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World’s Number One Photography Business Coach

Who Is Bernie Griffiths?…World’s Number One Photography Business Coach….

by photographer Andrew Hellmich

Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty.
The beauty of what Bernie has to share is that he has been in exactly the same position you are at some stage in his career. He had his own photography business for over 40 years… the difference may be that he ran his business as a business from the start and before anything else. Yes, he loved photography and creating beautiful images but he loved business just as much and as his sole income in a new country, it had to work as a business from the start.
Here is some of the business strategies he spoke to me about…..
• social media bundling for wedding clients
• selling digital files to portrait clients
• is any client the right client for your business?
• staying organised
• renting or buying photographic equipment
• advertising budgeting and getting a good deal
• where is the best place to source clients?
• what to do if bookings drop and how quick should you react?
• are photography awards important to the success of your business?
• testing and measuring your marketing efforts
• core products, what are they and do you need them?
• why you shouldn’t be looking at what other photographers are doing
• photography excellence awards
Nowadays, Bernie uses his knowledge of the industry as a business coach and was happy to share plenty of real life examples in this interview. I challenge you to not make changes in your business.
What is your big takeaway?
Following the interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement after listening to what Bernie had to share? Let me and other listeners know by leaving your thoughts in the comments below.
Better yet, if you do actually implement something, click on the voicemail tab to the right of the page and let me know what changes you’ve made and any differences you’ve noticed as a result.
Shout Outs
http://www.berniegriffiths.com
Advanced Success for Wedding & Portrait Photographers – http://www.aswpp.com.au
Bernie on Facebook – https://www.facebook.com/aswpp
Bernie’s Book – Success Secrets of a Professional Photographer


paul pennell

Boom – my head just exploded and this guy is the bomb……..!!!!!

Andrew Hellmich
Haha, love your comment Paul!
How good is Bernie and how many marketing ideas does he have… what a resource he is.

Joey Joiner

Speechless!
I felt like I was Batman (Christian Bale) as he took advice from Alfred (Michael Caine)Subconsciously I kept wanting to hear Bernie say, “Yes, Master Wayne, this is how you become a Master Photographer”.
What a cool guy, this Bernie Griffiths. I could listen to him all damn day. His voice alone is amazing. He should sell an audio version of his book. Talk about sales!
I’m definitely going to be listening to this interview again. And then maybe again. Damn you, Andrew, now I’m going to have a become a premium member, to get my hands on his e-book.
What a treasure that interview was/is.
My head is spinning right now. I don’t even know what my biggest take away was/is. So much great info.
Will have to get back with you.
Many thanks!
Joey Joiner
Fort Worth, Texas
USA
And Bernie, if you’re reading this, you are amazing, Sir. Thank you for your giving us a glimpse into your wisdom.
I don’t even know what else to say right now, except a big from-the-heart Thank You!!!
Andrew Hellmich

Love the references Joey I’m sure Bernie will too!
I had the feeling that this was going to be one of those interviews that will have listeners pulling over in their cars or interrupting their retouching to take a note or two about things they can implement in their businesses. Sounds like you were happy with what Bernie shared.
Thanks for commenting Batman!

Chris & Shae Pyke

That is exactly what I was thinking! Bernie had Alfred’s voice, and wisdom. Thanks for all the great advice. Like he said, we have so many things that we aren’t taking advantage of that we should be. We have video on our cameras, and free access to youtube, so why not use them for the clients, and us with the testimonials and video thank you cards. So many great tips in this one. The interviews just seem to be getting better and better.
Chris & Shae Pyke recently posted…Family Photo Test

Te

Loved Bernie’s interview! Its so timely cause I just started mentoring with Bernie yesterday! Photography business coach.
The point about entering awards was awesome. I think it would be a massive confidence booster to win or even get positive feedback from a judge.
Now I have a bunch of things to go work on and pick his brain about
Te recently posted…City2Surf – my run & the 5 things it taught me

Andrew Hellmich

Hey Te – what a coincidence! From what Bernie had to share in this interview, it’s plain to see you are in good hands.
Can’t wait to hear about your progress! Keep us up to date.

Matt Smith
Really enjoyed Bernie in this this interview, what a wealth of information, a gentleman and devoted educator. I love how obvious but straight forward some of Bernie’s ideas are to engage the client e.g.; video interviews of the couples testimony at the reception. I think this guys mentoring services would truly be worth every cent. Thanks again Andrew for sourcing another quality interview.

Andrew Hellmich

Hi Matt – have to agree with your takeaway being one that stood out for me too. A quick video testimonial on the day or night of the wedding is so easy and I’m sure will pack loads more impact than a written sentence or two on a blog or website.
Glad you enjoyed the episode Matt.

Joey Joiner

Upon listening to the interview again, I picked up on the fact that Bernie regularly watches the Home Shopping Network (or the equivalent in Australia) in order to see and listen to how they sell/market each item. Brilliant. I never would have thought of that one.
Joey Joiner

Andrew Hellmich

Crazy good interview and to be expected, that’s the thing about Bernie, he gives it to you straight and he is always willing to help. I went and saw him at a seminar in his South Melbourne office a few months ago and now have just signed up for mentoring. I’ve done a few sessions already and looking forward to doing more. Great interview Andrew, cheers!

Andrew Hellmich

Hey Sash, thanks for adding your comments and totally agree, Bernie was great to chat to and offered plenty! Don’t forget to let us know how your business progresses as you start implementing what you learn. Who knows, we may see you on one of Bernie’s YouTube videos soon

Claire
My biggest take away was to GET COACHING FROM BERNIE!!
amazing interview, and I like the compliment he gave you about your interviewing! its very true and love listening to these!

Andrew Hellmich

1.
Shane Jackson

This was a amazing interview with Bernie!!! Thank you sooooo much for taking the time to produce this. I’m going to become a premium member soon and can’t wait to see the extra content.
I am also going to be speaking with Bernie soon..

