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Archive of ‘SMALL BUSINESS’ category

A Friendly Kick Up The Butt.

Interview On Sprouting Photographer

I was thrilled to be invited to do a Podcast for Sprouting Photographer last week.

Check it out HERE.

Summary of Discussion Topics:

Your business, and any business needs customers.

The important difference between marketing strategy and implementation.

It’s okay to make mistakes in marketing – don’t overanalyze.

It all boils down to lead generation and nurturing leads through the buying cycle.

Why you need to learn copywriting, and automate your content through the buying cycle.

Testing and measuring everything about your marketing – and what to keep track of.

Making sure all aspects of your business are realistic, including pricing and expectations.

The power of Facebook as an inexpensive marketing tool.

How to design an effective Facebook marketing ad campaign.

What to do with cold leads to warm them up to buy.

There is no right or wrong with marketing, just keep trying and keep learning.

Maintaining professionalism and avoiding the ‘bait & switch’ style of marketing.

The secret to marketing – get out there and market!

Getting Around To It.

If I say to you…………….

You should put your prices up.

You need some new Marketing ideas.

Your website looks very dated.

You should update your Blog.

You should put an opt-in form on your website.

You should send a newsletter to your database.

You say………

I have been meaning to, I just have to get “around to it”.

So what are you waiting for?

The single biggest excuse I hear from photographers not taking action towards growing their business is time.

We all know that an excuse is your heads way of justifying your lack of action on doing the priorities that you KNOW that you should do.

Do you want to be in exactly the same position that you are in now, this time next year?

I know I don’t.

I have already started implementing some great personal and business challenges for next year.

Will I achieve everything that I am setting out to do?

I cannot see any reason why I will not fulfill my challenges and exceed my own high expectations.

What about you?​

Are you going to get “a round to it”.

This year succeed beyond your expectations.

NO MORE EXCUSES……..IN THE BATTLE BETWEEN THOUGHT AND ACTION……THE ACTION TEAM WINS EVERY TIME.

TEST MY COACHING

 

​www.berniegriffiths.com

photography business coach

photography

photography mentor

 

Fully Booked

Too Many Customers?

In my many years of running a successful photography studio, success in business
is 80% having the right mindset.

But of course success comes down to actions… but they need to be the RIGHT actions.

Too many photographers believe there’s a secret ‘tactic’ or just one ‘magic’ thing that will propel them into having instant success.

Yes, it is good to think positive and set goals rather than dream, but, without the right mindset, your actions will never always be keep inside of your comfort zone.

Doing things that make you nervous and uncomfortable, will force you to move forward in your photography business.

What if you took that small step into uncertainty?

Imagine yourself at this time next year, so fully booked that you are actually turning clients away!

That’s exactly what is happening to some of my clients right now.

They are FULLY BOOKED!

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They are super busy doing the right things that will directly generate income.

Not only that, but they also have Marketing plans to activate early in the new year.

Do you know the how?

Do you know how to get your business fully booked with clients.

I guess if you did, then you would be doing, it right?

You don’t know because you haven’t done it before.

But I have! I know what to do.

I started my photography business with $500 and turned it into a business that turned over $750,000 dollars a year.

If you were smart, wouldn’t you want to pick my brains and learn exactly what to do?

How to make all that money that you keep trying to make, but just keep failing?

Ok, so here is your chance.

Go HERE…and leave the rest to me.

 

  • Buy my book  “The Secrets of a Professional Photographer” HERE

 

 http://www.berniegriffiths.com

The Portrait Challenge

PHOTOBIZX
http://photobizx.com/berniegriffiths/1
Photography Business Coach Bernie Griffiths Podcast Interview
136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography SessionsSomething different for this weeks episode with previous guest and photography business coach Bernie Griffiths. It’s a step by step instruction on how to book more portrait photography sessions through a targeted Facebook ad with a challenge for you to get this done. Are you up for it?In the interview, Bernie explains with clear instructions how to format your Facebook post for your promotion including a headline to grab attention, a reason for your promotion and an attractive offer that will be difficult for your target client to resist.All you need is an open mind, a small advertising budget of $25-$30 and the willingness to take action. Oh, and time to shoot and sell more portrait photography when you commit to this and follow through.“Once you started treating your hobby asHere’s some of what we cover:

