Receive Your Free Copy Of 7 Simple Strategies To A Successful Photography Business!

Facebook Has Made Some Dramatic Algorithm Updates!

Photographers around the world are watching their income diminish, as their one source of income fails to deliver.

Not really.

The boosted Facebook ads that I set up with my clients are still working fantastically well.

Just ask one of my photographer clients in Boston, Masachusetts.

She did 3 Facebook boosted posts last week and had an amazing 676 people respond that want to be photographed, and she has many more still to call.

She has so far booked in 40 photography sessions in 7 days!

Average sales from this type of promotion is just under $1,000, so 40x$1,000 = $40,000.

That’s pretty cool.

Don’t believe everything you read.

The Facebook changes will certainly impact on the big companies who advertise with them, but because of the way I structure the Facebook ads with my clients, the changes will have no effect at all on our Facebook Marketing results.

My clients will continue making hundreds of thousands of dollars in lead generation and portrait sales, with just a $100 investment on their boosted Facebook ads.

Wedding/ portrait photographers rejoice.

New 5 Week Photography Business Coaching Program

Soon to be launched is my brand new 5 week Getting Started Program, that I have designed for photographers who want to take that first step into turning their photography into money.

Starting a photography business without any training, and very little capital, can be daunting.

Do you like the thought of having more spare time?

How about just working the hours that you want?

Having a holiday whenever you feel like it?

Making a great income?

Working the hours that you want?

Earning lots of money?

Get some paying customers now.

Learn What the Top Photography Studios Do To Make Them so Successful.

Proven Marketing Strategies to bring Money to Your Photography Business right away.

Private Facebook Support Group Page.

PLUS BONUS unlimited Email and Phone Support.

A personal 5 week “One on One ” Coaching Program.

Includes 5 x weekly 45 minute Skype ” face to face” sessions.

Week One

PRICING

Sorting Out Your Pricing To Suit Your business.

Week 2

MARKETING

5 Proven Marketing Strategies

Week 3

SELLING

4 Ways Of Selling Your Photographs.

Week 4

PHOTOGRAPHY

Discovering Your Photography Style.

Week 5

OBSTACLES

8 Obstacles That Are Holding You Back.

Save money and take advantage of the pre-launch price.

Enquire to see if you qualify…Email me on on info@aswpp.com.au  

or call +61418509228.

photography business coach

worlds number one photography business coach

#photographybusinesscoach

Light Up Your Photography Business


Switching On The Light

Thurs 22 February 9:30am – 4pm.

Fine Photography Studios,1015 Pacific Hwy, Pymble, NSW.

EARLYBIRD TICKETS $79.

As a photography business coach I have noticed that the photographers that produce the best images, are those who succeed the most.

I am putting on this practical seminar to help those that want to take their photography to the next level.

Creative and well lit images will separate you from your competitors, and is an important key to your photography business being successful.

BOOK NOW

The general public no longer accept ordinary imagery, so don’t expect to get a good financial reward from being an ordinary “natural light” photographer.

You need to take your photography to the next level and then you can reap the financial rewards.

“Switching On The Light” will be a day of learning and demonstration by 4 NSW based Masters of Light.

Peter Eastway is a Grand Master of Photography, a Fellow and an Honorary Fellow of the Australian Institute of Professional Photography, and a Fellow and Honorary Fellow of the New Zealand Institute of Professional Photography. He won the 1996 and 1998 AIPP Australian Professional Photographer of the Year Award. He is a WPPI Master of Photography. Peter will do an introduction on the theory of lighting – size, angle, lightshaper etc.

Heath Wade is a Master Photographer and has won the AIPP NSW Wedding Photographer of the Year in 2015, 2014 and 2013. He also specialises in innovative and creative portrait photography in his studio, using a simple two studio light set up and a silver reflector. Heath will demonstrate how he lights a range his portraits in his own distinctive style, that has made his business one of Australia’s most successful studios.

Carol Gibbons has run her own highly successful studio for over 20 years. She is a highly awarded AIPP Master Photographer who specialises in photographing People and Pets. While studying Fine Art, Carol found photography was her passion and pursued further study in Art Photography, and completed her Diploma. About half of Carols portraits are photographed outdoors, while the rest taken are in her natural light studio. She will show you how to “see the light” to produce award winning images.

