Receive Your Free Copy Of 7 Simple Strategies To A Successful Photography Business!

One Photographers Journey

Here is an email I received last week.
 In 2014 I was really busy (not much in the way of marketing got done) everyone that came to my door 90% were booking me, however at the end of the year I made nothing and my wage was below minimum.I was advised to put my prices up, so I revamped, did the number crunching and worked out what I needed to charge. I worked out what I needed each person to spend and created a package that would make people spend there.

What is really depressing is the people who are now enquiring are walking away saying they can’t afford it.

It is a very competitive market here with lots of photographers charging very little and giving files away practically for free.

This year has been extremely difficult trying to get money out of people. This is a case scenario I had recently.

I set up an Ordering and Viewing appointment for my clients and gave them an awesome deal because it was for two sessions. They came into the viewing and ordering session (they had already been to two prior so they knew the drill) they chose the photos they wanted and when it came to asking how they would like to pay for their order they both didn’t bring their wallets. They then asked if they could Internet bank it. Sure no problem, only they never paid. When sending them and email, I had no reply, text, no reply, fb message no reply. What can you do?

I’m at my wits end not sure what direction to go and how can I make this work, that is why I am writing to you because I am exhausted from trying.

I’ve learned from other successful photographers, and have taken on board some of their ways that sit right with me and don’t cost an arm and leg every month, however, nothing really has worked.


PS There is no full time photographers here as we all have other incomes.
Look forward to hearing from you.

PS I would like to keep getting your emails.“

What Is It?
What is it that is stopping you from growing your photography business?
I talk to photographers everyday who are all at different stages in their business.

Many of the photographers I coach are Master Photographers who have been in business for many years, while others are just beginning their business journey.

But we all have “blockers”.

photography businesscoach1

There are many obstacles or excuses that get in our way……

-Not being liked
-Losing money
-Being seen
-Getting too busy

-Don’t like
-Happy in comfort zone

-Too much on mind
-Don’t know what to do first

-Not enough

-Don’t know what to do

-Having everything right

-Friends and family not on your wavelength

-Don’t believe in yourself

Pam’s main problem was 5. LACK OF KNOWLEDGE…she just didn’t know what to do.

We don’t know what we don’t know!

I will keep you informed about Pam’s journey, as she has made the decision to sign up for one of my 12 month Coaching Programs.

Changing Photographers Lives
“I just wanted to say a huge thank you for all your help this year.
We had another record month for December with 32 sessions booked in for next year.
I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working.” Kate & Chris Beuchner Uber Photography

Enquiries… Bernie +61418509228



I will keep you informed about Pam’s journey, as she has made the decision to sign up for one of my 12 month Coaching Programs.

Photography Business coach

Changing Photographers Lives
“I just wanted to say a huge thank you for all your help this year.
We had another record month for December with 32 sessions booked in for next year.
I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working.” Kate & Chris Beuchner Uber Photography

Photography Business coach

Enquiries… Bernie +61418509228

Photography Business Coach

Posted in Uncategorized | Comments Off on One Photographers Journey

A Day For Photographers

SYDNEY Monday 13 FEB     NEWCASTLE Tuesday 14 FEB

Get rid of your Photography Business Frustrations!

After the fantastic success of the “A Day For Photographers” last year, we will be travelling around Australia throughout 2017, helping as many photographers as we can.

The whole day will have a focus on what makes a studio successful, and will include going through the following critical points. Sorting out Your Website, Social Media, Business Principals, creating a Price List, Photographing for Sales, Creating more Business, The Retail No Pressure Portrait Selling System and more….it will be a full day!

  1.   Developing Your Photography Into A Clear Brand.
  2. Getting the Right Customers.
  3.   Developing A Conversion System To Convert Leads Into Customers.
  4.   Building Your Price List To Maximise Sales.
  5.   Test and Measure Strategies To Keep You On Track.
  6.   Marketing for a Constant Flow of Customers.
  7. Becoming a Master Photographer.
  8. Facebook Marketing Strategies.
  9.   Developing a Perfect Work/Life Balance.



