Stop Working So Hard.
It appears that in today’s busy society, we are led to believe that the more appointments that we can cram into our day and ultimately our week, and the more time we spend working, the more money we will make.
But is that really true?
In my many years of business, I have experienced the opposite to be true.
By consolidating certain tasks on certain days, like photographing only on Wednesdays to Saturday mornings, and doing sales sessions at the same times but alternate weeks, you could just work four and a half days a week.
Afternoons could be spent doing post production and compiling orders ready for collection.
You could have Monday off, and Tuesday would be committed to working on your Marketing, Social Media, Blog, and Networking.
The key of course is to be disciplined with the structure of your working hours.
If you don’t stick to your rules, obviously you will fall back into those old bad habits that will once again steal your valuable time.
Most experienced photography business owners know that if your customers are allowed to dictate what hours you work, they will have you working 24 hours a day!
Being in control of your own business, I believe is one the most fulfilling feelings that a business owner can experience.
It is fulfilling in that it brings together all of the reasons that we wanted to have our own business in the first place..…loving what we do, more freedom, more time with the family, more money, and pride in our achievements.
Let’s Do The Numbers
Business is all about numbers, so let us throw a few numbers around in the case of a portrait studio.
With this example you would be working a 36 hour week.
If we allocate one day a week, every week, to put some Marketing strategies into place, we should be able to create a minimum of 4 photography sessions a week…yes?
Now let us assume that we do face to face ordering sessions, and with our well thought out products, combined with our strategically crafted price list, we have an average sale of $1,000.
That equates to $16,000 per month.
If this scenario happens for 10 months of the year, taking into account that there are holidays, and other incidentals that could get in the way of our working life, that would be a turnover of $160,000 a year.
Would you be happy with this?
Is it possible though?
The numbers say it is possible.
Consolidating your time will give you more time to live life.