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June 2017 archive

  Market, Shoot And Sell

After many requests from photographers over the years, I am finally coming to North Queensland to do a seminar, and I am bringing with me a couple Australia’s most successful photographers.

After the fantastic success of the “A Day For Photographers” in Sydney, Melbourne, and Perth, we will be travelling to Cairns to help as many photographers as we can to help grow their photography business.Do you lie awake at night thinking how you can get more customers?

Wondering how to take better photographs?

How to build your photography business?

This 1 and 1/2 day event will focus on Photography – Marketing – Selling.

1. Developing Your Photography Into A Clear Brand.
2. Getting the Right Customers.
3. Developing A Conversion System To Convert Leads Into Customers.
4. Creating Your Price List To Maximise Sales.
5. Marketing for a Constant Flow of Customers.
6. Becoming a Master Photographer.
7. Facebook Marketing Strategies.

Monday 24 July 1pm – 4pm
Live demonstration with Murielle and Carol photographing families and children in their individual unique styles. Bring your cameras along and and learn some new techniqes.

Tuesday 25 July 9.30am – 4pm
A full day in learning all the business things that you need to know to create a successful photography business, from Facebook advertising to making big portrait sales….it will all be there!
Tuesday’s Presentations

Bernie Griffiths

5 Keys To Developing A Successful Photography Business
After having a successful wedding/portrait studio for over 40 years, Bernie transitioned into being a Photography Business Coach.

He is now the “go to” coach for those studios looking at taking their business to the next level.

His studio experience, expertise in Facebook Marketing, and down to earth approach to business, has enabled him to help and guide photographers in growing their business and generating more income.

He will help you build something that lasts, and guide you in growing your business and getting results.

You won’t hear the same old strategies you’ve heard a million times before!

Other photographers call him the world’s only 365 days, 24hours a day photography business coach, because coaching is his life.

Bernie is widely recognised as Australia’s Leading Photography Business Coach, and his presentation will be on the 5 most important things that a photographer should focus on to build a successful photography business.

Murielle Sassine

Getting Work/Life Balance In A Busy Home Studio
Murielle Sassine, owner and operator of Vivid Imaging and Blackbox Portraits, developed a passion for photography at a young age.

She pursued her interests in photography and obtained a degree in Visual Communication, establishing herself as a photo media specialist.

Murielle has run a successful photography business from home for over 17 years, and has achieved great success with her sales in the areas of portrait and glamour photography.

Her portrait sales this year have been “mind blowing” and she had a record turnover for her business, over the past 12 months.

She will talk about some of the many challenges facing photographers who work from home and how you can get a good work/life balance.

Carol Gibbons

How To Sustain A Profitable Photography Business
Sydney Master Photographer Carol Gibbons, has more than 25 years experience specialising in portrait photography of newborn babies, kids, pets and families of all ages.

Her shop front studio is based in the Northern Beaches area of Sydney, and she is celebrating 18 years in that location this year.

While studying Fine Art, Carol found photography was her passion and pursued further study in Art Photography, after completing her diploma.

She started her business in the early 90’s photographing Weddings as well as Portraits, and has continued to update her skills as well as judging at the State and National Awards for the AIPP.

Carol Gibbons is an Accredited Member and Licentiate of the Australian Institute of Professional Photography and has qualified as a Master of Photography many years ago, as well as winning a Grand Award for Portraiture at WPPI.

She believes that to survive in the portrait photography business, you have to develop your own style in photography as well as marketing, look after your customers, and give people a reason to pay us to create their portraits.

When : Monday 24 and Tuesday 25 July
Where : Pullman Cairns International 17 Abbott Street Cairns

MORE INFO……………………………

info@berniegriffithsbusinesscoach.com.au

http://www.berniegriffiths.com

Great Products Equals Profit

One of the keys to having a successful photography business is to have great products to sell, and to showcase your photography.

Many of the photographers that I coach are achieving some incredibly high numbers in their portrait sales, by selling prints not pixels.

In an era where we hear so much about photographers selling files at incredibly cheap prices, there are many portrait photographers who are regularly making portrait sales well over $2,000, by selling high quality photography product.

Whether it is babies, weddings, families, or even pets, there is a big market out there for people wanting to buy wall art, albums and other products that will become long term priceless memories of their family history.

Choosing the right photography products takes time, and you need to approach choosing the right products for your photography business in an unhurried, comprehensive, and professional manner.

Sales are the lifeblood of your photography business, and having the latest and purpose designed products, puts your images at the centre of attention, and gives an irresistible offering to your customer.

One of the biggest suppliers to the photographer is Seldex. They  are a local company based in Melbourne and have been at the forefront of manufacturing high quality photography products for decades, and as a studio owner for over 40 years they were my major supplier.

Now as the world’s only, 24 hours a day, 365 days of the year, photography business coach, I recommend Seldex to my clients.

Here is a great opportunity for you to view their products and have all of your questions answered.

For more information http://www.seldex.com.au  or email nicole@seldex.com.au.

 

 

 

Do You Keep The Files?

I used to store multiple copies of images of my weddings and portraits on a disc, on an external hard drive, on my computer, and even in a fireproof safe!

Yes I would tell my clients that I would store them indefinitely.

A frequently asked question I was asked by clients at sale time was “ You keep the files don’t you? We can always come back later and order?”

It was a hard one to overcome.

Of course they rarely came back.​

I had to find a way in my systems and processes so that this objection didn’t come up.

I decided to put a Digital File Collections offering on my price list, and give my clients the opportunity to purchase their digital files.

I did also feel that I wasn’t a data storage company, and if the customer didn’t want to purchase their images in digital form, they did not want them, and therefore I had no responsibility to keep them.

Through one of my FAQ key letters that my clients received prior to their photography session, it stated …

Can I order photographs at a later date?

The answer?

“Of course you may order photographs at a time later than the purchasing session time, but please note that we keep your files for only 28 days after your photography session”.

Phew!

Problem solved!

From that moment no-one ever asked about whether they could order at a later date, as they knew that I didn’t keep the files.

As a Photography Business Coach it just makes good business sense?

It was amazing to recently learn that some photography bodies and organisations require their members to keep their client files for at least 4 years.

That is just plain silly!

Are we, as photographers really responsible for our customer’s memories, when they had the opportunity to purchase them, but made a decision not to?

Please help me understand some photographer’s mindset about keeping, archiving, saving, customers files.

It just doesn’t make sense to me and is a very dated approach to a fast flowing photography industry.

Why would you waste time and effort in keeping something that isn’t yours anyway?

They are but photographs, and unlike the years prior to digital, everyone has thousands of images on their phones and computers now.

Don’t you?

Which ones of the thousands are the most important to you?

What are your thoughts?

info@berniegriffithsbusinesscoach.com.au

Photography Business Coach

   www.berniegriffiths.com

Enquiries….info@berniegriffithsbusinesscoach.com.au       

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