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Archive of ‘SMALL BUSINESS’ category

I Love You….But

During my 40 years of owning a studio I had amazing support and understanding from my wife with the long hours I spent in the business, the working on weekends, and the aggravation that I brought home on a regular basis, when business wasn’t going so well.

She worked tirelessly, bringing up our two kids, protecting me from anything bad, always having a great meal on the table when I arrived home late from the studio, and was my rock, when I felt like I was having a meltdown.

Running any small business isn’t easy.

We all know that.

Any small business owner needs support to help them through the hard times, and have someone to celebrate successes.

While I was truly blessed with the support I had in my business, as a photography business coach I understand that circumstances are not the same for everyone.

The article below is from a recent Design Aglow posting. http://www.designaglow.com

LETTER FROM A PHOTOGRAPHER: TO MY HUSBAND, BECAUSE I NEED YOUR SUPPORT FOR MY BUSINESS

“To my unsupportive husband,

I know you work so hard every day to support our family and I want you to know that I appreciate it.

I respect you, and your job, but sometimes I feel like I don’t get that same respect back. I know that society has taught us to believe that photography is not a “real job”, so I’m not blaming you for thinking that way.

But I am asking you to change the way you think.

My love of photography may have started out as a hobby, but I’m a professional photographer now.

And even though my job doesn’t require me to put on a suit and go to an office every day, it is a real job.

I value your opinion and as my husband, I need your support. I need you to believe in me.

Running a photography business isn’t easy.

I need to invest in equipment and invest in training.

I need to shoot in the evenings and on weekends sometimes.

I won’t make a lot of money in the beginning.

And I know it feels risky to invest our money in my photography, but I want you to know this isn’t just an expensive hobby that I’m going to get bored with in 6 months.

This is a business.

I know you see me working hard to grow my business.

I’ve learned how to create a website and I’ve learned how to shoot manual and how to pose and work with all sorts of clients, even newborns.

I have set up an efficient workflow, made a business plan and customized legal contracts and policies for my business.

I’m getting paid for my work and even though it’s not a lot of money just yet, I know I’m on the right track.

But when you make sarcastic comments about how I’m better at spending money on photography than making money doing photography, I feel irresponsible.

When you use air quotes when you talk about my “photography business”, I feel humiliated.

When you tell me we shouldn’t spend $700 for me to go to a workshop, I feel ashamed for mentioning it.

When you tell me I should “just cancel that session” so we can make other plans, I feel disrespected.

I work just as hard as you do every day.

Just because my job does not bring home a steady paycheck does not mean that it is any less important than yours.

I know that’s not easy to hear.

But it’s true.

And it’s the root of all our problems involving my new business. I need your respect. I need your trust. I need your support.

Without it, my business will never succeed.

Sincerely,

Your Wife, the professional photographer.

Letters From a Photographer is an original series by Design Aglow. Articles are meant to spark thought and conversation and be shared within our industry.”

I would welcome your comments…info@aswpp.com.au

CHANGING PHOTOGRAPHERS LIVES….FOR THE BETTER.

http://www.berniegriffiths.com

#Photography Business Coach

#Business Coach

9 Things That Are Stalling Your Photography Business

In the forty plus years that I had my studio, and in the last few years that I have spent coaching other photographers as a Photography Business Coach, there are certain traits that I have learned hold us back from reaching the success in growing our business.

Below are 9 lessons that I have learned as a Photography Business Coach.

  1. Instant results don’t always come.

Too quickly you think “this is a waste of time, I am not going to do it anymore.” Give new strategies a chance to blossom before you stop doing them. Test and measure for a realistic amount of time. Success is always just around the corner. Be patient, persistent, and give yourself a realistic timeline to achieve the results you want.

  1. Don’t compare yourself to others.

It’s your business, and you can look at others who are much further down the road from you, but don’t compare and wish that you had their business. You only have a perceived value of the success of their business anyway, unless you have access to their profit/loss statements. You shouldn’t feel inadequate, discouraged, or lacking something. Focus instead to where you are now compared to yesterday and, totally focus on where you are going.

  1. Be busy doing the important.

Ok I am guilty. I used to spent too many hours tweaking my website, reading other blogs, and playing with new apps, and “magic wand” software. Hours turned into days, as I sat at my desk appearing very busy but actually doing nothing constructive at all. Eventually I learned what the “right” things were to focus on my business. Are you doing the same?