BERNIE GRIFFITHS Photography Business Coach   


After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach. He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers in growing their business and generating more income.

Bernie is widely recognised as Australia’s Leading Photography Business Coach, and his presentation will be on the 5 most important things that a photographer should focus on to build a successful photography business.

HEATH WADE Master Photographer


Heath and his wife Mairead have had their highly successful boutique photography business in Newcastle for over ten years.

They started out as fresh-faced pups back in 2000, earning a living taking and selling local landscape images.

It wasn’t long before Mairead traded the classroom for the studio and Heath threw off his sparky’s pliers for life behind the camera, and they both embraced on a new venture together.

In 2005 Heath experienced a real ‘light bulb moment’, and passionately felt that he wanted to be part of the wedding/portrait photography scene.

He wanted to be the one capturing the roller coaster of emotions, love, friendship and excitement on camera, and so began his new studio.

Fast forward to 2017 and now Heath has been recognised and rewarded for his efforts, with State and National Awards and many ecstatic clients.

Heath is a qualified AIPP Master Photographer and was the NSW AIPP Wedding Photographer of the Year in 2013, 2014, 2015.

JOHANNAH BARTON  Website Designer


Johannah is the owner of a branding and website design company called Confetti Design. She specialises in helping small businesses sell to predominantly female target markets. With over 20 years experience, she has worked with many photographers to enhance and project their brand, and create unique websites, that have delivered great results.

Johanna’s presentation will help guide you in creating your perfect website.

Is your website up to date and giving you the best chance of competing in such a competitive market place?

.MURIELLE SASSINE  Portrait and Glamour Photographer


Murielle Sassine, owner and operator of Vivid Imaging and Blackbox Portraits, developed a passion for photography at a young age. She pursued her interests in photography and obtained a degree in Visual Communication, establishing herself as a photo media specialist.

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of portrait and glamour photography.

Her portrait sales last year were “mind blowing” and she had a record turnover for her business.

She will talk about some of the many challenges facing photographers who work from home and how you can get a good work/life balance.

EARLYBIRD $65 until 15th January …….NORMAL PRICE  $125 


Changing Photographers Lives

“I just wanted to say a huge thank you for all your help this year.

We had another record month for December with 32 sessions booked in for next year.

I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working. Kate & Chris Beuchner Uber Photography 

Enquiries…  Bernie +61418509228

Posted in Uncategorized | Comments Off on A Day For Photographers

Photography Business Coach Soft Sell

Chase The Dream….No Excuses.

Australia’s leading photography business coach
The Sales Approach That Sells Without “Selling”

Have No Fear of Closing
Chase The Dream….No Excuses.
I have owned and operated three successful photography studios over a period of 45
years. The reason for their success was that I developed a “soft sell” system that took
the pressure off me when it came to the sale. I was able to go into the sales process relaxed, and with confidence that I would maximise the sale to each and every customer.
Solid, predictable and consistent selling systems are the heart and life blood of any business.
I must admit that I did learn from my mistakes, of which I made many. Selling can be pressure for both the customer and the sales person.
It took me many years to realise that people love to buy, but hate to be sold.
Of course I have read numerous books on selling. They never gave a specific step by step of the process.
So here is mine. It is powerful and it may appear too simple for your brain to accept, but believe me it is based on my specific experience over thousands of portrait sales that have put hundreds of thousands of dollars into my bank account.
My “soft sell” system gave me a very high average sale. It changed my mindset. It will change yours if you let it. Don’t fight it, simply try it. Test it.
I believe that you can at least double your average sale.
You can easily lose thousands of dollars if you do not do your selling correctly.
Imagine if you only increased your average sale by just $100, over 50 sales that would equate to $5,000!
Most photographers do not see themselves as salespeople. That is why they fail, in the most important part of their business. Ninety-five percent of photographers in sales are failing miserably.
Change what you are doing and you’re going to succeed.