Dan Cantero has been a photographer for over 15 years, and is sought after not just for his commercial work but also for his family portraits. He has developed expert techniques in the use of multiple speedlights, which allows him to photograph in any location and produce stunning images. Dan will show you how you can use speedlights outdoors and in a studio set up produce stunning images.

LIMITED NUMBERS….BOOK TODAY

Email me on on info@aswpp.com.au  or call +61418509228 
photography business coach

worlds number one photography business coach

#photographybusinesscoach

http://www.berniegriffiths.com

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Photography Business Coach Award

I am very excited, proud and humbled to have received this WTOPP Award at the 2018 Professional Photographers Asia Conference Convention in Shanghai. The Award is for one of the World’s Top Ten Photography Professionals 2017.

It recognises my contribution to the photography industry, as a photographer and as a worldwide photography business coach.

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World’s Number One Photography Business Coach.

Get a copy of Bernie’s book……

Photography Business Coach Bernie Griffiths has owned a wedding/portrait business for over forty years. While still photographing weddings and portraits, his passion now is in teaching and consulting with photographers, to help them fast track their businesses.
Running a successful photography business has changed rapidly—a totally new approach is needed to keep up. Bernie Griffiths’ new and ground breaking plan to succeed in today’s tough business environment isn’t filled with theory and fluff. It sets out to guide, with proven systems, a sure way to create success and fulfilment in your business.
Some of the things that you will learn in this book:
•How to create a good work/life balance
•Finding your niche market
•How to rethink marketing and sales
•Understanding the correct pricing strategy
•How to take control with an action plan

Available on www.amazon.com http://www.amazon.com.au/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=bernie%20griffiths&sprefix=berni%2Caps

Kindle version available for $10.54.

Angela Matthews
“This book is a MUST HAVE for any photographer. Full of inspiration and invaluable knowledge it will definitely light your fire to success.”

Peter Eastway
” I’d like to recommend Bernie Griffith’s book. I know Bernie. I’ve attended his seminars. I’ve read his book. He is a straight shooter, telling people how it really is and his book is a great educational insight into what it takes to be a successful wedding and portrait photographer. Highly recommended.”

BOOK OR ENQUIRE NOW
Email info@aswpp.com.au
or call 0417 526 466

world’s number one photography business coach

photography business coach

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Photography Business Coach Ramblings

Is Your Life And Photography Business Like Tug-of-war?

I love this recent article from Dave Gillen.  

“26 long days ago (who’s counting) my wife gave birth to two milk-swilling intruders twins and our lives changed.

Needless to say it’s been a challenging time for my business – I have less time, less sleep, and more to do.

So what do you do when life happens?

Do you downgrade your business goals?

Delay them?

Forget about them?

Well it might surprise you, but three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.

Here’s how I turned what seemed like obstacles into a breakthrough.

“Three weeks of sleep deprivation and unrelenting demands on my time are resulting in the biggest steps forward for my business in two years.”

I remembered what I was really chasing

When you’re chasing a goal of creating a photography business and something starts eating away your precious time it can be frustrating.

But sometimes we forget what we were chasing in the first place. I remembered that money and business success are just stepping stones to getting what I really want, and started seeing that many of the obstacles popping up were in fact the very things I want in life.

Life events (good and bad) are not just diversions and time outs, they’re often the most important things and need our full attention.

I’m instantly happier when I remember that my kids and the time I spend with them are not obstacles at all – they’re the nuggets of gold I’m seeking.

I realised that my life is the canvas for my business.

We tend to ask questions like “Which business model is the best?” and “Which niche is more profitable?” as if we’re designing the perfect business on a blank canvas.

But no business is ever built on a blank canvas.

Your life is the canvas and your business needs to fit its unique size and shape.

When life changed I caught a glimpse of the shape of my canvas changing. That was a breakthrough for me because for the first time I saw the type of business I needed to fit my life and goals.”

Do your life and photography business work together or is it more like tug-of-war?

Your Time To Shine

You have the tools for your photography, now you need the business tools to fill your business with customers.

Is it time for you to take the next step in your business?

Is It Your Time To Shine?

