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Archive of ‘SALES’ category

NEW….Magic Business Wand For Photographers

“A great new miracle magic Business Wand designed specifically for photographers, has finally arrived, and it is promising amazing results.

No Photography or Marketing skills needed.

Simply wave the wand over your phone or your computer, and get as many customers as you want.

No need to learn about lead generation and converting clients into paying customers.

No need to set up an email database so that you can send out regular emails to your clients to get them into your studio on a regular basis.

Thousands of photographers worldwide are scrambling to get on board and purchase one of these amazing, revolutionary magic marketing wands.”

Sounds great?

But will it work?

Get lots of customers without having to do anything?

The least amount of effort for the biggest result.

You and I know that it isn’t true.

Because the stark reality is…that magic wand that promises to help you, that is often advertised on the internet, just doesn’t exist.

A bit like when I set out to lose a bit of weight.

I have read many times about a new weight loss  pill, or “how to lose 10kgs in 48 hours!!” etc. etc. etc.

The reality is that to lose weight, I have to cut down on the volume of food that I eat, eat the right food, and do a lot more exercise.

Once my head accepts the reality, I can move forward and start implementing the steps I need to do to get the new body that I am looking for.

Building a successful business takes hard work, a little time, and some know how.

Work Smarter Not Harder

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It seems that just about every day a new magic pill appears to solve all of our problems.

Over the past few months, I have been working hard find an effective and affordable solution for photographers to grow their business.

No B.S. but rather TESTED and PROVEN methods of growing a photography business.

I am very excited to announce that my online course is ready.

Each month there are strategies and shortcuts for you to get MORE CUSTOMERS and make HIGHER sales.

You will not find any promises to instant riches.

You are also smart enough to know that you have to take action and do something.

So if you’re looking to start or to grow your photography business, want to work smarter not harder, and want to build a sustainable business, with up-to-minute advertising and marketing strategies, this may be for you.

Why not work and earn that extra income that you want and also have extra time with the family.

Access to my online Photography Business Coaching will guide you in doing the right actions that will ultimately lead to the success that you may have been trying to get by doing things that just haven’t worked.

Get excited, and go to……….

http://www.createaphotographybusiness.com

If you have been struggling in getting your camera to make a good income, I want to help you.

The course comes with my promise of a MONEY BACK GUARANTEE.

PLUS I will personally guide you with regular “one on one” sessions.

Happy to answer your questions…. ..info@aswpp.com.au

PHOTOGRAPHY IS NOT DYING…INNOVATION, AND THE ABILITY TO ADAPT AND IMPLEMENT CHANGE IS.

Email me on on info@berniegriffiths.com or call 0418509228 for all the info.

http://www.berniegriffiths.com

 

 

 

 

 

 

 

 

 

Is Your Life And Photography Like Tug-of-war?

I suppose as I reflect on my forty plus years of being a studio owner, there were lots of things happening in the family as well as in my business.

A business, just like family life is a moving thing, yet we constantly search and try to find the holy grail of a perfect work/life balance.

I love this recent article from Dave Gillen in Flying Solo.

This is what Dave had to say………………

“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.

Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.

So what do you do when life happens?

Do you downgrade your business goals?

Delay them?

Forget about them?

Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.

 

Here’s how I turned what seemed like obstacles into a breakthrough.

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“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”

I remembered what I was really chasing

When you’re chasing a goal and something starts eating away your precious time it can be frustrating.

But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.

Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.

I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.

I realised that my life is the canvas for my business.

We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

But no business is ever built on a blank canvas.

Your life is the canvas and your business needs to fit its unique size and shape.

When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.

I felt my constraints made life easier, not harder.

It’s easy to think of new constraints as frustrations, but in fact they are the instructions that point to the business you need.

I used to have a million unanswered questions about my own business. How many hours do I want to work? How big do I want to grow? Where should I specialise? I’ve found these questions difficult to answer in the past, and this constant uncertainty over the details can be paralysing.

Now, with more options eliminated I can spend less time navigating (being lost) and get on with it.

Exciting times for life and business.

