Is The Clock Ticking On Your Business?
I came across this email that I had received from one of my clients a few months back.
I had just started coaching her, and the email I think pretty well describes the bad financial position and negative headspace that she was in.
“ Hi Bernie……I’ve had two viewings tonight… both parties sat here and at the end of their viewing one was in tears over how lovely her pics were of her dog and her….. the other said they are the most beautiful photos ever and how much she loved them all!!! Then I started talking about the pricing when they asked… both faces dropped as I talked… and when they asked about the digital images I told them $850 for all with a gorgeous gift of keepsake album of their images….They both left not purchasing a thing. They were gutted it was so expensive :((( One said that was way more than she could afford but would love to get a couple of 5×7 prints at least. She’s made an appointment for Tuesday (pay day) ….. the other said they would have to think about it but could I send them a price list and they will work out what they can afford! Gutted to say the least… I was almost relying on these sales tonight to pay my rent next week….What do you think?”
The client was gutted because they loved the photographs but could not afford them, and the photographer was gutted for the same reason.
Not a good state of affairs.
If you didn’t go into business to make money then you’re lying or you simply have an expensive hobby, not a business.
Are you going to be happy if you’re broke?
You also may have gone through lying awake at night worrying about clients who did not spend, or how to get new clients in the door.
Struggling with spending time and money on marketing that ends up as a total waste, can be soul destroying!
You may also have tried free mentors, or mastermind groups, or been on many forums, but none of these improved your bank account.
Getting bad advice is always ineffective.
Yes we all look for a magic wand.
Instant weight loss, instant fitness, instant wealth, instant successful and instant highly profitable business.
Ah, but it is just a dream!
Creating a machine to bring new clients into your business every week of the year, including when you are on holiday, without having to cold-call, or to think up new marketing ideas, is every business owners dream.
When you visit competitors’ websites don’t assume that they are having major success with what they are doing!
I have been around the industry long enough to know that a flashy-looking website does not mean new clients are constantly banging down the doors.
So what is the answer?
How do you crack the code to get an oversupply of customers?
In my forty plus years of having a successful photography studio, and now in my five years of coaching photographers, I have learned that you have to have a business that has these 5 components.
1. A Clear Brand.
2. A Marketing Need for customers to come to you.
3. A Conversion System to convert leads into customers.
4. A Price List constructed to maximise sales.
5. A Test and Measure process to keep you on the right track.
I am going through these 5 critical points in “A Day For Photographers,” to be held in Melbourne on the 25 October.
Bookings opening soon.
What Does A Skype Session Look Like?
Many photographers have asked exactly how my coaching works.
I did a Facebook “live” with one of my clients last week.
John went from 4 photography sessions a week to nearly 30 sessions a week.
He tells some great stories of doing portrait sales in a brewery and in clients homes while being fed with tea and cake.
Check out the recording here.
CHANGING PHOTOGRAPHERS LIVES….FOR THE BETTER.
QUESTIONS OR QUERIES….