Welcome to my BRAND NEW “ONE ON ONE” Coaching Program called “GETTING STARTED” in your Photography Business.

It’s ok to make a little money from your photography passion, and live the lifestyle tyou want.

Like to know more?

http://p1.pagewiz.net/Getting Started Coaching Program

Email me on on info@berniegriffiths.com or call +61418509228 for all the info

#worlds number one photography business coach

#bernie Griffiths

#photography business coach

12 Marketing Lessons From Santa

Everything I know about marketing, I learned from Santa Claus.

Set yourself up for an incredible new year with the 12 marketing lessons every photographer should learn from the man in red…

1. DELIVER ON TIME – Would we still believe in Santa if he missed a year, or came late?

2. EVERYONE LOVES A GIVER – Don’t be a taker. Move the free line, and win your prospective clients over with your generosity.

3. HIRE A TEAM OF HARDWORKING ADMIN PEOPLE TO MAKE YOU LOOK GOOD – Santa gets the glory, but the elves work hard to make it all look easy. Maybe you need to hire some elves next year (Think hardworking, talented, and offshore)

4. BUILD YOUR DATABASE – Santa makes a list and checks it twice. Most photographers don’t even have a list 🙂

5. TEACH YOUR CLIENTS HOW TO TREAT YOU – Every kid knows to leave out Milk & Cookies, and leave carrots for the reindeer. Do you get your clients to give you testimonials?

6. QUALIFY HARD – Do you grade your prospective clients? Santa even grades KIDS either naughty or nice! Which of your clients has been nice? Which prospective clients  have been naughty? You know what to do…

7. LEVERAGE – Santa has a team of body doubles who have been working for the crowds at every shopping centre on the planet for the last 4 weeks. (While the real Santa sips margaritas by the pool in his big house by the beach.bZZAZ)

8. LIMIT ACCESS – Santa’s got things set up, so you can’t get him on the mobile, or just see him whenever you want. You have to send your request to an obscure PO Box in the North Pole. Are you too easy to get?

9. RUN SPECIAL EVENTS – He’s the original Product Launch Formula guy. He builds massive anticipation and even gets your kids counting down the sleep until the big day.

10. COSTUME & SELF-PROMOTION – If he just wore regular clothes, he’d be no big deal. Do you present yourself in clothes that make you THE photographer?

11. GET OTHERS TO TALK YOU UP – His P.R. elves get everyone talking about Santa, so he never has to talk himself up. Have you worked on gettingb lots of raving fans ?

12. BUILD A BUSINESS THAT GIVES YOU FREE TIME – With all his body doubles and the team of elves, Santa really only works a three or four days a year.

Happy New Year!

This year has been an amazing year for me as a photography business coach.some of the photographers that I have coached.

One studio that has been in business for many years had the best month of turnover EVER, and they have over 20 portrait bookings for next year!

Another had a $4,200 portrait sale from the Facebook Challenge that I initiated on Photobiz Exposed  http://www.photobizx.com

My own business broke a few records……I had 9 x 1 hour consecutive Skype sessions on Wednesday, the most I have rever done in one day.

My clients were in UK, USA, New Zealand and around Australia, and because of different time zones, I stared at 6.30am and finished 9 hours later. Great fun!

I have had over a 1,000 “one on one” one hour Skype sessions this year, ( that’s right, over 20 a week! )  helping photographers to grow their businesses, which is the most  Skype sessions I have ever done in one year.

Does this make me the world’s number one photography business coach?

My catch phrase has always been “Your Success Is My Success.”

This year lots of my photographer clients achieved best months ever, highest sales, and best years ever.

That means after 5 years as a photography business coach it has been my best year EVER!

What records did you break in your photography business this year?

Part of my strategy for next year is to launch a brand new 5 week “one on one” coaching program called the Getting Started Coaching Program, specifically for those who are wanting to start their own photography business.

The program will give a solid business foundation, and will specifically cover, Pricing, Marketing, Selling, Photography, and Overcoming Obstacles.

Click here for more info and price. http://p1.pagewiz.net/GettingStartedCoachingProgram1495 

Enrol before the end of 2017 and you will save $500……my Christmas gift to you.