Andrew Hellmich

Hey Shane, thanks mate, love that you’re enjoying the podcast.
You won’t be the first or only listener to get in contact with Bernie, I just received an email from Kim who started consulting with Bernie after hearing him on the show and judging by the other comments here, there will be more.
Don’t forget to stop by and let us know how it goes or better yet, leave a voicemail that I can share on the show
Caitlin McColl

Consider my mind blown by Bernie. Still in the middle of listening, but I’m loving the tips about recording testimonials for You tube and the idea of a social media bundle!
o
Jamie October 27, 2014 at 12:03 pm – Reply
Another great listen Andrew! I loved to hear Bernie’s ideas on using video testimonials. Great stuff. Why didn’t I think of that?

No wonder that Bernie is regarded as World’s number one photography business coach
photography business coach

http://photoprofit.libsyn.com/size/25/?search=bernie+Griffiths

Creating an Amazing Photography Business In Seconds

How easy is it to get “sucked in” on the internet.or a successful photography business.

Secret 1 …From zero customers to 20 a month without any marketing.

Secret 2… One photographer making $10,000 monthly in her portrait photography within 3 weeks of starting without any selling.
Secret 3… Position yourself with pricing so that customers will queue at your studio door.
Secret 4… A guaranteed way to create a photography business in a competitive market, that you don’t have to work in.

Easy to believe everything you see about making money in photography, and then buy things that you will never use, or that will never do what they promised.

Do you really believe that you can make money easily in photography?

Do you really believe that you can make money while you sleep without doing too much work?

Do you really believe that you can start a photography business and turnover $100,000 in the first year?

Some educators/photographers selling various products on Facebook will tell you can have a great photography business working just a couple of hours a week, or less.

Some claim that you can succeed simply by buying their free E-book.

I guess from time to time we all look for the easy way out, the magic wand, the goose that lays the golden eggs.

We are grown up mature adults right?

You will see some of these photography educators running Facebook ads, doing free preview webinars and seminars, sending numerous emails, doing podcasts, and generally selling their fantastic money making photography products on social media.

Maybe some photographers who succumb to these unrealistic claims will have a little success, but believe me, the majority will fail.

But when we get desperate or get “sucked in” by advertising we start to believe in anything.

So what is the reality?

Creating and sustaining a successful photography business takes a lot of commitment, willpower, planning and TIME.

And, of course it takes a lot of work.

The key is to work on doing the tasks that will give you financial growth, and I don’t mean sitting at your computer playing with your files!

The alternative is learning by trial and error, which can be a big waste of your time.

We all have a certain number of hours in each day, days in each week, and weeks in each year to achieve success in our photography business.

Untested methods may work, but if you just keep doing the same things and expect things to change, then you will be very, very disappointed.

In fact, Albert Einstein once said that the definition of insanity was “doing the same thing over and over again and expecting different results. “

I believe you can only achieve a successful photography business, by trying new things, but you don’t have to reinvent the wheel.

It is better to learn from those who have had many years of success, than trying to learn from a multitude of many different less experienced sources.

From my experience with over 40 years of running a successful studio, and with over 3,000 hours of coaching photographers, as a photography business coach, I can tell you that creating a consistent income stream in photography is not easy, and can be very challenging.

It also can be very fulfilling, financially rewarding, and a lot of fun.

So please mister internet don’t tell me all it takes is just an hour a week, or an 8 week online course to create my dream photography business.

In my experience what you do NEED is a real person that you can be accountable to.\

A person who you can trust, a person who can guide, advise, encourage, motivate, and help you on your journey.

You need a person to SHARE your struggles and your successes.

You can’t get this level of support off the internet.

You need a person who cares.

Let’s face it, the Internet just doesn’t care, like a person does!

Try hugging your computer after you have had a bad in person sales experience and see if it cares.

You need a wife, a partner, a husband, a really good friend or a coach.

World’s number one photography business coach.

They care!

To Your Amazing Photography Business Success

 

 www.berniegriffiths.com

 

 info@aswpp.com.au 

Need More Customers??

Many Portrait Photographers around the world struggle with getting more customers in front of their cameras.

Without customers there are no sales and no money!
I have spoken to photographers who are either trying to start their business or re-invigorate an existing business which is not getting results.
There is a common theme – photographers are passionate about their photography but are frustrated that they can’t get enough good customers to sustain a viable business.

They need help!

Why sit by the phone waiting for it to ring.

Get paying customers now.

How much money are you losing right now using your own marketing methods?

Wouldn’t it be great to have your camera in your hands, and be doing what you are passionate about?

Facebook Rocks

Facebook and Instagram are quite simply a part of our daily lives.

Your customers are on it and your future customers are on it.

If your are not generating business from it, you may be missing out on more enquiries and sales that you can handle.

Your Photography Business may not exist in the next 12 months if you don’t start to make Social Media a priority.

If the photographers in your town haven’t started utilising the potential and power of Social Media, then there is a good chance that they will.

Facebook Is Powerful Targeting.

With Facebook you can “ bulls eye” target your customers, in your town.

You can target specific genres to photograph, choose your suburbs, how much money you want to spend on an ad, when you run ad, and you can do it all from your phone, computer or laptop.

Whether you are looking for women with newborns, engaged couples, pets, families, kids 3-6 years old etc you can select them in your Facebook Ad.

You can also target the household income and even what car they drive!

The specific targeting available with Facebook is quite simply amazing!

Facebook is also so easy to engage with clients and prospects, and is by far the least expensive way to get clients in front of your camera. Nothing comes close.

It also enables you to easily communicate to your audience and the wider community around you.

There are thousands of people who want your photography, and Facebook can help you find them.

Instagram Can Lift Your Brand

Instagram is slowly becoming the new “go to” social platform.

It has highly engaged and loyal audiences made up of consumers, businesses and brands. Instagram is a more visual platform, making it ideal for photographers like yourself.

As a photography business coach I have learned that people create and consume content on Instagram a lot differently.

Let Murielle and myself show you how to use it correctly, so you can avoid the pitfalls that most photographers fall into when trying their hand at posting on Instagram.

Why Are We Doing This?

Many of you may be wondering why Murielle and I are giving you such valuable information, at such a cheap cost?

After Murielle and I had completed our series of “A Day For Photographers” around Australia earlier this year, many of the photographers attending told us that they would love us to do a specific presentation on how to implement Facebook and Instagram strategies into their business.

