Are You Ready To Take The Next Step In Your Photography Business?
I’m really excited!
My name is Bernie Griffiths, and I have coached many photographers over the years from those with many years as big studio owners, to photographers who are working part time.
A couple of weeks ago, I spoke to a photographer who had been trying to start a photography business but she just could not get it all happening.
She loved her photography and had dreamed of taking photographs and earning a living from her passion.
She was getting frustrated in trying to get her dream happening, and it was clear that she needed help.
Because she wasn’t making any money, she could not afford my coaching and consulting programs, so she asked if I would consider putting together a more affordable program for photographers like her, to help them to build a strong business foundation so that they could turn their passion for photography into a viable business.
So, I created a super effective step-by-step “Live” Mentoring Program that will guide you and give you some easy to learn basic business principles to create and grow your photography (even if you’re on a limited budget).
Does this sound like you?
Your cash flow is not showing any signs of growth.
You’re spending all of your time in your business and no time on your business.
It’s an uphill battle to make good sales.
Having trouble getting enough customers.
You feel guilty spending too much time at work and not enough with your family.
Your customers don’t value your photography.
You want to take your business to the next level but are not sure which direction you want to go.
If you’ve answered ‘yes’ to any of these questions, then this Program is for you.
I Had To Get Serious About Marketing!
Many years ago, long before Digital, Selfies, Facebook, Lightroom, SEO, and Photoshop, I had a super successful wedding/portrait business.
My business stood strong through good and bad economic times.
It even survived a long recession period.
I had that same successful business for over 40 years.
As the sole income stream it provided me with a good income to bring up my two kids in private schools, have regular holidays, meet amazing people, and enabled me to do what I loved….Photography and Marketing.
When I had a camera in my hand I always felt an adrenaline rush, but I felt at home.
The Marketing side of the business also excited me.
I learned early on in my business that if I didn’t do any or enough Marketing, my business would die.
Understanding Marketing is the key to your business success, not just in the short term, but more importantly in the long term.
I’m looking for particular photographers who are committed to taking their photography Business up to the next level.
Photographers that I can guide with all my years of experience, toward a financially sound business future.
If that’s you, I want to personally work with you in your business to help you get over the obstacles that are holding you back.
I know that you may find it hard to believe at present, but I believe that you can achieve so much more in your business.
Having owned a successful Photography studio for over 40 years, I have some good insights into how to do the right things, and not waste time and money on the wrong things.
You may have spent time and money on books, seminars, webinars and education over many years. That’s all good, but with me by your side as your Mentor, your journey to business success will be accelerated.
What Have You Got To Lose!
One of the important things I’m going to do for you is to create a few steps to help bring customers to your business.
I will also guide you through 4 strategic parts of your business, to help you to put all of the jigsaw pieces of business together, helping you to learn how you can attract more clients with less work and fewer headaches.
As we progress to the end of this program, things that should happen are……
You’ll be more motivated.
You will Learn Proven Marketing strategies.
Start Turning Customers into Cash.
More Time for Yourself, and Your Family.
Think about this…..
Lots of photographers are finding it tough out in the marketplace.
There is a lot of competition out there from cheaper photographers.
Running a successful business has changed rapidly—a totally new approach is needed to keep up. I will guide, with proven systems, and a way to create success and fulfilment in your business.
Do You Understand Business?
You may be a good Photographer, but in order to have a successful business, you need to have a clear understanding of what your business is, what you do, and what you need to do to be successful.
You need a strong Brand/Positioning message, and clear business goals of what you want to achieve.
If you are clear on who you are, what you provide, your target audience, your pricing, and your products that you are selling, then all you have to do is to attract the right customers, with your marketing.
The Joys Of A Home Photography Business
More and more photographers are working from home, and this trend is set to continue into the future, as more and more photographers take control of their passion for photography to create a small profitable business.
Photographers are willing to juggle their business and family life for a more simplified lifestyle that can bring rich rewards if
In making your decision to work from home, you have to realise that your personal or home life could intrude on your work, and vice versa.
The fact is that operating a photography business from home does need some “know how” and discipline is needed to push you to focus on your work.
The good news is that working from home can provide you with a fulfilling career, while being constantly around the family.
There are many other benefits of course, and the best one is that if carefully planned and executed, your business can give you a great income.
Photography is your passion?
So why not have your own photography business?
Do you like the thought of having more spare time?
How about just working the hours that you want?
Having a holiday whenever you feel like it?
Making a great income?
Working the hours that you want?
Earning lots of money?
Starting a photography business without any training, and very little capital, can be daunting.
What is the Secret of Success?
The one key ingredient for success is passion. Not being able to see failure. Your passion will drive you.
