

My “soft sell” system gave me a very high average sale.

It changed my mindset.

It will change yours if you let it.

Don’t fight it, simply try it. Test it.

I believe that you can at least double your average sale.

You can easily lose thousands of dollars if you do not do your portrait selling correctly.

Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000 !

That would pay for a good holiday!

Most photographers do not see themselves as salespeople.

That is why they fail in the most important part of their business.

In fact in my opinion, eighty percent of photographers are failing miserably in sales.

They are simply not maximising their sales.

They are throwing money away.

Are you doing your portrait selling “the old way.”

To get my FREE E-book “The Portrait Photography Soft Sell Success Guide”, simply ask for it at

Last Chance For NFPM

If you wish to participate in this years National Family Portrait Month you must register by 15 June.

We are about to start the Marketing. REGISTER AT……..

More On Growing Your Photography Business



Rants Raves and Myths in The Photography Industry

How To Market Your Photography Business


How A Single Mum With 5 Kids Went From Broke To Making Over $1000 Per Photo Shoot


Getting Clients In The Door

Get my FREE ebook “ 7 Simple Strategies to a Successful Photography Business”

My book “Success Secrets of a Professional Photographer” is available on Amazon

Another book that I am featured in……… “Quantum Leap My Life”


CONTACT ME ON or call 0418509228.                                                                                                                                                                                                         Photography Business Coach  Photography Business

Same Time Next Year

The start of another year….are you excited?

Have you written your business plan for the year?

Do you have your Marketing Strategies ready to go?

Have you planned your holidays yet and scrubbed those dates out of your diary?

Have you reflected on your business from last year and looked at what you can improve on?

Have you reviewed your website to see if it is the lead generating magnet that it should be?

Have you done a time analysis on the jobs that maybe are taking far too long, and looked at ways of doing them quicker or outsourcing them?

Have you set some financial goals as a target that you can aim for?

If you haven’t done a few of these you may already be behind in creating success for your business this year.

But don’t panic.

Here’s what you can do.

This is the way I plan the year.

Imagine that you have a Time Machine.


Sit in it and press the button marked “This Time Next Year” and be transported to this time next year. Get it?

Now write yourself a letter describing the year that was 2016.

Here is mine after my Time Machine journey.

“Wow! Another year has seemingly flown by and it’s the first week of 2017.

What an amazing year I had last year.

Some of the many highlights were……

In January I was able to increase my database of photographers around the world to over 10,000, and through my regular weekly newsletters I built up a waiting list of photographers who want me to coach them.

To facilitate this, the creation of my brand new online course has enabled me to help a much bigger number of photographers move forward in their businesses.

Wendy and I spent the whole month of March in New York and it was totally amazing. We had never been there before and were both totally blown away with, well, everything.

Great to catch up with Millionaire photographer Bradley Rowley. He spent a lot of time with me in his New York studio, and I came away super inspired, and with a lot more understanding about the high end portrait market.

National Family Portrait Month in May was an even bigger success than last year, with over 100 A.I.P.P. members participating in raising over $10,000 for the Women’s Cancer Foundation. Many families now have a family photograph, that they probably would not have had done but for this promotion.

I have generated well over $500,000 new income for my clients, via my proven Marketing Strategies.

The decision to get a coach for my business early in the year proved to be one of the best major decisions that I made for the year, (yes coaches have coaches too.)

My golf game since my friends bought me a new set of golf clubs, has improved so much that I am thinking of taking it up professionally. Ha ha…no way……………………………”

Get the idea?

Write it down and send it to me, or your partner or a friend, and become accountable.

Or even print it, stick it in an envelope and open it “THIS TIME NEXT YEAR.”

Ever Success……You Really Do Deserve It.

#photography business coaching

#business coach






A Friendly Kick Up The Butt.

Interview On Sprouting Photographer

I was thrilled to be invited to do a Podcast for Sprouting Photographer last week.

Check it out HERE.

Summary of Discussion Topics:

Your business, and any business needs customers.

The important difference between marketing strategy and implementation.

It’s okay to make mistakes in marketing – don’t overanalyze.

It all boils down to lead generation and nurturing leads through the buying cycle.

Why you need to learn copywriting, and automate your content through the buying cycle.

Testing and measuring everything about your marketing – and what to keep track of.

Making sure all aspects of your business are realistic, including pricing and expectations.

The power of Facebook as an inexpensive marketing tool.

How to design an effective Facebook marketing ad campaign.

What to do with cold leads to warm them up to buy.

There is no right or wrong with marketing, just keep trying and keep learning.

Maintaining professionalism and avoiding the ‘bait & switch’ style of marketing.

The secret to marketing – get out there and market!

Getting Around To It.

If I say to you…………….

You should put your prices up.

You need some new Marketing ideas.

Your website looks very dated.

You should update your Blog.

You should put an opt-in form on your website.

You should send a newsletter to your database.

You say………

I have been meaning to, I just have to get “around to it”.

So what are you waiting for?

The single biggest excuse I hear from photographers not taking action towards growing their business is time.

We all know that an excuse is your heads way of justifying your lack of action on doing the priorities that you KNOW that you should do.

Do you want to be in exactly the same position that you are in now, this time next year?

I know I don’t.

I have already started implementing some great personal and business challenges for next year.

Will I achieve everything that I am setting out to do?

I cannot see any reason why I will not fulfill my challenges and exceed my own high expectations.

What about you?​

Are you going to get “a round to it”.

This year succeed beyond your expectations.





photography business coach


photography mentor


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