We also hate to see photographers struggle when we feel that we could help them.

As a photography business coach I am always looking for those photographers who want to grow their photography business (as Murielle did) a lot faster than if they were to try and work everything out by themselves.

WHEN……….Thursday 16 November.

WHERE……..Parkview Hotel. …562 St Kilda Road Melbourne.

TIME…………10am – 3pm.

COST …………$47.

Who Is This For?

Whether you are a full time or part time photographer, if you are looking at getting more clients to your business with minimal investment, then this is for you.

It’s all about making a difference in your business, and earning a lucrative living to enjoy the freedom and flexibility of being a professional photographer.

Our previous presentations around Australia were BOOKED OUT… so don’t miss out.

Venue capacity is limited, so the sooner you grab your ticket the better will be your chance of attending.

BERNIE GRIFFITHS The “Go To’ Photography Business Coach.

After having a successful studio for over 40 years, Bernie transitioned into being a Photography Business Coach.

He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers globally in growing their business processes, and generating thousands of dollars more  income.

MURIELLE SASSINE  “The Photography Queen of Social Media”

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of family portrait and glamour photography. Her portrait sales this year have been “mind blowing” and she had a record turnover for her business, over the past 12 months, largely due to her use of Instagram and Facebook Marketing.

She will outline how she uses Social Media to create new customers and continually strengthen her already strong brand.

Don’t Miss out….BOOK NOW !

Andrew Hellmich from Impact Images “I used to pay for online ads that weren’t working – Google adwords and Facebook Ads. These ads weren’t generating bookings, so I used to tell myself, at least it’s good branding… my name is getting out there.

Then I stopped spending on any advertising at all. I was tired of wasting money.

Until I realised I was doing it all WRONG!!

I learnt one simple tactic from  photography business coach Bernie Griffiths about Facebook Ads and booked 7 engagement shoots, made print sales to almost all the couples and booked 6 weddings from those shoots. Ahhhmaaazing!

One couple even cancelled a booking with another photographer and lost their deposit to book me, all from one ad!

I used the same tactic with another FB ad and booked over 20 portrait sessions. FROM ONE FACEBOOK AD.

Paid Facebook advertising works… if you do it right.”

Let Murielle and I show you how to create money from Facebook and Instagram.

Don’t Miss out....BOOK NOW !

To Your Amazing Photography Business Success

                                                      www.berniegriffiths.com

  info@aswpp.com.au  

photography business coach

worlds number one photography business coach

photography coach

Photobizx and Photography Business Coach

PBX198-Premium-Bernie-Griffiths

http://www.photobizx.com.au

Photography Business Coach Bernie Griffiths of berniegriffiths.com is responsible for the episode of PhotoBizX that has produced more leads, sales and discussion than any other – The Facebook Ad Challenge episode. I contacted Bernie for a follow up interview to ask him to share what listeners felt might have been the missing link when approaching the FB Ad challenge – how to sort the spenders from the non-spenders when offering free portrait sessions.

If you’re new here and want the full story of the Facebook Ad Challenge, how to structure your ad, what copy you’ll need to maximise results, which images to include and how to generate a lot of leads, shoots and sales. Go and trial the Photobizx Premium Membership for $1 and check out episodes 136 and 138 in the Premium Area. Then jump into the secret Facebook Group to see a lot of examples and discussion around these ads which have been used to book portraits, engaged couples and weddings for a lot of members.

Here’s some of what we cover in this interview with photography business coach Bernie Griffiths:

What to expect when working with Bernie to seek help to grow your photography business

Photographers should drop their wedding photography and concentrate on portraits instead

Wedding photography is overly competitive while portrait photography is wide open

How you learn more from you losses than you do from your wins

How to improve chances of sales from Facebook Ads and “free” shoots

The three possible outcomes you should be seeking from your Facebook Ads

3 strategies that you need to implement into your photography business

Why a 15% lead conversion is ideal from your Facebook Ads

Engaged couples sessions are a portrait sessions and why you should treat them as such

Stop aiming for wedding bookings and consider the portrait sessions as the win from your ads

How to filter the spenders from the non-spenders amongst your leads

What content needs to be in your Facebook ads

Email open rates  – only 30% of people open their emails let alone read them

How to be successful with your client phone calls

The best rebuttal statement when clients decline to pay upfront during phone calls

The need to involve all involved parties when booking photo sessions

Grabbing people’s attention about your business is never a trick – it’s a marketing strategy

Why pre-consultations guarantee higher sales

How to work less yet earn more

The need to overcome every photographer’s mindset to book more sales

Planting the seed on how much clients are likely to spend after a photo session

Why it’s OK for clients to walk away after the mention “average spend” on free photo shoots

How to deal with objections from clients

Which is better: Adverts or Boosted Posts?

Replying to shares and comments on your FB Ads to keep the momentum and engagement going

Why you must include a call-to-action in your FB Ads

Changing photographer’s mentality to gain confidence in selling their images

Photographers deprive people of spending their money – how to stop doing that

Discounts are no longer motivators for client bookings

Marketing is all about doing multiple things at the same time

Chase your clients

How to increase your Facebook likes

How to target the right audience in your FB Ads

Photography Business Coach Bernie Griffiths Photography Podcast

Premium Photobizx Member Questions for Bernie

http://www.berniegriffiths.com

Photographer Going Broke.

I found this letter posted on a photographers forum recently. As a photography business coach I find it sad in some ways yet very inspiring and motivational in other ways.

Rebecca Tompkins  20 June at 08:23

” I sit here now still trying to wrap my mind around the decision. I closed my business today. After 2 years of trying, I just can’t do it right now. I am writing this post to acknowledge the many mistakes I made and to hope others will not make the same ones.

I closed my business for multiple reasons. One being no paying clients in over a year and the other being I just got diagnosed with a mess of issues with my back (degenerative disc disease, 2 herniated discs and spinal stenosis in 2 areas of my lumbar spine). It has been very rough lately. I am one of the lucky ones where I did not quit a full time job to start this venture, I was a stay at home mom with a partner who supports me in anything and everything I could ever dream of doing. My disappointment is due to my own personal guilt and feelings of failure.