  1. Always take action.

Are you a list and plan maker? You spent a lot of time planning and then don’t act on anything to bring those plans to reality? Any action may be imperfect, but it will be much more useful than all your lists and plans, without any action. In fact your actions may change all the plans you made in the first place, so spend most of your time on acting, not planning, if you want to progress your business.

  1. Don’t ask yourself the wrong questions.

You spend your time and energy wondering if you are doing the right thing. Why not change these uncertainties in your head to how, who and what, in relation to actions. Get help me and spend your energy finding answers to the right questions, that will ultimately help you take increasing steps closer to success.

  1. The right time is now.

Do you procrastinate and keep putting something off because you don’t feel that you are ready? Maybe you tell yourself that you need to make a few changes, wait until the kids have grown, or leave it until next year when you have more time. Your mind is playing delay tactics and it is winning. Start now! Do something! If you start you will quickly discover what else needs to be done, and you will progress toward your dreams much sooner.

  1. You really are worthy.

You may think that you are lacking in some way, and that maybe you should not try too hard to set too high an expectation, in case you fail. So you aim a little lower or even try something easier. Don’t let your head play tricks on you. Everything gets easier the more you do it. Be persistent and you will discover that this is one of the secrets to success. Work at it and stick to it, and you will find the success you were looking for will come to you. You are indeed worthy.

  1. Listen to your heart.

If you are new at something and you want to learn how to be better, don’t you think that you should seek advice? Unfortunately you assume everyone you speak to knows what they’re talking about. Sometimes though the problem is that the wrong advice can take you in so many different directions that you’re mind gets confused, and that confusion stops you from taking any actions. Listen to the voices within. Let them guide you.

  1. You need professional help.

Getting help is not a sign of weakness. It is more a sign of sensibility. Yes you have this grand idea that you want to succeed on your own. But the reality is that we all can do better if you get the right help. Reaching out and getting experienced guidance can skyrocket your photography business. It surprises a lot of people when they learn that I have a business coach to guide me in my own business. It is the best value money that I spend. It is an investment for my future. Without my coach, I know that my business will not reach its full potential.

Making Money With Facebook

Don’t worry we recorded the webinar “Facebook For Photographers”, with Social Media expert Loren Bartley, owner of Imactiv8……http://www.impactiv8.com.au

Here is the link…..   https://http://www.youtube.com/watch?v=hstSEVr0eC8

Everything that you have been told about how to grow your photography business is WRONG http://www.createaphotographybusiness.com

Photography Business Coach

Is Your Portrait Photography Booming?

What a fantastic time to have a portrait photography business.

Each and every week my clients tell me of their  successses with great sales and large amounts of bookings.

This email from a client last week…………

“Hi Bernie, 

Here’s a number……we have 52 paid $50 bookings in the diary taking us into August.

I have taken 6 bookings today and I have been on the phone all day except for entering shoots into Light Blue. 

Thank you,

John – aipp member”

John has worked hard on his Marketing over the past few weeks and now is starting to see the results of his hard work.

The $50 refers to the confirmation deposit that I get my clients to charge whenever they make a portrait photography session, that has come through Marketing channels.

If you are a portrait photographer your Marketing goal should be to have at least 20 bookings in your diary.

If you are a wedding photographer, your  goal should be to have at least 20 weddings booked, and in the diary.

If this is not the case you should put your feet down hard on the Marketing accelerator.

Having bookings in advance is one of the keys to a continuing successful photography business.

 Bernie’s Soft Selling System

It took me many years  in my own photography businessto realise that people love to buy, but hate to be sold.

Over the years I have read numerous books on selling portraits, but they never gave a specific step by step of the process.

After doing hundreds of portrait sales where I sensed the customers and myself felt a bit of pressure in the room, I tested a new way of selling.

From the very first sales sessions that I did with this new way, my sales went up and the customers and I concluded the sale feeling relaxed and pressure free.

So here it is…..”The Portrait Photography Soft Sell Success Guide”.

It is powerful, and it may appear too simple for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales, that have put hundreds of thousands of dollars into my bank account.

My “soft sell” system gave me a very high average sale.

It changed my mindset.

It will change yours if you let it.