In my coaching I consistently see photographers break all their records in sales. How exciting is that! Imagine not having to close a sale, and instead the customers closing their own sale!
Just relax and let the system do its work. Let it come to its natural conclusion. You have to combat the fear of the sale closing, to overcome that obstacle.

Let The Customer make their own Decisions.
Forget what you would like the customer to buy. Let them decide on what they based on the information that you have given them.
Never Prejudge
Do not prejudge what the customer can or cannot afford. Don’t think that the customer doesn’t have the money to invest a lot in photography. This is a big business coach  I have known a customer deprive themselves of a new car, choosing rather to spend thousands with me, on family photographs.

Never Underestimate The Value of a Lifetime Customer
By not prejudging a customer, you can open your mind to the possibility that this customer will come back again and again over the years. Let your presentation, be carried by this excitement, enthusiasm, and belief.
Dress for Success
If you dress for success, the customer is more likely to take your higher prices seriously. I don’t mean over the top, but I do mean that you should dress professionally. Whether you are male or female dress appropriately when you are selling. It will have a positive effect on your sales presentation.
Practice, Practice, Practice
You must practice your selling system. I used to role play with friends or staff members, to perfect my presentation. Right up to getting the money. You must build your confidence before you present yourself to your customers.

Be Ready and Do Not Keep The Customer Waiting
Always allow plenty of time between each appointment, so that you do not keep your clients waiting.

The Simple “No Pressure Selling System.”
1. You should have a simple structured price list that leads the customer to buy your
core products, which in turn will help maximise your sales.
2. Prepare your customer for the sale by informing them of the viewing and purchasing procedure, prior to the appointment.
3. Show the customer a slideshow of edited images.
4. Get them to stand up and go through your prices with them showing samples and various sizes of your products on your wall.
5. Leave them with the price list and leave the room.
6. Return a few minutes later and don’t say anything.
7. Wait for them to ask questions and tell you what products they want.
8. Go back to the computer and sort the images to the products.
9. Ask for full payment.
10. Get them to sign off on the order.
Is it this easy? Yes, but you have to have confidence and practice this simple but very powerful sales strategy.
One of the keys to the success of this strategy is the structure of your pricing and products. These in turn should be connected to your branding and target market.

Listen and Learn To Shut Up!
Learn to “shut up.” All your talk is highly ineffective and completely unnecessary.
Most photographers talk too much. Learn to listen instead of talking. Listen to that potential client’s questions and concerns like you are being told the biggest secret in the world. You have to have big ears to listen to every word that they are saying.

Become a Record Breaker
This is my favourite strategy, because I love to set goals and break records. It keeps memotivated and focused on achieving more than I have already accomplished. If you are a record breaker, then you can never become complacent.

What is your personal sales record? What is the most that you have ever earned in sales?
Write it down right now. Now, what’s your record breaking goal? Write that down. Also, write down when you want to accomplish that goal. Now, put that record breaking goal and the date in front of you so that you see it everyday. Let me give you the three steps that will guarantee that you will break the business coach
First, you must know it in order to break it. Sales records are developed, recorded in the books and then broken. Set a goal of breaking your highest portrait or wedding sale, and the date of when I would achieve it. Always strive to beat your own personal record.

Don’t Forget To Always Follow-Up
Thank You Cards. You must send out thank you cards. Preferably a handwritten thank
you card instead of an e-card, because people get bombarded with e-mails. This is
something that I do regularly in my business to thank people for their time and consideration.
It’s not enough to just sign your name to some random thank you card. Take just a few moments to actually write the person’s name and a short blurb thanking them for their time, consideration in doing business with you. You must do this even if the person did not invest in your product. Remember, the key is to build long-term relationships.

