By Paulo Coelho
A Photographer came home from work late again, tired and irritated, to find his 5-year-old son waiting for him at the door.
“Daddy, may I ask you a question?” (more…)
4 Big Mistakes Photographers Make
1. The better my photography is, the more money I will make.
This is just not true. We are “photographers” so we think that if we make our photographs really, really good, we will make more money.
Of course you want to do everything to make your photography the very best it can be. This will be an ongoing project. You have to be proud of your product and service, and your customers do have to like your work. (more…)
The Home-based Photographer
Working From Home
More and more photographers are working from home, and this trend is set to continue into the future, as more and more photographers take their hobby into a new world of small business. Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards if handled correctly. (more…)
Converting Portrait Enquiries into Customers
When your phone rings do you get excited?
Or do you think that it is just another potential customer who will waste your time just asking questions about price? Are you expecting them to ask that question…
How much do you charge? (more…)
The times are changing
Having spent over forty years as a Wedding and Portrait Photographer I often get asked how I have managed to have a successful business for such a long period of time. I feel that there is only one answer to the longevity in my business. That answer is that I have constantly changed my photography and my marketing approach, and I have always kept ahead of what other photographers were doing. (more…)