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Facebook Rocks!

Are You Missing Out On Facebook
Did you know that as of September 2017 there are over 17 million people a month in Australia active on Facebook.

This love of Social Media is growing at a rate of thousands of people in Australia each year.

Facebook and Instagram are the most powerful platforms available for photographers to get more clients and therefore generate new business.

I get frustrated sometimes when I’m talking to a lot of photographers and they talk about they’re not doing that well or whatever.

And then if I talk to them further and find out what they’re doing about the marketing, they’re not doing anything.

Now whether this is as you say whether it’s just that they don’t know what to do or whether they don’t see it as important, whether they think that you just open your door and you get a queue outside every morning one and the photographs taken.
That just ain’t going to happen.

So we have to get out there, as I say I can’t ever recall any day where I as I say where I would have to file on the police to say can you control all these customers outside my studio. It’s hard.

You’ve got to draw them in. Lead generation is what we’re about, we have to get leads, right?

We have to get leads, we have to get people to know about us.

Then we have to connect with those people, then we have to in a lot of cases nurture them until the time is right and it’s all about timing when the time is right for them.

But we have to be connected when that light bulb goes on the head and I think, “Yeah, I must do that.”

Look at the numbers.

The other thing is with marketing of course the difference that’s changed is people need a reason to do things, people need a reason to have the photograph taken.

The reason that I want my family photograph taken because it will be preserved for posterity is not a good enough reason.

We have to give them other reasons to draw them in.

Not many photographers know how to use their social media effectively.

They spend hours wasting their time posting on Facebook and Instagram without really knowing what they are doing or why they are doing it.

Social Media is your biggest and cheapest way available to get you leads and clients.
There are thousands of potential clients out there, who want photographs taken, and if you don’t start capturing them now, you will be left behind.

Use Facebook to grow your following, strengthen your brand and elevate your business and your income.

As a photography business coach I have created thousands of dollars for my clients from Facebook.

Facebook Rocks!
Facebook is quite simply a part of our daily lives.

Your customers are on it and your future customers are on it.

If you’re not generating business from it, you may be missing out on more enquiries and sales that you can handle.

Your Photography Business may not exist in the next 12 months if you don’t start to make Social Media a priority.

If the photographers in your town haven’t started utilising the potential and power of Social Media, then there is a good chance that they will.

Facebook Is Powerful Targeting
With Facebook you can “ bulls eye” target your customers, in your town.

You can target specific genres to photograph, choose your suburbs, how much money you want to spend on an ad, when you run ad, and you can do it all from your phone, computer or laptop.

Whether you are looking for women with newborns, engaged couples, pets, families,
kids 3-6 years old etc you can select them in your Facebook Ad.

You can also target the household income and even what car they drive!

The specific targeting available with Facebook is quite simply amazing!

Facebook is also so easy to engage with clients and prospects, and is by far the least expensive way to get clients in front of your camera.

Nothing comes close.

It also enables you to easily communicate to your audience and the wider community around you.

There are thousands of people who want your photography, and Facebook can help you find them.

Facebook Can Lift Your Brand
Facebook is still the “go to” social platform.

It has highly engaged and loyal audiences made up of consumers, businesses and brands. It is a visual platform, making it ideal for photographers like yourself.

As a photography business coach I have learned that people consume content on Facebook a little bit differently than you may think.

If you use it correctly, and avoid the pitfalls that most photographers fall into when trying their hand at posting, you will have Facebook getting you money in the bank.

I hate to see photographers struggle when I feel that I could help them.

As a photography business coach I am always looking for those photographers who want to grow their photography business a lot faster than if they were to try and work everything out by themselves.

Who Is Facebook For?
Whether you are a full time or part time photographer, if you are looking at getting more clients to your business with minimal investment, then Facebook is for you.

It’s all about making a difference in your business, and earning a lucrative living to enjoy the freedom and flexibility of being a professional photographer.

Check out this webinar recording that I did with Facebook expert Loren Bartley.

It is over an hour of great information.

To Your Amazing Photography Business Success

http://www.berniegriffiths.com
photography business coach
worlds number one photography business coach
info@aswpp.com.au

New York and Atlanta Seminars

Workshops U.S.A

I felt that the workshop that I presented in New York was a great success, and did show that photographers around the globe face the same challenges that photographers do in Australia.

