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November 2017 archive

Creating an Amazing Photography Business In Seconds

How easy is it to get “sucked in” on the internet.or a successful photography business.

Secret 1 …From zero customers to 20 a month without any marketing.

Secret 2… One photographer making $10,000 monthly in her portrait photography within 3 weeks of starting without any selling.
Secret 3… Position yourself with pricing so that customers will queue at your studio door.
Secret 4… A guaranteed way to create a photography business in a competitive market, that you don’t have to work in.

Easy to believe everything you see about making money in photography, and then buy things that you will never use, or that will never do what they promised.

Do you really believe that you can make money easily in photography?

Do you really believe that you can make money while you sleep without doing too much work?

Do you really believe that you can start a photography business and turnover $100,000 in the first year?

Some educators/photographers selling various products on Facebook will tell you can have a great photography business working just a couple of hours a week, or less.

Some claim that you can succeed simply by buying their free E-book.

I guess from time to time we all look for the easy way out, the magic wand, the goose that lays the golden eggs.

We are grown up mature adults right?

You will see some of these photography educators running Facebook ads, doing free preview webinars and seminars, sending numerous emails, doing podcasts, and generally selling their fantastic money making photography products on social media.

Maybe some photographers who succumb to these unrealistic claims will have a little success, but believe me, the majority will fail.

But when we get desperate or get “sucked in” by advertising we start to believe in anything.

So what is the reality?

Creating and sustaining a successful photography business takes a lot of commitment, willpower, planning and TIME.

And, of course it takes a lot of work.

The key is to work on doing the tasks that will give you financial growth, and I don’t mean sitting at your computer playing with your files!

The alternative is learning by trial and error, which can be a big waste of your time.

We all have a certain number of hours in each day, days in each week, and weeks in each year to achieve success in our photography business.

Untested methods may work, but if you just keep doing the same things and expect things to change, then you will be very, very disappointed.

In fact, Albert Einstein once said that the definition of insanity was “doing the same thing over and over again and expecting different results. “

I believe you can only achieve a successful photography business, by trying new things, but you don’t have to reinvent the wheel.

It is better to learn from those who have had many years of success, than trying to learn from a multitude of many different less experienced sources.

From my experience with over 40 years of running a successful studio, and with over 3,000 hours of coaching photographers, as a photography business coach, I can tell you that creating a consistent income stream in photography is not easy, and can be very challenging.

It also can be very fulfilling, financially rewarding, and a lot of fun.

So please mister internet don’t tell me all it takes is just an hour a week, or an 8 week online course to create my dream photography business.

In my experience what you do NEED is a real person that you can be accountable to.\

A person who you can trust, a person who can guide, advise, encourage, motivate, and help you on your journey.

You need a person to SHARE your struggles and your successes.

You can’t get this level of support off the internet.

You need a person who cares.

Let’s face it, the Internet just doesn’t care, like a person does!

Try hugging your computer after you have had a bad in person sales experience and see if it cares.

You need a wife, a partner, a husband, a really good friend or a coach.

World’s number one photography business coach.

They care!

To Your Amazing Photography Business Success

 

 www.berniegriffiths.com

 

 info@aswpp.com.au 

Facebook Rocks!

Are You Missing Out On Facebook
Did you know that as of September 2017 there are over 17 million people a month in Australia active on Facebook.

This love of Social Media is growing at a rate of thousands of people in Australia each year.

Facebook and Instagram are the most powerful platforms available for photographers to get more clients and therefore generate new business.

I get frustrated sometimes when I’m talking to a lot of photographers and they talk about they’re not doing that well or whatever.

And then if I talk to them further and find out what they’re doing about the marketing, they’re not doing anything.

Now whether this is as you say whether it’s just that they don’t know what to do or whether they don’t see it as important, whether they think that you just open your door and you get a queue outside every morning one and the photographs taken.
That just ain’t going to happen.

So we have to get out there, as I say I can’t ever recall any day where I as I say where I would have to file on the police to say can you control all these customers outside my studio. It’s hard.

You’ve got to draw them in. Lead generation is what we’re about, we have to get leads, right?

We have to get leads, we have to get people to know about us.

Then we have to connect with those people, then we have to in a lot of cases nurture them until the time is right and it’s all about timing when the time is right for them.

But we have to be connected when that light bulb goes on the head and I think, “Yeah, I must do that.”

Look at the numbers.

The other thing is with marketing of course the difference that’s changed is people need a reason to do things, people need a reason to have the photograph taken.