The mistakes I made are common! Don’t get discouraged by my post but take into consideration as you amazing photographers out there start and continue on this journey!

  1. I started business too soon. I was one of those photographers you see everyone bash and hate on social media. I got a nice camera, took a few good shots and listened to everyone around me say “You should start charging for that. You are soo good!” I literally roll my eyes thinking about it now. I offered 25 and 50$ sessions with flash drives included. I just went out and thought I was a professional.
  2. I started my business to recoup the money spend on my hobby. I have troubles due to being a domestic violence survivor with guilt. I felt so guilty about how much everything cost that I wanted to make money to get back what was being spent. This is a horrible reason to go into business.
  3. I lacked confidence. I still to this day do not believe my images are as great as everyone else tries to tell me they are. I can find a flaw anywhere and after shooting consistently for 3 years, I have never, not even once been brave enough to ask for constructive criticism. If I get CC on social media without asking, I will usually delete the image and pretend it didn’t just destroy a small part of me in my head. You must believe in yourself!!! Believe in your work!!!
  4. I never found a niche! I certainly rebranded often enough to have tried them all. I did family, weddings, maternity, documentary, newborn etc. I just never found anything that quite lit my fire the way my own random shoots to bring forth a creative vision did. In a rural area (a town of less than 1,500 people, 10 photographers and no sense of community) a niche was needed. When I did market a niche, one of the more established photographers in my area would market the same thing I was marketing and well no clients came my way.
  5. I did not research enough. This goes back to number 1 and starting a business too soon. I never paid attention to who else was running a business around me, how they marketed, what kind of clients to market too etc. I just wanted to make money and that was it.
  6. I was no good at being a salesperson. How can you sell yourself, your talent and your product, if you don’t think it is any good??? If you cannot talk to someone and take the criticism or believe in your prices, you cannot profit off of your talent.
  7. I did not give myself fully to the business. Somewhere in the back of my head, I never thought it would be a success. So, I allowed myself to put less and less effort into it over time. Every disappointment was an affirmation that I was not good enough. The 5 times I advertised mini session and no one showed, the model calls no one followed up on, the lack of interest in anything other than standard posed images, well it all just added up.

I sit here and type this with tears rolling down my face, not knowing where else to lay it all out there, not having many who genuinely understand the frustration (my back) and sadness (giving up) I am feeling. I want any one of you who reads this to take to heart that running a business is not for the weak. You have to do so much to make it work, I have total confidence that you all will be a success and I wanted to share a few of the do not do’s to help you all along.

I am working through it all in my head and I may try this as a business venture again somewhere far in the distant future. For right now, I am just going to love taking pictures every chance I get and I am going to focus on my creativity and technical flow. The future holds a lot for me outside of a DBA and a tax number. I am and always will be an artist. My heart comes alive with the camera in my hand shooting the things I love. Thank you all for reading!!

Keep on trying everyone! Keep on striving and know that sometimes even if it doesn’t all work out, you are still a photographer and an artist when you go to bed!!!

Much love!

photography business coach photography mentor photography coaching

  Market, Shoot And Sell

After many requests from photographers over the years, I am finally coming to North Queensland to do a seminar, and I am bringing with me a couple Australia’s most successful photographers.

After the fantastic success of the “A Day For Photographers” in Sydney, Melbourne, and Perth, we will be travelling to Cairns to help as many photographers as we can to help grow their photography business.Do you lie awake at night thinking how you can get more customers?

Wondering how to take better photographs?

How to build your photography business?

This 1 and 1/2 day event will focus on Photography – Marketing – Selling.

1. Developing Your Photography Into A Clear Brand.
2. Getting the Right Customers.
3. Developing A Conversion System To Convert Leads Into Customers.
4. Creating Your Price List To Maximise Sales.
5. Marketing for a Constant Flow of Customers.
6. Becoming a Master Photographer.
7. Facebook Marketing Strategies.

Monday 24 July 1pm – 4pm
Live demonstration with Murielle and Carol photographing families and children in their individual unique styles. Bring your cameras along and and learn some new techniqes.

Tuesday 25 July 9.30am – 4pm
A full day in learning all the business things that you need to know to create a successful photography business, from Facebook advertising to making big portrait sales….it will all be there!
Tuesday’s Presentations

Bernie Griffiths

5 Keys To Developing A Successful Photography Business
After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach.

He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers in growing their business and generating more income.

He will help you build something that lasts, and guide you in growing your business and getting results.

You won’t hear the same old strategies you’ve heard a million times before!

Other photographers call him the world’s only 365 days, 24hours a day photography business coach, because coaching is his life.

Bernie is widely recognised as Australia’s Leading Photography Business Coach, and his presentation will be on the 5 most important things that a photographer should focus on to build a successful photography business.

Murielle Sassine

Getting Work/Life Balance In A Busy Home Studio
Murielle Sassine, owner and operator of Vivid Imaging and Blackbox Portraits, developed a passion for photography at a young age.

She pursued her interests in photography and obtained a degree in Visual Communication, establishing herself as a photo media specialist.

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of portrait and glamour photography.

Her portrait sales this year have been “mind blowing” and she had a record turnover for her business, over the past 12 months.

She will talk about some of the many challenges facing photographers who work from home and how you can get a good work/life balance.

Carol Gibbons

How To Sustain A Profitable Photography Business
Sydney Master Photographer Carol Gibbons, has more than 25 years experience specialising in portrait photography of newborn babies, kids, pets and families of all ages.

Her shop front studio is based in the Northern Beaches area of Sydney, and she is celebrating 18 years in that location this year.

While studying Fine Art, Carol found photography was her passion and pursued further study in Art Photography, after completing her diploma.

She started her business in the early 90’s photographing Weddings as well as Portraits, and has continued to update her skills as well as judging at the State and National Awards for the AIPP.

Carol Gibbons is an Accredited Member and Licentiate of the Australian Institute of Professional Photography and has qualified as a Master of Photography many years ago, as well as winning a Grand Award for Portraiture at WPPI.

She believes that to survive in the portrait photography business, you have to develop your own style in photography as well as marketing, look after your customers, and give people a reason to pay us to create their portraits.