The main challenges for the photographers attending were …

Getting customers in the door

Attracting the right Customers

Getting good sales.

We had great feedback from those who attended, and they felt that the information that I had presented would help them in overcoming the challenges that they were facing.

“Presentation was great, super informative and revelatory. I just wish it was longer

Thank you very much for a great time and your fantastic book”.

Kind regards, Maciek   http://www.maciekmacak.com

“The seminar was great and it really stimulated some great conversations with Harmonie. This weekend starts our insane chicks and bunnies sessions.

We’ll definitely be in touch after they end”. Kim  http://www.bigappleportraits.com

Next week I am off to Atlanta in Georgia to present another workshop.

Being a photography business coach I am very nervous, but excited to be flying from New York to Atlanta in a small 40 seater plane!

Ha ha…..wish me luck.

Products Can Make You Profit

In the competitive world that photographers are in, one of the ways that we can succeed is by offering different products.

By offering a variety of products rather than selling photographs, we can start to attract a different type of customer.

A customer who doesn’t perhaps want digital files, but a customer who wants to buy images that will personalise and enhance their home decor.

Fitzgerald Photo and Jorgensen Albums have some great new products that you may have not been aware of, and Paul and his team are doing a road trip around the country to give photographers the opportunity to see and handle their new product range.

You can also attend a workshop on “How To Easily Design Portrait and Wedding Albums” and I will be doing a short presentation on my “Soft Sell System” that will help you sell more products, and take the pressure off at sale time.

Their first stop is NSW in April, with dates and places as below.

 

Photography business coach

#world’s number one photography business coach

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Need More Customers??

Many Portrait Photographers around the world struggle with getting more customers in front of their cameras.

Without customers there are no sales and no money!
I have spoken to photographers who are either trying to start their business or re-invigorate an existing business which is not getting results.
There is a common theme – photographers are passionate about their photography but are frustrated that they can’t get enough good customers to sustain a viable business.

They need help!

Why sit by the phone waiting for it to ring.

Get paying customers now.

How much money are you losing right now using your own marketing methods?

Wouldn’t it be great to have your camera in your hands, and be doing what you are passionate about?

Facebook Rocks

Facebook and Instagram are quite simply a part of our daily lives.

Your customers are on it and your future customers are on it.

If your are not generating business from it, you may be missing out on more enquiries and sales that you can handle.

Your Photography Business may not exist in the next 12 months if you don’t start to make Social Media a priority.

If the photographers in your town haven’t started utilising the potential and power of Social Media, then there is a good chance that they will.

Facebook Is Powerful Targeting.

With Facebook you can “ bulls eye” target your customers, in your town.

You can target specific genres to photograph, choose your suburbs, how much money you want to spend on an ad, when you run ad, and you can do it all from your phone, computer or laptop.

Whether you are looking for women with newborns, engaged couples, pets, families, kids 3-6 years old etc you can select them in your Facebook Ad.

You can also target the household income and even what car they drive!

The specific targeting available with Facebook is quite simply amazing!

Facebook is also so easy to engage with clients and prospects, and is by far the least expensive way to get clients in front of your camera. Nothing comes close.

It also enables you to easily communicate to your audience and the wider community around you.

There are thousands of people who want your photography, and Facebook can help you find them.

Instagram Can Lift Your Brand

Instagram is slowly becoming the new “go to” social platform.

It has highly engaged and loyal audiences made up of consumers, businesses and brands. Instagram is a more visual platform, making it ideal for photographers like yourself.

As a photography business coach I have learned that people create and consume content on Instagram a lot differently.

Let Murielle and myself show you how to use it correctly, so you can avoid the pitfalls that most photographers fall into when trying their hand at posting on Instagram.

Why Are We Doing This?

Many of you may be wondering why Murielle and I are giving you such valuable information, at such a cheap cost?

After Murielle and I had completed our series of “A Day For Photographers” around Australia earlier this year, many of the photographers attending told us that they would love us to do a specific presentation on how to implement Facebook and Instagram strategies into their business.

We also hate to see photographers struggle when we feel that we could help them.

As a photography business coach I am always looking for those photographers who want to grow their photography business (as Murielle did) a lot faster than if they were to try and work everything out by themselves.

WHEN……….Thursday 16 November.

WHERE……..Parkview Hotel. …562 St Kilda Road Melbourne.

TIME…………10am – 3pm.

