Receive Your Free Copy Of 7 Simple Strategies To A Successful Photography Business!

December 2016 archive

Wasn’t It Good?

Wasn’t It Good?

What an amazing year 2016 has proven to be.

As a Photography Business Coach I  haven’t seen so much growth in the photography industry for many years.

So many personal business records were broken with my clients.

One photographer had more turnover for the last six months of the year than the whole of the previous financial year! That is amazing Fi.

Many of my clients recorded at least one record sales month, Kate and John to name a couple, while many achieved record individual portrait sales, the highest being an amazing $30,000? Well done Murielle.

Three clients are creating new studios. One has almost finished converting a stand-alone two storey building that was once a Chinese restaurant, into a striking, contemporary dual studio set up. Very exciting Nick.

Belinda is converting their garage at home into a great studio/sales area facility, while Sandra, who after many years of working out of home, is re-fitting and totally renovating a shop in a vibrant outer Victorian suburb, into her dream studio.

National Family Portrait Month proved to be an amazing success, by not only raising over $30,000 for the nominated charity, but also in creating over 600 photography sessions for participating photographers.

One studio alone created over $40,000 in sales from NFPM sessions. Good work Heath!

Facebook has been the King of Marketing, with hundreds of thousands of turnover created for my clients using my suggested simple Facebook strategies.

This from a UK based studio owner about a Facebook Marketing podcast I did with Photobizx.com.. about being a Photography Business Coach.

9fe201981a1f542848e32e799989037c

Business growth is the name of the game, and that should be the total focus in the upcoming months for your photography busness.

Don’t kid yourself. If your business isn’t growing in some way, shape or form, then it is dying!

Achieving growth takes dedication, time, doing a few things outside of your comfort zone, and knowing what to do.

As a Photography Business Coach I was kept super busy conducting over 750 Skype sessions with photographers, presenting many seminars, and creating thousands of dollars for my photography clients.

Certain words and phrases not to be used next years should include “I haven’t got time”, “can’t”, “I can’t afford it”, “I thought that”, “it’s too hard”, and “I assume”.

These should be replaced with “test and measure”, “ok, let’s do it”, “I love doing new things,” “I love the business side of things”, “I love Marketing”, and “I cannot fail if I try my best to grow my business every day.”

My philosophy for business has always been “ If It Is To Be…..Then It Is Up To Me.”

Changing Photographers Lives

“I just wanted to say a huge thank you for all your help this year.

We had another record month for December with 32 sessions booked in for next year.

I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working. Kate & Chris Beuchner Uber Photography

http://www.berniegriffiths.com     Photography Business Coach

Enquiries….info@aswpp.com.au  Bernie +61418509228

Photography Business Coach

Is Your Photography Business Ok?

Half Way Through Financial Year

Already we are halfway through the 2016/2017 financial year, and I hope that you are right up to date with your record keeping.

It is very important in running your photography business that you not only know your numbers, but that you spend time looking at, and analysing them, to help you make decisions for the future.

Do you know your numbers?

Profit/Loss for the last 6 months?

Monthly portrait sales average up or down on last year?

Do you notice any trends?

Are your wedding bookings up on last year or are they on the decline?

What Marketing strategy gave you the best results in the past 6 months?

Is it time to re-structure or raise your prices?

What portrait product did you sell the most of?

How are your numbers compared to the previous 6 months?

What tasks were most time consuming in your business?

Where Are You Going?

You have to admit that if you do not know where you are, that is pretty hard to plan a journey to a specific destination, so if you don’t constantly monitor your numbers, your business journey could quickly go downhill.

Your numbers let you know where your business has been, and give you the information that you need to plan to where you want to go.

I have seen so much success this year with my clients in growing their businesses, that we are all really excited about the year ahead.

Don’t believe what you may hear that it is not possible to have a vibrant, financially successful studio in this economy.

Photographers are usually self taught in their photography, and also in their marketing and business processes.

That, I feel is the main reason why some photographers struggle. They simply don’t know how to attract customers, work out their pricing structure, and run their business efficiently.

They have never learned HOW to do these things.

I have been part of so many success stories, that I KNOW that it IS possible.

Don’t let your dreams slip away from you.

This life is not a dress rehearsal. Grab what you want from it.

I don’t know why trees don’t keep growing to the sky.

I don’t know how bees make honey.

I don’t know why I was born to live a life on this earth.

But I do have a really good idea why some photographers succeed while others fail.

I am always happy to give some free advice and guidance, so please feel free to contact me on info@aswpp.com.au.

Changing Photographers Lives

“I just wanted to say a huge thank you for all your help this year.

We had another record month for December with 32 sessions booked in for next year.

I also wanted to tell you, I used your suggestion of a baby plan with newborn clients. I charged them $25 to add a 6 month and 1 year session after doing the newborn session. One family today came in and spent $3,090 for the 6 month session, so it is definitely working.

We appreciate all the ideas you have put forward, and the way you have challenged us to help drive our business to the next level.” Kate & Chris Beuchner Uber Photography

All going crazy with the Facebook promo so thank you again. I followed your strategy for the Facebook business post to get leads for engaged couples and have had 57 enquiries and have currently made 16 bookings with many more clients. This is amazing as I am only in a relatively small town”. Brook Durling from Simon and Louise Photography

“I was ready to take the ‘next step’ to progress my home based business. The best thing that ever happened was I found Bernie. He gave me the confidence to raise my prices and re-evaluate my products. The changes resulted in a dramatic increase in average sales. I have stepped up a notch using Bernie’s strategies. His support has given me much more confidence. He is part of my team. The best decision that I have ever made for my business was consulting with Bernie. I only wish I had done it much earlier”. Leesa Perry from Leesa Perry Photography

http://www.berniegriffiths.com 

Enquiries….info@aswpp.com.au  Bernie +61418509228

Posted in Uncategorized | Comments Off on Is Your Photography Business Ok?