All of a sudden we are a family of five, but just when I feared family growth would spell the end of business growth. The twins have brought with them a clearer set of instructions for business than I’ve ever had before.

This clarity has brought some rapid progress already – I’m now working to a specific design for my business (instead of broader goals like growth), and I no longer feel life is competing with business.

Do your life and business work together or is it more like tug-of-war?

FULL ARTICLE

Your Time To Shine

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Is It Your Time To Shine?

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Welcome to my BRAND NEW ONLINE COURSE called “CREATE A PHOTOGRAPHY BUSINESS.”

little money from your photography passion.

Like to know more?

Email me on on  or call 0418509228 for all the info.

http://www.berniegriffiths.com

I Couldn’t Believe It.

I Couldn’t Believe It

I had a massive response from my last newsletter about selling prints not pixels.

Everyone agreed that selling printed product was he only way to achieve a sustainable and profitable business, and of course maximise your portrait sales.

While I was sitting having my early morning coffee I received this email from a photographer that I knew………………..

” Hi Bernie….

Good to see you are encouraging the printed medium. It seems that those starting off in the industry don’t have the confidence, and I guess if you don’t entirely depend on photography to make your living, then selling only digital files becomes an easy option. The pity of this, is the spin off that encourages the general public out there to ask or demand digital files.

I recently photographed a family for the 3rd time. Nowadays they have grandchildren, so the shoot expanded a bit. However the $33,000 order made it pretty worthwhile!! Canvases, albums and prints made up the order, and he even spontaneously paid me $100 travel money when he discovered I had travelled 2 hours from a weekend break.”IMG_2474Wow!  I nearly spilt my coffee.

I didn’t believe it, so I replied asking whether he had made a mistake and it should have been $3,300, but he replied that the $33,000 figure was correct.

This certainly is the highest portrait sale that I have heard of in the last couple of years, and it smashes the previous $22,000 record sale that one of my clients did last year.

What is the highest portrait sale you have heard of?

Are You Trying To Grow Your Business?

Over the past few months I have met a lot of photographers who are just starting out, but are tired of struggling to make any impact on growing their photography business?

What’s stopping you from taking your business to the next level – to its full potential – whatever you feel that is?

How many hours in the year do you think that you are wasting trying to get your business up to the next level?

When is the last time you invested money in seriously trying to grow your business?

Are you committed to making changes and going forward toward your happiness?

Anyone who has achieved success usually has paid a price or made a commitment of money and time?

You do need customers?

Customers are like the petrol in a car.

If you have no customers just like in a car your business will stall.

And if it stays in the one place for long enough it will rust.

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You need the right products, that your customers find irresistable.

You need a good pricing structure to encourage customers to maximise the sale.

You need help and guidance from someone who has been where you want to go.

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Your Time To Shine?

Welcome to my BRAND NEW ONLINE COURSE called “CREATE A PHOTOGRAPHY BUSINESS.”

For just $97 a month, or about the cost of 5 cups of coffee a week, you can move forward in your business with my BRAND NEW START UP PROGRAM that could have you on your way to achieving the happiness that you are struggling for.

You need a minimum of 5 hours a week to achieve success in the program.

Expect to make a minimum of $35,000 in the 12 months from your photography.

It’s ok to make a little money from your photography passion.

Like to know more?

Email me on on info@berniegriffiths.com or call 0418509228 for all the info.

http://www.berniegriffiths.com

Sell Prints, Not Pixels

Sell Prints Not Pixels

Many of the photographers that I coach are achieving some incredibly high numbers in their portrait sales.

In an era where we hear so much about photographers selling files at incredibly cheap prices, there are many photographers who are regularly making sales well over $2,000 and more.

Whether it is babies, families, or even pets, there is a big market out there for people wanting to buy wall art, albums and other products that will become priceless memories of their family history.

I came across this great article last week in Photography Spark, that really gives a good case for printed products.

“As a photographer, you should be thinking of printing long before you sit down to edit.

During a shoot, printing should be forefront on your mind in order to capture the correct images and ultimately cut your workflow in half.