COST …………$47.

Who Is This For?

Whether you are a full time or part time photographer, if you are looking at getting more clients to your business with minimal investment, then this is for you.

It’s all about making a difference in your business, and earning a lucrative living to enjoy the freedom and flexibility of being a professional photographer.

Our previous presentations around Australia were BOOKED OUT… so don’t miss out.

Venue capacity is limited, so the sooner you grab your ticket the better will be your chance of attending.

BERNIE GRIFFITHS The “Go To’ Photography Business Coach.

After having a successful studio for over 40 years, Bernie transitioned into being a Photography Business Coach.

He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers globally in growing their business processes, and generating thousands of dollars more  income.

MURIELLE SASSINE  “The Photography Queen of Social Media”

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of family portrait and glamour photography. Her portrait sales this year have been “mind blowing” and she had a record turnover for her business, over the past 12 months, largely due to her use of Instagram and Facebook Marketing.

She will outline how she uses Social Media to create new customers and continually strengthen her already strong brand.

Don’t Miss out….BOOK NOW !

Andrew Hellmich from Impact Images “I used to pay for online ads that weren’t working – Google adwords and Facebook Ads. These ads weren’t generating bookings, so I used to tell myself, at least it’s good branding… my name is getting out there.

Then I stopped spending on any advertising at all. I was tired of wasting money.

Until I realised I was doing it all WRONG!!

I learnt one simple tactic from  photography business coach Bernie Griffiths about Facebook Ads and booked 7 engagement shoots, made print sales to almost all the couples and booked 6 weddings from those shoots. Ahhhmaaazing!

One couple even cancelled a booking with another photographer and lost their deposit to book me, all from one ad!

I used the same tactic with another FB ad and booked over 20 portrait sessions. FROM ONE FACEBOOK AD.

Paid Facebook advertising works… if you do it right.”

Let Murielle and I show you how to create money from Facebook and Instagram.

Don’t Miss out....BOOK NOW !

To Your Amazing Photography Business Success

                                                      www.berniegriffiths.com

  info@aswpp.com.au  

photography business coach

worlds number one photography business coach

photography coach

How Much Is Your Time Worth?

How Much Is Your Time Worth?

As a Photography Business Coach I am able to get a good insight into my clients needs, in a work/life kind of way.

I mostly find that having a good a well balance life is what most of them aim for.

It certainly isn’t ALL about the money.

Yes money is important but not to the detriment of living a happy and fulfilling life.

I came across this story during the week and although i have shared it before, I feel that a lot of photographers may have not seen it.

I think that it emphasises what a photography business can be, if left unchecked.

By Paulo Coelho
A man came home from work late again, tired and irritated, to find his 5-year-old son waiting for him at the door.
“Daddy, may I ask you a question?”
“Yeah, sure, what is it?” replied the man.
“Daddy, how much money do you make an hour?
“That’s none of your business! What makes you ask such a thing?” the man said angrily.

“I just want to know. Please tell me, how much do you make an hour?” pleaded the little boy.
“If you must know, I make $20.00 an hour.”
“Oh,” the little boy replied, head bowed. Looking up, he said, “Daddy, may I borrow $10.00 please?”

The father was furious. “If the only reason you wanted to know how much money I make is just so you can borrow some to buy a silly toy or some other nonsense, then you march yourself straight to your room and go to bed.

I work long, hard hours everyday and don’t have time for such childish games.

The little boy quietly went to his room and shut the door. The man sat down and started to get even madder about this sons questioning.

How dare he ask such questions only to get some money?

After an hour or so, the man had calmed down, and started to think he may have been a little hard on his son.

Maybe there was something he really needed to buy with that $10.00, and he really didn’t ask for money very often.

The man went to the door of the little boy’s room and opened the door.
“Are you asleep son?” he asked.
“No daddy, I’m awake,” replied the boy.

“I’ve been thinking, maybe I was too hard on you earlier,” said the man. “It’s been a long day and I took my aggravation out on you. Here’s that $10.00 you asked for.”
The little boy sat straight up, beaming. “Oh, thank you daddy!” he yelled. Then, reaching under his pillow, he pulled out some more crumpled up bills.
The man, seeing that the boy already had money, started to get angry again. The little boy slowly counted out his money, then looked up at the man.

“Why did you want more money if you already had some?” the father grumbled.
“Because I didn’t have enough, but now I do,” the little boy replied.