I have shared my simple sales strategies with you, and I know that you will learn from them. Read this report often, rather than letting it sit on your computer. Implement these easy strategies into your current sales presentations and watch your sales grow.
I would love to hear of your record-breaking sales.
Bernie Griffiths has over 40 years experience
owning a successful wedding and portrait photography studio.
He has always been in the photography industry, beginning
as a press photographer at just fifteen years of age. After
that he became a manager in a photography darkroom,
processing and printing thousands of images.
Looking for greater challenges, at only twenty one years old,
Bernie managed to secure a dream job in working as a photographer
on a luxury cruise ship. He had a staff of three other
photographers, and cruised all over the world capturing the
passenger’s experiences, with sales for the photographs
reaching record levels.
Bernie opened his own studio when he was twenty-three
years old. He soon learned that there was a lot more to the
business than just taking photographs. The business needed
to create cash flow, for there were lots of bills to be paid. It was
at this point that Bernie became a photography student of
marketing and promotion. Using some well thought out new
marketing strategies, the studio began to flourish. So much in
fact that after only two years Bernie employed five staff, and
opened a second studio in a nearby town.
Bernie has walked the path as a photography business coach and now a , and knows the frustrations and day-to-day challenges.
He is a “down to earth” person who can relate to
all areas of a business.
There are short cuts that can lead you to accelerate your
success, both as a photographer and business owner. Talk
to him about secrets of success and he will bluntly tell you
that there aren’t any, once you know them. He will say,
“Work hard and always measure your results, and don’tmake
the same mistake twice.”
Using his unique retail selling system Bernie has turned over
hundreds of thousands of dollars in his portrait and wedding
photography business, and also through his consulting company,
has taught many photographers to do the same.
Bernie is Australia’s only full time Photography Business
. Mobile 0418509228

photography business coach

Posted in Uncategorized | Comments Off on Photography Business Coach Soft Sell

Wasn’t It Good?

Wasn’t It Good?

What an amazing year 2016 has proven to be.

As a Photography Business Coach I  haven’t seen so much growth in the photography industry for many years.

So many personal business records were broken with my clients.

One photographer had more turnover for the last six months of the year than the whole of the previous financial year! That is amazing Fi.

Many of my clients recorded at least one record sales month, Kate and John to name a couple, while many achieved record individual portrait sales, the highest being an amazing $30,000? Well done Murielle.

Three clients are creating new studios. One has almost finished converting a stand-alone two storey building that was once a Chinese restaurant, into a striking, contemporary dual studio set up. Very exciting Nick.

Belinda is converting their garage at home into a great studio/sales area facility, while Sandra, who after many years of working out of home, is re-fitting and totally renovating a shop in a vibrant outer Victorian suburb, into her dream studio.

National Family Portrait Month proved to be an amazing success, by not only raising over $30,000 for the nominated charity, but also in creating over 600 photography sessions for participating photographers.

One studio alone created over $40,000 in sales from NFPM sessions. Good work Heath!

Facebook has been the King of Marketing, with hundreds of thousands of turnover created for my clients using my suggested simple Facebook strategies.

This from a UK based studio owner about a Facebook Marketing podcast I did with about being a Photography Business Coach.


Business growth is the name of the game, and that should be the total focus in the upcoming months for your photography busness.

Don’t kid yourself. If your business isn’t growing in some way, shape or form, then it is dying!

Achieving growth takes dedication, time, doing a few things outside of your comfort zone, and knowing what to do.

As a Photography Business Coach I was kept super busy conducting over 750 Skype sessions with photographers, presenting many seminars, and creating thousands of dollars for my photography clients.

Certain words and phrases not to be used next years should include “I haven’t got time”, “can’t”, “I can’t afford it”, “I thought that”, “it’s too hard”, and “I assume”.

These should be replaced with “test and measure”, “ok, let’s do it”, “I love doing new things,” “I love the business side of things”, “I love Marketing”, and “I cannot fail if I try my best to grow my business every day.”

My philosophy for business has always been “ If It Is To Be…..Then It Is Up To Me.”

Changing Photographers Lives

“I just wanted to say a huge thank you for all your help this year.

We had another record month for December with 32 sessions booked in for next year.

I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working. Kate & Chris Beuchner Uber Photography     Photography Business Coach

Enquiries…  Bernie +61418509228

Photography Business Coach

Is Your Photography Business Ok?