The state of professional photography today
Why Bernie believes the photography industry is harder than it used to be
Do you need to be a better photographer to be successful today?
What most photographers are doing wrong in their business
The key to business success
How to grow your photography business
How to avoid making the wrong decisions when marketing your business
Why lead generation is key to success in a business like photography
How to nurture potential clients until the time is right for them to buy
How to find reasons why clients should consider your business
Target marketing is key
How a simple Facebook promotion can deliver great results
How to do a boost post on Facebook
Why you need to invest money if you want to generate leads
What genre should you choose for marketing your business
Get specific when targeting audience with any promotion
Incorporate the five “who, why, what, when, and how” in creating your ad
The ideal print size to giveaway for your promotion
Easy yet catchy phrases to use during contact details gathering
How to fully take advantage of your leads
How to plant the seed of follow up sales effectively
Key phrases to use to catch your readers attention
Using a call-to-action in your ad campaign
How to respond to clients who say ‘NO’ to your offers
Do not limit your promotions on a single genre, expand and grow with your ads
Put all your energy into your marketing project
Cost-effective ways to promote your ads
Be passionate in promoting your business
When marketing your business, everything works, even when something fails
Do not dwell on your failures, instead, move on to the next task
Innovate and keep changing things to succeed in your business
Why you should never stick to one marketing strategy
http://www.berniegriffiths.com
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Qualities to Look for in a Business Coach

From Entrepeneur Magazine OCTOBER 25, 2014

By Stephen Key

CONTRIBUTOR Co-Founder of inventRight; Author of One Simple Idea Series

Every entrepreneur needs a coach, because the fastest way to learn any business is to study someone who has been successful at it. This person has already paid the price of experience. You must absorb all of the information that you can out of him or her!

Over the years, I’ve met many people who desperately want to be successful but who are ultimately unwilling to invest in themselves. They think, “I can teach myself. I can learn this on my own.” I’m always dumbfounded by this attitude. If I can avoid making a few mistakes, I’m going to.

Our whole lives are about learning. When we’re young, we attend school. If we’re lucky, our parents impart a few important lessons. If you’ve ever played sports, you’ve had a coach. Education is king. In the long run, finding the right mentor will save you time and money.

However, it goes without saying that some coaches are better than others. There are so many people these days offering their services to entrepreneurs online. Before you leap into a new relationship, take some time to get to know a potential coach. The following qualities are what you should be looking for.

Experience

The number-one thing to look for on someone’s resume is his or her experience. What exactly have they accomplished? Is it what you want to accomplish? Your coach must have walked the walk.

I feel strongly about this. Find someone that has truly paid their dues and can speak to their real-life experiences. Ideally, this person will have failed and succeeded. Their insight will help you avoid making costly mistakes and increase your chance of success immensely.

The devil is in the details. Ask for testimonials. What are former mentees saying about him or her? Is what’s being said personal and detailed? Always remember to Google for complaints as well.

Attitude

In my experience, having a great attitude comes with time and experience. The right coach will have been through it all — and come out the other side knowing a sense of humor goes a long way in business. They are able to see the big picture. They understand it’s all a numbers game. They don’t get too upset. An ideal coach is very patient, but also persistent and determined.

coach

Willing to share

A great coach is willing to share all of his or her experiences with you — the good and the bad. Do you get the feeling this person is holding back? That’s not a good sign. You’ll learn the most from someone who is willing to be radically transparent.

Expertise in their field

Does your potential coach regularly give lectures? Has he or she written a book? Do reporters interview him or her? It’s impossible to be everything to everyone, and nor is it desirable. If this person offers a long list of services, exercise caution.

Accessibility

You must be able to reach your coach. A good coach will be willing to customize a program for you, because they know one size doesn’t fit all. Does this person care about your problems and concerns? Specifically ask them how much time they have to offer you. What is their schedule and availability like? How many other projects and commitments do they have? Discuss these very important details up front.

Connections

A great coach will have longstanding relationships with people who could benefit you. Ask him or her if they’re willing to open doors for you. Sometimes, it is about who you know.