One of the weaknesses I often see in home studios is that they believe in the old saying ”build it and they will come.”
This is no longer applicable in today’s highly competitive market place.
Especially in the wedding and portrait market areas, where there are literally hundreds of small photography home studios, in large and small towns all over Australia.
The photographers that succeed in the industry are good at marketing and promotion, and not necessarily masters of photography
How To Make More Money
Having an effective photography pricing strategy, combined with a simple selection of products to sell, will result in getting more customers, and making more money.
By the way, I understand that if you’re charging less than low prices for your photography you are probably cheating yourself, because I know from my own experience that there are lots of customer who are willing to pay heaps more than you think.
You take photographs because you love it. It could be the only thing that you have found that you are really good at.
You may just become so tired of working so hard and having no money in the bank.
If you have spent the time, money, energy, and then even more of my time to take better photographs, so why are you giving it away?
The key is to develop a photography pricing plan and selling structure, to help develop a strong home business.
Here’s How It Works:
This unique personalised program is over 8 weeks.
There are 4 Personal Skype Session Modules.
Each one will cover a specific area of your business. In between the sessions you can email me with any questions or queries that you have, so that we can keep you moving forward in your business.
The beauty of what I have to share is that I have been in exactly the same position as you are at some stage of my career.
I know how to get you to that next level.
Social Media Can Be A Big Timewaster.
Many photographers spend hours on Social Media, without really knowing what they are trying to achieve.
Over the years I have learned that a lot of Social Media can be a total waste of time, while some of it can give great results both in Marketing and in getting your website on the first page of Google. It took me hours to work it all out, but I discovered the specific strategies that have helped my own clients get results like this.
- Their website got on the first page of Google for the keywords they wanted, in just three weeks.
- Facebook and other social media activities were actuallyworking to create new photography sessions bringing in real paying clients!
You don’t need to spend tons of money on Marketing and Google Adwords.. In fact, everything I will show you is either at a very little cost or is completely free.
This is what will be covered…
MODULE 1. Pricing
One of the “must haves” if you are to make money in your business, is to get your pricing right. I will go through a success formula that will give you clarity in your pricing structure, and help you to maximise every sale.
Your pricing is crucial in not only getting in the right kind of customers, but also in the business making a profit. I will show you how to structure a price list that will encourage your customers to spend more than they had planned.
You will also learn how to set your prices higher than your competitors rather than lower, and still get lots of customers.
MODULE 2. Products
Having the wrong products will diminish your sales. This session will help in guiding you in the right direction, of presenting products that customers love to buy. Certain products at present are really “HOT” and I will show you what these are.
MODULE 3. Marketing
Good Marketing is the lifeblood of any business, and I will show you some proven marketing strategies to get clients in your door. In this module I will give you specific marketing steps to get clients in front of your camera.
MODULE 4. Selling
Selling doesn’t have to be stressful for you or your client. I will reveal my unique and simple “Soft Retail Selling System” that has created thousands of dollars in my own business, and to other businesses who have used it. You don’t have to be a “salesperson” to create great sales. You just have to the right way of doing it.
Who Is This Program For?
The program is only suitable for photographers who are looking to progress their business, by focusing on what they need to do, and putting in the necessary work.
You will receive the best results of this program by putting in the effort, and turning thought into action. But trust me, it will be worth all the effort!
You must be willing to have an open mind and you may have to change some of the things that you’re currently doing.
The truth is… if what you’re doing now isn’t getting you the results you want, it probably never will. To get better results you need to start doing things differently.
If you feel that you are the kind of person that would benefit from joining me in this program I would love for you to join me.
How Much Does It Cost?
I have made this coaching affordable so that I can help as many photographers as possible, but I am offering it at an INTRODUCTORY PRICE, for the first 20 photographers only.
If you miss out I am happy for you to register when the price goes up..
The cost for all 4 Skype module sessions PLUS ongoing email contact and phone support is just $125 per week over an 8 week period.
This opportunity is limited for this program at an affordable price, as I am committed to my regular coaching clients.
But Wait There’s More!
Just to say THANK YOU for taking this program I will also include my all NEW e-books “Wedding Photography Phone Enquiry Success Guide, ” The Portrait Photography Soft Sell Guide” and “The Portrait Photography Phone Enquiry Success Guide.”
Total Value over $199.
I have a feeling that you’d really like to have more clients, and that you feel you need to have a more solid business foundation with your Pricing, Products and Marketing
You could be struggling to find any clients at all, and that you may even be frustrated because things seem to be going so slow for you, when other photographers around you seem to be super busy and successful.
You may be full-time, part time or just beginning, but you certainly want to get much better results for your efforts.
I want to encourage you to realise that there is hope.