Half Way Through Financial Year

Already we are halfway through the 2016/2017 financial year, and I hope that you are right up to date with your record keeping.

It is very important in running your photography business that you not only know your numbers, but that you spend time looking at, and analysing them, to help you make decisions for the future.

Do you know your numbers?

Profit/Loss for the last 6 months?

Monthly portrait sales average up or down on last year?

Do you notice any trends?

Are your wedding bookings up on last year or are they on the decline?

What Marketing strategy gave you the best results in the past 6 months?

Is it time to re-structure or raise your prices?

What portrait product did you sell the most of?

How are your numbers compared to the previous 6 months?

What tasks were most time consuming in your business?

Where Are You Going?

You have to admit that if you do not know where you are, that is pretty hard to plan a journey to a specific destination, so if you don’t constantly monitor your numbers, your business journey could quickly go downhill.

Your numbers let you know where your business has been, and give you the information that you need to plan to where you want to go.

I have seen so much success this year with my clients in growing their businesses, that we are all really excited about the year ahead.

Don’t believe what you may hear that it is not possible to have a vibrant, financially successful studio in this economy.

Photographers are usually self taught in their photography, and also in their marketing and business processes.

That, I feel is the main reason why some photographers struggle. They simply don’t know how to attract customers, work out their pricing structure, and run their business efficiently.

They have never learned HOW to do these things.

I have been part of so many success stories, that I KNOW that it IS possible.

Don’t let your dreams slip away from you.

This life is not a dress rehearsal. Grab what you want from it.

I don’t know why trees don’t keep growing to the sky.

I don’t know how bees make honey.

I don’t know why I was born to live a life on this earth.

But I do have a really good idea why some photographers succeed while others fail.

I am always happy to give some free advice and guidance, so please feel free to contact me on

Changing Photographers Lives

“I just wanted to say a huge thank you for all your help this year.

We had another record month for December with 32 sessions booked in for next year.

I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working.

We appreciate all the ideas you have put forward, and the way you have challenged us to help drive our business to the next level.” Kate & Chris Beuchner Uber Photography

All going crazy with the Facebook promo so thank you again. I followed your strategy for the Facebook business post to get leads for engaged couples and have had 57 enquiries and have currently made 16 bookings with many more clients. This is amazing as I am only in a relatively small town”. Brook Durling from Simon and Louise Photography

“I was ready to take the ‘next step’ to progress my home based business. The best thing that ever happened was I found Bernie. He gave me the confidence to raise my prices and re-evaluate my products. The changes resulted in a dramatic increase in average sales. I have stepped up a notch using Bernie’s strategies. His support has given me much more confidence. He is part of my team. The best decision that I have ever made for my business was consulting with Bernie. I only wish I had done it much earlier”. Leesa Perry from Leesa Perry Photography 

Enquiries…  Bernie +61418509228

Posted in Uncategorized | Comments Off on Is Your Photography Business Ok?

Choosing The Right Photography Products For Your Business

With so many different photography products out in the market place, it can be very hard to know what products you should sell.

Which ones are right for you?

When I talk about products I mean canvas, frames, print boxes, acrylics, albums, USB cases, etc, etc.

The majority of your clients don’t really have any idea of what they want, at least until they have seen their photographs.

They may have some idea of what they think they want, but the reality is, they generally don’t know what is available.

When a potential client asks, “What do you charge for an 8×10?”, or “How much are all the digital files?” they aren’t really asking what you charge for an 8×10, or how cheap your digital files are, but more likely they are telling you that they need more information about your products.

So when asked that question you can introduce them to your product range, and discuss their benefits.

Some clients will want a lot of small prints, some will want acrylic wall prints, some will want framed prints, and some will want canvas, while some will want digital files.


I remember when my studio used to do bucket loads of weddings and I had about ten different album covers on offer. I grew tired of spending so much time in selecting an album cover with couples, so I approached my supplier and asked what album cover colour they sold the most.