Don’t fight it, simply try it. Test it.

I believe that you can at least double your average sale.

You can easily lose thousands of dollars if you do not do your portrait selling correctly.

Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000 !

That would pay for a good holiday!

Most photographers do not see themselves as salespeople.

That is why they fail in the most important part of their business.

In fact in my opinion, eighty percent of photographers are failing miserably in sales.

They are simply not maximising their sales.

They are throwing money away.

Are you doing your portrait selling “the old way.”

To get my FREE E-book “The Portrait Photography Soft Sell Success Guide”, simply ask for it at info@aswpp.com.au

Last Chance For NFPM

If you wish to participate in this years National Family Portrait Month you must register by 15 June.

We are about to start the Marketing. REGISTER AT……..  https://www.eventbrite.com.au/e/photographers-national-family-portrait-month-july-2016-tickets-25187877620

More On Growing Your Photography Business

ONLINE COURSES

http://www.createaphotographybusiness.com

http://www.photographymarketingforprofit.com

CASHTOGRAPHY PODCAST

Rants Raves and Myths in The Photography Industry

http://www.cashtography.com/podcast/21berniegriffiths

How To Market Your Photography Business

http://www.cashtography.com/podcast/2016/1/24/e5-how-to-market-your-photography-biz-for-success-with-bernie-griffiths

PHOTOPROFIT PODCAST

How A Single Mum With 5 Kids Went From Broke To Making Over $1000 Per Photo Shoot

http://www.brentmailphotography.com/photoprofit/21.html

SPROUTING PHOTOGRAPHER

Getting Clients In The Door

http://sproutingphotographer.com/197

Get my FREE ebook “ 7 Simple Strategies to a Successful Photography Business”

http://www.berniegriffiths.com

My book “Success Secrets of a Professional Photographer” is available on Amazon

http://www.amazon.com/Success-Secrets-Professional-Photographer-Griffiths-ebook/dp/B00DF4WSMG/ref=sr_1_1?ie=UTF8&qid=1452487899&sr=8-1&keywords=bernie+griffiths

Another book that I am featured in……… “Quantum Leap My Life”

http://www.amazon.com/Quantum-Leap-Life-Extraordinary-Transform-ebook/dp/B00FWVF3A4/ref=sr_1_4?ie=UTF8&qid=1452487899&sr=8-4&keywords=bernie+griffiths

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                         Photography Business Coach  Photography Business

Profit Is Not A Dirty Word

 

Do You Feel Guilty Making A Massive Profit?   

Your photography business is about making money.

There I’ve said it!

In fact ANY business is about making money….as much money as possible.

Do you limit the amount of money that you want to earn?

While giving a presentation to a group of photographers in Atlanta Georgia recently, I asked a photographer how much he wanted to earn?

“70,000 dollars” was his reply.

“Why 70,000 dollars” I asked?

He replied “Because then I would be happy”.

I know that there is a perception within the photography industry that earning $70,000 a year would put a lot of photographers in a happy place.

From my perspective as a photography business coach, the reality is that any photographer who is willing to work hard on doing the “right” things and has time to implement solid Marketing strategies, can earn many times this amount.

I have said countless times before that your photography business is all about numbers.

But there is only one number that matters at the end of each financial year, and that’s the amount of Profit that you made, or the amount of loss that you made.

To achieve a Profit there are a few basic business fundementals that you should do.

Minimise all of your overheads.

Get Portrait and Wedding clients to pay up front.

Prepare for the quieter months by having money in the bank.

Keep adjusting your pricing to ensure that you are maximising every sale.

Constantly change your photography to separate you from competitors.

Target your Marketing to get the right customers.

If you employ staff make sure you know how much they are actually costing you.