When : Monday 24 and Tuesday 25 July
Where : Pullman Cairns International 17 Abbott Street Cairns

MORE INFO……………………………

info@berniegriffithsbusinesscoach.com.au

http://www.berniegriffiths.com

Great Products Equals Profit

One of the keys to having a successful photography business is to have great products to sell, and to showcase your photography.

Many of the photographers that I coach are achieving some incredibly high numbers in their portrait sales, by selling prints not pixels.

In an era where we hear so much about photographers selling files at incredibly cheap prices, there are many portrait photographers who are regularly making portrait sales well over $2,000, by selling high quality photography product.

Whether it is babies, weddings, families, or even pets, there is a big market out there for people wanting to buy wall art, albums and other products that will become long term priceless memories of their family history.

Choosing the right photography products takes time, and you need to approach choosing the right products for your photography business in an unhurried, comprehensive, and professional manner.

Sales are the lifeblood of your photography business, and having the latest and purpose designed products, puts your images at the centre of attention, and gives an irresistible offering to your customer.

One of the biggest suppliers to the photographer is Seldex. They  are a local company based in Melbourne and have been at the forefront of manufacturing high quality photography products for decades, and as a studio owner for over 40 years they were my major supplier.

Now as the world’s only, 24 hours a day, 365 days of the year, photography business coach, I recommend Seldex to my clients.

Here is a great opportunity for you to view their products and have all of your questions answered.

For more information http://www.seldex.com.au  or email nicole@seldex.com.au.

 

 

 

Using Pro Select To Soft Sell

For professional portrait photographers around the world the must have and “go to” software is Pro Select.

This software was specially designed for photographers for “face to face” selling of their images.

There is plenty of information on the internet in forums, webinars, seminars and the like, on the way that you talk to the customer at sale time, but most of these rely on the photographer being a confident sales person, or learning slick sales phrases.

For me, as a photography business coach, the key is to use a selling system that is non pressure for the photographer and the client.

Most of us as photographers are not born sales people and often the sale time can be stressful for both photographer and customer.

In fact selling is what most photographers fear the most.

More and more photographers are working from home, and these photographers juggle their business and family life, and so having a simple soft sell sales system is crucial for their success.

You Need The Right Sales System

If you fail to do a competent and relaxed purchasing session, you may not make any money.

You can in fact lose money.

If you give the customer a bad experience, you may quickly get a bad reputation in your area, and not get any customers at all.

Both of these scenarios are of course not acceptable.

Bernie’s Pro Select Soft Sales System That Sells

Solid, predictable and consistent selling systems are the heart and life blood of any business.

I must admit that I did learn from my mistakes, of which I made many.

Selling can be pressure for both the customer and the sales person.

It took me many years to realise that people love to buy, but hate to be sold.

Of course over many years I read numerous books on selling, been to seminars, and looked at online courses on in person sales.

Non of them gave a specific step by step way of doing the selling process, and all the information was very dated, (and still is) in doing things the way I did 20 years ago.

I decided to develop a new way to do my portrait sales.

A very relaxed way. A no pressure way. A way that anyone could do.

Although very simple, it is powerful and it may be hard initially for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales that have put hundreds of thousands of dollars into my bank account.

Once I implemented my “Bernie’s Pro Select Soft Sell System” not only was the pressure taken off my in person sales, but my sales substantially increased!

A Simple 10 Step No Pressure Selling System.

My new sales system changed my mindset. It will change yours if you let it. Don’t fight it, simply try it. Test it.

I believe that you can at least double your average sale.

You can easily lose thousands of dollars if you do not do your selling correctly.

Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000!

Most photographers do not see themselves as salespeople.

That is why they fail, in the most important part of their business.

I believe that ninety-five percent of photographers in sales are failing miserably.

Change what you are doing and you’re going to succeed.

With the photographers that I coach, I see even experienced photographers consistently break all their records in sales, by using my Pro Select Soft Sell System.

Just relax and let the system do its work. Let it come to its natural conclusion.

Do not prejudge what the customer can or cannot afford.

Don’t think that the customer doesn’t have the money to invest a lot in photography.

This is a big mistake.

Simply follow my system. Get my E-Book here. It’s FREE.

“Have I thanked you enough for changing the direction my business is going.
Your experience in this industry is invaluable to whoever is thinking of going into business full time in the field of photography. This is our first ever Christmas since having my family that I have not stressed about money, I NOW HAVE MONEY!!!!
Never in my wildest dreams did I think I would be making Portrait sales as this”.
Zaharoula Harris from Zed Photography

   www.berniegriffiths.com

Enquiries….info@aswpp.com.au

The Home-based Photographer

Working From Home

More and more photographers are working from home, and this trend is set to continue into the future, as more and more photographers take their hobby into a new world of small business. Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards if handled correctly.

However, a business at home does have many challenges. Small business owners, have been hit hard over the last few months as power bills, petrol prices, food prices, and just about everything else has reached record price highs.

The home-based photographer is rapidly becoming the boom industry of this new era. More and more people are opting to change their lifestyles, as more and more mothers become skilled in taking good photographs. Working from home has great benefits, but can also have its price.

Working from home, changes your entire life. Your castle, and your family’s once safe sanctuary, becomes a multi purpose abode, trying to be all things to all purposes, and can effect all of those around you.

Your work life can easily spill over to your personal life. Your home now becomes your place of business where receiving client visits, and telephone calls, becomes mixed with your family demanding attention.

In making your decision to work from home, you have to realise that your personal or home life could intrude on your work, and vice versa. Your child may grab the phone to answer a wedding enquiry, or your dog or cat may come to the door when a client comes to do business with you. Your husband may wonder why you are so tired every night, or why you sit in front of the computer for hours on end.

A major concern in working from home is the total loss of privacy.

Your privacy is compromised when you are bringing clients into your home on a daily basis. Complete but invited strangers will find out about your children and family, your pets, and your lifestyle.

The fact is that working from home is hard, and more than ever, discipline is needed to push you to focus on your work. 

The Good News!

The good news is that working from home can provide you with a fulfilling career, while being constantly around the family. There are many other benefits of course, and the best one is that if carefully planned and executed, your business can give you a great income.