I was surprised when they told me it was black, but I changed all my samples to black, and you guessed it, everyone chose it.

I did the same for my frames, and again everyone bought black frames. Alternative colours were available if anyone asked (which they rarely did) but I offered them at a more expensive price, which always led the customers happily back to black.

The first step for a photographer choosing products for their business is to know what products are out there in the marketplace.

The second is to ask a lot of questions of the suppliers about those products, so that they are best able to match their clients’ needs.

Choose products that are in demand, but add your own little branding touches, like wrapping your own personalised ribbon around them, or having your logo embossed in a prominent place.

Keep in mind that your products should suit your positioning in the marketplace.

Choose your products to suit your sales and to maximise your profit and introduce new products regularly and see what your customers like.

Select products that your customers like and buy, rather than what you like.

For more info on products and pricing contact Bernie … or

photographybusinesscoach  bernie griffiths

Choosing The Right Photography Products For Your Business

How Much Do You Charge? 

When your phone rings do you get excited?

Or do you think that it is just another potential customer who will waste your time just asking questions about price?

Are you expecting them to ask that common question… How much do you charge?

What you say next will either cost you money, or make you money.

So is there a  secret to answering a phone enquiry?
If you haven’t prepared yourself with handling a phone enquiry you may lose the customer to your opposition.

You don’t want your customer to leave you, saying “thanks, I’ll think about it, and get back to you” because they never do of course.
So what’s the answer?

In business we spend a lot of money to attract potential customers, so when we get “cold” leads or any general enquiries, we must handle them in such a way that we can turn these enquiries into customers, either straightaway, or at a later date.

So try this process of questioning the prospect about her needs, getting to know the triggers that motivate her, and build rapport that will generate trust.

The end result is a much better chance of successfully taking a booking, or at least having a client in the future.

Having a phone script to follow will help you guide the potential customer in the direction that you want and not spend the whole conversation discussing and dissecting your price list.

You need to build a relationship quickly, so that the person on the other end of the phone feels a natural likeness for who you are, and what makes you different from all the other photographers.

Key questions to ask in answering a client enquiry over the phone are………….

  1. Have you seen our website?

What did you like about our photos? We specialise in emotive relaxed portraiture etc.

Tell her about your brand and what separates you from other photographers.

  1. Was there a time frame that you wanted the photographs taken?

Could be an anniversary, or special birthday. You also need to know the time frame to check your availability and create a need for the customer to book.

  1. Who will be in the photographs?

You need to know whether it is one subject or a big group, to give you some idea how long the session will take.

  1. Where did you hear about us?

You need to know what marketing strategies are working.

  1. Do you have an email address?

You need to know this so that you can put their email address into your database,  to send them regular emails with information, and special offers, that may cause them to make a booking further “down the track.”

  1. What’s most important to you about having a professional take the photographs?

You need to know the answer to this question to find out the dominant buying motive. Listen carefully to the answer, as you may be given a great opportunity for her to reveal, in an emotional way, why she should work with you.

  1. Tell them your session fee plus a guide to prices of your products.

This is the main reason that the customer is phoning, to get information. You don’t have to go into prices in great detail, but rather to see whether they are your customer or not.

  1. Tell them your photography and ordering processes.

This will give clarity to how you do business.

  1. Tell them that “the only time that you can decide what you want is when you see

your  photographs, and it is at this time I will go through all of the products, and pricing,

and from there it is up to you”.

This clarifies your sales process in a relaxed and truthful manner, that all will be revealed about price when they see their photographs. It is only then that they can decide on how much they will be spending.

  1. Tell them what makes you “different”, and emphasis it, so that you can create value in the customers mind.

You must know what makes your business different to any other photographers, and they can then decide if they want to connect with you.

  1. Tell them that you are happy to send further information by email. This would be information, not a price list.

This is an opportunity for you to highlight your brand, and include lots of testimonials.

  1. Tell them that you are happy if they are in the area, for them to drop by and see your samples. Then they can see exactly what they are getting for their money.