“Daddy, I have $20.00 now.

Can I buy an hour of your time.

To Your Amazing Photography Business Success

Photography Business Coach

 www.berniegriffiths.com

 

 info@aswpp.com.au 

 

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Have You Ever Had A Sale Go Wrong?

Handling A Customer Complaint

Maybe a client that just didn’t order anything after you had worked so hard to take some great photos?

Maybe you have had a client that wouldn’t return your phone calls after you had left a message after they didn’t show up for their sales session, even though you had confirmed the appointment the previous day?

Being a photography business coach my clients (on the odd occasion) ask for my help in resolving difficult or confused customers.

This email was received a day after the photography session………

“Me and my partner have been talking and we are not going to be able to afford the photos after all we are not financially stable at the moment and just scraping by just to buy groceries for our family.
We are really sorry about this, but still would love to come and have a look”.

Or this the day after a purchasing session…..

“Nicole and I would like to have the picture of Will with the football printed as an 8 x 10, as included in the gift voucher we received.

Unfortunately, we will not be purchasing any of the other photos at this stage. I feel that it is important to provide you with feedback regarding the reasons why.

First and foremost, we consider the pricing to be quite expensive. Your cheapest package price of $495 is a substantial amount of money for our young family.

Having resolved that we weren’t willing to pay for a package, we discussed ordering just one or two prints, as your cheapest canvas at $750 was also out of the question. Two 5 x 7 prints would set us back $290.

To put this in context – if we went to an above average print shop, to print a 16 x 20 canvas there the cost is $125; two 5 x 7 premium matted photo prints is $10; the cost of printing your cheapest package would be $31.20.

Whilst I appreciate you are a professional running a business for profit, these differences in pricing seem large.

Even considering our thoughts on pricing, we are still human and swayed by emotion. Had there been an outstanding family shot with all four of us in frame that we fell in love with – unquestionably we would have been more inclined to justify the purchase.
For whatever reason, out of the 20-30 pictures we viewed there were only a handful that had us all in frame and certainly from our opinion none of these fell into that category.

Overall, we were left feeling slightly disappointed with the whole-family shots. Although we did really like a couple of the shots with just Will and several of the shots where Nicole wasn’t in them; it was important to us to get at least one shot with us all together.

I hope this helps you to understand our decision. Kind regards, John and Nicole.”

What about this after a purchasing session, which only the mother attended.

“It was lovely to see you today and to see the amazing photographs that you have taken of my babies. I loved them.

My husband however, is furious that I have agreed to spend way more than we can afford. This is not your fault – totally my own – I’m just wondering if there is anything we can do now that I’ve already paid the deposit.

I wouldn’t ask this if I wasn’t desperate, but is there any possibility of you reducing the final cost?

Colin is comparing it to professional photographs taken of the children at pre-school (6 x individual portraits professionally printed at 5×7 in a book plus one 12×8 for a total of $49).

I think he feels like we’ve been duped as I originally told him it was donation for the charity of $50 which included a professional print.

Like I said, this is my fault, I felt somewhat under pressure to buy the pictures (which I love) but I’m now in a position whereby I’ve bitten off more than I can chew.

My husband accepts that the cost of the custom framing is possibly not unreasonable but is flabbergasted that I have agreed to the cost of the photographs themselves.

I hate to ask, but please let me know if there is any possibility that you can help us by reducing the final cost. Thanks ..Jess”

Even the biggest and best business has its share of customer complaints, but the key is to handle them in a professional way.

The old saying that “the customer is always right” is not always true.

The challenge in my photography business was always to turn a complaining customer into a raving fan!

I have done this many times, and I must admit it took me a while to learn how to do this.

The first thing you must do is take the emotion out of the conversation, although you may have been hurt by what the customer has said.

A complaint can be upsetting and emotionally draining, so it is best to act (after careful thought) and get back to the client quickly.

Do not treat any complaint as though it is trivial, as it gives out a negative vibe toward you and your business.

In my experience as a photography business coach, the longer you leave the complaint unresolved, the more sleep you will lose.

Base the path toward a resolution on the facts of the complaint.

MAKE SURE YOU LISTEN to the customer and hear what they say.

Firstly THANK THEM for bringing it to your atention.

This will surprise them and will give them a sense that you are taking it seriously and are willing to solve the problem.