I want to share with you everything that I have learned, not only in my own 40 years of running a successful photography studio, but what I have learned as a Coach to hundreds of other photographers.,
You Have To Learn To Grow
There is an old saying that says “You don’t know what you don’t know”. Learning the shortcuts and what does work will save you heaps of time and effort, and loads of money, in wasted attempts at trying to get it right yourself.
In fact it could take you many years to get the number of customers that you want who will pay the price that you are asking.
In the Mentor Me Program You Will Learn…..
- How to Get More of The Right Kinds of Clients.
- Lay the Groundwork for Marketing that works, and ensures that you’re working towards the photography business you have dreamed of.
- Finding out who is your ideal customer that you will enjoy working with.
- How to stand out in the marketplace.
- How to sell digital images at a high price.
- How to turn Phone and Email enquiries into customers.
- .How to Get Your Website to be more effective.
- The key elements that ensure your website turns visitors into potential clients.
- Learn how Google Plus can get your website on the first page of a Google search.
- How to approach other business owners you don’t know, exactly what to say to help you get new customers
This Is Not A Magic Wand.
This Mentoring program is not a “quick fix” or an instant solution to getting the right customers. So many photographers look on the Internet trying to find a Magic Wand to wave over their photography business, thinking that if they do they will have instant success. This is very unrealistic. This is a “one on one” Personal Mentoring Program that will give you the Right Proven Marketing and Business Strategies to lift your photography business to the next level.
It could take you years to work out what to do to bring in new customers, get good sales, and have a profitable photography business.
This program can “Fast Track” your learning on how to market your photography to get heaps of customers, who are happy to pay good money for your photography.
The Key that Makes This Program Unique.
This is a personalised program “ one on one.”
I’ll be there to help you throughout the whole Program.
You’ll get 4 hours with me LIVE by Skype, where I can get your top questions answered, and also guide you and teach you the strategies that you need to learn for your success.
I’ll provide powerful coaching and feedback to help you and show you exactly what to do.
There are lots of mentoring programs out there but this one is unique. It is truly “one on one”.
You will have me right next to you, holding you by the hand, and showing you exactly how to apply the strategies for your business.
It’s exactly what I would be doing with my higher priced clients with my Coaching Programs. I will personally answer each of your individual questions!
Imagine having someone who has had over 40 years of experience of doing what you are trying to do.
Think of the amazing clarity and direction you’ll have by doing his program.
How Exciting Taking Your Photography Business To That Next Step
This is the first time I have offered this Personal Mentor Me Program, so this is an INTRODUCTORY PRICE.
The cost for all 4 Skype module sessions PLUS ongoing email contact and phone support is just $125 per week over an 8 week period.
My Special BONUS
Register NOW and you will also receive a copy of my Amazon book “ Success Secrets of a Professional Photographer” which is full of great business strategies and money making ideas.
What are other Photographers saying about my Coaching and Mentoring?
“Having Mentoring with Bernie has seen me go from trying to run a cheap shoot and burn business competing only on price with other local photographers to one where I now have the confidence to raise my prices, sell the products I want and attract the type of client I need to make my business succeed. I have gone from being nowhere on a Google search of photographers in my area to being on page 1, all of this within a few short weeks by just following Bernie’s instructions”. Amanda Kilbourne
“I am an Auckland based photographer. Bernie has been my photography business coach for over a year. Since I started my photography business over 6 years ago, I had struggled through every winter and was very close to giving my photography away. After working with Bernie, everything changed.Bernie has taught me how to market my photography, shown me how to develop and position my brand, lift my prices, and my photography business, is now in the position of having a waiting list of clients. I have tripled my average portrait sale since working with Bernie. I can’t recommend Bernie highly enough.” Kimberely Kent
“Have booked 10 sittings from the Facebook promo that you suggested. Anyhow have had an amazing week of sales all over $2000, our first sale from the Facebook response made it to $2000 and were just wrapped & excited at the photo results” Marie Raconnello M.Photog
“The feeling for me from being stationary (and let’s be fair, stagnant) to building some momentum, seeing desired outcomes and making progress is a brilliant one. Monetary benefits aside, the psychological benefits of this forward movement are invaluable as every step forward brings a sense of achievement. No matter how big or small they are successes and I’ve developed a taste for it such that any set back (or learning opportunity) just motivates me further to turn it in to success, not just by thinking but by doing. I have you to thank for that. You’ve helped me build this momentum and together we will build it further. I guess another important point is you’ve not only shown me where the accelerator is but you are also teaching me how to steer.” Brook Durling
“Jill just did the first sale from the Babies Wanted campaign – $3490 !!! It was from the window. Another client saw it & told her friend to ring me ! Have booked 4 so far.Very happy. “ Carol Gibbons M.Photog.