The reason that I want my family photograph taken because it will be preserved for posterity is not a good enough reason.

We have to give them other reasons to draw them in.

Not many photographers know how to use their social media effectively.

They spend hours wasting their time posting on Facebook and Instagram without really knowing what they are doing or why they are doing it.

Social Media is your biggest and cheapest way available to get you leads and clients.
There are thousands of potential clients out there, who want photographs taken, and if you don’t start capturing them now, you will be left behind.

Use Facebook to grow your following, strengthen your brand and elevate your business and your income.

As a photography business coach I have created thousands of dollars for my clients from Facebook.

Facebook Rocks!
Facebook is quite simply a part of our daily lives.

Your customers are on it and your future customers are on it.

If you’re not generating business from it, you may be missing out on more enquiries and sales that you can handle.

Your Photography Business may not exist in the next 12 months if you don’t start to make Social Media a priority.

If the photographers in your town haven’t started utilising the potential and power of Social Media, then there is a good chance that they will.

Facebook Is Powerful Targeting
With Facebook you can “ bulls eye” target your customers, in your town.

You can target specific genres to photograph, choose your suburbs, how much money you want to spend on an ad, when you run ad, and you can do it all from your phone, computer or laptop.

Whether you are looking for women with newborns, engaged couples, pets, families,
kids 3-6 years old etc you can select them in your Facebook Ad.

You can also target the household income and even what car they drive!

The specific targeting available with Facebook is quite simply amazing!

Facebook is also so easy to engage with clients and prospects, and is by far the least expensive way to get clients in front of your camera.

Nothing comes close.

It also enables you to easily communicate to your audience and the wider community around you.

There are thousands of people who want your photography, and Facebook can help you find them.

Facebook Can Lift Your Brand
Facebook is still the “go to” social platform.

It has highly engaged and loyal audiences made up of consumers, businesses and brands. It is a visual platform, making it ideal for photographers like yourself.

As a photography business coach I have learned that people consume content on Facebook a little bit differently than you may think.

If you use it correctly, and avoid the pitfalls that most photographers fall into when trying their hand at posting, you will have Facebook getting you money in the bank.

I hate to see photographers struggle when I feel that I could help them.

As a photography business coach I am always looking for those photographers who want to grow their photography business a lot faster than if they were to try and work everything out by themselves.

Who Is Facebook For?
Whether you are a full time or part time photographer, if you are looking at getting more clients to your business with minimal investment, then Facebook is for you.

It’s all about making a difference in your business, and earning a lucrative living to enjoy the freedom and flexibility of being a professional photographer.

Check out this webinar recording that I did with Facebook expert Loren Bartley.

It is over an hour of great information.

To Your Amazing Photography Business Success

http://www.berniegriffiths.com
photography business coach
worlds number one photography business coach
info@aswpp.com.au

New York and Atlanta Seminars

Workshops U.S.A

I felt that the workshop that I presented in New York was a great success, and did show that photographers around the globe face the same challenges that photographers do in Australia.

The main challenges for the photographers attending were …

Getting customers in the door

Attracting the right Customers

Getting good sales.

We had great feedback from those who attended, and they felt that the information that I had presented would help them in overcoming the challenges that they were facing.

“Presentation was great, super informative and revelatory. I just wish it was longer

Thank you very much for a great time and your fantastic book”.

Kind regards, Maciek   http://www.maciekmacak.com

“The seminar was great and it really stimulated some great conversations with Harmonie. This weekend starts our insane chicks and bunnies sessions.

We’ll definitely be in touch after they end”. Kim  http://www.bigappleportraits.com

Next week I am off to Atlanta in Georgia to present another workshop.

Being a photography business coach I am very nervous, but excited to be flying from New York to Atlanta in a small 40 seater plane!

Ha ha…..wish me luck.

Products Can Make You Profit

In the competitive world that photographers are in, one of the ways that we can succeed is by offering different products.

By offering a variety of products rather than selling photographs, we can start to attract a different type of customer.

A customer who doesn’t perhaps want digital files, but a customer who wants to buy images that will personalise and enhance their home decor.

Fitzgerald Photo and Jorgensen Albums have some great new products that you may have not been aware of, and Paul and his team are doing a road trip around the country to give photographers the opportunity to see and handle their new product range.

You can also attend a workshop on “How To Easily Design Portrait and Wedding Albums” and I will be doing a short presentation on my “Soft Sell System” that will help you sell more products, and take the pressure off at sale time.

Their first stop is NSW in April, with dates and places as below.

 

Photography business coach

#world’s number one photography business coach

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