Get the customer to write down exactly what it is that they are not happy with, especially if there is more than one thing that they are unhappy with.

Then think about “giving in” to some of their demands and work towards a compromise to resolve the issue/s.

Having a structure and meeting a customer’s complaints head on will enable you to obtain a fairly quick and equitable solution.

Turn them into a raving fan by giving them something extra like doing an extra print or one or two files of files.

Remember……your challenge is to turn them into raving fans.

Facebook Ads Equals Customers And Sales

Being a Photography Business Coach I have done a lot of marketing over the years and as much as I’m happy to work on SEO, build relationships with other business owners for 3rd party marketing opportunities, sponsor raffles and auctions, have a newsletter and email list, go to bridal expos… Facebook remains by far the best way to get new customers and create income.

Learn how easy it is to have your ideal clients chasing you up for shoots, with this step by step Facebook Ads Course.

The beauty of these proven Facebook ads for photographers, no matter if you’re shooting weddings or portraits – and when I say portraits, it could be newborns, toddlers, families, pets or couples – using targeted ads the way I cover in the course, means you you can reach your best clients so easily.

If you want to grow your photography business and get some consistency, do this simple and repeatable system. There are only a few things to implement and you’ll be off and running.

PLUS if you buy the course within the next 3 days I will give you a FREE ONE HOUR Coaching Session, and answer all your questions to help your business grow.

More info https://photobizx.com/berniegriffiths/22

photography business coach

 

photography business coach

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Do Customers Only Buy On Price?

Talking to and advising photographers around the world in my role as a photography business coach, one of the objections I hear from photographers when I talk about putting up their prices is…..

“But… my clients buy based on price.”

This is perhaps true to a small degree, as some of your clients will buy on price, but certainly not the majority of clients that you want .

If people really did buy on price as some photographers starting out in the industry believe, I guess we would all be driving around in the cheapest car, wearing the cheapest clothes, drinking the cheapest wine, and everyone would be flying economy.

We would take our families on the cheapest holidays, never go to a restaurant, as we would cook all of our meals, from the cheapest ingredients.

I read an article just the other day about the world’s most expensive cars.

Cars like the Hennessey Venom GT Spyder WRE ($1.3 million), Lamborghini Centenario ($1.8 million), and Aston Martin Vulcan ($2.3 million).

I guess these car manufacturers wouldn’t be wasting their money and time if no one bought them.

It makes sense that most people don’t buy on price, even though we sometimes like to think we do because it’s the logical thing.

The fact is, the majority of our buying decisions are based on emotions.

Our decisions are emotions based, we then use logic to justify our purchasing decisions.

It is the logic that stops us feeling guilty for spending a large amount of money on a new pair of shoes, or may be an item of clothing.

So you might be thinking…

“OK Bernie…I understand that most people don’t buy based on price.

But what about the ones that do?”

Surely if I raise my prices I’m going to miss out on some sales. ”

Maybe so…

But if you think about all the worse clients you’ve ever had… I’m talking about the slow payers, the no payers and the complainers, you don’t really want them as customers anyway.

I would guess that they all have one thing in common.

Your conversations with them are ALL about price, and they were the type of customers who were always demanding more from you.

You must understand that those who do buy on price are always the customers who complain the most.

They are usually on a payment plan and default on payments.

Am I right?

What I find as a photography business coach, is that the  problem is, especially when a photographer starts their business or they are short of money, they don’t like to turn any business away.

The reality is that the subject of “pricing” is not just about how much you charge, but more about how you have positioned your photography business in the marketplace.

Position and price your photography to attract the customers that you want.

No one wants the super totally price conscious hard to get on with customer.

Not even me.

From Part Time To Full Time

Wanted to let you know that my interview on Photobizx is now LIVE.

In the interview I share a ton of good stuff on going from part time to full time in your photography business.

Check out the page and feel free to get involved with any comments asking any questions that come up.

The Show’s link: http://photobizx.com/231

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A Day For Photographers Adelaide

Thursday 21 September 2017

Atkins Photo Lab

89 Fullarton Road, Kent Town SA

9.30am – 4pm

Earlybird Price $67 (BOOK WITHIN 7 DAYS)

BOOK HERE

Get Rid Of Your Photography Business Frustrations!