Expectations

Ask your coach what they expect from you. A good coach will keep you accountable. They will outline what they need from you, time and action wise. If they don’t ask how much you’re capable of, that’s a red flag. I would never take on a mentee who told me he or she didn’t have as much time as I thought they should dedicate to a project.

A love of teaching

Teaching is a skill that people get better at over time. Good mentors love to help other people. They enjoy the act of teaching. How a potential coach treats you from the very beginning of your interactions is a good indicator of how he or she will act over time. Are they late to the first appointment you set up? That’s not a good sign. You need a coach who is considerate of your time.

Holds you accountable

A great coach will not simply let you disappear. Yes, things get in the way. But he or she cares about how you’re doing.

If you’re lucky enough to find a coach that you vibe with, as I have, you will make a great friend for life. They will enjoy sharing in your success and feeling like they were part of it.

For full article http://www.entrepreneur.com/article/238867

MORE INFO…………..http://berniegriffiths.com/work/

WHAT OTHERS HAVE SAID………………

“I am an Auckland based pet photographer.

Bernie has been my photography business coach for over a year.

Since I started my photography business over 6 years ago, I had struggled through every winter and was very close to giving my photography away.

After working with Bernie, everything changed.

Bernie has taught me how to market my photography, shown me how to develop and position my brand, lift my prices, and my pet photography business, is now in the position of having a waiting list of clients.

I have tripled my average portrait sale since working with Bernie.

I can’t recommend Bernie highly enough.

He is an inspirational speaker and mentor”. 

Kimberely Kent, Tall Tails Pet Photography, Auckland, New Zealand.

#berniegriffiths

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Are You Breaking Even?

Are You Breaking Even?
Many studio owners that I speak to that have been in business for many years, now find their business operating at “break even.”
 They have money coming in, and money going out at the same rate.
Cashflow but no profit.
This is one of the most frustrating periods of a business life.
The photographer is working long hours running the business, but at the end of the day has absolutely nothing in the bank account as a reward for their hard work.
 Empty pockets.

 

I remember going through this period in my business.

I was frustrated, miserable, angry, and could not see any light at the end of the tunnel.

What to do?
After searching my own brain and not coming up with an answer, I asked my daughter for advice.
She does after all have two Marketing degrees, and works for a multi million dollar International company as a Marketing manager.
Her response came quickly and was very brief.
“Dad………you can’t milk a dead cow.”1It took me by surprise.
It took me a few days to get clarity on her statement, but when I did, I knew exactly what to do.
The cow was my business model.
What she meant was that my business wasn’t dead, but the way I was running it was.
If was no longer working……. it was dead!
I HAD TO STOP TRYING TO MILK IT.
I had to stop living in the past….that was over.
So how did I move forward and resurrect my business to continue on successfully for many more years.
It was time to clear the past Marketing, processes, pricing, products, mindset, and CHANGE a few things.
The first thing I changed was my mindset.
I determined to focus on the future, and recreate myself.
I learned more about Marketing, and made overall change in my business.
Slowly my business turned around.
I became profitable again, as my new cow started producing milk.
Most leave it too late, because they can’t get out of their comfort zone.
You can keep doing the same things that aren’t working or you can do something that will change your life.
When I am Coaching the clients that I have who are feeling this pain, I know how they feel.
But I also know how to help them.

The Future of Photography

I read this article recently from a blog at http://www.sproutingphotographer.com.

It’s a great article and as a Photography Business Coach, and in talking to photographers every day about their businesses, the article seemed to reflect what is happening in Australia.

Here is the article…….

Recently here in Canada an announcement of another business closure made many photographers nervous.

Blacks Photography, a retail photofinishing and camera store released a statement that they would be closing all their store locations across Canada by August 2015.

Blacks, a company that has been around for eighty-five years is just the most recent casualty of an ever changing retail environment. Is it possible that this is pointing us to the proverbial writing on the wall about our beloved photo industry?

What does it mean for us as professional photographers that a leading consumer photofinisher is closing it’s doors? Obviously it shows that consumer demand for small prints from their amateur photography has died. Facebook and smart phones have replaced family photo albums.

