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October 2015 archive

The Portrait Challenge

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Photography Business Coach Bernie Griffiths Podcast Interview
136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography SessionsSomething different for this weeks episode with previous guest and photography business coach Bernie Griffiths. It’s a step by step instruction on how to book more portrait photography sessions through a targeted Facebook ad with a challenge for you to get this done. Are you up for it?In the interview, Bernie explains with clear instructions how to format your Facebook post for your promotion including a headline to grab attention, a reason for your promotion and an attractive offer that will be difficult for your target client to resist.All you need is an open mind, a small advertising budget of $25-$30 and the willingness to take action. Oh, and time to shoot and sell more portrait photography when you commit to this and follow through.“Once you started treating your hobby asHere’s some of what we cover:

The state of professional photography today
Why Bernie believes the photography industry is harder than it used to be
Do you need to be a better photographer to be successful today?
What most photographers are doing wrong in their business
The key to business success
How to grow your photography business
How to avoid making the wrong decisions when marketing your business
Why lead generation is key to success in a business like photography
How to nurture potential clients until the time is right for them to buy
How to find reasons why clients should consider your business
Target marketing is key
How a simple Facebook promotion can deliver great results
How to do a boost post on Facebook
Why you need to invest money if you want to generate leads
What genre should you choose for marketing your business
Get specific when targeting audience with any promotion
Incorporate the five “who, why, what, when, and how” in creating your ad
The ideal print size to giveaway for your promotion
Easy yet catchy phrases to use during contact details gathering
How to fully take advantage of your leads
How to plant the seed of follow up sales effectively
Key phrases to use to catch your readers attention
Using a call-to-action in your ad campaign
How to respond to clients who say ‘NO’ to your offers
Do not limit your promotions on a single genre, expand and grow with your ads
Put all your energy into your marketing project
Cost-effective ways to promote your ads
Be passionate in promoting your business
When marketing your business, everything works, even when something fails
Do not dwell on your failures, instead, move on to the next task
Innovate and keep changing things to succeed in your business
Why you should never stick to one marketing strategy
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