Listen to full Webinar

More On Growing Your Photography Business

ONLINE COURSES

http://www.createaphotographybusiness.com

http://www.photographymarketingforprofit.com

CASHTOGRAPHY PODCAST

Rants Raves and Myths in The Photography Industry

http://www.cashtography.com/podcast/21berniegriffiths

How To Market Your Photography Business

http://www.cashtography.com/podcast/2016/1/24/e5-how-to-market-your-photography-biz-for-success-with-bernie-griffiths

PHOTOPROFIT PODCAST

How A Single Mum With 5 Kids Went From Broke To Making Over $1000 Per Photo Shoot

http://www.brentmailphotography.com/photoprofit/21.html

SPROUTING PHOTOGRAPHER

Getting Clients In The Door

http://sproutingphotographer.com/197

Get my FREE ebook “ 7 Simple Strategies to a Successful Photography Business”

http://www.berniegriffiths.com

My book “Success Secrets of a Professional Photographer” is available on Amazon

http://www.amazon.com/Success-Secrets-Professional-Photographer-Griffiths-ebook/dp/B00DF4WSMG/ref=sr_1_1?ie=UTF8&qid=1452487899&sr=8-1&keywords=bernie+griffiths

Another book that I am featured in……… “Quantum Leap My Life”

http://www.amazon.com/Quantum-Leap-Life-Extraordinary-Transform-ebook/dp/B00FWVF3A4/ref=sr_1_4?ie=UTF8&qid=1452487899&sr=8-4&keywords=bernie+griffiths

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                     Photography Business Coaching

Photography Coaching

Can’t Move Forward In Your Photography Business?    

I have come across many photographers who are past the portfolio-building stage, and still doing photography part time, and surviving by having a separate full time job.

Other family responsibilities keep them from being able to go full-time with their business, but still they dream, that one day they will be a full time professional photographer.

They find themselves at that awkward in-between stage as they don’t have enough clients, and enough cash flow to make the transition to full time professional photographer.

They know that they need to be charging a lot more for their photography and need to do some Marketing.

The catch is that they need more clients before they can go full time, but they struggle because they need more time if they get more clients, to generate the income they need to go full time.

The whole scenario can be very frustrating, and quite stressful.

The sad thing is that they are not only missing out on their family, but have no financial reward to show for their hard efforts.

So what is the solution?

Watch this recorded Webinar  where I talk to photographer Sarah Streets about her journey going from frustrated “wanna be” to full time professional photographer.

The first thing that she did when going full time was to get a coach.

CLICK HERE Quit Your Day Job

Facebook Ads Go Crazy !

Working with Photographers around he world we are having big results with Facebook Marketing.

There is a right and wrong way of doing a Facebook ad.

In testing and measuring with lots of my clients we have found a successful formula that brings them in lots of new customers.

Here is what a few of my coaching clients have said this week………………

“I have already had 60 leads from my Facebook ad- 23 weren’t in target market, and

I have booked 25 so far just waiting for signed contracts, so should be 31 in total.

Pretty good start with 9 days of promoting

I am currently at 69 photography sessions booked in advance.. definitely made it past my aim of 50.”……Kate

“I just booked in 32 clients from a Facebook/Instagram targeted post that Bernie helped me do too.” …..Murielle

“I’m loving the Facebook “Boost” posts also.. I had 59 enquiries from one I did last week and booked 21 sessions so far !!!….Sarah

“I did a voucher promo on Facebook recently for Mother’s Day and I booked over 30 sessions in 24hours”…..Sara

If you are not using Facebook as part of your Marketing mix, you are missing out on a great opportunity to create extra income.

National Family Portrait Month

If you would like to help me in reaching the fundraising $10,000 target for The Womens Cancer Foundation, you can register by going to…

https://www.eventbrite.com.au/e/national-family-portrait-month-photographers-tickets-25187877620

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                                   #photographybusinesscoach

#photographybusiness

#photographymentor

#bernie griffiths

 

Happy Face..Sad Face

 

Photography Business Coach Puts On A Happy Face

What a fantastic couple of weeks it has been for myself, and some of the photographers that I have been coaching as a photography business coach.

Some of the success stories……………..

A massive $9,200 portrait sale for one photographer, but the amazing thing was that the client only purchased a bg bunch of prints in just 5×7 and 10×8 inch sizes.

20 plus Mothers Day vouchers sold by another photographer.

Facebook Ads done the right way, are bringing in lots of photography sessions.

Corporate Headshots are still a booming market, with some photographers charging over $300 per file.

Photographer with over 100 engaged couples responding to a Facebook post.

And this email from a photographer who had just one single Skype session with me..exciting because she went out and acted upon my suggestions.

“I just thought I would send you a quick email to give you a bit of an update on my progress since you helped me…

Firstly, I want to say a big THANK YOU for all you taught me and how you opened up my eyes to a lot of things in regards to marketing and business that I could not see.