The Joys of having your Own Photography Business

 Photography is your passion?

So why do you want to have your own photography business?

Do you like the thought of having more spare time?

How about just working the hours that you want?

Having a holiday whenever you feel like it?

Making a great income?

Working the hours that you want?

Earning lots of money?

Like owning your own business?

See more of the kids?

Having freedom?

Running A Photography Business Is Not Easy.

This is what a lot of photographers have told me. Especially when you are isolated in a country area, or run the business on your own. It can be lonely. It is not easy. Running a business from home can also be stressful, with the added pressures of balancing family life.

The market place is also very competitive, with photographers opening up on seemingly every street corner.

Starting a photography business without any training, and very little capital, can also be daunting. I have seen over my forty years of owning a studio, some photographers become millionaires, while others have failed.

What is the secret of success? I believe that everyone has the secret hidden inside of them, but sometimes they just need that spark or inspiration to start the “ fire of success.”

The one key ingredient for success is passion. Not being able to see failure. Your passion will drive you. This book is the road for your passion to drive along.

One of the weaknesses I often see in home studios is that they believe in the old saying ”build it and they will come.” This is no longer applicable in today’s highly competitive market place. Especially in the wedding and portrait market areas, where there are literally hundreds of small photography home studios, in large and small towns all over Australia.

The photographers that succeed in this industry are masters of marketing and promotion, and not necessarily masters of photography. They have also made the effort to seek the help and advice from an experienced and qualified photography business coach or consultant.

Here are the top 8 challenges that you may experience if you chose to work out of home.

 

  1. Not being taken seriously.

A common concern of most home-based photographers is whether their customers will consider their business a real one, rather than just a hobby that they are making a bit of money from. They think that their customers may feel that the business is not legitimate.

Home businesses are generally seen as part time concerns, and therefore their professional image and credibility suffers. They are not taken seriously! Although this perception exists, the business owner should do everything that they can to change this. This can be done by presenting a strong professional business image, not only in the physical appearance of the home, but more importantly in the way that the business is conducted. The way that you treat the customer, together with strong branding, advertising, and business practices, will go a long way to justifying working from home. Your own mindset is also paramount in having a strong profitable photography business

Separating work and family life.

When a photographer makes a decision to work from home they feel that one of the advantages is that they can be there for the kids, but this can be an enormous disadvantage as well. The daily household chores, picking up and dropping off kids, and working around sleep times of smaller children, can be a great source of distraction in running your business.

As everyone knows, there is always something to do around the home, especially when you have kids. It is very hard to talk professionally to a customer over the phone, with a two year old screaming in the background, or trying to photograph someone else’s children, while yours are fighting in the other room. Handling two or more different roles under the one roof, can create challenges and difficulties, as you juggle the demands of both your home and your business.

Lack of space.

The setting-up of a home business is made easier if you have a large house, and you can separate spaces for the business. Lack of space can be a concern if you are living in a small house or an apartment.

Compromising some of your family space can be quite confronting, but this is a trade off that you sometimes may have to accept. A separate entrance for the business would be ideal, and just thinking through the problem and discussing it with someone outside of th immediate business can often bring a solution.

Working too much or procrastinating.

When working from home, there is always the constant temptation to work long hours. You shouldn’t feel guilty if you check and answer emails in the evening when the kids are in bed. If you are passionate about your photography and are constantly working on growing your business, you should work hard. Only if working too much intrudes on  and effects your family life negatively, should you re-evaluate your work ethic.

The opposite of working too much, is procrastinating on work related tasks.

There is an unlimited amount of things that you could do around the home instead of doing work related things. Failure to keep up with your work-load could amplify and create a massive problem in a very short space of time.

Another potential problem is spending too much time on tasks which you enjoy and may not be generating income and neglecting the tasks you don’t.

Lack of privacy.

Even if you have your own private business space in your home, privacy and security is always a concern. You also need to keep the whole house tidy, just in case the customer has to walk through your house to go to the toilet.

Some customers can be annoying if they knock on your door at all hours of the day and night. You must make it clear to your customers that you work strictly by appointment, and are not available at other times. Your customers will appreciate your professionalism in this regard.

 Strain on family relationships.

Be sure that your family understands what it takes to operate a home business. Talk to your husband or wife and ask for their support, and explain to the children your need to be given time to work for the business.

Some members of your family may resent the fact that while you stay in the house for most of the day, your attention is not focused on them. However, be sure also to know when to stop working for your business and start living as part of the family. Your family and kids need your attention, and of course housework, friends, and even pets, can demand your attention at different times. Working at home can be very hard if you have a newborn baby or three or four small children who always demand your full and complete attention.

You can feel isolated.

If you are the sole worker in your home business, you may feel isolated and often lonely. It can be a confronting and solitary existence, when you are dealing with customers, phone calls, emails, and the photography, without having someone to share your experiences, or ask advice. The isolation can become quite intense, especially if you have a naturally outgoing personality.

Self discipline can become hard with no one looking over your shoulder. Failing to maintain a tight time management regime, and not being able to control and handle your feeling of isolation, will make it very hard to achieve success in your business.

Lack of experience

When a photographer commits to working from home in the hope of making some money from their passion, the one thing they lack is the knowledge and experience of how to control and maximize the way in which they conduct their business. Many of these photographers may be like yourself, a mother/father and wife/husband first, and a business person second. Taking that transition in becoming a business person may be difficult to handle, if you have not had any training in setting up and running a business.

Experience of course can only come with time. Time will allow you to learn. The question of course, is whether the things that you learn are the most effective and profitable way, of going about it.

Attending seminars and workshops held by other photographers may motivate you and help you take better photographs, but may not give you the individual and specific answers to your particular circumstances. I’ve attended heaps of seminars and workshops, and what I found was that they gave me short-term inspiration, but did not put any money into the bank. Only practical advice from and experienced and readily available mentor or consultant can achieve this.

Every photographer working from home, has their own individual and personal challenges. These challenges need to be addressed individually with their own unique circumstances taken into consideration.

Solving the problems.

So what’s the secret to growing your photography business despite the tough economy, and the challenges of working from home?