It is crucial to shoot with intent to create a printed product that tells the full story.

For example, when photographing a wedding, you know to always get the emotional shots (for example: that moment when the mother of the bride puts her mother’s bracelet on her daughter, the bride).

But if you shoot with intent, you know that images that support that story will help in an album design—the follow up shots that complete the story (close-up of the jewelry; the tear on mom’s cheek).

To accomplish this way of thinking, we need to move beyond the concept of “printing” as only prints, because a single print will never tell a full story.

As children who grew up in the age of snapshots, we may have had them all around us, but we may only have had one or two of a specific story.

As professional photographers today, we are hired to tell the whole story, and to create the fullest account from the images, and to put that in print.

Then we have more than just slices of time but a full record of that moment.

The truth is: photographers who shoot with intent have less design changes from clients because they are telling a full story versus just trying to arrange images on a page.

When a printed product is designed well, telling the complete narrative, it truly becomes an item the client cannot live without.

Whether your images are digital or print, at some point, they will all go into storage.

As we are constantly adding to those images, we just can’t keep everything out at all times.

Let’s take the wedding photo example again; at some point, those framed photos or albums are going to end up stored in a box.

If the photographs weren’t printed out, that thumb drive might end up in that box instead.

The difference between digital and print is that twenty years, thirty years, forty years later—when someone other than us finds this artefact, how are they going to access it?

Someday, that box will be found.

Who knows if the same technology will exist?

Sure, there may be some specialist who could recover the images, but maybe not. If you pull a print out of a box, you have access to a final artefact.

You are basically guaranteeing that you will not disappear.

No matter who finds it, no matter who discovers it, they will have the final product.”

FULL STORY….http://www.photographyspark.com

Need help in your photography business? Simply contact Wendy

.wendy@aswpp.com.au  ph 0417 526 466

How a Single Mom with 5 kids went from Broke to making over $1000 per photo shoot

LISTEN TO FULL PODCAST HEAR

Interview by Brent Mail…….

My special guest in today’s PhotoProfit is Photography Business Coach Bernie Griffiths. He has been in the photography industry for over 40 years and on his 4th year of Coaching other photography business owners.

This is a great podcast. We will look at a case study of one of the photographer he coaches and learn from her story. This is a great story if you are just getting going with photography and you are looking for a way to position yourself as the expert photographer in your area. If you’re already running a business and you’re looking at other marketing opportunities on how you can make extra money through Facebook marketing or doing something like pet photography marketing charity, this is also an added bonus for you!

Enjoy! Brent

In this episode:

(02:36) – Being in the photography industry for over 40 years

(05:42) – How coaching works

(06:05) – The Case study of Kimberly Kent:

(07:55) – What needs to be done with Kim?

(11:30) – Why Kim chose Pet Photography?

(11:55) – How to position her as the “go to” pet photographer?

(15:33) – The book project – A dog book

(16:28) – Crafting the pricelist

(19:06) – How Kim do the presentation of the photos

(20:32) – How is Kim doing right now?

Help me make MONEY from photography

LISTEN HERE

Being in the photography industry for over 40 years

At the age of 15 years old Bernie worked as a press photographer

At 22 years of age he got the dream job as a photographer in a cruise ship

Migrated to Australia from England

After 6 months purchased photography business

A successful wedding and portrait studio for over 40 years

Decided to pass on the knowledge to other photographers

Began coaching to photographers for four years now

How coaching works:

Photographers who implement what is taught

Photographers who take action

The Case study of Kimberly Kent:

Pet photographer Kimberly Kent

Single mother of 5 kids/boys

LISTEN HERE

Struggling as a photographer

What needs to be done with Kim?

Work on her mindset to give her worth and value for work

Attracting the right kind of people

Position her higher than all the rest

Position herself on the market place as the “go to” pet photographer

Why Kim chose Pet Photography?

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She felt she had to work with a niche

How to position her as the “go to” pet photographer?