#photography business coach

        To Your Amazing Photography Business Success

        Enquiries +61418509228

                                                        www.berniegriffiths.com

  info@aswpp.com.au  

#photography business coach

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Are You Ready

How is your photography business going?

I guess the answer to that question is different for everyone. It depends where you are in your photography business story, because a business like the life that it is attached to, is continually moving.

I come across lot’s of these stories a s a photography business coach.

You may be where Linda was in the story below. Read on and see if you can you relate to part or all of it.

Linda’s Story

“I was so excited! I love photography and two years ago I started a business from home. I just did portraits of children and did a “shoot and burn“, offering a CD of images for $175.

After a little mindset change and going through a lot of learning curves, and after making some hard decisions, I am now charging closer to my real worth, and I am regularly selling nearly $1,000 per sale. I have also had quite a few sales even higher than that.

What it took me so long to learn, was that people will pay a lot more than what you think you are worth.

I used to photograph a lot of sessions a week, and I thought that I was making good money. But the time and effort involved was just not worth it.

I was just about to give my photography passion away, and go back to my previous job as an administration officer for the local council, when a close friend who was also a photographer, suggested I contact Bernie to see if he could help me.

I didn’t have much hope that anyone could help me, as I am no good at selling, so I could not see any way out of my situation as I only knew Shoot and Burn.

I would show my customers their images on my computer and then give them the CD, and they would leave.

I organized to have a free Skype session with Bernie. He asked me lots of questions, and then suggested that he could help me in the key areas that I was lacking.

One was that I needed to stop Shoot and Burn, and start selling wall portraits.

Then to design a structured price list, and then to adopt a simple selling system.

The structured price list was the most important thing. Once I had that, all I would have to do, was to adopt Bernie’s unique, and easy selling system.

I would show the customer the products that I have for sale, go through all of the prices, and sit back to let them make their own decisions.

Simple really. But it worked!

Having an effective photography pricing strategy, combined with a simple selection of products to sell, resulted in less work and a lot more money.

By the way, I understand if you’re charging less than $35 each for your Gift Prints of  8×10 inches, because I was doing the same.

All I can say is that you are probably cheating yourself, because I know from my own experience that the customer is willing to pay heaps more than you think.

If you love what you do, and are passionate about your photography, sometimes you forget about the money.

You take photographs because you love it. It could be the only thing that you have found that you are really good at.

I just got so tired of working so hard and having no money in the bank.

I have spent the time, money, energy, and then even more of my time to take better photographs, so why was I giving it away?

Yes it was scary at first trying to lift my self worth and lift those prices up.

But when I did, my customers respected me more, and raved about their photographs.

My advice would be to get rid of that nervous and devalued mentality, if you have it, and get help to develop a photography pricing plan and selling structure that will take you to developing a strong photography business.

Do it for you and your family.”

Are you ready?

World’s number one photography business coach

World’s Number One Photography Business Coach

Who Is Bernie Griffiths?…World’s Number One Photography Business Coach….

by photographer Andrew Hellmich

Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty.
The beauty of what Bernie has to share is that he has been in exactly the same position you are at some stage in his career. He had his own photography business for over 40 years… the difference may be that he ran his business as a business from the start and before anything else. Yes, he loved photography and creating beautiful images but he loved business just as much and as his sole income in a new country, it had to work as a business from the start.
Here is some of the business strategies he spoke to me about…..
• social media bundling for wedding clients
• selling digital files to portrait clients
• is any client the right client for your business?
• staying organised
• renting or buying photographic equipment
• advertising budgeting and getting a good deal
• where is the best place to source clients?
• what to do if bookings drop and how quick should you react?
• are photography awards important to the success of your business?
• testing and measuring your marketing efforts
• core products, what are they and do you need them?
• why you shouldn’t be looking at what other photographers are doing
• photography excellence awards
Nowadays, Bernie uses his knowledge of the industry as a business coach and was happy to share plenty of real life examples in this interview. I challenge you to not make changes in your business.
What is your big takeaway?
Following the interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement after listening to what Bernie had to share? Let me and other listeners know by leaving your thoughts in the comments below.
Better yet, if you do actually implement something, click on the voicemail tab to the right of the page and let me know what changes you’ve made and any differences you’ve noticed as a result.
Shout Outs
http://www.berniegriffiths.com
Advanced Success for Wedding & Portrait Photographers – http://www.aswpp.com.au
Bernie on Facebook – https://www.facebook.com/aswpp
Bernie’s Book – Success Secrets of a Professional Photographer


paul pennell

Boom – my head just exploded and this guy is the bomb……..!!!!!