After the fantastic success of the “A Day For Photographers” in Sydney, Melbourne, Perth, and Cairns, we will be travelling to Adelaide, to help as many photographers as we can to grow their photography business.

The whole day will have a focus on what makes a photography business successful, and will include going through the following critical points. Sorting out Your Website, Social Media, Business Principles, creating a Price List, Photographing for Sales, Creating more Business, The Retail No Pressure Portrait Selling System and more….it will be a full day!

  1. Developing Your Photography Into A Clear Brand.
  2. Getting the Right Customers.
  3. Developing A Conversion System To Convert Leads Into Customers.
  4. Creating Your Price List To Maximise Sales.
  5. Marketing for a Constant Flow of Customers.
  6. Using the Marketing power of Social Media

Do You Lie Awake At Night Thinking How You Can Get More Customers?

Very few photographers implement Marketing strategies mainly because they don’t understand Marketing or quite simply they don’t know what to do.

Facebook and Instagram are great Marketing tools for those who are utilising their power.

Join us and let us show you exactly how you can bring in loads more customers.

 

BERNIE GRIFFITHS  The “Go To”  Photography Business Coach

http://www.berniegriffiths.com

THE 5 KEYS TO A SUCCESSFUL PHOTOGRAPHY BUSINESS

After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach.

He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers globally in growing their business processes, and generating thousands of dollars more income.

Bernie is widely recognised as Australia’s Leading Photography Business Coach, and his presentation will be on the 5 most important things that a photographer should focus on to build a successful photography business.

MURIELLE SASSINE  The Photography Queen of Social Media

http://www.vividimaging.com.au

FACEBOOK & INSTAGRAM FOR EFFECTIVE PHOTOGRAPHY MARKETING

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of family portrait and glamour photography.Her portrait sales this year have been “mind blowing” and she had a record turnover for her business, over the past 12 months.She will outline how she uses Social Media to create new customers and continually strengthen her already strong brand.

MARK TRUMBLE   From Weddings To Dogs

http://www.photographyroom.com.au

BEING THE BEST SOHO YOU CAN BEStarting his home based photography business 25 years ago, Mark specialised in photographing weddings.Over the years the business has evolved to become one of Adelaides most successful studios, now specialising in photographing dogs.Mark will talk on how a photography business needs to specialise to have longevity and constant financial success when running a photography business from home.

BOOK HERE

Enquiries Ph 0418509228  Email info@aswpp.com.au

To Your Amazing Photography Business Success

http://www.berniegriffiths.com

 

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It’s Not Your Fault

If you are not making the money you want in your photography business…..it’s not your fault.

You just don’t know how to do it. Right?

Did you learn how to tie your shoe laces, walk, talk, swim, photograph, learn Photoshop, play the piano etc. etc.

Someone taught you how to do these things or you taught yourself.

If you are self-taught then I guess it took you much longer to learn.

So if your photography business isn’t progressing at the speed that you had hoped, it’s not your fault.

If you are working from home, there is always the constant temptation to work long hours.

You shouldn’t feel guilty if you check and answer emails in the evening when the kids are in bed.

If you are passionate about your photography and are constantly working on growing your business, you should work hard.

Only if working too much intrudes on and effects your family life negatively, should you re-evaluate your work ethic.

The opposite of working too much, is procrastinating on work related tasks.

There is an unlimited amount of things that you could do around the home instead of doing work related things.

Failure to keep up with your work-load could amplify and create a massive problem in a very short space of time.

Another potential problem is spending too much time on tasks which you enjoy and may not be generating income and neglecting the tasks you don’t.

Whether you have a shop front or work from home, there are in fact literally hundreds of tasks that you will have to learn if you want your photography business to survive.

You need a photography business Coach.


Fight The Resistance
Excerpt from Walt Hampton, J.D.
President and Chief Operating Officer
Book Yourself Solid(r) Worldwide

“I love the high summits. I can see forever.

I love to feel the wind on my face, revel in the exaltation, bask in the
sense of accomplishment.

Weeks, months, sometimes years of effort, wrapped up into a single glorious
moment.

But most of my time isn’t spent on the summits. It’s spent in the valleys.
And in the weeds.

I got to the end of last week feeling frustrated and exhausted. Despondent
even.

I had done everything right. I had done my weekly planning, my daily goal
setting. I had mapped out my most important tasks.