A Day For Photographers…Perth

Get Rid Of Your Photography Business Frustrations!

Following the highly successful seminars in Sydney and Melbourne, it is now time for Perth.

The whole day will have a focus on what makes a studio successful, and will include going through the following critical points.

Sorting out Websites, Social Media, Business Principles, creating a Price List, Photographing for Sales, Creating more Business, The Retail No Pressure Portrait Selling System and more….going to be a full day.

  1.   Developing Your Photography Into A Clear Brand.
  2. Getting the Right Customers.
  3.   Developing A Conversion System To Convert Leads Into Customers.
  4.   Building Your Price List To Maximise Sales.
  5.   Test and Measure Strategies To Keep You On Track.
  6.   Facebook Marketing for a constant flow of Customers.








Enquiries…  Bernie 0418509228

Posted in Uncategorized | Comments Off on How Much Do You Charge? 

Photographing New Born Babies.

Who Doesn’t Love A New Born Baby?

Over the last few years, newborn photography has become the “go to” genre for photographers around the world.

There are a million videos, tutorials, ebooks, guides and books on how to photograph these “slippery little suckers”.

The best one I have found is  “Over 100 of the Best Newborn Baby Tutorials”.

Nowhere In all of my research on photographing newborns, do I see any one talk about shooting for maximizing sales.

The focus is always on how to photograph the baby.

Now to maximise our sales, we need to photograph the baby with any siblings, its parents, and its grandparents.

Becoming a proud grandparent myself  just six weeks ago, to a beautiful grand daughter, Wendy and I would have loved to have some great professional photographs with the new baby.

We would have loved the photographs to be taken in our home, so that we would not have to had venture out into Melbourne’s freezing weather.

Our son and daughter-in-law would have preferred this also, as new busy parents they would not have had to pack the baby, along with clothes and bottles etc.

How easy for us all to have the photography session in the comfort and warmth of our own home.

We could have supplied any props so the photographer would not need “organically dyed newborn cheesecloth wraps” etc.

Doing a newborn session in new parents homes just makes sense, and has many benefits for the client, and the great benefit for the photographer of course is in maximising the sales.

I have some of the photographers that I am coaching doing this and they are having a lot of success.

So next time you book in a newborn shoot, just encourage the baby’s parents to bring

along the grandparents for part of the shoot.

Your bank account will thank you.

photography business coach

15 Statements Poor Photographers Say that Rich Photographers Do Not!

Great article by Bradford Rowley.

Bradford Rowley is perhaps the most expensive portrait photographer in the United States with an impressive list of prominent clientele.  He operates studios in New York, California and on world famous Worth Avenue in Palm Beach.  He has made over 20 million dollars from selling portraits. He has taught photographers from more than 40 countries.   He currently resides in Connecticut with his wife and youngest child.

15 Statements Poor Photographers Say that Rich Photographers Do Not!

Below is a list of comments I have heard from photographers over the years and especially lately that I find toxic for success and a contrast to what I hear from people I mastermind with.

As in all of my articles, when I point out something wrong, I also give a solution or the flip side which I believe points in the direction of success….

Phrases Poor Photographers Say:

  1. Cheap photographers are ruining the industry.
  2. I am in it for the art not the money.
  3. I’m going to spend my money to buy the latest equipment.
  4. It’s impossible to get rich in photography.
  5. People will never spend that amount of money.
  6. Clients don’t see my worth.
  7. My clients insist on getting their images on a CD.
  8. There should be some protection like professional licensing for our industry.
  9. I hate selling.
  10. I am up till 2 a.m. working on Photoshop.
  11. You can’t make the same amount of money in photography that you could 15 years ago.
  12. We are in a recession right now.
  13. All the photographers I know say business is down.
  14. I just hope I can last a little bit longer in this industry until I retire.
  15. I don’t trust anyone in my business but me.