Andrew Hellmich
Haha, love your comment Paul!
How good is Bernie and how many marketing ideas does he have… what a resource he is.

Joey Joiner

Speechless!
I felt like I was Batman (Christian Bale) as he took advice from Alfred (Michael Caine)Subconsciously I kept wanting to hear Bernie say, “Yes, Master Wayne, this is how you become a Master Photographer”.
What a cool guy, this Bernie Griffiths. I could listen to him all damn day. His voice alone is amazing. He should sell an audio version of his book. Talk about sales!
I’m definitely going to be listening to this interview again. And then maybe again. Damn you, Andrew, now I’m going to have a become a premium member, to get my hands on his e-book.
What a treasure that interview was/is.
My head is spinning right now. I don’t even know what my biggest take away was/is. So much great info.
Will have to get back with you.
Many thanks!
Joey Joiner
Fort Worth, Texas
USA
And Bernie, if you’re reading this, you are amazing, Sir. Thank you for your giving us a glimpse into your wisdom.
I don’t even know what else to say right now, except a big from-the-heart Thank You!!!
Andrew Hellmich

Love the references Joey I’m sure Bernie will too!
I had the feeling that this was going to be one of those interviews that will have listeners pulling over in their cars or interrupting their retouching to take a note or two about things they can implement in their businesses. Sounds like you were happy with what Bernie shared.
Thanks for commenting Batman!

Chris & Shae Pyke

That is exactly what I was thinking! Bernie had Alfred’s voice, and wisdom. Thanks for all the great advice. Like he said, we have so many things that we aren’t taking advantage of that we should be. We have video on our cameras, and free access to youtube, so why not use them for the clients, and us with the testimonials and video thank you cards. So many great tips in this one. The interviews just seem to be getting better and better.
Chris & Shae Pyke recently posted…Family Photo Test

Te

Loved Bernie’s interview! Its so timely cause I just started mentoring with Bernie yesterday! Photography business coach.
The point about entering awards was awesome. I think it would be a massive confidence booster to win or even get positive feedback from a judge.
Now I have a bunch of things to go work on and pick his brain about
Te recently posted…City2Surf – my run & the 5 things it taught me

Andrew Hellmich

Hey Te – what a coincidence! From what Bernie had to share in this interview, it’s plain to see you are in good hands.
Can’t wait to hear about your progress! Keep us up to date.

Matt Smith
Really enjoyed Bernie in this this interview, what a wealth of information, a gentleman and devoted educator. I love how obvious but straight forward some of Bernie’s ideas are to engage the client e.g.; video interviews of the couples testimony at the reception. I think this guys mentoring services would truly be worth every cent. Thanks again Andrew for sourcing another quality interview.

Andrew Hellmich

Hi Matt – have to agree with your takeaway being one that stood out for me too. A quick video testimonial on the day or night of the wedding is so easy and I’m sure will pack loads more impact than a written sentence or two on a blog or website.
Glad you enjoyed the episode Matt.

Joey Joiner

Upon listening to the interview again, I picked up on the fact that Bernie regularly watches the Home Shopping Network (or the equivalent in Australia) in order to see and listen to how they sell/market each item. Brilliant. I never would have thought of that one.
Joey Joiner

Andrew Hellmich

Crazy good interview and to be expected, that’s the thing about Bernie, he gives it to you straight and he is always willing to help. I went and saw him at a seminar in his South Melbourne office a few months ago and now have just signed up for mentoring. I’ve done a few sessions already and looking forward to doing more. Great interview Andrew, cheers!

Andrew Hellmich

Hey Sash, thanks for adding your comments and totally agree, Bernie was great to chat to and offered plenty! Don’t forget to let us know how your business progresses as you start implementing what you learn. Who knows, we may see you on one of Bernie’s YouTube videos soon

Claire
My biggest take away was to GET COACHING FROM BERNIE!!
amazing interview, and I like the compliment he gave you about your interviewing! its very true and love listening to these!