Yet, when the week was done, all that I could say was that I had been
“busy.”
I hadn’t moved the dial on the projects that mattered most: the ones that
would change up the game, the ones that would truly make a difference.
I had avoided them.

(Even after writing this piece, I failed to make the choices that really
counted.)

Why?

“Everyone has a little voice inside their head that’s angry and afraid,”
writes Seth Godin. “That voice is resistance – your lizard brain – and it
wants you to be average (and safe).”

My friend and mentor, Patrick Combs, says, we don’t identify sufficiently
the Immediate Impact Possibilities: the truly significant tasks that have
the potential to light our lives on fire. Instead, out of fear, out of
habit, and yes, out of resistance, we get caught in the repetitive cycle of
minutia. And stay stuck.

Thought leader John Assaraf goes a step further. He suggests that resistance
may be physiological, biochemical.

He says that he could provide an audience an exact blueprint for making five
times more money. And most of the audience wouldn’t follow it.
He says that when presented with an idea that has the potential to move us
outside our comfort zones, the cybernetic mechanism in our brains releases a
chemical that triggers a thought that allows us to rationalize why we’re ok
just where we are: no more, no less.

Resistance may be hard-wired. How scary and depressing is that.
But thankfully we’re not lizards. We still get to choose.

“Real artists ship,” says Steve Jobs. By artists he means all of us:
writers, speakers, artists, poets, experts, thought leaders, mavericks,
creators, dreamers. People of Might.

Shipping means getting the work done. Getting it out the door. Moving it out
into the world. Come hell or high water.

Godin writes, “Shipping isn’t focused on producing a masterpiece (but all
masterpieces get shipped). I’ve produced more than a hundred books (most
didn’t sell very well), but if I hadn’t, I’d never have had the chance to
write this one.

Picasso painted more than a thousand paintings, and you can probably name
three of them.”

“Not shipping on behalf of your goal of changing the world is often a
symptom of resistance,” says Godin. “Call its bluff, ship always, then
change the world.”

Only the work that ships matters.

Do the work. Ship the work. Do some more.

Resistance will always be there. But we can choose to climb above it.

Resistance works overtime “to be sure that you won’t do anything
remarkable,” writes Godin.

Climb above the weeds. Focus on the Immediate Impact Possibilities. Dare to
be remarkable.

Lizard is so last week. Don’tcha think?”””

To Your Amazing Photography Business Success

Photography Business Coach

Making A Difference In Photographers Lives

info@aswpp.com.au

 

 

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Photobizx and Photography Business Coach

PBX198-Premium-Bernie-Griffiths

http://www.photobizx.com.au

Photography Business Coach Bernie Griffiths of berniegriffiths.com is responsible for the episode of PhotoBizX that has produced more leads, sales and discussion than any other – The Facebook Ad Challenge episode. I contacted Bernie for a follow up interview to ask him to share what listeners felt might have been the missing link when approaching the FB Ad challenge – how to sort the spenders from the non-spenders when offering free portrait sessions.

If you’re new here and want the full story of the Facebook Ad Challenge, how to structure your ad, what copy you’ll need to maximise results, which images to include and how to generate a lot of leads, shoots and sales. Go and trial the Photobizx Premium Membership for $1 and check out episodes 136 and 138 in the Premium Area. Then jump into the secret Facebook Group to see a lot of examples and discussion around these ads which have been used to book portraits, engaged couples and weddings for a lot of members.

Here’s some of what we cover in this interview with photography business coach Bernie Griffiths:

What to expect when working with Bernie to seek help to grow your photography business

Photographers should drop their wedding photography and concentrate on portraits instead

Wedding photography is overly competitive while portrait photography is wide open

How you learn more from you losses than you do from your wins

How to improve chances of sales from Facebook Ads and “free” shoots

The three possible outcomes you should be seeking from your Facebook Ads

3 strategies that you need to implement into your photography business

Why a 15% lead conversion is ideal from your Facebook Ads

Engaged couples sessions are a portrait sessions and why you should treat them as such

Stop aiming for wedding bookings and consider the portrait sessions as the win from your ads

How to filter the spenders from the non-spenders amongst your leads

What content needs to be in your Facebook ads

Email open rates  – only 30% of people open their emails let alone read them

How to be successful with your client phone calls

The best rebuttal statement when clients decline to pay upfront during phone calls

The need to involve all involved parties when booking photo sessions

Grabbing people’s attention about your business is never a trick – it’s a marketing strategy

Why pre-consultations guarantee higher sales

How to work less yet earn more

The need to overcome every photographer’s mindset to book more sales

Planting the seed on how much clients are likely to spend after a photo session

Why it’s OK for clients to walk away after the mention “average spend” on free photo shoots

How to deal with objections from clients

Which is better: Adverts or Boosted Posts?