She gets into the local paper

A book project – promote a book

Invite a local dog charity

Put it on Facebook

Published in the local paper

The book project – A dog book:

Newspaper will inform the people on how they can participate

Kim’s details will be put up in the write up in the newspaper

Kim will photograph the pets then sell the prints

Crafting the price list

4 collections; 1 is the cheapest and 4 is the expensive

Sell wall prints as extra

Kim will do a lot of shoots – gain confidence

Kim will make time for the family to come back

How Kim do the presentation of the photos:

Small room or office

Computer, desk, couch and a TV

Photos will be displayed on the TV

How is Kim doing right now?

Kim progressed fantastically

She got overwhelmed

The phone didn’t stop ringing

She had to all the sessions

As her confidence increased, slowly increase the price list

From a $100 “shoot and burner” to an average sale of $1,000

LISTEN HERE

 

New York Workshop


NEW YORK CITY PHOTOGRAPHERS MARKETING WORKSHOP WITH BERNIE GRIFFITHS

WEDNESDAY, MARCH 9 2016, 10AM TO 12PM

 Learn How To Use Proven Marketing Strategies And Book Heaps More Portrait Customers

Are you frustrated with your ineffective photography marketing?

Your photography is your passion, but you struggle to make a good living?

Are the cheaper photographers stealing your clients?

As I full time Photography Marketing Business Coach, I talk to loads of photographers each week about their marketing, and their problems with Marketing is the same.

They simply don’t know how to Market their Photography Business correctly.

They don’t understand the basic Marketing principals.

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Is Your Business Lacking Portrait Customers?

My goal is to help you simplify your marketing so you can focus on taking photographs, which is what you love, and to have loads more paying customers to give you the financial reward that you deserve.

This 2 hour workshop is best suited for serious portrait photographers who want more leads and bookings for 2016.

To help ensure that this is a good fit for you, please complete the form below in as much detail as possible.

PLEASE NOTE……..There are no catches and I WILL NOT be selling anything.

DON’T MISS OUT……The room in the centrally located venue that I have chosen will only hold 10 attendees, so please register early by emailing details below to wendy@aswpp.comau.

 

A Friendly Kick Up The Butt.

Interview On Sprouting Photographer

I was thrilled to be invited to do a Podcast for Sprouting Photographer last week.

Check it out HERE.

Summary of Discussion Topics:

Your business, and any business needs customers.

The important difference between marketing strategy and implementation.

It’s okay to make mistakes in marketing – don’t overanalyze.

It all boils down to lead generation and nurturing leads through the buying cycle.

Why you need to learn copywriting, and automate your content through the buying cycle.

Testing and measuring everything about your marketing – and what to keep track of.

Making sure all aspects of your business are realistic, including pricing and expectations.

The power of Facebook as an inexpensive marketing tool.

How to design an effective Facebook marketing ad campaign.

What to do with cold leads to warm them up to buy.

There is no right or wrong with marketing, just keep trying and keep learning.

Maintaining professionalism and avoiding the ‘bait & switch’ style of marketing.

The secret to marketing – get out there and market!

Getting Around To It.

If I say to you…………….

You should put your prices up.

You need some new Marketing ideas.

Your website looks very dated.

You should update your Blog.

You should put an opt-in form on your website.

You should send a newsletter to your database.

You say………

I have been meaning to, I just have to get “around to it”.

So what are you waiting for?

The single biggest excuse I hear from photographers not taking action towards growing their business is time.

We all know that an excuse is your heads way of justifying your lack of action on doing the priorities that you KNOW that you should do.

Do you want to be in exactly the same position that you are in now, this time next year?

I know I don’t.

I have already started implementing some great personal and business challenges for next year.

Will I achieve everything that I am setting out to do?

I cannot see any reason why I will not fulfill my challenges and exceed my own high expectations.

What about you?​

Are you going to get “a round to it”.

This year succeed beyond your expectations.

NO MORE EXCUSES……..IN THE BATTLE BETWEEN THOUGHT AND ACTION……THE ACTION TEAM WINS EVERY TIME.