As you said yourself, I was doing a lot of things right but the things that I was doing wrong and I have changed have definitely changed my business for the better 🙂

I no longer do online galleries…

Every customer now comes back to look at their gallery in-person and I haven’t had one person complain 🙂 I have found this a massive change – not only does it make the whole process easier and quicker, I feel it offers better customer service (as I can discuss and offer solutions to questions on the spot) and my sales have definitely increased.

Yes I definitely still have the odd customer here and there that is adamant they will not spend more than originally planned (just want digital images!) but I’d say at least 50% upgrade to prints as well.

I now have a credit card/ eftpos facility. That has been a major game-changer!

Sales on-the-spot and no chasing customers. Yay!

I am still doing my adwords advertising. After a month or so of trial-and-error with different types of ads we seem to have created ones that are attracting the right customers and enquiries are pretty good.

I know they could still be better but hopefully with time. For now I’m pretty happy!

The adwords is still costing a lot (as I know you mentioned) but it’s returning a profit and I feel it’s worth it as I’m reaching people who I would never reach through word-of-mouth.

My vouchers have started rolling out. I have linked up with a few people who have local small businesses who attract a similar customer. Fitness trainer, pilates instructor (pregnancy classes), mortgage broker, Tupperware representative, birth/children acupuncturist.

I took your advise and told them to only hand the vouchers out as a ‘reward’ so it is valued.

In return for these people, I promote their businesses and offer a free photo shoot if I receive a lot of sales through them.

Fingers crossed the ball will start rolling more with the roll-out of vouchers and business will pick up.

But for now I’m definitely much happier than I was back when I spoke to you, things are looking much better!

Thank you again :)”   Michelle

Why My Sad Face

There are so many photographers who would like to create a better income from their photography.

The sad fact is that only a small percent ever will.

They read books, watch webinar relays, listen to podcasts, have some great ideas, ask other photographers advice, but never act on anything that they have learned.

My sad face.

Michelle is the reason I do what I do…she is serious in walking the path toward success.

Are you like Michelle?

Will you act on some solid proven Marketing strategies to propell your business forward.

Rants Raves And Myths

It was great to be invited back by Michael Coy onto his Cashtography Podcast.

We ranted and raved about some of the misguided information that is being put out into the photography business world.

Pricing, wall art, and the reality of how long it takes to go full time in a photography business, were some of the  topics that we became “fired up” about.

You want the truth….here it is.

Put on your headphones and tune in at http://www.cashtography.com/podcast/21berniegriffiths

Need help in your photography business….

email me on on info@berniegriffiths.com or call 0418509228.

NEW….Magic Business Wand For Photographers

“A great new miracle magic Business Wand designed specifically for photographers, has finally arrived, and it is promising amazing results.

No Photography or Marketing skills needed.

Simply wave the wand over your phone or your computer, and get as many customers as you want.

No need to learn about lead generation and converting clients into paying customers.

No need to set up an email database so that you can send out regular emails to your clients to get them into your studio on a regular basis.

Thousands of photographers worldwide are scrambling to get on board and purchase one of these amazing, revolutionary magic marketing wands.”

Sounds great?

But will it work?

Get lots of customers without having to do anything?

The least amount of effort for the biggest result.

You and I know that it isn’t true.

Because the stark reality is…that magic wand that promises to help you, that is often advertised on the internet, just doesn’t exist.

A bit like when I set out to lose a bit of weight.

I have read many times about a new weight loss  pill, or “how to lose 10kgs in 48 hours!!” etc. etc. etc.

The reality is that to lose weight, I have to cut down on the volume of food that I eat, eat the right food, and do a lot more exercise.

Once my head accepts the reality, I can move forward and start implementing the steps I need to do to get the new body that I am looking for.

Building a successful business takes hard work, a little time, and some know how.

Work Smarter Not Harder

shutterstock_262734269

It seems that just about every day a new magic pill appears to solve all of our problems.

Over the past few months, I have been working hard find an effective and affordable solution for photographers to grow their business.

No B.S. but rather TESTED and PROVEN methods of growing a photography business.

I am very excited to announce that my online course is ready.

Each month there are strategies and shortcuts for you to get MORE CUSTOMERS and make HIGHER sales.