Replying to shares and comments on your FB Ads to keep the momentum and engagement going

Why you must include a call-to-action in your FB Ads

Changing photographer’s mentality to gain confidence in selling their images

Photographers deprive people of spending their money – how to stop doing that

Discounts are no longer motivators for client bookings

Marketing is all about doing multiple things at the same time

Chase your clients

How to increase your Facebook likes

How to target the right audience in your FB Ads

Photography Business Coach Bernie Griffiths Photography Podcast

Premium Photobizx Member Questions for Bernie

http://www.berniegriffiths.com

4 Facts That I Know, Based On My Experience, About Wedding/Portrait Photography.

FACT 1
These are good times for photographers who are business and marketing educated.

FACT 2
Many photographers today have a great photography business.

FACT 3
The consumer market demands good quality photography .

FACT 4
There is a strong demand for the right photography products.

When you learn how to attract the right clients, and once you discover how to sell to clients, and once you get busy and put into practice running a “real” business, and start to “test and measure” everything that you do, you will be well rewarded.

Your photography will be in demand if you market in the right way, and you will have a good income that can last a lifetime.

Lots of photographers are achieving great success, whether it be in the big cities or in country towns.

One of my clients in an outer city suburb has over 40 photography sessions booked in her diary.

Another client photographs over 400 portraits a year.

Four of my clients made monthly gross turnover records, while others have achieved amazing high sales.

The wedding photographer who was struggling getting couples to book, then on my advice simplified his wedding price list and booked the next two couples that he interviewed.

Believe me, these photographers didn’t believe that they could achieve such amazing results a few months ago either.

These are the reasons I love being a photography business coach.

What About You?

So what about you? Maybe as you read this you are wondering why you aren’t having as much success.

Maybe you have tried evrything and you still are not getting the  financial return that you would like.

You may also may have had your photography business for many years and are feeling tired and unmotivated.

It is all getting too hard.

I would like to offer a little advice.

I have a sticker on my laptop.

It says ” Happiness is found when you stop comparing yourself to other people.”

So although some of my photography clients are having some success now, it hasn’t always been that way.

They have had their “low” moments in their business, and will probably have lots more in the future.

Everyone photography business owner does!

Even the most successful and accomplished photographer you know has days when they feel like they are banging their head against a brick wall.

Success in your photography business is partly to do with luck, but a lot of it is about having a plan, and consistently working towards what you’re trying to achieve.

Trust me. No one has a perfect photography business.

Your business, like life itself is a jouney, not a destination.

Bernie’s Fantastic Facebook Challenge

The Original Bernie’s Facebook Challenge.

Sweeping the world over the last 12 Months has been an amazing Facebook post that has revolutionised Facebook advertising for wedding/portrait photographers.

Globally  known as “Bernie’s Facebook Challenge” it started on three different podcast platforms.

Hundreds of photographers around the world have implemented the step by step strategies that I mentioned on the Podcasts and as a result they have photographed heaps of photography portrait and engagement sessions, and in the process have made many dollars in sales, not only in portrait sales but also in wedding bookings.

This is just one of the many marketing strategies that I use when I work with in my photography business coaching.

CHECK OUT THE PODCAST https://photobizx.com/Book+More+Portrait+Photography+Sessions​

What  Andrew Hellmich from Photobizx Had To Say…………… 

“Last week I interviewed Bernie Griffiths, a photography coach who helps photographers attract clients and make sales. Anyway, he put forward a challenge to the listeners and me. The challenge: construct a FB post, boost it and get more bookings than ever before. I’ve done this a heap of times already but have never seen the success I did this week!

I ran my ad one week ago today and paid $30 to boost the post. My results so far have blown me away!

40 Enquiries about the shoots, 17 confirmed bookings, 14 potential clients we’ve left messages for and are yet to hear from 9 potential clients to call back following voice mail messages they’ve left for us over the weekend.”

To Your Amazing Photography Business Success Your Photography Business Coach

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