 Phrases Rich Photographers Say:

  1. I run my studio as a business.
  2. I carefully spend my money on marketing that brings in massive amounts of clients.
  3. The photography business is one of the best kept secrets there is.
  4. I differentiate myself so entirely from cheap photographers that they have no affect on me.
  5. Photographers can make more money than physicians if they are savvy.
  6. Spending at least a few thousand dollars on a piece of art which is a representation of that which is most precious to people is a very reasonable expectation.
  7. I carefully brand myself in a very calculated way which helps me command top dollar.
  8. I never let any portrait leave my studio which isn’t finished in the most exquisite way and with full artistry. My clients understand and respect me more because of it.
  9. Because I make an amazing living, I can afford to enjoy my love of photography on vacations all over the world.
  10. I assume 100% responsibility for my success as well as my failures.
  11. My work immediately communicates professional.
  12. I feel passionate about my work and relish the opportunity to sell it.
  13. I hire specialist to assist me in production so I can spend time expanding my business and taking it to the next level.
  14. With all the new technologies, there has never been an easier time to make money in photography.
  15. If there is a recession, I won’t participate in it.
  16. I surround myself with positive and successful individuals.
  17. I want to make as much as I can from my profession to provide an amazing life for my family and to be able to make a difference by donating to worthy causes. The world is a better place because of my success and the amazing heirlooms I provide my clients.

Photography Business Burnout

Photography Business Burnout

We love our photography.

We begin a journey to turn our passion into profit…we start a business.

We have great dreams, lots of energy, and we are filled with excitement at the possibilities, of doing something we love for the rest of our lives.

Slowly over time we start to feel a little bit of pressure here and there.

The bills increase, business is “up and down”, we get some difficult customers, and the pressure starts to build even more.

Time passes by and a combination of mind clutter, having to learn new skills, customer/family demands, and busy-ness, starts to overwhelm us.

Continual marketing challenges, changes in family relationships, tight cash flow, worries about debt, and you’re on your way to a common condition known as PBB …Photographers Business Burnout!

I have experienced “burnout” a few times over my forty years as a photographer running my own busy studio, so I know how it feels.

The problem amplifies when you find yourself in the day to day grind of running your photography business and you start to experience some level of burnout.

Burnout happens when you work for too long without satisfactory results, and you become disillusioned and frustrated when reality falls short of your expectations.

Sorting and retouching files in Lightroom or Photoshop for hours on end, and into the early hours of the morning, can make you tired and emotional, which makes things even worse.

So, how do you overcome and move away from this draining mindset?

The first thing is to understand that you are human and simply going through your journey of life.

Try and work out a strategy for dealing with the fatigue and frustration that you are feeling, and the continuing challenges of having a photography business.


“Work/life balance” is a phrase that is used a lot at the moment, but for most full time photographers, their photography/life balance is not very balanced at all.

What Can You Do To Replenish And Refresh Yourself?

Why not take the kids out of school, and take a three day break, and drive to the country, and escape from the hustle and pressure, and reconnect with your family. ….I used to do this at least 3 times a year.

Maybe try getting a personal trainer to take control of your fitness and wellbeing.

Take some action, even if it is small, to get your mind in a better place that will allow you to move forward.

Look at outsourcing some of your tasks like retouching so that at least you can get more sleep.

Talk to friends/family and expose your problems and how you feel…A problem shared is often a problem halved.

Accept that it may take a little time to get your head in the space that you want it to be in.

Renewing your goals, your mind, your emotion, your body, and your life’s purpose, is a great way to recharge and reboot.

It may not be easy to do, but you have to break the cycle that is causing the problem.

Changing your mindset into a positive outlook is vital to moving forward.

We all tend to use the excuse that there is too much to do and we don’t have time, but if YOU don’t change, NOTHING will change.

Accepting that our photography businesss may dominate our lives, can also help us to avoid burning out.

The good news in my experience, is that your burn out it is only temporary, and you WILL get back to living your normal happy life.

Need Help In Your Photography Business ? …..

Posted in Uncategorized | Comments Off on Photography Business Burnout

1 2 3 4 5 8