Any business whether large or small is mainly about solving day to day problems. Getting more customers, increasing sales, lowering overheads, staff relationships, and maximizing the efficiency of work spaces, are all focused on to improve profitability. A micro business that is operated from home by a single person, has the same issues to resolve. What you may need is a viable and long term business model.

You need to develop business systems which cost very little time, money and energy, together with sourcing help and guidance in integrating them into your business. In other words, a business model that puts money into your account regularly, year after year.

I have consulted with many photography businesses over many, many years, and have seen the effects of the pressure that it can have. I have seen marriages break down, uncontrolled debt, and legal proceedings, all happen with bad business practices.

Identifying and resolving problems

Swiftly identifying and resolving any problems within the business, whether they be customer complaints or financial issues, is hugely important. A photographers dream can quickly become a nightmare, if the problem is not identified and immediate action taken to diffuse it. Alternately ask for help from a business coach or consultant. You can get my free report on working from home, which gives more in depth answers to the questions above. info@aswpp.com.au

The rewards of good business management are well worth the effort. Those who succeed enjoy freedom, lots of quality family time, and have great holidays.          Photography Business Case  Case Studies

 Working from Home and Life Balance.

Sally is married with two gorgeous four and six year old daughters. She was a school teacher for thirteen years, but always had a love of photography. She and her family live in an outer suburban town in Victoria with a population of around 300,000.

When her husband was made redundant, they decided, after many lengthy discussions, that Sally would start a photography business. Their plan was to run the business from home, and then maybe later move to a shopfront. Sally was to operate all aspects of the business, while her husband was to look after the children. They had a small amount of savings that would sustain them for a while, and if things didn’t work out as planned, Sally could go back to teaching. Their plan went well, and after two years they were making enough money to support the family.

Business Breakdown

Then they had a problem. Although business was fairly good, they became increasingly nervous about the future. Although Sally was working from home she was spending less time with her children, and her relationship with her stay at home husband was becoming increasingly strained. Her youngest child also began to have behavioural issues, due to Sally not spending enough time with her.

The Solution

 It was at this point that Sally called me asking for my help. I have consulted with many photographers who have encountered similar problems. Sally’s intense focus on the business, meant that she was placing her family secondary in her priorities. This of course, was in turn, putting pressure on her husband, as he had to spend more and more time with the children.

The first thing that I did was to ask Sally and her husband to sit down with a twelve month planner. I then asked them to select dates for family holidays, and other events that would be dedicated family time. This could be as simple as a walk in the park or a family barbecue or picnic in a park. I encouraged them to let their children participate in this family time exercise, so that they could make some suggestions of what they would like to do.

Now that they had set the family time, any business time would have to be planned around this. So now family time had priority.

Solving Business Issues

My next step was to go through all of the business elements that Sally had put into place with her business model. She had done quite a good job of this, but did not know how to lift the business to the next level. Together we looked at the types of products that she was offering to her customers, the pricing, the way that she did her selling, and the way that she photographed. We then reviewed her advertising and promotion strategies.

I then implemented changes in all of these areas. I introduced a new product which unique to her photography business and separated her from others. I raised the prices of the rest of her products, and trained her in my unique photography selling system.

I gave her new ways of attracting customers, with different types of promotions and together we set some realistic financial and family goals. I also helped Sally to re-brand the business, so that it would attract a better type of clientele.

The introduction of my Pop Up Studio http://www.popupstudio.com.au solved the problem of not having enough room in the house to set up a studio.

We communicated weekly by Skype and in a very short time Sally and her family were “back on track.”

One year later the business continues to grow and Sally now employs three part time employees to help with the workload. Her portrait sittings are consistent each week, and her weddings have increased by thirty percent.

The family has had a long holiday in Fiji, and their new work and life balance plan is working well. They are financially strong and managing to save money each week, and I am continuing to help and guide them. 

Photography Business Coach Case Study 2

 A Single Mom

 Jane is a single mom with a fourteen year old daughter. She lives in a rented house in a small regional city in Victoria with a population of 29,000. The main industry in the area is farming.

Jane was a photographer, working for a studio, when her partner of three years decided to end the relationship. The only skill that she knew was photography, and so she decided to try and support herself and her daughter by taking photographs. She began photographing kindergartens and child care centres, as well a few portraits and a few weddings. She ran the business from her home.

Lack of Money

 Jane was able to sustain an income for a number of years, but not enough to create any savings. She lived a financially controlled lifestyle, and never went on any holidays. Things changed dramatically for Jane when digital cameras came onto the market. Now almost anyone could produce quality images and get them printed at ridiculously cheap prices. Jane’s income declined dramatically. She had no idea how to advertise or promote her photography, to lift herself out of her financial burden.

 The Photography Business Coaching Consultation

 Jane called me and told me of her desperate plight. I drove the three hours to her home and started the process of finding a solution to help Jane to get more customers and create better sales. I looked at her photography, and saw that this could be improved. She was photographing all of her customers at outside locations.

The digital world had caught up to her, as moms and dads were taking perfectly acceptable photographs in an outdoor environment with their digital cameras. Jane’s problem was that there was not enough difference between how she was photographing, and how they were photographing. I suggested firstly that she change her photography style and create a defined brand. I set up some simple studio lighting in a spare bedroom, and complimented that with a couple of modern backgrounds. After I had given her instruction on how to get the best from the studio set up, we sat down and looked at the other areas of her business.

Linda’s Story

I am so excited! I love photography and two years ago I started a business from home. I just did portraits of children and did a “shoot and burn“, offering a CD of images for $175. After a little mindset change and going through a lot of learning curves, and after making some hard decisions, I am now charging closer to my real worth, and I am regularly selling nearly $1000 per sale. I have also had quite a few sales even higher than that.

What it took me so long to learn, was that people will pay a lot more, than what you think you are worth.

I used to photograph a lot of sessions a week, and I thought that I was making good money. But the time and effort involved was just not worth it.

I was just about to give my photography passion away, and go back to my previous job as an administration officer for the local council, when a close friend who was also a photographer, suggested I contact Bernie at The Australian School of Wedding Photography and see if he could help me.

I didn’t have much hope that anyone could help me, as I am no good at selling, so I could not see any way out of my situation as I only knew Shoot and Burn. I would show my customers their images on my computer and then give them the CD, and they would leave.