You will not find any promises to instant riches.

You are also smart enough to know that you have to take action and do something.

So if you’re looking to start or to grow your photography business, want to work smarter not harder, and want to build a sustainable business, with up-to-minute advertising and marketing strategies, this may be for you.

Why not work and earn that extra income that you want and also have extra time with the family.

Access to my online Photography Business Coaching will guide you in doing the right actions that will ultimately lead to the success that you may have been trying to get by doing things that just haven’t worked.

Get excited, and go to……….

http://www.createaphotographybusiness.com

If you have been struggling in getting your camera to make a good income, I want to help you.

The course comes with my promise of a MONEY BACK GUARANTEE.

PLUS I will personally guide you with regular “one on one” sessions.

Happy to answer your questions…. ..info@aswpp.com.au

PHOTOGRAPHY IS NOT DYING…INNOVATION, AND THE ABILITY TO ADAPT AND IMPLEMENT CHANGE IS.

Email me on on info@berniegriffiths.com or call 0418509228 for all the info.

http://www.berniegriffiths.com

 

 

 

 

 

 

 

 

 

Is Your Life And Photography Like Tug-of-war?

I suppose as I reflect on my forty plus years of being a studio owner, there were lots of things happening in the family as well as in my business.

A business, just like family life is a moving thing, yet we constantly search and try to find the holy grail of a perfect work/life balance.

I love this recent article from Dave Gillen in Flying Solo.

This is what Dave had to say………………

“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.

Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.

So what do you do when life happens?

Do you downgrade your business goals?

Delay them?

Forget about them?

Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.

 

Here’s how I turned what seemed like obstacles into a breakthrough.

DaveFeatured

“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”

I remembered what I was really chasing

When you’re chasing a goal and something starts eating away your precious time it can be frustrating.

But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.

Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.

I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.

I realised that my life is the canvas for my business.

We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

But no business is ever built on a blank canvas.

Your life is the canvas and your business needs to fit its unique size and shape.

When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.

I felt my constraints made life easier, not harder.

It’s easy to think of new constraints as frustrations, but in fact they are the instructions that point to the business you need.

I used to have a million unanswered questions about my own business. How many hours do I want to work? How big do I want to grow? Where should I specialise? I’ve found these questions difficult to answer in the past, and this constant uncertainty over the details can be paralysing.

Now, with more options eliminated I can spend less time navigating (being lost) and get on with it.

Exciting times for life and business.

All of a sudden we are a family of five, but just when I feared family growth would spell the end of business growth. The twins have brought with them a clearer set of instructions for business than I’ve ever had before.

This clarity has brought some rapid progress already – I’m now working to a specific design for my business (instead of broader goals like growth), and I no longer feel life is competing with business.

Do your life and business work together or is it more like tug-of-war?

FULL ARTICLE

Your Time To Shine

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Is It Your Time To Shine?

shutterstock_91295978

Welcome to my BRAND NEW ONLINE COURSE called “CREATE A PHOTOGRAPHY BUSINESS.”

little money from your photography passion.

Like to know more?

Email me on on  or call 0418509228 for all the info.

http://www.berniegriffiths.com

Sell Prints, Not Pixels

Sell Prints Not Pixels

Many of the photographers that I coach are achieving some incredibly high numbers in their portrait sales.

In an era where we hear so much about photographers selling files at incredibly cheap prices, there are many photographers who are regularly making sales well over $2,000 and more.

Whether it is babies, families, or even pets, there is a big market out there for people wanting to buy wall art, albums and other products that will become priceless memories of their family history.

I came across this great article last week in Photography Spark, that really gives a good case for printed products.

“As a photographer, you should be thinking of printing long before you sit down to edit.

During a shoot, printing should be forefront on your mind in order to capture the correct images and ultimately cut your workflow in half.

It is crucial to shoot with intent to create a printed product that tells the full story.

For example, when photographing a wedding, you know to always get the emotional shots (for example: that moment when the mother of the bride puts her mother’s bracelet on her daughter, the bride).

But if you shoot with intent, you know that images that support that story will help in an album design—the follow up shots that complete the story (close-up of the jewelry; the tear on mom’s cheek).

To accomplish this way of thinking, we need to move beyond the concept of “printing” as only prints, because a single print will never tell a full story.