TEST MY COACHING

 

​www.berniegriffiths.com

photography business coach

photography

photography mentor

 

Fully Booked

Too Many Customers?

In my many years of running a successful photography studio, success in business
is 80% having the right mindset.

But of course success comes down to actions… but they need to be the RIGHT actions.

Too many photographers believe there’s a secret ‘tactic’ or just one ‘magic’ thing that will propel them into having instant success.

Yes, it is good to think positive and set goals rather than dream, but, without the right mindset, your actions will never always be keep inside of your comfort zone.

Doing things that make you nervous and uncomfortable, will force you to move forward in your photography business.

What if you took that small step into uncertainty?

Imagine yourself at this time next year, so fully booked that you are actually turning clients away!

That’s exactly what is happening to some of my clients right now.

They are FULLY BOOKED!

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They are super busy doing the right things that will directly generate income.

Not only that, but they also have Marketing plans to activate early in the new year.

Do you know the how?

Do you know how to get your business fully booked with clients.

I guess if you did, then you would be doing, it right?

You don’t know because you haven’t done it before.

But I have! I know what to do.

I started my photography business with $500 and turned it into a business that turned over $750,000 dollars a year.

If you were smart, wouldn’t you want to pick my brains and learn exactly what to do?

How to make all that money that you keep trying to make, but just keep failing?

Ok, so here is your chance.

Go HERE…and leave the rest to me.

 

  • Buy my book  “The Secrets of a Professional Photographer” HERE

 

 http://www.berniegriffiths.com

The Portrait Challenge

PHOTOBIZX
http://photobizx.com/berniegriffiths/1
Photography Business Coach Bernie Griffiths Podcast Interview
136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography SessionsSomething different for this weeks episode with previous guest and photography business coach Bernie Griffiths. It’s a step by step instruction on how to book more portrait photography sessions through a targeted Facebook ad with a challenge for you to get this done. Are you up for it?In the interview, Bernie explains with clear instructions how to format your Facebook post for your promotion including a headline to grab attention, a reason for your promotion and an attractive offer that will be difficult for your target client to resist.All you need is an open mind, a small advertising budget of $25-$30 and the willingness to take action. Oh, and time to shoot and sell more portrait photography when you commit to this and follow through.“Once you started treating your hobby asHere’s some of what we cover:

The state of professional photography today
Why Bernie believes the photography industry is harder than it used to be
Do you need to be a better photographer to be successful today?
What most photographers are doing wrong in their business
The key to business success
How to grow your photography business
How to avoid making the wrong decisions when marketing your business
Why lead generation is key to success in a business like photography
How to nurture potential clients until the time is right for them to buy
How to find reasons why clients should consider your business
Target marketing is key
How a simple Facebook promotion can deliver great results
How to do a boost post on Facebook
Why you need to invest money if you want to generate leads
What genre should you choose for marketing your business
Get specific when targeting audience with any promotion
Incorporate the five “who, why, what, when, and how” in creating your ad
The ideal print size to giveaway for your promotion
Easy yet catchy phrases to use during contact details gathering
How to fully take advantage of your leads
How to plant the seed of follow up sales effectively
Key phrases to use to catch your readers attention
Using a call-to-action in your ad campaign
How to respond to clients who say ‘NO’ to your offers
Do not limit your promotions on a single genre, expand and grow with your ads
Put all your energy into your marketing project
Cost-effective ways to promote your ads
Be passionate in promoting your business
When marketing your business, everything works, even when something fails
Do not dwell on your failures, instead, move on to the next task
Innovate and keep changing things to succeed in your business
Why you should never stick to one marketing strategy
http://www.berniegriffiths.com
#photographybusinesscoach
#businesscoach
#berniegriffiths
#photography
#photographymentor

Qualities to Look for in a Business Coach

From Entrepeneur Magazine OCTOBER 25, 2014

By Stephen Key

CONTRIBUTOR Co-Founder of inventRight; Author of One Simple Idea Series

Every entrepreneur needs a coach, because the fastest way to learn any business is to study someone who has been successful at it. This person has already paid the price of experience. You must absorb all of the information that you can out of him or her!

