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Archive of ‘photography marketing’ category

Profit Is Not A Dirty Word

 

Do You Feel Guilty Making A Massive Profit?   

Your photography business is about making money.

There I’ve said it!

In fact ANY business is about making money….as much money as possible.

Do you limit the amount of money that you want to earn?

While giving a presentation to a group of photographers in Atlanta Georgia recently, I asked a photographer how much he wanted to earn?

“70,000 dollars” was his reply.

“Why 70,000 dollars” I asked?

He replied “Because then I would be happy”.

I know that there is a perception within the photography industry that earning $70,000 a year would put a lot of photographers in a happy place.

From my perspective as a photography business coach, the reality is that any photographer who is willing to work hard on doing the “right” things and has time to implement solid Marketing strategies, can earn many times this amount.

I have said countless times before that your photography business is all about numbers.

But there is only one number that matters at the end of each financial year, and that’s the amount of Profit that you made, or the amount of loss that you made.

To achieve a Profit there are a few basic business fundementals that you should do.

Minimise all of your overheads.

Get Portrait and Wedding clients to pay up front.

Prepare for the quieter months by having money in the bank.

Keep adjusting your pricing to ensure that you are maximising every sale.

Constantly change your photography to separate you from competitors.

Target your Marketing to get the right customers.

If you employ staff make sure you know how much they are actually costing you.

Listen to full Webinar

More On Growing Your Photography Business

ONLINE COURSES

http://www.createaphotographybusiness.com

http://www.photographymarketingforprofit.com

CASHTOGRAPHY PODCAST

Rants Raves and Myths in The Photography Industry

http://www.cashtography.com/podcast/21berniegriffiths

How To Market Your Photography Business

http://www.cashtography.com/podcast/2016/1/24/e5-how-to-market-your-photography-biz-for-success-with-bernie-griffiths

PHOTOPROFIT PODCAST

How A Single Mum With 5 Kids Went From Broke To Making Over $1000 Per Photo Shoot

http://www.brentmailphotography.com/photoprofit/21.html

SPROUTING PHOTOGRAPHER

Getting Clients In The Door

http://sproutingphotographer.com/197

Get my FREE ebook “ 7 Simple Strategies to a Successful Photography Business”

http://www.berniegriffiths.com

My book “Success Secrets of a Professional Photographer” is available on Amazon

http://www.amazon.com/Success-Secrets-Professional-Photographer-Griffiths-ebook/dp/B00DF4WSMG/ref=sr_1_1?ie=UTF8&qid=1452487899&sr=8-1&keywords=bernie+griffiths

Another book that I am featured in……… “Quantum Leap My Life”

http://www.amazon.com/Quantum-Leap-Life-Extraordinary-Transform-ebook/dp/B00FWVF3A4/ref=sr_1_4?ie=UTF8&qid=1452487899&sr=8-4&keywords=bernie+griffiths

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                     Photography Business Coaching

Photography Coaching

Can’t Move Forward In Your Photography Business?    

I have come across many photographers who are past the portfolio-building stage, and still doing photography part time, and surviving by having a separate full time job.

Other family responsibilities keep them from being able to go full-time with their business, but still they dream, that one day they will be a full time professional photographer.

They find themselves at that awkward in-between stage as they don’t have enough clients, and enough cash flow to make the transition to full time professional photographer.

They know that they need to be charging a lot more for their photography and need to do some Marketing.

The catch is that they need more clients before they can go full time, but they struggle because they need more time if they get more clients, to generate the income they need to go full time.

The whole scenario can be very frustrating, and quite stressful.

The sad thing is that they are not only missing out on their family, but have no financial reward to show for their hard efforts.

So what is the solution?

Watch this recorded Webinar  where I talk to photographer Sarah Streets about her journey going from frustrated “wanna be” to full time professional photographer.

The first thing that she did when going full time was to get a coach.

CLICK HERE Quit Your Day Job

Facebook Ads Go Crazy !

Working with Photographers around he world we are having big results with Facebook Marketing.

There is a right and wrong way of doing a Facebook ad.

In testing and measuring with lots of my clients we have found a successful formula that brings them in lots of new customers.

Here is what a few of my coaching clients have said this week………………

“I have already had 60 leads from my Facebook ad- 23 weren’t in target market, and

I have booked 25 so far just waiting for signed contracts, so should be 31 in total.

Pretty good start with 9 days of promoting

I am currently at 69 photography sessions booked in advance.. definitely made it past my aim of 50.”……Kate

“I just booked in 32 clients from a Facebook/Instagram targeted post that Bernie helped me do too.” …..Murielle

“I’m loving the Facebook “Boost” posts also.. I had 59 enquiries from one I did last week and booked 21 sessions so far !!!….Sarah

“I did a voucher promo on Facebook recently for Mother’s Day and I booked over 30 sessions in 24hours”…..Sara

If you are not using Facebook as part of your Marketing mix, you are missing out on a great opportunity to create extra income.

National Family Portrait Month

If you would like to help me in reaching the fundraising $10,000 target for The Womens Cancer Foundation, you can register by going to…

https://www.eventbrite.com.au/e/national-family-portrait-month-photographers-tickets-25187877620

QUESTIONS OR QUERIES….

CONTACT ME ON info@aswpp.com.au or call 0418509228.                                                                                                                                                                                                                   #photographybusinesscoach

#photographybusiness

#photographymentor

#bernie griffiths

 

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