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Good Website Design

5 must haves

A good website is crucial to your business success. It is the place where your potential customers come to “get a feel about your photography and you.

It defines the where you stand in the marketplace. It is the big stamp of your brand. (more…)

Stop Photographing Weddings


I visited a new client situated in Noosa in beautiful Queensland last week. 

Tim has a fantastic studio set up in his garage, that he also uses for his clients to view and purchase photographs.

During my two days with him, it was obvious that his real strength was landscape photography, so my challenge as a business coach was to come up with some ideas to create income from Tim’s passion in photographing landscapes. (more…)

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Are You Drowning In Your Business?


Are you drowning in your business? Are you looking at taking your business to the next level? You want to, but you are feeling stuck, confused, short on money, can’t get enough customers, don’t know how and where to advertise, unable to get any right marketing together? (more…)

What I Have Learned in 50 Years of Business

Tip # 6

1. Produce the best quality that you can.
2. There are always clients who will pay more for top quality.
3. Don’t think that it is the camera that produce the photographs.’s you.
4. Hire people who do the job better than you do.
5. Don’t expect big sales every day. (more…)

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Chasing the Dream

“Once you started treating your hobby asI purchased an existing studio for the princely sum of $500. I had no money so I borrowed the money off my older brother. Initially I photographed weddings, portraits and passports. I thought with having a shop front on a busy road that my business would flourish. It didn’t I was constantly behind in the rent . I faced a challenge. (more…)

How Much Do You Earn Daddy?

“Daddy, how much money do you make anBy Paulo Coelho

A Photographer came home from work late again, tired and irritated, to find his 5-year-old son waiting for him at the door.

“Daddy, may I ask you a question?” (more…)

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4 Big Mistakes Photographers Make

“ Selling, is_ finding out what people1. The better my photography is, the more money I will make.

This is just not true. We are “photographers” so we think that if we make our photographs really, really good, we will make more money.

Of course you want to do everything to make your photography the very best it can be. This will be an ongoing project. You have to be proud of your product and service, and your customers do have to like your work. (more…)

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The Home-based Photographer


Working From Home

More and more photographers are working from home, and this trend is set to continue into the future, as more and more photographers take their hobby into a new world of small business. Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards if handled correctly. (more…)

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Converting Portrait Enquiries into Customers

When your phone rings do you get

When your phone rings do you get excited?

Or do you think that it is just another potential customer who will waste your time just asking questions about price? Are you expecting them to ask that  question…

How much do you charge? (more…)

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The times are changing


Having spent over forty years as a Wedding and Portrait Photographer I often get asked how I have managed to have a successful business for such a long period of time. I feel that there is only one answer to the longevity in my business. That answer is that I have constantly changed my photography and my marketing approach, and I have always kept ahead of what other photographers were doing. (more…)

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