As children who grew up in the age of snapshots, we may have had them all around us, but we may only have had one or two of a specific story.

As professional photographers today, we are hired to tell the whole story, and to create the fullest account from the images, and to put that in print.

Then we have more than just slices of time but a full record of that moment.

The truth is: photographers who shoot with intent have less design changes from clients because they are telling a full story versus just trying to arrange images on a page.

When a printed product is designed well, telling the complete narrative, it truly becomes an item the client cannot live without.

Whether your images are digital or print, at some point, they will all go into storage.

As we are constantly adding to those images, we just can’t keep everything out at all times.

Let’s take the wedding photo example again; at some point, those framed photos or albums are going to end up stored in a box.

If the photographs weren’t printed out, that thumb drive might end up in that box instead.

The difference between digital and print is that twenty years, thirty years, forty years later—when someone other than us finds this artefact, how are they going to access it?

Someday, that box will be found.

Who knows if the same technology will exist?

Sure, there may be some specialist who could recover the images, but maybe not. If you pull a print out of a box, you have access to a final artefact.

You are basically guaranteeing that you will not disappear.

No matter who finds it, no matter who discovers it, they will have the final product.”

FULL STORY….http://www.photographyspark.com

Need help in your photography business? Simply contact Wendy

.wendy@aswpp.com.au  ph 0417 526 466

How a Single Mom with 5 kids went from Broke to making over $1000 per photo shoot

LISTEN TO FULL PODCAST HEAR

Interview by Brent Mail…….

My special guest in today’s PhotoProfit is Photography Business Coach Bernie Griffiths. He has been in the photography industry for over 40 years and on his 4th year of Coaching other photography business owners.

This is a great podcast. We will look at a case study of one of the photographer he coaches and learn from her story. This is a great story if you are just getting going with photography and you are looking for a way to position yourself as the expert photographer in your area. If you’re already running a business and you’re looking at other marketing opportunities on how you can make extra money through Facebook marketing or doing something like pet photography marketing charity, this is also an added bonus for you!

Enjoy! Brent

In this episode:

(02:36) – Being in the photography industry for over 40 years

(05:42) – How coaching works

(06:05) – The Case study of Kimberly Kent:

(07:55) – What needs to be done with Kim?

(11:30) – Why Kim chose Pet Photography?

(11:55) – How to position her as the “go to” pet photographer?

(15:33) – The book project – A dog book

(16:28) – Crafting the pricelist

(19:06) – How Kim do the presentation of the photos

(20:32) – How is Kim doing right now?

Help me make MONEY from photography

LISTEN HERE

Being in the photography industry for over 40 years

At the age of 15 years old Bernie worked as a press photographer

At 22 years of age he got the dream job as a photographer in a cruise ship

Migrated to Australia from England

After 6 months purchased photography business

A successful wedding and portrait studio for over 40 years

Decided to pass on the knowledge to other photographers

Began coaching to photographers for four years now

How coaching works:

Photographers who implement what is taught

Photographers who take action

The Case study of Kimberly Kent:

Pet photographer Kimberly Kent

Single mother of 5 kids/boys

LISTEN HERE

Struggling as a photographer

What needs to be done with Kim?

Work on her mindset to give her worth and value for work

Attracting the right kind of people

Position her higher than all the rest

Position herself on the market place as the “go to” pet photographer

Why Kim chose Pet Photography?

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She felt she had to work with a niche

How to position her as the “go to” pet photographer?

She gets into the local paper

A book project – promote a book

Invite a local dog charity

Put it on Facebook

Published in the local paper

The book project – A dog book:

Newspaper will inform the people on how they can participate

Kim’s details will be put up in the write up in the newspaper

Kim will photograph the pets then sell the prints

Crafting the price list

4 collections; 1 is the cheapest and 4 is the expensive

Sell wall prints as extra

Kim will do a lot of shoots – gain confidence

Kim will make time for the family to come back

How Kim do the presentation of the photos:

Small room or office

Computer, desk, couch and a TV

Photos will be displayed on the TV

How is Kim doing right now?

Kim progressed fantastically

She got overwhelmed

The phone didn’t stop ringing

She had to all the sessions

As her confidence increased, slowly increase the price list

From a $100 “shoot and burner” to an average sale of $1,000

LISTEN HERE

 

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