Andrew Hellmich

1.
Shane Jackson

This was a amazing interview with Bernie!!! Thank you sooooo much for taking the time to produce this. I’m going to become a premium member soon and can’t wait to see the extra content.
I am also going to be speaking with Bernie soon..

Andrew Hellmich

Hey Shane, thanks mate, love that you’re enjoying the podcast.
You won’t be the first or only listener to get in contact with Bernie, I just received an email from Kim who started consulting with Bernie after hearing him on the show and judging by the other comments here, there will be more.
Don’t forget to stop by and let us know how it goes or better yet, leave a voicemail that I can share on the show
Caitlin McColl

Consider my mind blown by Bernie. Still in the middle of listening, but I’m loving the tips about recording testimonials for You tube and the idea of a social media bundle!
o
Jamie October 27, 2014 at 12:03 pm – Reply
Another great listen Andrew! I loved to hear Bernie’s ideas on using video testimonials. Great stuff. Why didn’t I think of that?

No wonder that Bernie is regarded as World’s number one photography business coach
photography business coach

http://photoprofit.libsyn.com/size/25/?search=bernie+Griffiths

Creating an Amazing Photography Business In Seconds

How easy is it to get “sucked in” on the internet.or a successful photography business.

Secret 1 …From zero customers to 20 a month without any marketing.

Secret 2… One photographer making $10,000 monthly in her portrait photography within 3 weeks of starting without any selling.
Secret 3… Position yourself with pricing so that customers will queue at your studio door.
Secret 4… A guaranteed way to create a photography business in a competitive market, that you don’t have to work in.

Easy to believe everything you see about making money in photography, and then buy things that you will never use, or that will never do what they promised.

Do you really believe that you can make money easily in photography?

Do you really believe that you can make money while you sleep without doing too much work?

Do you really believe that you can start a photography business and turnover $100,000 in the first year?

Some educators/photographers selling various products on Facebook will tell you can have a great photography business working just a couple of hours a week, or less.

Some claim that you can succeed simply by buying their free E-book.

I guess from time to time we all look for the easy way out, the magic wand, the goose that lays the golden eggs.

We are grown up mature adults right?

You will see some of these photography educators running Facebook ads, doing free preview webinars and seminars, sending numerous emails, doing podcasts, and generally selling their fantastic money making photography products on social media.

Maybe some photographers who succumb to these unrealistic claims will have a little success, but believe me, the majority will fail.

But when we get desperate or get “sucked in” by advertising we start to believe in anything.

So what is the reality?

Creating and sustaining a successful photography business takes a lot of commitment, willpower, planning and TIME.

And, of course it takes a lot of work.

The key is to work on doing the tasks that will give you financial growth, and I don’t mean sitting at your computer playing with your files!

The alternative is learning by trial and error, which can be a big waste of your time.

We all have a certain number of hours in each day, days in each week, and weeks in each year to achieve success in our photography business.

Untested methods may work, but if you just keep doing the same things and expect things to change, then you will be very, very disappointed.

In fact, Albert Einstein once said that the definition of insanity was “doing the same thing over and over again and expecting different results. “

I believe you can only achieve a successful photography business, by trying new things, but you don’t have to reinvent the wheel.

It is better to learn from those who have had many years of success, than trying to learn from a multitude of many different less experienced sources.

From my experience with over 40 years of running a successful studio, and with over 3,000 hours of coaching photographers, as a photography business coach, I can tell you that creating a consistent income stream in photography is not easy, and can be very challenging.

It also can be very fulfilling, financially rewarding, and a lot of fun.

So please mister internet don’t tell me all it takes is just an hour a week, or an 8 week online course to create my dream photography business.

In my experience what you do NEED is a real person that you can be accountable to.\

A person who you can trust, a person who can guide, advise, encourage, motivate, and help you on your journey.

You need a person to SHARE your struggles and your successes.

You can’t get this level of support off the internet.

You need a person who cares.

Let’s face it, the Internet just doesn’t care, like a person does!

Try hugging your computer after you have had a bad in person sales experience and see if it cares.

You need a wife, a partner, a husband, a really good friend or a coach.

World’s number one photography business coach.

They care!