I organized to have a free Sype session with Bernie. He asked me lots of questions, and then suggested that he could help me in the key areas that I was lacking.

One was that I needed to stop Shoot and Burn, and start selling wall portraits. Then to design a structured price list, and then to adopt a simple selling system.

The structured price list was the most important thing. Once I had that, all I would have to do, was to adopt Bernie’s unique, and easy selling system. I would show the customer the products that I have for sale, go through all of the prices, and sit back to let them make their own decisions. Simple really. But it worked!

Having an effective photography pricing strategy, combined with a simple selection of products to sell, resulted in less work and a lot more money.

By the way, I understand if you’re charging less than $35 each for your Gift Prints (8×10 and smaller). Those were the prices that I had been charging. All I can say is that you are probably cheating yourself, because I know from my own experience that the customer is willing to pay heaps more than you think.

If you love what you do, and are passionate about your photography, sometimes you forget about the money. You take photographs because you love it. It could be the only thing that you have found that you are really good at. I just got so tired of working so hard and having no money in the bank.

I have spent the time, money, energy, and then even more of my time to take better photographs, so why was I giving it away?

Yes it was scary at first trying to lift my self worth and lift those prices up. But when I did, my customers respected me more, and raved about their photographs.

My advice would be to get rid of that nervous and devalued mentality, if you have it, and get help to develop a photography pricing plan and selling structure that will take you to developing a strong home business.

Be strong – do it for you and your family!

Call Photography Business Coach Bernie for a free consultation like I did. Better now than never.

+61 0418509228

Photography business coach

   TESTIMONIAL

Sara Taylor Photography http://www.sarataylorphotography.com.au

Working through consulting programs with Bernie has taken my business far and beyond what I thought ever possible!

Not only has he world of experience in the actual craft of photographs but his focus on the business of photography and getting the fundamental of business practice spot on is exceptional and totally inspiring.

When I contact Bernie he swiftly took a snapshot of my business as it was operating, suggesting some quick fixes that could be implemented straight away to assist with efficiency of running the business on a day to day basis.

Over the next 3 months we worked together on implementing a number of marketing programs, restructuring my products and prices, implementing a sales system along with growing the business with additional part time employees. The result was an array of structured business systems which could be employed across a variety of clients and situations, along with a more than a 75% increase in my average portrait sale. The business structures allowed me to spend less time working in the business and more time working on the business, and having more time with my family.

One of the best things about working with Bernie is that he is a straight shooter – no nonsense, just effective ways to improve and enhance your business of photography and your photography itself. As he has been running his own successful business from the time I was born (!) he has experienced all there is to experience and is willing to share his knowledge to assist others to take their businesses above and beyond. He is always easy to contact and reliable which when working business to business is essential.

Consulting with Bernie has changed not only my business life, but my family life. I am now making really good money in my business, and am looking forward to the two week, five star family holiday coming up soon.

I could not have achieved such freedom, or such financial reward without Bernie’s guidance.

I have been awarded 2 silver and a Gold Award in the Australian Professional Photography Awards. At my first attempt at entering photography competitions. Under Bernie’s direction, I also won the Micro Business of the Year Award in my local community- testament to the fact that Bernie really knows his stuff, from the photography side to the business side.

Sara    http://www.sartaylorphotography.com.au

 

 A BRAND NEW SOLUTION

Through the magic of SKYPE, I am talking “face to face” with photographers around Australia, and helping them with all of their business needs. We talk on a weekly or fortnightly basis. Using Skype means that I can show photographers solution to problems, as well as talk to them about their creation of more business, pricing, customer problems etc.

There is also the commitment of meeting on a regular basis, giving inspiration and motivation.

SKYPE CONSULTING

Bernie has had over 40 years experience owning a successful wedding, portrait studio, still operating in Malvern, Victoria. He is a “down to earth“ person who can relate to all areas of your wedding /portrait business. He has walked the path as a wedding/portrait photographer, and knows the frustrations and day to day challenges.

Skype Consulting includes “one on one” consultation by Skype, which is a “face to face”  with Bernie, over a period of time. FREE Memberships PLUS an added BONUS of Complimentary seminars and events.

CALL Bernie on 0418509228 or email info@aswpp.com.au or Skype  bernie.griffiths

 

Is Your Pricing Right?

Photography Pricing
In my experience in talking to, and consulting with hundreds of portrait photographers, the area of pricing their photographs, is the most difficult part of their business, that they have to contend with. If your prices are too low, you not only attract the wrong type of clientele, but you also may not make any money.

You can in fact lose money. If the prices are too high, you may not get any customers at all. Both of these scenarios are of course not acceptable.

So how do you determine your prices? To help us get to this, you should first ask yourself this simple question. How must should I charge? I will answer this for you. As much as possible!

One of the most important things that you have to do in your business is to set your prices. Most photographers totally get their prices wrong, and have price lists that are too confusing, and far too detailed.

Getting your pricing right will be crucial to your business success. Your prices for your imagery will determine what market you will attract, your brand, your competition, and the amount of money that you will earn.

Because this such a crucial part of your planning, make sure that you follow carefully the steps in this book.

Photography Business Coach

Being a photography business coach I have learnt that to develop your price list, the first thing that you need to do, is start to think differently. You probably set up your price list by guessing at numbers, or worse than that , you may have obtained a copy of a competitors price list and then made your prices cheaper! This is the exact opposite of what you should be doing.

A badly thought out price list will cost you money, and may even bring your business into debt. It will force you to work many hours without pay, and may even destroy your love of photography. Compiling a well thought out, and realistic price structure, will help to drive your passion, attract good customers, and help you achieve the financial success that you deserve.

Over the many years that I have worked on my business, getting the price list right, was always high on my list of things to do.

I have built a guide to building a solid portrait price list that you will constantly revisit over the years. But the price list that you are about to structure, will be your default. It will be the foundation of your business.

It has worked for many photographers from a variety of backgrounds and in many different locations.

Everyone’s pricing is different and it is up to you to determine what is right for your business.

#photography business coach

#businesscoach

#photographybusiness

#berniegriffiths

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