The ease of sharing images, cloud storage and social media have changed the face of the snapshot forever. But what does that mean for professional photography? Sports Illustrated (owned by Time) recently announced that it was laying off their whole photography staff. It should be noted that their entire staff was already down to only six full time photographers. But does that sound the death knoll for professional wedding and portrait photographers around the world?

I don’t believe it does. At least not for all of us.

Some months ago, Bryan and I interviewed Jerry Ghionis for a Sprouting Photographer podcast and during the interview we asked him if he had any predictions for the future of our industry.

Jerry told us that he believes that making a living as a photographer will get harder and harder. Not impossible but harder.

He mentioned that with the instant gratification possible these days with camera phones and sharing, part of the magic of photography is now gone.

How do we now create the magic then?

shutterstock_126974441

Jerry suggested the following; by the lighting, the posing, by the emotion we capture, the storytelling…

By the experience we give, the packaging of our products, the quality of our products, the way we communicate, by not meeting with clients in crowded coffee shops…

We discussed how the gap will widen in the future for photographers struggling to compete on price and product.

Walmart and Sears studios now offer location photography and business portraits, they also offer metal and canvas wall prints. Clients can create their own books and albums with free software. They do so knowing they must spend the time doing it at a lower cost for a decent quality.

Our products must stand head and shoulders above what clients can create for themselves. Our service must be exemplary. Our turnaround times must be convenient and timely.

Our level of customer service must make the client experience a true pleasure and if we can deliver on all fronts we can then be considered an excellent value for each dollar spent.

I also want to get you to think about this. Currently we are lucky enough to still have many fantastic companies that create and provide the ultimate in quality products for professional photographers. Let me list a few of them here,

Finao, Vision Art, Millers, GTA Imaging, AsukaBook, Black River, Bay Photo, Couture Book, Design Aglow, Graphi Studio, H&H Colour, Kiss Books, ProDPI, Queensberry, Simply Colour Lab, White House Custom Colour and the list goes on and on.

What do you suppose would happen to all these companies, and the gorgeous high quality products they provide us, if we all gave in and just sold digital files to our clients?

I stand fast to the belief that hard work, perseverance, and dedication to a phenomenal client experience will always provide  a steady stream of clientele who truly value the vocation we have chosen.

I am a proud professional photographer. Will you help me put the “pro” back in professional?

Let’s not worry about closures, layoffs or the purveyors of doom and gloom about our industry.

Make no mistake, we are not covering our eyes and ears and ignoring the signs of the times.

We are just being determined not to give in to apathy, and not to give up. SO many of the most successful entrepreneurs of our day found the road to success not to be a straight path but an uphill, hard climb.

We will decide that professional photography is alive and well and the future is bright for those who see the light. The light at the end of the tunnel is found in excellence, pride in our work, ongoing education, and a genuine concern for exceeding our client’s expectations.

Let’s roll up our sleeves and get to work…

Bernie Griffiths Photography Business Coach

http://www.berniegriffiths.com

Chase The Dream…..No Excuses

Price is just one piece of your business
PRICING YOUR PHOTOGRAPHY FOR PROFIT

Do potential customers ever ask you the price of your wedding and/or portrait photography?

So expect it and get some solid strategies to reply to their request for prices, whether it  be on the phone or by email.

How you reply to their request could be the difference between your business thriving and not. (more…)

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Working From Home

Working

More and more photographers are working from home, and this trend is set to continue into the future, as more and more photographers take their hobby into a new world of small business.

Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards if handled correctly. (more…)

Stop Photographing Weddings

STOP

I visited a new client situated in Noosa in beautiful Queensland last week. 

Tim has a fantastic studio set up in his garage, that he also uses for his clients to view and purchase photographs.

During my two days with him, it was obvious that his real strength was landscape photography, so my challenge as a business coach was to come up with some ideas to create income from Tim’s passion in photographing landscapes. (more…)

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Are You Drowning In Your Business?

ARE YOU DROWNINGIN  YOUR BUSINESS_Are You Drowning ?

Are you drowning in your business? Are you looking at taking your business to the next level? You want to, but you are feeling stuck, confused, short on money, can’t get enough customers, don’t know how and where to advertise, unable to get any right marketing together? (more…)

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