Over the years, I’ve met many people who desperately want to be successful but who are ultimately unwilling to invest in themselves. They think, “I can teach myself. I can learn this on my own.” I’m always dumbfounded by this attitude. If I can avoid making a few mistakes, I’m going to.

Our whole lives are about learning. When we’re young, we attend school. If we’re lucky, our parents impart a few important lessons. If you’ve ever played sports, you’ve had a coach. Education is king. In the long run, finding the right mentor will save you time and money.

However, it goes without saying that some coaches are better than others. There are so many people these days offering their services to entrepreneurs online. Before you leap into a new relationship, take some time to get to know a potential coach. The following qualities are what you should be looking for.

Experience

The number-one thing to look for on someone’s resume is his or her experience. What exactly have they accomplished? Is it what you want to accomplish? Your coach must have walked the walk.

I feel strongly about this. Find someone that has truly paid their dues and can speak to their real-life experiences. Ideally, this person will have failed and succeeded. Their insight will help you avoid making costly mistakes and increase your chance of success immensely.

The devil is in the details. Ask for testimonials. What are former mentees saying about him or her? Is what’s being said personal and detailed? Always remember to Google for complaints as well.

Attitude

In my experience, having a great attitude comes with time and experience. The right coach will have been through it all — and come out the other side knowing a sense of humor goes a long way in business. They are able to see the big picture. They understand it’s all a numbers game. They don’t get too upset. An ideal coach is very patient, but also persistent and determined.

coach

Willing to share

A great coach is willing to share all of his or her experiences with you — the good and the bad. Do you get the feeling this person is holding back? That’s not a good sign. You’ll learn the most from someone who is willing to be radically transparent.

Expertise in their field

Does your potential coach regularly give lectures? Has he or she written a book? Do reporters interview him or her? It’s impossible to be everything to everyone, and nor is it desirable. If this person offers a long list of services, exercise caution.

Accessibility

You must be able to reach your coach. A good coach will be willing to customize a program for you, because they know one size doesn’t fit all. Does this person care about your problems and concerns? Specifically ask them how much time they have to offer you. What is their schedule and availability like? How many other projects and commitments do they have? Discuss these very important details up front.

Connections

A great coach will have longstanding relationships with people who could benefit you. Ask him or her if they’re willing to open doors for you. Sometimes, it is about who you know.

Expectations

Ask your coach what they expect from you. A good coach will keep you accountable. They will outline what they need from you, time and action wise. If they don’t ask how much you’re capable of, that’s a red flag. I would never take on a mentee who told me he or she didn’t have as much time as I thought they should dedicate to a project.

A love of teaching

Teaching is a skill that people get better at over time. Good mentors love to help other people. They enjoy the act of teaching. How a potential coach treats you from the very beginning of your interactions is a good indicator of how he or she will act over time. Are they late to the first appointment you set up? That’s not a good sign. You need a coach who is considerate of your time.

Holds you accountable

A great coach will not simply let you disappear. Yes, things get in the way. But he or she cares about how you’re doing.

If you’re lucky enough to find a coach that you vibe with, as I have, you will make a great friend for life. They will enjoy sharing in your success and feeling like they were part of it.

For full article http://www.entrepreneur.com/article/238867

MORE INFO…………..http://berniegriffiths.com/work/

WHAT OTHERS HAVE SAID………………

“I am an Auckland based pet photographer.

Bernie has been my photography business coach for over a year.

Since I started my photography business over 6 years ago, I had struggled through every winter and was very close to giving my photography away.

After working with Bernie, everything changed.

Bernie has taught me how to market my photography, shown me how to develop and position my brand, lift my prices, and my pet photography business, is now in the position of having a waiting list of clients.

I have tripled my average portrait sale since working with Bernie.

I can’t recommend Bernie highly enough.

He is an inspirational speaker and mentor”. 

Kimberely Kent, Tall Tails Pet Photography, Auckland, New Zealand.

#berniegriffiths

#photographybusinesscoach

#photographycoach

#photographymentor

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