To Your Amazing Photography Business Success

 

 www.berniegriffiths.com

 

 info@aswpp.com.au 

Facebook Rocks!

Are You Missing Out On Facebook
Did you know that as of September 2017 there are over 17 million people a month in Australia active on Facebook.

This love of Social Media is growing at a rate of thousands of people in Australia each year.

Facebook and Instagram are the most powerful platforms available for photographers to get more clients and therefore generate new business.

I get frustrated sometimes when I’m talking to a lot of photographers and they talk about they’re not doing that well or whatever.

And then if I talk to them further and find out what they’re doing about the marketing, they’re not doing anything.

Now whether this is as you say whether it’s just that they don’t know what to do or whether they don’t see it as important, whether they think that you just open your door and you get a queue outside every morning one and the photographs taken.
That just ain’t going to happen.

So we have to get out there, as I say I can’t ever recall any day where I as I say where I would have to file on the police to say can you control all these customers outside my studio. It’s hard.

You’ve got to draw them in. Lead generation is what we’re about, we have to get leads, right?

We have to get leads, we have to get people to know about us.

Then we have to connect with those people, then we have to in a lot of cases nurture them until the time is right and it’s all about timing when the time is right for them.

But we have to be connected when that light bulb goes on the head and I think, “Yeah, I must do that.”

Look at the numbers.

The other thing is with marketing of course the difference that’s changed is people need a reason to do things, people need a reason to have the photograph taken.

The reason that I want my family photograph taken because it will be preserved for posterity is not a good enough reason.

We have to give them other reasons to draw them in.

Not many photographers know how to use their social media effectively.

They spend hours wasting their time posting on Facebook and Instagram without really knowing what they are doing or why they are doing it.

Social Media is your biggest and cheapest way available to get you leads and clients.
There are thousands of potential clients out there, who want photographs taken, and if you don’t start capturing them now, you will be left behind.

Use Facebook to grow your following, strengthen your brand and elevate your business and your income.

As a photography business coach I have created thousands of dollars for my clients from Facebook.

Facebook Rocks!
Facebook is quite simply a part of our daily lives.

Your customers are on it and your future customers are on it.

If you’re not generating business from it, you may be missing out on more enquiries and sales that you can handle.

Your Photography Business may not exist in the next 12 months if you don’t start to make Social Media a priority.

If the photographers in your town haven’t started utilising the potential and power of Social Media, then there is a good chance that they will.

Facebook Is Powerful Targeting
With Facebook you can “ bulls eye” target your customers, in your town.

You can target specific genres to photograph, choose your suburbs, how much money you want to spend on an ad, when you run ad, and you can do it all from your phone, computer or laptop.

Whether you are looking for women with newborns, engaged couples, pets, families,
kids 3-6 years old etc you can select them in your Facebook Ad.

You can also target the household income and even what car they drive!

The specific targeting available with Facebook is quite simply amazing!

Facebook is also so easy to engage with clients and prospects, and is by far the least expensive way to get clients in front of your camera.

Nothing comes close.

It also enables you to easily communicate to your audience and the wider community around you.

There are thousands of people who want your photography, and Facebook can help you find them.

Facebook Can Lift Your Brand
Facebook is still the “go to” social platform.

It has highly engaged and loyal audiences made up of consumers, businesses and brands. It is a visual platform, making it ideal for photographers like yourself.

As a photography business coach I have learned that people consume content on Facebook a little bit differently than you may think.

If you use it correctly, and avoid the pitfalls that most photographers fall into when trying their hand at posting, you will have Facebook getting you money in the bank.

I hate to see photographers struggle when I feel that I could help them.

As a photography business coach I am always looking for those photographers who want to grow their photography business a lot faster than if they were to try and work everything out by themselves.

Who Is Facebook For?
Whether you are a full time or part time photographer, if you are looking at getting more clients to your business with minimal investment, then Facebook is for you.

It’s all about making a difference in your business, and earning a lucrative living to enjoy the freedom and flexibility of being a professional photographer.

Check out this webinar recording that I did with Facebook expert Loren Bartley.

It is over an hour of great information.

To Your Amazing Photography Business Success

http://www.berniegriffiths.com
photography business coach
worlds number one photography business coach
info@aswpp.com.au

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